Stories on 6th Feb '17

The MxM Interview: Umang Bedi, MD - India & S Asia, Facebook
His first detailed video ...  six-odd months at the world's most happening social networking platform's second biggest market
http://www.mxmindia.com/?p=99258

Indrani Sen: Effects of Union Budget 2017-18 on M&E Industry
The recommendations of the Union Budget 2017-18 would help in reinstating the growth rate in the M&E industry, writes Indrani Sen
http://www.mxmindia.com/?p=99257

Future Consumer unveils brand campaign in India
The campaign offers an ode to the great Indian culinary adventure, taking place every day across the country
http://www.mxmindia.com/?p=99239

Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning
Prior to joining Taproot Dentsu, Farah was General Manager - planning at Cheil India, where she helped lead the Insights division
http://www.mxmindia.com/?p=99244

Zubin Dubash joins Shemaroo as COO
ZubinDubash is a senior leader with 20+ years of success in managing businesses in mobile applications, telecom, and digital domains
http://www.mxmindia.com/?p=99240

IndusInd Bank roots for Indian Blind cricket team at T20 World Cup
The campaign intends to showcase the fact that cricket as a religion needs to be all encompassing
http://www.mxmindia.com/?p=99242

DentsuWebchutney creates campaign for Jaslok Hospital
The film effectively sheds light on Dyslexia
http://www.mxmindia.com/?p=99173

Titan goes to Madison. Now all eyes on ITC...
At least four media majors have pitched for the coveted ITC media account
http://www.mxmindia.com/?p=99156

Stories on 27th May '15

'Kuchh Pal' with the McDonald's India CMO
Kedar Teny, Director- Marketing & Digital, McDonald's India (West& South), on how McDonald's will always be a great value brand
http://www.mxmindia.com/2015/05/kuchh-pal-with-the-mcdonalds-india-cmo/

Maxus appoints Anil Sathiraju as General Manager
Maxus South has been growing rapidly and handles some of the most prestigious clients of the region
http://www.mxmindia.com/2015/05/maxus-appoints-anil-sathiraju-as-general-manager/

Sanjeev Kotnala: Comparing apples with oranges. Why you must compare Goafest & Kyoorius
Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice one of them? If yes, then who will lose? Sanjeev Kotnala analyses
http://www.mxmindia.com/2015/05/sanjeev-kotnala-comparing-apples-with-oranges-why-you-must-compare-goafest-kyoorius/

Your phone is a surveillance device, your ISP a surveillance provider...: Pranesh Prakash
Prakash conducted a workshop titled 'Digital Security for Journalists' organised by the Mumbai Press Club and the Centre for Internet and Society
http://www.mxmindia.com/2015/05/your-phone-is-a-surveillance-device-your-isp-a-surveillance-provider-and-facebook-and-google-are-spyware-pranesh-prakash/

Posterscope creates OOH campaign for Goodricke's Roasted
The primary target of the campaign was to target consumers at those touchpoints where mass-gatherings happen
http://www.mxmindia.com/2015/05/posterscope-creates-ooh-campaign-for-goodrickes-roasted/

dna Auto Show gets encouraging response
The auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business

http://www.mxmindia.com/2015/05/dna-auto-show-gets-encouraging-response/

Stories on 27th Apr '15

Bracing yr Brand 4 Online Feedbk
It's not just about gripes and grouses. Your customers are providing invaluable feedback when they write about your brand on social media websites. Six tips from Faisal I Farooqui
http://www.mxmindia.com/2015/04/bracing-yr-brand-4-online-feedbk/

Hindi movie consumption least impacted in IPL 8: TAM data
Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn't as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM
http://www.mxmindia.com/2015/04/hindi-movie-consumption-least-impacted-in-ipl-8-tam-data/

Be consistent, Stay relevant: Coca Cola's Venkatesh Kini
He pointed out that Marketing is one of the many things that needs to go hand in hand for a product to be a success
http://www.mxmindia.com/2015/04/be-consistent-stay-relevant-coca-colas-venkatesh-kini/

Dentsu Aegis Media steals the show at Asian Customer Engagement Forum Awards 2015
While Dentsu Aegis Network's iProspect Communicate 2 was named the Most Admired Agency in 'digital marketing', Carat Media Services India/psLive was named the Most Admired Agency
http://www.mxmindia.com/2015/04/dentsu-aegis-media-steals-the-show-at-asian-customer-engagement-forum-awards-2015/

Coffee & Conversations with Rahul Kishore: Week #5: Rahul Johri
In this edition of Coffee & Conversations, Rahul Kishore meets up with Rahul Johri, Executive Vice President & General Manager - South Asia & Southeast Asia, Discovery Networks Asia-Pacific
http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-5-rahul-johri/

Zee Classic unveils new positioning - 'Woh Zamaana, Kare Deewana'
The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema
http://www.mxmindia.com/2015/04/zee-classic-unveils-new-positioning-woh-zamaana-kare-deewana/

Mediaah! Was Brand Equity unfair in damning Goafest?
Ironically, Goafest high priests may swear at Economic Times (and its glossy pull-out Brand Equity) for now, but they can't do without the paper when it comes to giving leads on important news
http://www.mxmindia.com/2015/04/mediaah-was-brand-equity-unfair-in-damning-goafest/

