Stories on 3rd Dec '15

Consumer Trends 2016, by JWT
Interesting findings in JWT's Innovation Group's 'Future 100: Trends and Change to Watch in 2016' report
http://www.mxmindia.com/2015/12/consumer-trends-2016-by-jwt/

Dear MxM by Jaisurya Das: Better to work in activation in a media agency or a standalone one?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-better-to-work-in-activation-in-a-media-agency-or-a-standalone-one/

S Yesudas launches triggerbridge for 'True Vertexing'
The former Vizeum India boss has set up the 'unagency' in partnership with Ajit Nair, MX Advertising and Amit Tripathi of IdeateLabs
http://www.mxmindia.com/2015/12/s-yesudas-launches-triggerbridge-for-true-vertexing/

Aaradhee Mehta joins Geometry Global as VP - Shopper Marketing
Aaradhee's appointment comes just weeks after the Geometry Global and Encompass Network launch was announced
http://www.mxmindia.com/2015/12/aaradhee-mehta-joins-geometry-global-as-vp-shopper-marketing/

Star partners HBO for exclusive programming content
HBO programming to debut on Star Network from Ist January, 2016
http://www.mxmindia.com/2015/12/star-partners-hbo-for-exclusive-programming-content/

Siddhartha Mukherjee: PR Measurement & Audit is for the Bravehearted
Getting your PR communication initiatives measured regularly and audited by a third party is certainly for the Brave Hearted, by Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-pr-measurement-audit-is-for-the-bravehearted/

CarDekho report highlights interesting car buying trends
Hatchbacks most preferred vehicles amongst Indian buyers; Maruti and Hyundai occupy top slot
http://www.mxmindia.com/2015/12/cardekho-report-highlights-interesting-car-buying-trends/

Dentsu Webchutney creates new brand thought for Payback
#PointKyaHai trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions

http://www.mxmindia.com/2015/12/dentsu-webchutney-creates-new-brand-thought-for-payback/

Stories on 9th Jul '15

Exit: S Yesudas, Enter: Shripad Kulkarni
As Dentsu Aegis brings in the former Allied Media boss to head Vizeum, S Yesudas to focus on content and analytics, but could well exit group
http://www.mxmindia.com/2015/07/exit-s-yesudas-enter-shripad-kulkarni/

BTL Baatein: Deepali Naair, Mahindra Holidays... Powered by VISCOMM
A successful campaign is not necessarily one which is present across all platforms and vehicles and is seen everywhere, Deepali Naair, Chief Marketing Officer, Mahindra Holidays
http://www.mxmindia.com/2015/07/btl-baatein-deepali-naair-mahindra-holidays-powered-by-viscomm/

Contract bags Kelvinator account
The task for Contract will be to rejuvenate the brand in today's highly competitive context
http://www.mxmindia.com/2015/07/contract-bags-kelvinator-account/

English movies genre hots up with Star Movies Select HD
The channel will showcase movies never released in the country
http://www.mxmindia.com/2015/07/english-movies-genre-hots-up-with-star-movies-select-hd/

Lowe Lintas Delhi unveils an emotional tale for Havells Wires
The brand has leaned on an emotional tale to lend across its message to the general populace
http://www.mxmindia.com/2015/07/lowe-lintas-delhi-unveils-an-emotional-tale-for-havells-wires/

DGM India unveils new brand identity
DGM India is part of SVG Media, the largest Indian digital media network
http://www.mxmindia.com/2015/07/dgm-india-unveils-new-brand-identity/

Indigo Consulting appoints Navin Kansal as NCD
The move marks an important phase in the digital agency's journey of growth where the endevour is to ensure seamless integration of creativity and technology
http://www.mxmindia.com/2015/07/indigo-consulting-appoints-navin-kansal-as-ncd/

Hungama Digital elevates Kamal Amesur and Manesh Swamy
Manesh Swamy is a digital native who has over 15 years of experience in the digital space

http://www.mxmindia.com/2015/07/hungama-digital-elevates-kamal-amesur-and-manesh-swamy/

Stories on 10th Mar '15

Murdoch's empire makes 2 buys in India
While Star India acquires Screen from the Indian Express group, News Corp gobbles up VC Circle
http://www.mxmindia.com/2015/03/murdochs-empire-makes-2-buys-in-india/

More ads go digital as ICC World Cup action shifts to sites, apps
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/more-ads-go-digital-as-icc-world-cup-action-shifts-to-sites-apps/

Cinthol creates 'Alive is Offline' for the digital medium
The campaign builds on the core Cinthol brand philosophy of 'Alive is Awesome', and has been conceptualized and executed by Creativeland Asia
http://www.mxmindia.com/2015/03/cinthol-creates-alive-is-offline-for-the-digital-medium/

Vodafone unveils campaign to promote new website
Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform
http://www.mxmindia.com/2015/03/vodafone-unveils-campaign-to-promote-new-website/

'Live it Abhi', exhorts Pepsi to the youth on today
The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go
http://www.mxmindia.com/2015/03/live-it-abhi-exhorts-pepsi-to-the-youth-on-today/

