Stories on 9th Jan '17

Sports & Entertainment on a high
2017 will be a defining year in sports and entertainment marketing, predicts GroupM arm ESP Properties in its Top 10 Trends for the year
http://www.mxmindia.com/?p=98247

BTL Baatein: Manoj Nair, FCM Travel Solutions... Powered by VISCOMM
In the future, the pie of BTL will increase while ATL will keep shrinking, says Manoj Nair, Vice President and Head of Marketing at FCM Travel Solutions in BTL Baatein, powered by VISCOMM
http://www.mxmindia.com/?p=98258

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia
He will report to Saurabh Varma, CEO, Publicis Communications India
http://www.mxmindia.com/?p=98281

Sambit Mohanty joins JWT as NCD
Sambit Mohanty joins J Walter Thompson India as National Creative Director
http://www.mxmindia.com/?p=98259

Dainik Bhaskar emerges second largest digital media group in India
Amongst individual sites, www.dainikbhaskar.com continues at the second place as the second largest news site in India with 820 million page views
http://www.mxmindia.com/?p=98250

First edition of India Today Conclave - South 2017 to be held in Chennai
The two-day conclave, scheduledon January 9 and 10, 2017 will be held at ITC Grand Chola
http://www.mxmindia.com/?p=98249

Moto's #SayHello campaign on 'World Hello Day 2016'
On Youtube alone, the video garnered more than 600,000 plus views globally in one day
http://www.mxmindia.com/?p=98248

Stories on 5th May '15

GroupM restructures top deck, CFO Sridhar Ramasubramanian is COO
Tushar Vyas is Chief Strategy Officer and Lakshmi Narasimhan is back in the fold as Chief Growth Officer
http://www.mxmindia.com/2015/05/groupm-restructures-top-deck-cfo-sridhar-ramasubramanian-is-coo/

Aircel picks DDB Mudra Group as its creative agency
Aircel is one of India's largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million
http://www.mxmindia.com/2015/05/aircel-picks-ddb-mudra-group-as-its-creative-agency/

Rahul Jauhari appointed CCO at Rediffusion Y&R
Meanwhile Komal Bedi Sohal, will relocate to Y&R Singapore as Chief Creative Officer
http://www.mxmindia.com/2015/05/rahul-jauhari-appointed-cco-at-rediffusion-yr/

Ranjona Banerji: Insensitive and ultra-nationalistic sections taint Indian media
The insensitivity of some Indian reporters and their ultra-nationalist tone was seen as objectionable and Twitter was used as a form of revenge with #GoHomeIndianMedia, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-insensitive-and-ultra-nationalistic-sections-taint-indian-media/

Gionee unveils new campaign ELIFE S7
The campaign opinionates how younger brand has caught the eye of the youth and older brands are ageing
http://www.mxmindia.com/2015/05/gionee-unveils-new-campaign-elife-s7/

L & K Saatchi & Saatchi bags mandate of Siemens home appliances
The agency's Mumbai office will manage the mainline creative services for the high-end home appliances company
http://www.mxmindia.com/2015/05/l-k-saatchi-saatchi-bags-mandate-of-siemens-home-appliances/

Vedanta unveils new logo
The logo refresh comes after 'Sesa Sterlite Limited' was renamed to 'Vedanta Limited'
http://www.mxmindia.com/2015/05/vedanta-unveils-new-logo/

Suparna Mucadum to head Kolkata ops for Rediffusion Y&R
She will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R
http://www.mxmindia.com/2015/05/suparna-mucadum-to-head-kolkata-ops-for-rediffusion-yr/

Torque makes a winning start in Q2 '15
Torque won assignments for Spanish steel giant Tubacex and Nasscom Foundation earlier

http://www.mxmindia.com/2015/05/torque-makes-a-winning-start-in-q2-15/

Stories on 13th Feb '15

The MxM Quiz on Brands & the World Cup
Think you know every stat of the World Cup. Now try these 11 questions about Brands and the Cricket World Cup. Enjoy!
http://www.mxmindia.com/2015/02/the-mxm-quiz-on-brands-the-world-cup/

Rakhshin Patel & Sumantra Sengupta turn majority shareholders of M&C Saatchi Direct & Digital. Agency now called Pi Communications
Pi Communications will be the new identity of M&C Saatchi Direct & Digital as Rakhshin Patel and Sumantra Sengupta assumes majority stake in the agency
http://www.mxmindia.com/2015/02/rakhshin-patel-sumantra-sengupta-turn-majority-shareholders-of-mc-saatchi-direct-digital-agency-now-called-pi-communications/

Shailesh Kapoor: Ranking The World Cups: 1983-2011
After the high of the World Cup 2011 finals, watching any other limited-overs cricket in a stadium seemed pointless, writes Shailesh Kapoor
http://www.mxmindia.com/2015/02/shailesh-kapoor-ranking-the-world-cups-1983-2011/

Ranjona Banerji: The nation wants to know when Barack Obama will answer Times Now! No, really!
In a jingoistic way, it is heartening to see an Indian TV anchor, watched by 1.2 billion people (Goswami hinted at that on Thursday night though I have yet to see it in a Times Now ad) ask questions of the US president with no hope of ever getting an answer, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-the-nation-wants-to-know-when-barack-obama-will-answer-times-now-no-really/

Maxus bags media mandate for ICC Cricket World Cup 2015
A total of 49 matches and 14 participating nations will test their mettle at ICC Cricket World Cup 2015
http://www.mxmindia.com/2015/02/maxus-bags-media-mandate-for-icc-cricket-world-cup-2015/