Amith Prabhu: Our biggest PR campaign would be a display of discipline
Our diversity is great but the one thing we are united by as a nation, is our indiscipline, writes Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-our-biggest-pr-campaign-would-be-a-display-of-discipline/

Stories on 5th Mar '15

Viacom18 add Colors to Regionals
The Marathi, Gujarati, Bengali, Kannada and Oriya of the Viacom18 stable will drop the ETV and rebranded with the Colors prefix
http://www.mxmindia.com/2015/03/viacom18-add-colors-to-regionals/

Flipkart to pursue online advertising, brand consulting & furniture akin to Facebook, Google model
Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace
http://www.mxmindia.com/2015/03/flipkart-to-pursue-online-advertising-brand-consulting-furniture-akin-to-facebook-google-model/

Grey unveils new TVC around Swachh Bharat initiative
Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen
http://www.mxmindia.com/2015/03/grey-unveils-new-tvc-around-swachh-bharat-initiative/

Olx helps unlock the best price with a priceless proposition
The new TVC from OLX focusses on the real value of using the platform
http://www.mxmindia.com/2015/03/olx-helps-unlock-the-best-price-with-a-priceless-proposition/

Sanjeev Kotnala: Branding by Default (+ on Amazing Thainess in Pattaya)
It is doubly tough to rebrand in the digital age. To wipe out earlier impressions. don't allow default branding, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-branding-by-default-on-amazing-thainess-in-pattaya/

Mahindra unveils new TVC for Arjun Novo
TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity
http://www.mxmindia.com/2015/03/mahindra-unveils-new-tvc-for-arjun-novo/

Kellogg's takes the 'Khuljaye Bachpan' route for Chocos
The new integrated campaign highlights a relationship of equals between mother and child
http://www.mxmindia.com/2015/03/kelloggs-takes-the-khuljaye-bachpan-route-for-chocos/

Cinthol takes to social media with #AliveIsOffline
Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web
http://www.mxmindia.com/2015/03/cinthol-takes-to-social-media-with-aliveisoffline/

Countdown begins for BARC India regime, as pricing policy is rolled out
The pricing philosophy for Broadcasters is a flat cess as a % of net TV advertising billing
http://www.mxmindia.com/2015/03/countdown-begins-for-barc-india-regime-as-pricing-policy-is-rolled-out/

DDB MudraMax Media wins media mandate of Athena Life Sciences
The agency will be responsible for all media activities viz. planning, buying and implementation

http://www.mxmindia.com/2015/03/ddb-mudramax-media-wins-media-mandate-of-athena-life-sciences/

Stories on 20th Oct 14

Despite e-frenzy, crowds throng malls, markets
Shoppers log out and step into local stores ahead of Diwali over the last weekend
http://www.mxmindia.com/2014/10/despite-e-frenzy-crowds-throng-malls-markets/

Havas Media India wins integrated media duties of Assetz
The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office
http://www.mxmindia.com/2014/10/havas-media-india-wins-integrated-media-duties-of-assetz/

Ranjona Banerji: And the Election Commission website wins this election!
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-and-the-election-commission-website-wins-this-election/

Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more
Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-politics-is-all-about-public-reputation-as-it-is-in-everyday-life-and-more/

Ad Club invites Facebook's Mark D'Arcy to speak
The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community
http://www.mxmindia.com/2014/10/ad-club-invites-facebooks-mark-darcy-to-speak/

Saffolalife shifts focus to heart problems faced by women
This film is an endeavour to inspire people to re-evaluate the need to "Protect her heart"
http://www.mxmindia.com/2014/10/saffolalife-shifts-focus-to-heart-problems-faced-by-women/

Contract wins creative mandate of Portea Medical
The business will be handled out of the agency's Bangalore office
http://www.mxmindia.com/2014/10/contract-wins-creative-mandate-of-portea-medical/

What Ticks for Indian Consumers/ Teen- Madan Sanglikar and Alok Sanwal
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Madan Sanglikar and Alok Sanwal
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teen-madan-sanglikar-and-alok-sanwal/

Wills Lifestyle and Madison unveil 'Rock the Ramp'
These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages
http://www.mxmindia.com/2014/10/wills-lifestyle-and-madison-unveil-rock-the-ramp/

Culture Machine gets What's Trending to India
Through this alliance, Culture Machine will work closely with What's Trending to create content, featuring talents and brands across the Indian sub-continent
http://www.mxmindia.com/2014/10/culture-machine-gets-whats-trending-to-india/

Stories on 31st Jul 14

Hic, Hic, Hurray!
In the absence of any clear rules, liquor companies are happily using social media to promote their brands
http://www.mxmindia.com/2014/07/hic-hic-hurray/

Facebook signs first agency deal in India with GroupM
This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India
http://www.mxmindia.com/2014/07/facebook-signs-first-agency-deal-in-india-with-groupm/

AXN India and CBS Studios announce television content deal
The new deal gives AXN access to all content distributed by CBS
http://www.mxmindia.com/2014/07/axn-india-and-cbs-studios-announce-television-content-deal/

Speakers for Kyoorius Designyatra, 2014 announced
The list includes a diverse pool of creative minds from India and the globe
http://www.mxmindia.com/2014/07/speakers-for-kyoorius-designyatra-2014-announced/