Noteworthy campaigns bring India laurel at ADFEST 2014
Taproot India won four CUPs for the Times of India's 'Farmer Suicide' campaign
http://www.mxmindia.com/2015/03/noteworthy-campaigns-bring-india-laurel-at-adfest-2014/

Housing unveils new logo, mobile app
The move will enhance consumer experience and will set a new benchmark for the online real estate market
http://www.mxmindia.com/2015/03/housing-unveils-new-logo-mobile-app/

Carolina James Bajaj joins Hill+Knowlton as VP
She assumes the role previously held by Devasis Chattopadhyay who has decided to move on to pursue his own interests

http://www.mxmindia.com/2015/03/carolina-james-bajaj-joins-hillknowlton-as-vp/

Stories on 10th Feb '15

Is the form of Dhoni & Co keeping advertisers at bay?
Continuing with our World Cup previews,  we look at how the Indian team's form is impacting broadcast sponsorship
http://www.mxmindia.com/2015/02/is-the-form-of-dhoni-co-keeping-advertisers-at-bay/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

RAM ratings for Week ​​4​
Presenting RAM numbers for Week ​4 ​-​ that's January 18-24, 2015​​
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b4%e2%80%8b/

FCB Ulka highlights multiple features of Bolt through a series of campaigns
The main objective of the campaign was to highlight the first-in-segment multi-drive feature of Bolt
http://www.mxmindia.com/2015/02/fcb-ulka-highlights-multiple-features-of-bolt-through-a-series-of-campaigns/

Affle beefs up management team with new appointments
The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region
http://www.mxmindia.com/2015/02/affle-beefs-up-management-team-with-new-appointments/

Meru Cabs unveils first nationwide ad campaign
Meru Cab's new campaign has been conceptualized, created and executed by Apostrophe Films Pvt. Ltd
http://www.mxmindia.com/2015/02/meru-cabs-unveils-first-nationwide-ad-campaign/

Triton bags the creative mandate for Carysil and EasyPay
Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies
http://www.mxmindia.com/2015/02/triton-bags-the-creative-mandate-for-carysil-and-easypay/

IAA Webinar Series to discuss 'World Goes Digital'
The Webinar will be aired live on the IAA YouTube channel - www.youtube.com/iaaindiachapter on February 12, 2015 from 3 to 4pm live

http://www.mxmindia.com/2015/02/iaa-webinar-series-to-discuss-world-goes-digital/

Stories on 19th Dec 14

Embracing the New Consumer
CVL Srinivas, Rajiv Verma and Shashi Sinha address the Ad Club's Media Review in Gurgaon last evening
http://www.mxmindia.com/2014/12/embracing-the-new-consumer/

Shailesh Kapoor: Time To Reinvent The Movie Marketing Template
There is no reason why film marketing should not follow proven conventions of classical marketing, such as segmentation, targeting, positioning and media mix, writes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-time-to-reinvent-the-movie-marketing-template/

Ranjona Banerji: Pak-bashing takes a break given Peshwar...
... but not for long since when it comes to Pakistan in India, high emotions will always win over everything else, including cynicism, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-pak-bashing-takes-a-break-given-peshwar/

Ogilvy & Mather powers government initiative to save 25,000 mw of electricity
The first TV commercial of the campaign, with 'Bijli Bachao, Desh Banao' tagline, was unveiled on December 14 to mark the national energy conservation day
http://www.mxmindia.com/2014/12/ogilvy-mather-powers-government-initiative-to-save-25000-mw-of-electricity/

Sonal Dabral to lead Direct Lotus Jury at Adfest 2015
'Be Bad' is the theme of Adfest 2015
http://www.mxmindia.com/2014/12/sonal-dabral-to-lead-direct-lotus-jury-at-adfest-2015/

Times TV appoints Sandeep Bharadwaj as Head Distribution
He will strategize and implement growth drivers for the network
http://www.mxmindia.com/2014/12/times-television-network-appoints-sandeep-bharadwaj-as-head-distribution/

Mahindra Holidays unveils Club Mahindra Teddy Travelogues
The first issue of the e-zine was unveiled by actor,Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays
http://www.mxmindia.com/2014/12/mahindra-holidays-unveils-club-mahindra-teddy-travelogues/

HBO announces 'selfie' contest for viewers
One winner will see the video of his/her selfie being launched from the ground to space
http://www.mxmindia.com/2014/12/hbo-announces-selfie-contest-for-viewers/

Stories on 21th Jul 14

Digital catches the Bollywood bug
Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadors
http://www.mxmindia.com/2014/07/digital-catches-the-bollywood-bug/

Viber unveils first ever ad campaign
Viber is being used heavily in both the metropolitans as well as the emerging cities
http://www.mxmindia.com/2014/07/viber-unveils-first-ever-ad-campaign/

ISL gets its title sponsor in Hero MotoCorp
With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League'
http://www.mxmindia.com/2014/07/isl-gets-its-title-sponsor-in-hero-motocorp/