Airtel highlights parents' role in new product campaign
The TVC also addresses key pain points that customers encounter while managing theirs & their family's mobile plans today
http://www.mxmindia.com/2015/02/airtel-highlights-parents-role-in-new-product-campaign/

RB gets Jacqueline to promote benefits of Scholl Velvet Smooth Express
A TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures
http://www.mxmindia.com/2015/02/rb-gets-jacqueline-to-promote-benefits-of-scholl-velvet-smooth-express/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends
http://www.mxmindia.com/2015/02/tata-docomo-banks-on-bhalai-ki-supply-in-latest-campaign/

Deepika gives a master-class in oral care for Orbit
The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits
http://www.mxmindia.com/2015/02/deepika-gives-a-master-class-in-oral-care-for-orbit/

Lipton Green Tea offers a new shopping experience with TracyLocke
The challenge lay in persuading shoppers on what benefits green tea offers them
http://www.mxmindia.com/2015/02/lipton-green-tea-offers-a-new-shopping-experience-with-tracylocke/

DDB MudraMax-OOH crafts outdoor campaign for South African Tourism
The OOH campaign pans across 14 cities and in languages that resonate with Indian travelers
http://www.mxmindia.com/2015/02/ddb-mudramax-ooh-crafts-outdoor-campaign-for-south-african-tourism/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends

http://www.mxmindia.com/2015/02/tata-docomo-banks-on-bhalai-ki-supply-in-latest-campaign/

Stories on 14th Jan '15

Change of Guard at JWT. Tarun Rai is new CEO South Asia
The outgoing WWM CEO will take over from Colvyn Harris who will assume a global role
http://www.mxmindia.com/2015/01/change-of-guard-at-jwt-tarun-rai-is-new-ceo-south-asia/

MEC unveils its fifth annual Review Preview
2015 edition pulls together key global thought leadership essays
http://www.mxmindia.com/2015/01/mec-unveils-its-fifth-annual-review-preview/

DDB Mudra North wins creative mandate for Pan Bahar
There is no incumbent agency on the account
http://www.mxmindia.com/2015/01/ddb-mudra-north-wins-creative-mandate-for-pan-bahar/

Dr Uday Nirgudkar of Zee 24 Taas to hold additional charge of dna
Dr Nirgudkar, Editor and Head of Zee 24 Taas, will hold additional charge as Chief of dna
http://www.mxmindia.com/2015/01/dr-uday-nirgudkar-of-zee-24-taas-to-hold-additional-charge-of-dna/

Sanjeev Kotnala: Is there a deeper consumer understanding in the new Dabur TVC?
In our social framework, hair for a woman has a lot more meaning than just an accessory, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-is-there-a-deeper-consumer-understanding-in-the-new-dabur-tvc/

Ranjona Banerji: Why it's not cowardly to differ with Charlie Hebdo
Commentaries on journalism - often by people who have little or no experience of journalism - sometimes comment in horrified terms about "self-censorship", writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-why-its-not-cowardly-to-differ-with-charlie-hebdo/

Star Utsav refreshes logo
Star Utsav's brand new refreshed logo is in line with STAR India's Crystal Ruby star
http://www.mxmindia.com/2015/01/star-utsav-refreshes-logo/

Turner appointed licensing agent for Mr Bean in Asia
In 2015, Mr Bean celebrates its 25th anniversary with the brand going from strength to strength
http://www.mxmindia.com/2015/01/turner-appointed-licensing-agent-for-mr-bean-in-asia/

Tarun Rai to take charge at JWT South, Colvyn Harris gets global role
J Walter Thompson names Tarun Rai as its new South Asia CEO replacing  Colvyn Harris who will take up a global role as executive director, global growth and client development

http://www.mxmindia.com/2015/01/tarun-rai-to-take-charge-at-jwt-south-colvyn-harris-gets-global-role/

Stories on 6th Nov '13

Dhanda wasn't really manda this Diwali
Retailers cheer festive season with a bang, Diwali sales grow despite slowdown + Brands like Apple, Samsung, Nestle and Ferrero Rocher make hay
http://www.mxmindia.com/2013/11/dhanda-isnt-really-manda-this-diwali/

Ravi Deshpande sets up Whyness
The former Contract India chairman and CCO has set up Whyness Worldwide with offices in Mumbai, Paris and Boston and two strategic offshore alliance - the Boston-based big data tech firm called Findability Sciences and a branding and design company called Seenk from France
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Star junks ESPN brand, launches Star Sports with 6 channels and website
Star India announces commitment of more than Rs 20,000 crore in the sports business with non-cricketing games given fair importance
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Ranjona Banerji: Star Sports network is welcome, but no unannounced switchovers please
Perhaps now Star Sports and all its channels will only buy rights to tournaments that they can actually show us, writes Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-star-sports-network-is-welcome-but-no-unannounced-switchovers-please/

Star cashes in on Sachin mania, hikes ad rates by 40%
Cashing in on the hype surrounding Sachin Tendulkar's farewell Test matches, broadcaster Star India has raised ad rates by almost 30-40%
http://www.mxmindia.com/2013/11/star-cashes-in-on-sachin-mania-hikes-ad-rates-by-40/

DDB Mudra ropes in Sambit Mohanty as Creative Head, North
The McCann Erickson ECD will take charge of the creative duties at DDB Mudra for North India

http://www.mxmindia.com/2013/11/ddb-mudra-ropes-in-sambit-mohanty-as-creative-head-north/