Spikes Asia announces Jury list for several categories
The include Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries
http://www.mxmindia.com/2014/07/spikes-asia-announces-jury-list-for-several-categories/

Jockey takes 'The best or nothing' route with new TVC
The campaign has been conceptualised based on the insight that the young don't believe in half-measures; they will either go for broke or give it all up
http://www.mxmindia.com/2014/07/jockey-takes-the-best-or-nothing-route-with-new-tvc/

YuppTV announces worldwide launch of ARY channels
YuppTV announced the launch of Pakistan's leading ARY television channels to subscribers
http://www.mxmindia.com/2014/07/yupptv-announces-worldwide-launch-of-ary-channels/

DDB Mudra West launches new campaign for Femina
The objective was to engage with the millennial woman of today while driving connect with brand Femina
http://www.mxmindia.com/2014/07/ddb-mudra-west-launches-new-campaign-for-femina/

Stories on 16th Jul 14

WCup on Facebook: 31 days, 3 billion interactions
A peek into the data thrown up by Facebook's data team from the conversations of the 2014 FIFA World Cup
http://www.mxmindia.com/2014/07/wcup-on-facebook-31-days-3-billion-interactions/

Havas Media appoints Hans Mathews as ED
His key mandate will be to drive growth for the group in the Western region
http://www.mxmindia.com/2014/07/havas-media-appoints-hans-mathews-as-ed/

It's now announced. Pradeep 'Praddy' Hejmadi appointed Zee TV biz head
Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga
http://www.mxmindia.com/2014/07/pradeep-praddy-hejmadi-appointed-business-head-at-zee-tv/

LinTeractive wins digital marketing responsibilities for Saint-Gobain Gyproc
LinTeractive would be offering a host of solutions including creation of a new website, SEO, SEM, etc
http://www.mxmindia.com/2014/07/linteractive-wins-digital-marketing-responsibilities-for-saint-gobain-gyproc/

McAfee survey reveals interesting facets of Indian internet users
McAfee LiveSafe service addresses security threat in the era of multi-device usage
http://www.mxmindia.com/2014/07/mcafee-survey-reveals-interesting-facets-of-indian-internet-users/

Myntra brings onboard Kangana 'Queen' Ranaut as ambassador of DressBerry
As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country
http://www.mxmindia.com/2014/07/myntra-brings-onboard-kangana-queen-ranaut-as-ambassador-of-dressberry/

Radio City launches Radio City Fusion
Radio City Fusion is a station that combines ethnic roots with new-age urban sounds seamlessly synchronized with one another to enhance the listening experience

http://www.mxmindia.com/2014/07/radio-city-launches-radio-city-fusion/

Stories on 26th Mar'14

IPG's big bet on India
Michael Roth, Chairman and CEO, IPG got his Board of Directors to the country despite a slowdown indicating the importance of market
http://www.mxmindia.com/2014/03/ipgs-big-bet-on-india/

Renton D'Sousa bids adieu to Triton
The man who created properties as 'Paani Ka Doctor' and many more has decided to call it a day
http://www.mxmindia.com/2014/03/renton-dsousa-bids-adieu-to-triton/

PRCAI partners AMEC for Measurement Week
The series will seek to fill the gap between understanding the value of PR measurement and doing something about it
http://www.mxmindia.com/2014/03/prcai-partners-amec-for-measurement-week/

Daddy Cool does it for Blue Star
The ad highlights the sheer delight of experiencing the Blue Star inverter AC
http://www.mxmindia.com/2014/03/daddy-cool-does-it-for-blue-star/

Volini's digital campaign draws good response
Volini launched the pat on the back campaign wherein people applauded the special women in their life
http://www.mxmindia.com/2014/03/volinis-digital-campaign-draws-good-response/

Durex opts to 'reconnect' during Earth Hour
As a call to action, Durex is releasing a short film which follows the stories of several couples who have become distracted by the lure of a screen

http://www.mxmindia.com/2014/03/durex-opts-to-reconnect-during-earth-hour/

Stories on 21st Feb '14

Chill! Facebook won't let WhatsApp lose its mojo
And how behind the rise of mobile messaging platform is IIT-ISB alumnus Neeraj Arora
http://www.mxmindia.com/2014/02/chill-facebook-wont-let-whatsapp-lose-its-mojo/

Laadli media and advertising awards presented
The National Level Laadli Media and Advertising Awards for Gender Sensitivity 2012-13 were presented on Thursday
http://www.mxmindia.com/2014/02/laadli-media-and-advertising-awards-presented/

TRAI gets into the act on FM Phase III, issues 'recommendations'
The Telecom Regulatory Authority of India has issued recommendations on 'Migration of FM Radio Broadcasters From Phase II to Phase III'
http://www.mxmindia.com/2014/02/trai-gets-into-the-act-on-fm-phase-iii-issues-recommendations/

Anand Chakravarthy joins Maxus as West Head
The former business head at Big CBS has joined media agency major Maxus as head of the western region
http://www.mxmindia.com/2014/02/anand-chakravarthy-joins-maxus-as-west-head/

