Stories on 6th Feb '17

The MxM Interview: Umang Bedi, MD - India & S Asia, Facebook
His first detailed video ...  six-odd months at the world's most happening social networking platform's second biggest market
http://www.mxmindia.com/?p=99258

Indrani Sen: Effects of Union Budget 2017-18 on M&E Industry
The recommendations of the Union Budget 2017-18 would help in reinstating the growth rate in the M&E industry, writes Indrani Sen
http://www.mxmindia.com/?p=99257

Future Consumer unveils brand campaign in India
The campaign offers an ode to the great Indian culinary adventure, taking place every day across the country
http://www.mxmindia.com/?p=99239

Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning
Prior to joining Taproot Dentsu, Farah was General Manager - planning at Cheil India, where she helped lead the Insights division
http://www.mxmindia.com/?p=99244

Zubin Dubash joins Shemaroo as COO
ZubinDubash is a senior leader with 20+ years of success in managing businesses in mobile applications, telecom, and digital domains
http://www.mxmindia.com/?p=99240

IndusInd Bank roots for Indian Blind cricket team at T20 World Cup
The campaign intends to showcase the fact that cricket as a religion needs to be all encompassing
http://www.mxmindia.com/?p=99242

DentsuWebchutney creates campaign for Jaslok Hospital
The film effectively sheds light on Dyslexia
http://www.mxmindia.com/?p=99173

Titan goes to Madison. Now all eyes on ITC...
At least four media majors have pitched for the coveted ITC media account
http://www.mxmindia.com/?p=99156

Stories on 3rd Dec '15

Consumer Trends 2016, by JWT
Interesting findings in JWT's Innovation Group's 'Future 100: Trends and Change to Watch in 2016' report
http://www.mxmindia.com/2015/12/consumer-trends-2016-by-jwt/

Dear MxM by Jaisurya Das: Better to work in activation in a media agency or a standalone one?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-better-to-work-in-activation-in-a-media-agency-or-a-standalone-one/

S Yesudas launches triggerbridge for 'True Vertexing'
The former Vizeum India boss has set up the 'unagency' in partnership with Ajit Nair, MX Advertising and Amit Tripathi of IdeateLabs
http://www.mxmindia.com/2015/12/s-yesudas-launches-triggerbridge-for-true-vertexing/

Aaradhee Mehta joins Geometry Global as VP - Shopper Marketing
Aaradhee's appointment comes just weeks after the Geometry Global and Encompass Network launch was announced
http://www.mxmindia.com/2015/12/aaradhee-mehta-joins-geometry-global-as-vp-shopper-marketing/

Star partners HBO for exclusive programming content
HBO programming to debut on Star Network from Ist January, 2016
http://www.mxmindia.com/2015/12/star-partners-hbo-for-exclusive-programming-content/

Siddhartha Mukherjee: PR Measurement & Audit is for the Bravehearted
Getting your PR communication initiatives measured regularly and audited by a third party is certainly for the Brave Hearted, by Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-pr-measurement-audit-is-for-the-bravehearted/

CarDekho report highlights interesting car buying trends
Hatchbacks most preferred vehicles amongst Indian buyers; Maruti and Hyundai occupy top slot
http://www.mxmindia.com/2015/12/cardekho-report-highlights-interesting-car-buying-trends/

Dentsu Webchutney creates new brand thought for Payback
#PointKyaHai trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions

http://www.mxmindia.com/2015/12/dentsu-webchutney-creates-new-brand-thought-for-payback/