Phase 2 of 'Honda is Honda' takes flight
Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema
http://www.mxmindia.com/2014/07/phase-2-of-honda-is-honda-takes-flight/

Amith Prabhu: The vicious PR cycle of education, jobs and cycles
There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

http://www.mxmindia.com/2014/07/amith-prabhu-the-vicious-pr-cycle-of-education-jobs-and-cycles/

Stories on 27th May 14

Indian consumers most passionate & grateful
Indians registered the strongest relationship with brands globally, reports a Havas Media Group study
http://www.mxmindia.com/2014/05/indian-consumers-most-passionate-grateful/

Star India's Uday Shankar to speak at Paley Center for Media
Uday Shankar will address the audience at The Paley Center for Media, which is an exclusive, invitation-only membership community for entertainment, media, and technology industry executives
http://www.mxmindia.com/2014/05/star-indias-uday-shankar-to-speak-at-paley-center-for-media/

Google tops BrandZ TM Top 100 Most Valuable Global Brand ranking
Google has overtaken Apple to become the world's most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking
http://www.mxmindia.com/2014/05/google-tops-brandz-tm-top-100-most-valuable-global-brand-ranking/

ANC unveils new campaign for The World Towers
Alok Nanda & Company create a new campaign for the iconic World Towers targeting global Indians desiring a luxury lifestyle
http://www.mxmindia.com/2014/05/anc-unveils-new-campaign-for-the-world-towers/

Ranjona Banerji: Much hysteria about the swearing-in
Panel dramas have become so well-staged that they are now definitely pointless Ranjona Banerji

http://www.mxmindia.com/2014/05/ranjona-banerji-much-hysteria-about-the-swearing-in/

Stories on 13th Mar'14

#FF14 Day 1: Frames: Fifteen years of being the biggest M&E event in India
... that sadly doesn't mean that it discusses all of media in detail + extracts from the FICC-KPMG report
http://www.mxmindia.com/2014/03/frames-fifteen-years-of-being-the-biggest-me-event-in-india/

#FF14 Day 1: Seamless content delivery across multiple platforms the way forward
The session on 'Television 3.1' on day 1 of FICCI Frames saw the panelists assess the future of the broadcast industry
http://www.mxmindia.com/2014/03/ff14-day-1-seamless-content-delivery-across-multiple-platforms-the-way-forward/

#FF14 Day 1: Issues abound but collective stand will help boost industry morale
The session focused on how the government could play an integral role in allaying the fears of all the stakeholders concerned
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Frames takes transformational route in 15th year
The event began with an inaugural session that saw the big guns from the media and allied sectors including the I&B Ministry delve on the theme of the conclave - Transforming Lives
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Text of Uday Shankar's speech
Opening Remarks by Uday Shankar, Chairman, FICCI Media and Entertainment Committee, and CEO, Star India, on Day 1 (March 12) of FICCI Frames 2014
http://www.mxmindia.com/2014/03/ff14-day-1-text-of-uday-shankars-speech/

Why machines (& the good old Optimiser) will never get the media planner out of a job
A cross-section of industryperson on whether media planners are a slave to proprietary tools or their masters
http://www.mxmindia.com/2014/03/why-machines-the-good-old-optimiser-will-never-get-the-media-planner-out-of-a-job/

Media Owners rise, professionals fall in Indian Express powerful Indians ranking
In the list of Top 10 in sports, Star India CEO Uday Shankar at #4 is ahead of a certain Sachin Tendulkar at #5

http://www.mxmindia.com/2014/03/media-owners-rise-professionals-fall-in-indian-express-powerful-indians-ranking/

Stories on 3rd Mar'14

Mediapersons, marketers win big at IAA Leadership Awards
Twenty-one achievers honoured at second edition of the awards + Interviews with Punit Goenka & Shashi Sinha
http://www.mxmindia.com/2014/03/mediapersons-marketers-win-big-at-iaa-leadership-awards/

Maxus is RECMA's 'Most Dominant Agency' for fourth consecutive year
Maxus India has retained the title of the most "dominant" agency profile for the fourth year in a row as per the RECMA 2013 report
http://www.mxmindia.com/2014/03/maxus-is-recmas-most-dominant-agency-for-fourth-consecutive-year/

MSL wins 6 new clients for strategic & integrated comms
MSLGroup wins strategic and integrated communications mandates from six new clients
http://www.mxmindia.com/2014/03/msl-wins-6-new-clients-for-strategic-integrated-comms/

Amith Prabhu: 10 years as a PR practitioner
The Associate Learning Programme at Genesis is about pioneering thinking and Amith Prabhu writes about how he owes a lot of what he has achieved today to the programme
http://www.mxmindia.com/2014/03/amith-prabhu-10-years-as-a-pr-practitioner/

Reviewing the Reviews: Critics divided on Shaadi Ke Side Effects
The ratings for Shaadi Ke Side Effects went from two to three, but mostly hovered at 2.5, notes Deepa Gahlot
http://www.mxmindia.com/2014/03/reviewing-the-reviews-critics-divided-on-shaadi-ke-side-effects/