Shailesh Kapoor: Fact Check: Daily Soaps - Regressive or Progressive?
The majority, and the top success stories amongst Hindi GEC shows, have worked on the opposite premise - that of progress and change, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-fact-check-daily-soaps-regressive-or-progressive/

Ronnie Screwvala sets up Unilazer Sports; Supratik Sen to head biz
The former Disney UTV head Ronnie Screwvala's Unilazer Ventures has hired seasoned sports marketer Supratk Sen as its CEO for Unilazer Sports
http://www.mxmindia.com/2014/02/ronnie-screwvala-sets-up-unilazer-sports-supratik-sen-to-head-biz/

Jaideep Shergill | A PR award at Goafest: About time!
But if ad agencies were to win the awards as it happens at some events, the purpose of the awards would be defeated and the PR industry would have, in fact, suffered a setback, cautions Jaideep Shergill, CEO, India, MSLGroup
http://www.mxmindia.com/2014/02/jaideep-shergill-a-pr-award-at-goafest-about-time/

FremantleMedia launches CEO's Got Talent
Proceeds from the show to be aired on CNBC-TV18 will be go to the Genesis Foundation

http://www.mxmindia.com/2014/02/fremantlemedia-launches-ceos-got-talent/

Stories on 4th Feb '14

10 years of being much-liked
Social networking site Facebook celebrates a decade of existence today. A graphical look at its journey and vital stats
http://www.mxmindia.com/2014/02/10-years-of-being-much-liked/

Yeh clients maange more. PR agency honchos say in third edition of MSLGroup's annual report
MSLGroup has released the third edition of its annual PR industry report. Titled 'Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook'
http://www.mxmindia.com/2014/02/yeh-clients-maange-more-pr-agency-honchos-say-in-third-edition-of-mslgroups-annual-report/

Jaldi 5 with Nitin Chaudhry, HT Media: More than just media sponsorship of the Kala Ghoda Festival
A quick Q&A with the Business Head - West of HT Media on the newspaper group’s association with the Kala Gho
http://www.mxmindia.com/2014/02/jaldi-with-nitin-chaudhry-ht-media-more-than-just-media-sponsorship-of-the-kala-ghoda-festival/


Mumbai leg of IAA Retrospect & Prospects with D Shivakumar on Feb 12
The PepsiCo India Chairman and CEO will present a 60-minute review of the highs and lows in media, advertising and marketing in 2013 and a forecast of what will happen in 2014
http://www.mxmindia.com/2014/02/mumbai-leg-of-iaa-retrospect-prospects-with-d-shivakumar-on-feb-12/

SapientNitro is Lycra's global AOR
Invista names SapientNitro global advertising Agency of Record for its Lycra brand
http://www.mxmindia.com/2014/02/sapientnitro-is-lycras-global-aor/

Helios Media forays on to digital with SanjeevKapoorKhazana
The firm has expanded its services to monetize the YouTube channel - SanjeevKapoorKhazana
http://www.mxmindia.com/2014/02/helios-media-forays-on-to-digital-with-sanjeevkapoorkhazana/

Ranjona Banerji: News media and its political leanings
Since the Indian media does not openly align with political parties or movements, confusion is easy and suspicions even easier, writes Ranjona Banerji

http://www.mxmindia.com/2014/02/ranjona-banerji-news-media-and-its-political-leanings/

Stories on 20th Dec '13

He came, he met, he made no announcements
Maurice Levy, Chairman and CEO of media services conglomerate Publicis Groupe quashes all rumours of buying Madison + interview
http://www.mxmindia.com/2013/12/he-came-he-met-he-made-no-announcements/

Grey to acquire a majority stake in RC&M
The rural marketing services provider will be WPP's 12th acquisition in India in nine years
http://www.mxmindia.com/2013/12/grey-to-acquire-a-majority-stake-in-rcm/

Ogilvy shows off its digital power with 'Techtonic'
Guest speakers included Kirthiga Reddy, Guneet Singh, Mukesh Bansal, Miss Malini and Gabbar Singh at Ogilvy Techtonic in Mumbai held on Thursday
http://www.mxmindia.com/2013/12/ogilvy-shows-off-its-digital-power-with-techtonic/

HT gets aggressive in Mumbai, replaces TOI as Kala Ghoda festival partner
The Kala Ghoda festival, which has been a property The Times of India has supported for the last 8 years, will now bear the Hindustan Times name on its title
http://www.mxmindia.com/2013/12/ht-gets-aggressive-in-mumbai-replaces-toi-as-kala-ghoda-festival-partner/

Shailesh Kapoor | Bigg Boss 7: The Coming-Of-Age Season
The biggest coming-of-age aspect in Bigg Boss 7 comes in the form of two very real love stories that have unfolded this season, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-bigg-boss-7-the-coming-of-age-season/

Ranjona Banerji: Ground keeps shifting on Devyani Khobragade case
We have this bizarre tendency to accrue to ourselves credit for any action or achievement of a person of Indian origin, even if those achievements have nothing to do with India, rues Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-ground-keeps-shifting-on-devyani-khobragade-case/

