Stories on 13th Feb '15

The MxM Quiz on Brands & the World Cup
Think you know every stat of the World Cup. Now try these 11 questions about Brands and the Cricket World Cup. Enjoy!
http://www.mxmindia.com/2015/02/the-mxm-quiz-on-brands-the-world-cup/

Rakhshin Patel & Sumantra Sengupta turn majority shareholders of M&C Saatchi Direct & Digital. Agency now called Pi Communications
Pi Communications will be the new identity of M&C Saatchi Direct & Digital as Rakhshin Patel and Sumantra Sengupta assumes majority stake in the agency
http://www.mxmindia.com/2015/02/rakhshin-patel-sumantra-sengupta-turn-majority-shareholders-of-mc-saatchi-direct-digital-agency-now-called-pi-communications/

Shailesh Kapoor: Ranking The World Cups: 1983-2011
After the high of the World Cup 2011 finals, watching any other limited-overs cricket in a stadium seemed pointless, writes Shailesh Kapoor
http://www.mxmindia.com/2015/02/shailesh-kapoor-ranking-the-world-cups-1983-2011/

Ranjona Banerji: The nation wants to know when Barack Obama will answer Times Now! No, really!
In a jingoistic way, it is heartening to see an Indian TV anchor, watched by 1.2 billion people (Goswami hinted at that on Thursday night though I have yet to see it in a Times Now ad) ask questions of the US president with no hope of ever getting an answer, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-the-nation-wants-to-know-when-barack-obama-will-answer-times-now-no-really/

Maxus bags media mandate for ICC Cricket World Cup 2015
A total of 49 matches and 14 participating nations will test their mettle at ICC Cricket World Cup 2015
http://www.mxmindia.com/2015/02/maxus-bags-media-mandate-for-icc-cricket-world-cup-2015/

Airtel highlights parents' role in new product campaign
The TVC also addresses key pain points that customers encounter while managing theirs & their family's mobile plans today
http://www.mxmindia.com/2015/02/airtel-highlights-parents-role-in-new-product-campaign/

RB gets Jacqueline to promote benefits of Scholl Velvet Smooth Express
A TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures
http://www.mxmindia.com/2015/02/rb-gets-jacqueline-to-promote-benefits-of-scholl-velvet-smooth-express/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends
http://www.mxmindia.com/2015/02/tata-docomo-banks-on-bhalai-ki-supply-in-latest-campaign/

Deepika gives a master-class in oral care for Orbit
The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits
http://www.mxmindia.com/2015/02/deepika-gives-a-master-class-in-oral-care-for-orbit/

Lipton Green Tea offers a new shopping experience with TracyLocke
The challenge lay in persuading shoppers on what benefits green tea offers them
http://www.mxmindia.com/2015/02/lipton-green-tea-offers-a-new-shopping-experience-with-tracylocke/

DDB MudraMax-OOH crafts outdoor campaign for South African Tourism
The OOH campaign pans across 14 cities and in languages that resonate with Indian travelers
http://www.mxmindia.com/2015/02/ddb-mudramax-ooh-crafts-outdoor-campaign-for-south-african-tourism/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends

http://www.mxmindia.com/2015/02/tata-docomo-banks-on-bhalai-ki-supply-in-latest-campaign/

Stories on 8th Jul 14

BudgetSpeak #12: Anirudh Dhoot: Need for incentives for set top boxes
The industry would need proper incentives to boost set top boxes manufacturing in the country, writes Anirudh Dhoot, Director, Videocon and President, Consumer Electronics and Appliances Manufacturers Association (CEAMA)
http://www.mxmindia.com/2014/07/budgetspeak-12-anirudh-dhoot-need-for-incentives-for-set-top-boxes/

Mediaah! Will CNN-IBN survive without Rajdeep Sardesai?
Oh, yes, it will. Just as an NDTV will minus Dr Prannoy Roy and Barkha Dutt. Though not necessarily so for Times Now sans Arnab Goswami
http://www.mxmindia.com/2014/07/mediaah-will-cnn-ibn-survive-without-rajdeep-sardesai/

Ranjona Banerji: CNN-IBN is feeling the pinch post Rajdeep Sardesai
In his farewell letter, Rajdeep Sardesai hoped the new management would put journalism first. Those old enough may want to remember the Reliance experiment with the Observer. Those young enough can believe what they want, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-cnn-ibn-is-feeling-the-pinch-post-rajdeep-sardesai/

Reliance Industries completes acquisition of Network18
HDFC chairman Deepak S Parekh and McKinsey senior adviser Adil Zainulbhai inducted as Independent Directors while Raghav Bahl will be on the Board as a Non-executive Director
http://www.mxmindia.com/2014/07/reliance-industries-completes-acquisition-of-network18/

Roche Diagnostics hands over media mandate to MediaCom
MediaCom will handle all traditional and digital media for the company and their flagship brand Accu-Chek
http://www.mxmindia.com/2014/07/roche-diagnostics-hands-over-media-mandate-to-mediacom/

Arjun Kapoor to endorse Male Grooming range for Philips
Arjun will play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/07/arjun-kapoor-to-endorse-male-grooming-range-for-philips/

Aidem bags ad sales mandate of AM Television
Prag TV is currently available across Assam and entire North-East regions and enjoys a viewership of over 10 million
http://www.mxmindia.com/2014/07/aidem-bags-ad-sales-mandate-of-am-television/

Air Wick unveils TVC to announce new product launch
The new TVC presents a perfect blend of romance and freshness
http://www.mxmindia.com/2014/07/air-wick-unveils-tvc-to-announce-new-product-launch/

Asian Granito makes India debut with nationwide ad campaign
New TVC campaign to be launched in FM Channels and 606 movie halls across India in 5 languages

http://www.mxmindia.com/2014/07/asian-granito-makes-india-debut-with-nationwide-ad-campaign/