Saina Nehwal roped in to endorse Iodex UltraGel
Iodex has signed up badminton player Saina Nehwal as the new brand ambassador for Iodex UltraGel
http://www.mxmindia.com/2014/03/saina-nehwal-roped-in-to-endorse-iodex-ultragel/

Manajit Ghoshal turns entrepreneur with Media Lounge
Media Lounge has been floated with the idea of creating a full service agency
http://www.mxmindia.com/2014/03/manajit-ghoshal-turns-entrepreneur-with-media-lounge/

Neo to distribute sport channels through in-house route
One Alliance, MSMD's distribution arm will cease to distribute the Neo Sports and Neo Prime channels to the cable and HITS operators
http://www.mxmindia.com/2014/03/neo-to-distribute-sport-channels-through-in-house-route/

Inaugural YouTube FanFest strikes a chord with viewers
The fest was created as a platform to bring established and rising YouTube stars from around the world off computer screens closer to their fans
http://www.mxmindia.com/2014/03/inaugural-youtube-fanfest-strikes-a-chord-with-viewers/

GSEAMS talent wing signs Sangram Singh
GSEAMS announces the signing of its first celebrity in sports star and youth icon Sangram Singh
http://www.mxmindia.com/2014/03/gseams-talent-wing-signs-first-celebrity/

MY FM hikes ad rates by 25%
Inventory crunch pitfall pushes radio station to hike ad rates
http://www.mxmindia.com/2014/03/my-fm-hikes-ad-rates-by-25/

Jai Ho! Star Gold acquires rights of 18 top flicks
The channel has strengthened its movie library acquiring various films of superstars Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

http://www.mxmindia.com/2014/03/jai-ho-star-gold-acquires-rights-of-18-top-flicks/

Stories on 18th Feb '14

CDOspeak | Do less, but effective
In a new series of interviews with Chief Digital Officers, Venke Sharma, the Star India VP and head of digital, on how to optimally employ digital platforms for engagement
 http://www.mxmindia.com/2014/02/cdospeak-do-less-but-effective-in-digital/

FICCI Frames turns 15, 2014 edition to focus on how M&E influences social change
The theme of Frames 2014 is "Media and Entertainment: Transforming Lives" highlighting the role of media and entertainment as a vehicle for social change
 http://www.mxmindia.com/2014/02/ficci-frames-turns-15-2014-edition-to-focus-on-how-me-influences-social-change/

Times Internet launches travel portal HappyTrips.com
HappyTrips promises to explore unknown locations, and currently tracks 200 Indian and 100 international destinations
http://www.mxmindia.com/2014/02/times-internet-launches-travel-portal-happytrips-com/

Creativeland wins full-service digital mandate of Mercedes-Benz India
Creativeland Asia was chosen after a round of multi-agency pitch held earlier this year
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Ad Club ties up with JMC Academy of Australia to conduct workshops
The first JMC-Ad Club workshop will be held on March 11 with the theme 'Entertainment Business Management : Taking Indian creative content onto the world stage'
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Stories on 14th Feb '14

Life after UTV for Ronnie Screwvala
The broadcast and entertainment mega-entrepreneur now focuses on venture capitalism & philanthropy
http://www.mxmindia.com/2014/02/life-after-utv-for-ronnie-screwvala/

Adland bullish on Goafest 2014 with Sundar Swamy incharge
Many in the advertising and media business are hopeful that Goafest 2013 will be successful with go-getter Srinivasan 'Sundar' Swamy as chairman of the organising committee
http://www.mxmindia.com/2014/02/adland-bullish-on-goafest-2014-with-sundar-swamy-incharge/

Star Plus touches the skies  in Week 6
The GEC's General Manager Gaurav Banerjee attributes the success to finding the right partners to connect with viewers
http://www.mxmindia.com/2014/02/star-plus-touches-the-skies-in-week-6/

Chief Digital Officer: A fancy meaningless designation or a crying need of the hour?
According to a Gartner study, by 2015, 25 per cent of organisations will have a Chief Digital Officer (CDO)... will the wave to hire CDOs hit India soon?
http://www.mxmindia.com/2014/02/chief-digital-officer-a-fancy-meaningless-designation-or-a-crying-need-of-the-hour/

IRS 2013 Update: DNA sends legal notice to MRUC, Nielsen. Bhaskar gets stay order on IRS
The six-edition English news daily dna has sent a legal notice to the Media Research Users Council (MRUC) and Nielsen India as it "believes its readership figures are grossly misrepresented"
http://www.mxmindia.com/2014/02/irs-2013-update-dna-sends-legal-notice-to-mruc-nielsen-bhaskar-gets-stay-order-on-irs/

Sports on the Go from Vodafone & Star India
The initiative will give consumers access to sports content on the go - on feature phones and smartphones
http://www.mxmindia.com/2014/02/sports-on-the-go-from-vodafone-star-india/