Digital cable subscribers to get monthly bills
As per TRAI regulations, digital TV subscribers will get monthly bills from their cable operators, notes an MSO Alliance communique

http://www.mxmindia.com/2013/12/digital-cable-subscribers-to-get-monthly-bills/

Stories on 2nd Dec '13

Mediametrie... who, why, how?
Low-cost watermarking technology won BARC's TV audience measuring contract for Mediametrie, the joint industry body in France
http://www.mxmindia.com/2013/12/mediametrie-who-why-how/

Only 50% of companies have a committee to address sexual harassment: Social Access study
The findings of the survey were revealed as part of the workshop 'Men are from Venus, Women are from Mars' hosted by Population First on Saturday, November 30
http://www.mxmindia.com/2013/12/mediametrie-who-why-how/

Cheil appoints Atishi Pradhan as CSO
Cheil Worldwide has announced the appointment of Atishi Pradhan as Chief Strategy Officer
http://www.mxmindia.com/2013/12/mediametrie-who-why-how/

Asha Gupta to head Tupperware APAC
One more Indian CEO makes it big in the international arena as Asha Gupta, presently MD, Tupperware India and Area VP, Tupperware Brands - APAC has been appointed as Group President, Asia Pacific with effect from Jan 1, 2014
http://www.mxmindia.com/2013/12/asha-gupta-to-head-tupperware-apac/

Facebook posts get Suhel Seth to give up Rai doctorate
After a  Facebook post by publisher and activist Maheshwer Peri and some outrage on the social network platform, man-of-many-parts Suhel Seth announces he will return the Rai University doctorate that he was awarded last week
http://www.mxmindia.com/2013/12/facebook-posts-get-suhel-seth-to-give-up-rai-doctorate/

Amith Prabhu: Did you do things differently to be a better PR professional this year?
It's time to take off to introspect on how we add value to the profession this past year and how we can make things better in the coming year, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-did-you-do-things-differently-to-be-a-better-pr-professional-this-year/

Reviewing the Reviews: Critics say Bullett Raja lacks the plot
Most critics derided the lack of a plot and proper characterization in Bullett Raja giving it a 2 or 2.5 stars and one with just half a star, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-critics-say-bullett-raja-lacks-the-plot/

MTV concludes multi-city music talent hunt
Five bands selected as the best in rock, sufi, folk and pop were selected at a gig in Mumbai
http://www.mxmindia.com/2013/12/mtv-concludes-multi-city-music-talent-hunt/

Stories on 11th Nov '13

Star's new sporting highs
Six channels. One website. Rs 20,000 cr investment. Gayatri Yadav, Star India's EVP Marketing and Communications, take us through what is the network's most ambitious launch offensive
http://www.mxmindia.com/2013/11/stars-new-sporting-highs/

In Google & Facebook-dominated world, Yahoo invites entries for Big Idea Chair Awards India 2013
The fourth edition of the digital advertising and planning awards in India are now open for submissions
http://www.mxmindia.com/2013/11/in-google-facebook-dominated-world-yahoo-invites-entries-for-big-idea-chair-awards-india-2013/

Three cheers! PlanetRadiocity lights up lives with 'Deep Jyoti'
Radio City's web radio destination PlanetRadiocity.com has embarked on a crowd-funded initiative of rural electrification in association with the solar power company, Sunkalp Energy. We think initiatives like these deserve all the encouragement and accolades
http://www.mxmindia.com/2013/11/three-cheers-planetradiocity-lights-up-lives-with-deep-jyoti/

ZeeQ completes a year of 'edutaining' kids
The channel will be launching a new locally made show called 'Engineer This'
http://www.mxmindia.com/2013/11/zeeq-completes-a-year-of-edutaining-kids/

Reviewing The Reviews: A max of 2.5 stars for Satya 2 if the critic was generous
Most reviewers, were not as scathing as they were sorrowful that a filmmaker of RGV's early potential has just lost it and created such an unmitigated disaster
http://www.mxmindia.com/2013/11/zeeq-completes-a-year-of-edutaining-kids/

Amith Prabhu: What’s with the friction between Journalists and PR professionals?
The friction between PR executives and journalists - both reporters and editors will continue as long as the PR fraternity does not invest in immersions and training. But the question that hovers in my mind is how often we see PR pros tweeting about a typo by a journalist or some reporter not keeping an appointment they made, asks Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-what%e2%80%99s-with-the-friction-between-journalists-and-pr-professionals/

Godrej Eon is title sponsor of Tour De India
Godrej Eon has associated with the India leg of the iconic Tour De France as presenting sponsor
http://www.mxmindia.com/2013/11/godrej-eon-is-title-sponsor-of-tour-de-india/

Magic! Season 2 of 'Jai Ma Vindhyavasini' is romcom 'Love Dosti Dua!'
Season 2 of 'Jai Ma Vindhyavasini' will air as 'Love Dosti Dua' on Big Magic, the Reliance Broadcast Network GEC
http://www.mxmindia.com/2013/11/godrej-eon-is-title-sponsor-of-tour-de-india/

Stories on 18th Sep '13

Big Boss marketers go Saath Saat to beat Slowdown
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54132

Group M immerses H2 projections, revises forecasts
The normally buoyant media agency conglomerate Group M has revised its projections for the second half of 2013
http://www.mxmindia.com/?p=54154

Rich haul for McCann at Spikes, gets a Grand Prix
McCann Worldgroup won 18 metals while the tally for Ogilvy and Taproot were 16 and 10 respectively
http://www.mxmindia.com/?p=54139

