Stories on 3rd Dec '15

Consumer Trends 2016, by JWT
Interesting findings in JWT's Innovation Group's 'Future 100: Trends and Change to Watch in 2016' report
http://www.mxmindia.com/2015/12/consumer-trends-2016-by-jwt/

Dear MxM by Jaisurya Das: Better to work in activation in a media agency or a standalone one?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-better-to-work-in-activation-in-a-media-agency-or-a-standalone-one/

S Yesudas launches triggerbridge for 'True Vertexing'
The former Vizeum India boss has set up the 'unagency' in partnership with Ajit Nair, MX Advertising and Amit Tripathi of IdeateLabs
http://www.mxmindia.com/2015/12/s-yesudas-launches-triggerbridge-for-true-vertexing/

Aaradhee Mehta joins Geometry Global as VP - Shopper Marketing
Aaradhee's appointment comes just weeks after the Geometry Global and Encompass Network launch was announced
http://www.mxmindia.com/2015/12/aaradhee-mehta-joins-geometry-global-as-vp-shopper-marketing/

Star partners HBO for exclusive programming content
HBO programming to debut on Star Network from Ist January, 2016
http://www.mxmindia.com/2015/12/star-partners-hbo-for-exclusive-programming-content/

Siddhartha Mukherjee: PR Measurement & Audit is for the Bravehearted
Getting your PR communication initiatives measured regularly and audited by a third party is certainly for the Brave Hearted, by Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-pr-measurement-audit-is-for-the-bravehearted/

CarDekho report highlights interesting car buying trends
Hatchbacks most preferred vehicles amongst Indian buyers; Maruti and Hyundai occupy top slot
http://www.mxmindia.com/2015/12/cardekho-report-highlights-interesting-car-buying-trends/

Dentsu Webchutney creates new brand thought for Payback
#PointKyaHai trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions

http://www.mxmindia.com/2015/12/dentsu-webchutney-creates-new-brand-thought-for-payback/

Stories on 9th Apr '15

All set for the 10th Goafest...
... and the Ad Club’s Abby which has seen a 35% hike in entries + interview with Nakul Chopra, chairman of Goafest Organising Commitee
http://www.mxmindia.com/2015/04/all-set-for-the-10th-goafest/

E-commerce majors Flipkart, Amazon etc spend mega on ads
TAM Adex data show that the big four e-commerce companies ­ Amazon, Flipkart, Snapdeal and OLX alone spent a staggering Rs 600 crore on ads in 2014. Overall, the sector spent Rs 750-800 crore in 2014 and the budget would cross Rs 1,000 crore in 2015, say media planners
http://www.mxmindia.com/2015/04/e-commerce-majors-flipkart-amazon-etc-spend-mega-on-ads/

MSM to rake in Rs 1kcr from IPL ad as e-com players join the party
Multi Screen Media, the official broadcaster of the Indian Premier League, is likely to make about Rs 1,000 crore from on-air sponsors and spot advertising this year, riding an ecommerce wave
http://www.mxmindia.com/2015/04/msm-to-rake-in-rs-1kcr-from-ipl-ad-as-e-com-players-join-the-party/

IAA announces 3rd edition of leadership awards
The awards will be presented across 12 categories on Saturday, April 18, 2015
http://www.mxmindia.com/2015/04/iaa-announces-3rd-edition-of-leadership-awards/

O&M to handle creative mandate for Xrbia Developers
XRBIA Developers Ltd is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian
http://www.mxmindia.com/2015/04/om-to-handle-creative-mandate-for-xrbia-developers/

Tanishq unveils campaign to highlight matchless offerings
Tanishq has used a unique story-telling approach in the commercials, which is very different from anything the brand has done in the past
http://www.mxmindia.com/2015/04/tanishq-unveils-campaign-to-highlight-matchless-offerings/

India Property Insider debuts in UAE
Monthly publication to facilitate NRI Investment in Indian Real Estate sector

http://www.mxmindia.com/2015/04/india-property-insider-debuts-in-uae/