Stories on 22nd Jan '14

Maa, Meri Maa!
How and why advertisers have kicked off a celebration of women not as consumers but as mothers + 5 ads that’ll make you laugh, cry
http://www.mxmindia.com/2014/01/maa-meri-maa/

Higher smartphone use rings in FMCG mobile ad growth
Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country.
http://www.mxmindia.com/2014/01/higher-smartphone-use-rings-in-fmcg-mobile-ad-growth/

MSLGroup elevates 4 from India to Asia regional practice leadership
Of the eight new regional practice leaders in Asia, four are from the India office
http://www.mxmindia.com/2014/01/mslgroup-elevates-4-from-india-to-asia-regional-practice-leadership/

Star India bags hockey fed rights for 8 years
Star India will be FIH's media partner in eight-year broadcast and rights deal
http://www.mxmindia.com/2014/01/star-india-bags-hockey-fed-rights-for-8-years/

Jockey opens new page with Law & Kenneth
The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency
http://www.mxmindia.com/2014/01/jockey-opens-new-page-with-law-kenneth/

Big Magic Bihar & Jharkhand and Big FM partner Celebrity Cricket League 2014
While the FM network will air live updates through the tournament, the Bihar & Jharkhand channel has live telecast rights for four matches of Team Bhojpuri Dabangs along with semi-final and final matches
http://www.mxmindia.com/2014/01/big-magic-bihar-jharkhand-and-big-fm-partner-celebrity-cricket-league-2014/

Stories on 6th Jan '14

Sunny times in 2014, say media agency bosses
The media agency business will see vibrant growth this year, predict captains of the media planning and buying business
http://www.mxmindia.com/2014/01/sunny-times-in-2014-say-media-agency-bosses/

McCann's Rahul Mathew joins DDB Mudra West as Creative Head
He joins DDB Mudra West from McCann where he was ECD. He will report to Sonal Dabral
http://www.mxmindia.com/2014/01/mccanns-rahul-mathew-joins-ddb-mudra-west-as-creative-head/

Creativeland's new campaign of Canvas Blaze by MTS
Creativeland Asia engages with 'internet generation' for the new campaign of Canvas Blaze by MTS
http://www.mxmindia.com/2014/01/creativelands-new-campaign-of-canvas-blaze-by-mts/

Uday Shankar receives W Bengal govt award
West Bengal government recognises Star India CEO Uday Shankar for Special Contribution to Bengali Television
http://www.mxmindia.com/2014/01/uday-shankar-receives-w-bengal-govt-award/

Amith Prabhu | 2014: A year that promises a lot of action
Amith Prabhu lists the five trends he sees happening in the field of public relations this year

http://www.mxmindia.com/2014/01/amith-prabhu-2014-a-year-that-promises-a-lot-of-action/

Stories on 16th Dec '13

A Moment of Silence
Spare a thought for all those who have suffered sexual assaults - in the last year and before. Let us resolve to fight the ills of society
http://www.mxmindia.com/2013/12/a-moment-of-silence/

India TV refreshes look. New studio, mike ids greet viewers
The US-based Renderon Broadcast Design has rendered the new look with a special twin-level set with special attention on lighting and an all-new mike ID too. The logo has been designed by DY Works
http://www.mxmindia.com/2013/12/india-tv-refreshes-look-new-studio-mike-ids-greet-viewers/

Nitin Kukreja: Role of broadcast in growing sports in India
Excerpts from the keynote address by Nitin Kukreja, President - Sports, STAR India at the India Pro Leagues Forum 2013
http://www.mxmindia.com/2013/12/nitin-kukreja-role-of-broadcast-in-growing-sports-in-india/

NDTV turns 25 at Rashtrapati Bhavan, recognises 25 legends
The news network acknowledges the contribution of 25 Indian legends at an event
http://www.mxmindia.com/2013/12/ndtv-turns-25-at-rashtrapati-bhavan-recognises-25-legends/

Amith Prabhu: Reminiscences of the Global PR summit
Key takeaways from Global PR Summit organized by the Holmes Report in Miami last month from Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-reminiscences-of-the-global-pr-summit/

RAPP India appoints Kapil Bhatia as AVP
RAPP India has roped in Kapil Bhatia as Associate Vice President for the agency’s growing clientele in Mumbai.

http://www.mxmindia.com/2013/12/rapp-india-appoints-kapil-bhatia-as-avp/

Stories on 22nd Nov '13

The MxMIndia Annual #2: Hum 2, Humaare 2
Our Second Annual is all the Man, the Woman, the teenage child and a younger one. It is about how these consumers are changing, and how media and marketers should interact with them. And have been interacting with them.
http://www.mxmindia.com/2013/11/the-mxmindia-annual-2-hum-2-humaare-2/

Ranjona Banerji: Time for both Tejpal and Shoma to quit Tehelka
Neither Tarun Tejpal and Shoma Chaudhury can inspire confidence, either as leaders of an organisation or from an editorial perspective, writes Ranjona Banerji. If Tehelka is to maintain its motto of being fearless, frank and so on then it needs new management, she says
http://www.mxmindia.com/2013/11/ranjona-banerji-time-for-both-tejpal-and-shoma-to-quit-tehelka/