Vijay Mukhi: There are no fake accounts on Twitter and Facebook
Because it is so cheap to do it and there are no safeguards built into the social web, reputations could be damaged with seconds, rues Vijay Mukhi
http://www.mxmindia.com/?p=54136

Govt undertakes HTML 5 yatra
An 'HTML 5 Tour in India' begins under the aegis of the Department of Electronics & Information Technology
http://www.mxmindia.com/?p=54133

Stories on 21st Aug '13

Why the BJP is wrong in wanting to be aggressive on the Social Web
Vijay Mukhi reasons why screaming and shouting may work on News TV, but not on the social web
http://www.mxmindia.com/2013/08/why-the-bjp-is-wrong-in-wanting-to-be-aggressive-on-the-social-web/

FMCG majors feel the pinch as consumers cut spending
Sales growth of more than a dozen key consumer goods categories in the June quarter was lower than both the previous quarter and the year-earlier period
http://www.mxmindia.com/2013/08/fmcg-majors-feel-the-pinch-as-consumers-cut-spending/

HUL to run region-specific ads on Nickelodeon as Viacom18 ties up with Amagi for micro-targeting
Viacom 18 ties up with Amagi for micro-targeting TVCs via DART, HUL to run different TV ads on Nickelodeon for various regions
http://www.mxmindia.com/2013/08/hul-to-run-region-specific-ads-on-nickelodeon-as-viacom18-ties-up-with-amagi-for-micro-targeting/

Mobile VAS Market To Reach Rs 29,300 cr by end-2013
The Mobile Value Added Service (MVAS) market is expected to reach Rs 29,300 crore by the end of 2013 registering a Y-o-Y growth of 15 percent, according to the latest IAMAI-IMRB report
http://www.mxmindia.com/2013/08/mobile-vas-market-to-reach-rs-29300-cr-by-end-2013/

Samsung replaces Nokia as #1 cellphone in India
Micromax, Karbonn, Apple occupy next 3 slots as handset revenue grows 14.7 percent to touch Rs 35,946 Cr in FY13
http://www.mxmindia.com/2013/08/samsung-replaces-nokia-as-1-cellphone-in-india/

NBA welcomes Manish Tewari statement on 12-min ad cap
The News Broadcasters Association has welcomed the recent statement of I&B minister Manish Tewari that news channels must get an extension on the 12-minute ad cap till the final phase of digitization is complete
http://www.mxmindia.com/2013/08/nba-welcomes-manish-tewari-statement-on-12-min-ad-cap/

Ketchum Sampark launches Knowledge Studio
The Studio will offer content and thought leadership solutions
http://www.mxmindia.com/2013/08/ketchum-sampark-launches-knowledge-studio/

Laqshya integrates Neeru's Emporio glamour to Hyderabad airport
Laqshya's Hyderabad team executes campaign to project Neeru's as Hyderabad's premier traditional clothing brand
http://www.mxmindia.com/2013/08/laqshya-integrates-neerus-emporio-glamour-to-hyderabad-airport/

Stories on 27th Jun '13

Still massy, not classy: Anooj Kapoor, Sab TV
The channel Executive VP and Business Head clarifies that the new look unveiled last week will mean no change in its programming
http://www.mxmindia.com/?p=50433

No kiya! Tired of telecom, D Shivakumar wants to move on
After eight years at Nokia, D Shivakumar turns his back on telecom as the Finnish handset marker battles to gain ground in India
http://www.mxmindia.com/?p=50420

Bharti Airtel & Google join hands to launch Free Zone in India
Airtel mobile customers will be able to access popular Google services on their mobile phones at zero data cost
http://www.mxmindia.com/?p=50407

BoxTV brings Shaw Brothers catalogue to India
The online video service has entered into a digital VOD deal to stream martial arts content directly on smartphones, tablets and computers
http://www.mxmindia.com/?p=50409

Facebook campaign reveals first look for Krrish 3
The Krrish 3 digital campaign, which kicks off with a Facebook fan chat by Hrithik Roshan today at 3pm, is spearheaded by Hungama Digital Media Entertainment Pvt Ltd
http://www.mxmindia.com/?p=50410

Point of View: Time for TRM to measure television?
Media research professional Amit Nevrekar suggests an alternative until BARC's new system is ready
http://www.mxmindia.com/?p=50421

Debrief: Kotak Mahindra: Catching them young
The jingle is sweet and the ad is shot nicely. I like it that they haven't shown adult faces, their presence is only suggested. This keeps the focus on the little girl, and that's what makes the ad endearing
http://www.mxmindia.com/?p=50406

Comm consultancy Spag starts global ops
Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint - Spag (Strategic Partners Group)
http://www.mxmindia.com/?p=50417

Saavn & Tata Docomo launch multi-channel mktg prog
The digital music service is featuring recording artists Daft Punk and Justin Timberlake to promote new mobile data services for Indian consumers

http://www.mxmindia.com/?p=50408

Stories on 10th May '13

Facebook is India's most liked for engaging customers: E&Y
Excerpts from Ernst & Young’s ‘Social Media Marketing - India Trends Study 2013’ report
http://www.mxmindia.com/?p=47553