Sports management firms bat for young cricket talents like Prithvi Shaw
These firms are signing up a bunch of cricketers as young as 14 years of age to nurture them and up their game, with an eventual eye on an India cap and the commercials that usually follow
http://www.mxmindia.com/2013/11/sports-management-firms-bat-for-young-cricket-talents-like-prithvi-shaw/

Sachin's farewell Test is highest rated in 8 years
Star's Sports network of channels emerge as top destination across genres during the India-Windies Test series
http://www.mxmindia.com/2013/11/sports-management-firms-bat-for-young-cricket-talents-like-prithvi-shaw/

Shailesh Kapoor: Roll our the red carpet for Hindi cricket broadcast
Some unintentionally comic moments notwithstanding, Star Sports’ Hindi commentary this season has been well above the mark, both in terms of the choice of panel and the execution, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-roll-our-the-red-carpet-for-hindi-cricket-broadcast/

Star Plus stays #1, Colors and Zee at #2 and #3.
The GVTs of Week #46 show Star Plus leading in the Hindi General Entertainment category. Colors and Zee were placed second and third as per the GVTs
http://www.mxmindia.com/2013/11/star-plus-stays-1-colors-and-zee-at-2-and-3/

After Ad Asia in Vietnam, AFAA gears up for DigiAsia & AdAsia 2015 in Taiwan
The Asian Federation of Advertising Associations (AFAA) is now getting set for the 2015 edition to be held in Taiwan
http://www.mxmindia.com/2013/11/after-ad-asia-in-vietnam-afaa-gears-up-for-digiasia-adasia-2015-in-taiwan/

Eulogy! India wins PR mandate for Peroni
Italian beer Peroni Nastro Azzurro has appointed Eulogy! India as its PR and communications partner
http://www.mxmindia.com/2013/11/eulogy-india-wins-pr-mandate-for-peroni/

CNN to profile Ted Turner on Sunday, Nov 24
CNN profiles its founder Ted Turner in a documentary to be aired on Sunday, November 24
http://www.mxmindia.com/2013/11/cnn-to-profile-ted-turner-on-sunday-nov-24/

Stories on 31st Oct '13

Light at the end of the VUCA tunnel
Global industry captains discuss opportunities that exist in adverse business conditions at the ISA conference
http://www.mxmindia.com/2013/10/light-at-the-end-of-the-vuca-tunnel/

Oh dear! Indians find gifting to partners a pain
Titan Watches' 'Giftology' research reveals 55% of Indians find gift-buying for their partner (spouse, boyfriend and girlfriend) the hardest choice of all
http://www.mxmindia.com/2013/10/oh-dear-indians-find-gifting-to-partners-a-pain/

GroupM hires Manu Prasad as Social Media Head for South
GroupM strengthens social media practice, hires Manu Prasad from Myntra as Social Media Head for the South market
http://www.mxmindia.com/2013/10/groupm-hires-manu-prasad-as-social-media-head-for-south/

Kapil Mishra elevated to Creative Head, Mumbai @ Contract
ECD Kapil Mishra has been elevated to the position of Creative Head at Contract's Mumbai office
http://www.mxmindia.com/2013/10/kapil-mishra-elevated-to-creative-head-mumbai/

Star India to break another record with Sachin, net max number of cheers
Star India has asked fans of the master blaster to cheer "Sachin-Sachin" and break the world record of cheers for a hero who has always broken records for India!
http://www.mxmindia.com/2013/10/star-india-to-break-another-record-with-sachin-net-max-number-of-cheers/

Parle-G to get juniors curious in RBNL's kiddie talent hunt
The auditions for the show to be aired on Big Magic, Big Magic Bihar & Jharkhand and Big FM 92.7 will held across 400 schools in UP, Bihar and Jharkhand

http://www.mxmindia.com/2013/10/parle-g-to-get-juniors-curious-in-rbnls-kiddie-talent-hunt/

Stories on 4th Oct '13

Innovate, for the kill...
...Literally, as Godrej launches a low-cost mosquito repellant. Innovation, say Nisaba Godrej and Sunil Kataria, are key to the consumer product co
http://www.mxmindia.com/2013/10/innovate-for-the-kill/

Grow leaders from within: Andrew Warren-Smith
Leadership development is about creating experiences for people', says the MD of talent management firm Direct Dimensions International
http://www.mxmindia.com/2013/10/grow-leaders-from-within-andrew-warren-smith/

Cricket sponsorship touches new low as Star, ESPN get title rights at throwaway price
ESPN Software, Star India win BCCI title sponsorship rights at Rs 2 crore an international match
http://www.mxmindia.com/2013/10/cricket-sponsorship-touches-new-low-as-star-espn-get-title-rights-at-throwaway-price/

In India, 82% want brands to share, but only 25% do it effectively: Edelman study
PR firm Edelman's inaugural consumer study 'brandshare' proves it pays to share
http://www.mxmindia.com/2013/10/in-india-82-want-brands-to-share-but-only-25-do-it-effectively-edelman-study/

TRAI releases consultation paper on issue/extension of DTH licence
TRAI issues a consultation paper on issue and/or extension of DTH licences pertaining to the entry fee, bank guarantee and period of licence
http://www.mxmindia.com/2013/10/trai-releases-consultation-paper-on-issueextension-of-dth-licence/

Zee appoints Mihir Modi as Chief Finance & Strategy Officer, elevates Hitesh Vakil as CEO, Service Excellence
Hitesh Vakil, CFO with ZEEL for the last 19 years, has been an integral part of the company's journey of over two decades
http://www.mxmindia.com/2013/10/zee-appoints-mihir-modi-as-chief-finance-strategy-officer-elevates-hitesh-vakil-as-ceo-service-excellence/

Pressman Advertising gets listed in BSE & NSE
The agency, which works mostly with public sector firms, has become the first advertising agency in the country to get listed
http://www.mxmindia.com/2013/10/pressman-advertising-gets-listed-in-bse-nse/

Shailesh Kapoor: All Eyes on 24!
Secretly, many in rival channels are praying for the success of '24' Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-all-eyes-on-24/

Ranjona Banerji: When media 'irritated' Lara in Dehradun
The media must acknowledge that it is not the be-all and end-all of an event and must shave off some arrogance by allowing an event to continue smoothly, writes Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-when-media-irritated-lara-in-dehradun/

Stories on 13th Aug '13

66 years of Independence, Bollywood still follows British Raj map
For film distribution, the territory map is of old for the sake of convenience
http://www.mxmindia.com/2013/08/66-years-of-independence-bollywood-still-follows-british-raj-map/

Star gets set for mother-of-all fund-raisers for Uttarkhand relief
Funds use will be audited as Star partners People’s Science Institute and Himmotthan for donations
http://www.mxmindia.com/2013/08/star-gets-set-for-mother-of-all-fund-raisers-for-uttarkhand-relief/

Deepak Singh joins TBWA\India as National Head of Art
TBWA\India has brought on board Deepak Singh as National Head of Art. He will report to Chief Creative Officer Parixit Bhattacharya
 http://www.mxmindia.com/2013/08/deepak-singh-joins-tbwaindia-as-national-head-of-art/

Grey appoints Samir Datar as VP & Branch Head for Delhi
Jishnu Sen fortifies Grey India's Delhi operations with Samir Datar as branch head
http://www.mxmindia.com/2013/08/grey-appoints-samir-datar-as-vp-branch-head-for-delhi/

Dilip Venkataraman quits IBN, to turn entrepreneur
The CNN-IBN and IBN 7 CEO has bid adieu to TV18 to pursue entrepreneurial interests
http://www.mxmindia.com/2013/08/dilip-venkataraman-quits-ibn-to-turn-entrepreneur/

Divya Marathi launches 7th edition from Amravati
DB Corp expands Maharashtra presence with seventh edition of Dainik Divya Marathi from Amravati
http://www.mxmindia.com/2013/08/divya-marathi-launches-7th-edition-from-amravati/

Ranjona Banerji: How not watching news TV has helped reduce my BP
Ill-informed anchors, half-baked stories from reporters, politicians who have their voices set at maximum volume rule our news channels today, writes Ranjona Banerji
http://www.mxmindia.com/2013/08/ranjona-banerji-how-not-watching-news-tv-has-helped-reduce-my-bp/

92.7 Big FM goes 'Rangeen' for Nokia
92.7 Big FM rechristens to '92.7 Rangeen FM' for a day as part of Nokia Asha 501's #Colorsin road-block
http://www.mxmindia.com/2013/08/92-7-big-fm-goes-rangeen-for-nokia/

Debrief: Matrix: Shoddy job
The Matrix commercial leaves you sniggering thanks to the careless direction and post-prod, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-matrix-shoddy-job/

Eclectic NorthEast ties up with India Today Mind Rocks
Guwahati-based Eclectic Publications has tied up with the India Today group to be the youth partner for its annual youth conference 'India Today Mind Rocks'
http://www.mxmindia.com/2013/08/eclectic-northeast-ties-up-with-india-today-mind-rocks/

Stories on 22nd July '13

High Five with the Colors 'A' Team
Up close and personal with Raj Nayak and his core team managing Colors
http://www.mxmindia.com/?p=51743

Raghav Bahl: The Colors of  Trailblazing
Raghav Bahl, Founder & Editor, Network18, on the Colors story. On the missing 'u', the resolve to go for a high voltage launch, the signing of the nine-figure authorization for Akshay Kumar and keeping the faith
http://www.mxmindia.com/?p=51720

Sameer Nair: Had it not been for the global recession, Colors would've been a billion dollar channel!
The broadcast veteran and former Star India CEO puts the Colors journey and achievements in perspective
http://www.mxmindia.com/?p=51709