Hindu's 'Undumb India' campaign awarded at INMA World Congress
The television commercial took a humorous route to show young Indians the importance of being informed about current events
http://www.mxmindia.com/?p=47587

Austere and reporting profits, NDTV to relaunch biz channel in new avatar
As NDTV reports a PAT of Rs 2 crore for FY 2012-13 as compared to a loss of Rs 87 crore for FY 2011-12, there are few aces up its sleeve
http://www.mxmindia.com/?p=47517

V D Wadhwa appointed CEO of Siti Cable
Mr Wadhwa will be responsible for taking forward the organizational aspirations of growing the business of Siti Cable multifold through digitization. He will be based out of Noida
http://www.mxmindia.com/?p=47516

UTV's Samir Bangara joins Qyuki as MD & CEO
The board of Qyuki Digital Media Pvt Ltd has announced the appointment of Samir Bangara as its Managing Director and CEO, succeeding Poonacha Machaiah. Mr Bangara will assume his new role from June 3, 2013
http://www.mxmindia.com/?p=47519

Shailesh Kapoor: Five Tips For Young TV Executives
Shailesh Kapoor offers five tips that he believes are still relevant for young television executives, in their first 3-4 years of working
http://www.mxmindia.com/?p=47570

Intex ropes in Farhan Akhtar as brand ambassador for its smartphones
The alliance is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal
http://www.mxmindia.com/?p=47515

Anil Thakraney: The Kar Natak elections
Prannoy Roy is unarguably India's best news channel personality, and one would like to see more of him
http://www.mxmindia.com/?p=47514

Speaking of Which | The Suspicious Object
It's probably impossible to change this now, but it's useful to know in any case - the difference between the adjectives 'suspect' and 'suspicious'
http://www.mxmindia.com/?p=47550

Links of the Day
MxMIndia's list of recommended stories from across the media (including those that consider us competition)
http://www.mxmindia.com/?p=47520

Stories on 26th Apr'13

Is the S4 an iPhone5 killer?
It's got some really cool features and is a much improved version of the S3, but can the Samsung Galaxy S4 make the iPhone seem ancient?
http://www.mxmindia.com/2013/04/is-the-s4-an-iphone5-killer/

Monica Tata back to Time Warner fold as MD, HBO India
Prior to this role, she was the GM, Entertainment Networks, South Asia for Turner International India where she was responsible for steering and overseeing all network initiatives across Turner's entertainment brand portfolio in South Asia
http://www.mxmindia.com/2013/04/monica-tata-back-to-time-warner-fold-as-md-hbo-india/

Anil Thakraney: Kya Super Cool Jury hain hum!
What I find appalling is that the Super Jury dudes have used a technicality to escape the plagiarism mess. The bigger message, of course, is this: Keep the photocopy machine buzzing
http://www.mxmindia.com/2013/04/anil-thakraney-kya-super-cool-jury-hain-hum/

Shailesh Kapoor: Where Are The 'Niche Channels'?
In the absence of "true ratings", the available ratings of a special content channel are often taken as a sign of under-performance, which in turns leads to a series of endless chipping and chopping of content, packaging and even business plans, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-where-are-the-niche-channels/

Mindshare expands presence, opens Kochi office
Mindshare, the flagship media agency of GroupM, further spread its wings in India with the opening of its branch office in Kochi, Kerala, headed by KT Haridas
http://www.mxmindia.com/2013/04/mindshare-expands-presence-opens-kochi-office/

Speaking of Which | Are You A Mrs Malaprop?
If it sounds like a word you think you read somewhere which sounds like what you want to say... it just may be a Malapropism!
http://www.mxmindia.com/2013/04/speaking-of-which-are-you-a-mrs-malaprop/

DDB Mudra Group bags India Innovation Award for Enterprise Social Networking initiative
DDB Mudra Group has been awarded the first India Innovation Award 2013 under the Enterprise Mobility category
http://www.mxmindia.com/2013/04/ddb-mudra-bags-india-innovation-award-for-enterprise-social-networking/

Aaj Tak upbeat on social media
Hindi news Channel Aaj Tak recently crossed the one-million-mark on Facebook
http://www.mxmindia.com/2013/04/aaj-tak-upbeat-on-social-media/

Dell's Inspiron 'can do Kuchh Bhi'
The 360-degree brand and marketing campaign features themes of 'Personal Achievement' and 'Business Achievement' to connect with consumers & enterprise customers respectively
http://www.mxmindia.com/2013/04/dells-inspiron-can-do-kuchh-bhi/


ANCHOR : One Big Idea by Johnson Napier: Have an idea, seal it!
http://www.mxmindia.com/2013/04/one-big-idea-by-johnson-napier-have-an-idea-seal-it/

ANCHOR : One Big Idea by Shruti Pushkarna: Video needs a perception change

http://www.mxmindia.com/2013/04/one-big-idea-by-shruti-pushkarna-video-needs-a-perception-change/

Stories on 19th Apr'13

Into the all-new world of Facebook Home
With Facebook Home, Mark Zuckerberg may have taken a shortcut in an attempt to rule the mobile web. An analysis by Ciaran Norris in Mindshare's 'Original Thinker Series'
http://www.mxmindia.com/?p=46178


Announcing the MxM Viewsletter
MxMIndia.com is now increasing its 'views' element and will bring you 'The MxM Viewsletter' every afternoon
 http://www.mxmindia.com/?p=46150

Global marketing outlook continues to improve in April: Warc
Global marketers continue to have a positive outlook according to the latest data from Warc's Global
http://www.mxmindia.com/?p=46151

Marketing Index TRAI seeks views on TV ratings, accreditation
The information ministry has sought recommendations from the TRAI for laying down comprehensive guidelines and accreditation mechanisms for TRP (Television Rating Points) rating agencies in India, to ensure transparency and accountability in the rating system
 http://www.mxmindia.com/?p=46143

TV Street Maps increases reach by over 300%
The quantum increase by TV Street Maps in coverage, from 700 head-ends last year to 2,200 already so far, translates into more robust and widespread distribution data collection
http://www.mxmindia.com/?p=46145

DY Works gets new COO
Brand strategy and design firm DY Works has announced the appointment of Rekha Pamani-Gulati as Chief Operating Officer
http://www.mxmindia.com/?p=46146


MSL announces six new wins
MSLGroup's MSL India has been appointed by the Singapore Tourism Board, Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Jewellers for integrated communications briefs
http://www.mxmindia.com/?p=46148


Debrief: Fastrack: Irreverence works
Anil Thakraney presents his views on the latest ads
http://www.mxmindia.com/?p=46142


Indiagames & Parle launch IPL Cricket Fever game
Disney UTV's Indiagames has launched the official IPL season 6 mobile game, 'IPL Cricket Fever 2013'. It has associated with the Parle brand, 20-20, within the game
http://www.mxmindia.com/?p=46149


Nickelodeon & Sonic partner Ubqool for contest
The winners of 'Ubqool.com Cricket Mania' on Nickelodeon and Sonic channels will get to meet cricketers from the Kolkata Knight Riders Team
http://www.mxmindia.com/?p=46147


ANCHOR | One Big Idea by Shailesh Kapoor
Consumer-inclusive content generation is the future
http://www.mxmindia.com/?p=46141

Stories on 21st Nov '12

Are we really Free to post online?
'Like' it or not, everyone is talking about Facebook and how a mere status update got a 21-year-old arrested. Can social media flourish, if every move is scrutinized?
http://www.mxmindia.com/2012/11/are-we-really-free-to-post-online/

In TAM's absence, Whats-On-India search rankings show some trends
It's been over a month since TAM Media stopped releasing weekly ratings. MxMIndia sourced What's On India's TV TRENDs report to throw up some indicators of what's popular and what's not
http://www.mxmindia.com/2012/11/in-tams-absence-whats-on-india-search-rankings-show-some-trends/

Kishore Biyani aims to fashion a $1bn biz in 2 years
Kishore Biyani aims at $1 billion business from Future Fashion in 2 years
http://www.mxmindia.com/2012/11/kishore-biyani-aims-to-fashion-a-1bn-biz-in-2-years/

StrawberryFrog launches In India
Founded in 1999, the creative agency Strawberry Frog has finally launched its operations in India. Raj Kamble has been roped to head India functions
http://www.mxmindia.com/2012/11/strawberryfrog-launches-in-india/

Jaldi 5 with Sachin Kalbag: Upholding civil liberties at all costs
In response to increasing incidences of ordinary people's freedom being curtailed, Mumbai-based daily Mid-Day has announced its People's Freedom Charter, to combat draconian and ambiguous laws. Mid-Day Editor Sachin Kalbag explains why this was necessary
http://www.mxmindia.com/2012/11/jaldi-5-with-sachin-kalbag-upholding-civil-liberties-at-all-costs/

Mediaah!: What's not right with Arnab Goswami
Just as Angry Young Man Amitabh Bachchan mesmerized the nation in the 1970s, the Angry Young Man Arnab Goswami grew big on television, writes Pradyuman Maheshwari. But he has stretched his nationalistic debates a bit much. Also, a quick look at how other channels fared with their Bal Thackeray coverage
http://www.mxmindia.com/2012/11/mediaah-whats-not-right-with-arnab-goswami/

Young Track by Samyak Chakrabarty | Causes that Young India is fighting for
Today's urban youngsters are very socially conscious and aware. Samyak Chakrabarty lists four causes that metro youth are most concerned about and taking the initiative to address
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-causes-that-young-india-is-fighting-for/

Dream Theatre launches Power Rangers Samurai merchandise
Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India
http://www.mxmindia.com/2012/11/dream-theatre-launches-power-rangers-samurai-merchandise/

The Anchor: Five reasons direct marketing scores over other forms of marketing
When it comes to reaching customers, keeping costs down and getting specific, constructive feedback, direct selling has the advantage, says Manisha Amol
http://www.mxmindia.com/2012/11/the-anchor-five-reasons-direct-marketing-scores-over-other-forms-of-marketing/

Anil Thakraney: The IT Act needs to be rewritten. ASAP
The law needs to be amended. And parents need to inform and educate their children on ground realties. Because when virtual world collides with real world, the result can often be traumatic
http://www.mxmindia.com/2012/11/anil-thakraney-the-it-act-needs-to-be-rewritten-asap/