Anil Thakraney: Balika Vadhu on Colors was a game-changer
For the next five years, Anil Thakraney advises the channel to towards creating more game-changing programmes
http://www.mxmindia.com/?p=51708

Mediaah!: How underdog Colors won the great GEC battle
The idea of getting Ashvini Yardi (who had earned her stars as programming head at Zee) was a great one. But could CEO Rajesh Kamat and she be able to match the maharathis and former Star India CEOs Peter and Sameer?
http://www.mxmindia.com/?p=51721

Colors ki kahaani: Milestones in the journey so far
Milestones in the journey so far - July 21, 2008 to today
http://www.mxmindia.com/?p=51711

5 Amul ads that tell the Colors story
Okay, it's not the entire story of the channel, but given that Amul ads are the best indicators of prevailing sentiments in Indian society, it's interesting to see four creatives that we found off on the Amul site and one on Rediff.com

http://www.mxmindia.com/?p=51726

Stories on 15th Mar'13

#Frames2013: 3-day informational event fulfils tryst with destiny, almost!
After some insightful sessions, the biggest M&E trade event in India came to an elaborate end
http://www.mxmindia.com/2013/03/frames2013-3-day-informational-event-almost-fulfils-its-tryst-with-destiny/

#Frames2013: Combination of data, bandwidth and content will be more valuable than oil: Ronnie Screwvala
Ronnie Screwvala, MD, Disney UTV stepped up to the task of outlining a roadmap for the M&E industry to take itself into the next phase of growth
http://www.mxmindia.com/2013/03/frames2013-combination-of-data-bandwidth-and-content-will-be-more-valuable-than-oil-ronnie-screwvala/

#Frames2013: Text of speech by I&B Minister Manish Tewari
Text of speech by Manish Tewari, Union Minister for Information & Broadcasting at the FICCI-Frames 2013 Valedictory Session
http://www.mxmindia.com/2013/03/frames2013-text-of-speech-by-ib-minister-manish-tewari/

#Frames2013: Text of speech by I&B secretary UdayVarma
Text of speech by I&B secretary UdayVarma at FICCI-Frames 2013
http://www.mxmindia.com/2013/03/frames2013-text-of-speech-by-ib-secretary-uday-varma/

#Frames2013: Business of sports demystified
Escalating costs, restricted prices and little IP protection - a sports broadcasting universe that badly needs reform, concluded the FICCI panel on the last day
http://www.mxmindia.com/2013/03/frames2013-business-of-sports-demystified/

#Frames2013: 'Dependency on data unavoidable'
At the session to discuss unleashing the power of data, it became clear that this power is already out there, and businesses don't have much choice except going with the flow
http://www.mxmindia.com/2013/03/frames2013-dependency-on-data-unavoidable/

Delhi HC upholds Star India's cricket rights on mobile phones
The Delhi HC has prohibited mobile operators from using live match updates for commercial gain
http://www.mxmindia.com/2013/03/delhi-hc-upholds-star-indias-cricket-rights-on-mobile-phones/

ShaileshKapoor | FICCI-Frames: 14 and counting
Over the last few years, with an enhanced Bollywood presence, FICCI-Frames has also acquired some “glamour” connotations, apparent from the presence of gossip journalists in the media centre, writes ShaileshKapoor
http://www.mxmindia.com/2013/03/shailesh-kapoor-ficci-frames-14-and-counting/

Anil Thakraney: Dirty laundry: Cobra's shocking expose
Excellent work, and it must have taken Cobrapost months (and a lot of leg work) to execute this story. Full marks to the team. We need more stories like this!
http://www.mxmindia.com/2013/03/anil-thakraney-dirty-laundry-cobras-shocking-expose/

Ranjona Banerji: Of Cobrapost sting & rubbish BMM course
Ranjona Banerji reviews the fare on nightly news and the morning papers
http://www.mxmindia.com/2013/03/ranjona-banerji-of-cobrapost-sting-rubbish-bmm-course/

JWT makes Virat don boring avatar to sell Nestle Munch
JWT India has launched a new campaign with cricketer ViratKohli as brand ambassador for Nestle Munch 4X4
http://www.mxmindia.com/2013/03/jwt-makes-virat-don-boring-avatar-to-sell-nestle-munch/

Bolt Media's 'boni' with ad films for food brand
Bolt Media has completed the production of eight brand customization ad films for a leading food brand. This is Bolt's first project since its incorporation in November 2012
http://www.mxmindia.com/2013/03/bolt-medias-boni-with-ad-films-for-food-brand/

ESPN Star Sports bags SFL broadcast deal
More than 250 top MMA fighters, men and women, from India and abroad, will slug it out across 11 weight categories, with Bollywood star Sanjay Dutt and top fighters featuring in a campaign across the Star network
http://www.mxmindia.com/2013/03/espn-star-sports-bags-sfl-broadcast-deal/

Nimbus Sport seals SFL production deal
Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29
http://www.mxmindia.com/2013/03/nimbus-sport-seals-sfl-production-deal/