Stories on 6th Feb '17

The MxM Interview: Umang Bedi, MD - India & S Asia, Facebook
His first detailed video ...  six-odd months at the world's most happening social networking platform's second biggest market
http://www.mxmindia.com/?p=99258

Indrani Sen: Effects of Union Budget 2017-18 on M&E Industry
The recommendations of the Union Budget 2017-18 would help in reinstating the growth rate in the M&E industry, writes Indrani Sen
http://www.mxmindia.com/?p=99257

Future Consumer unveils brand campaign in India
The campaign offers an ode to the great Indian culinary adventure, taking place every day across the country
http://www.mxmindia.com/?p=99239

Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning
Prior to joining Taproot Dentsu, Farah was General Manager - planning at Cheil India, where she helped lead the Insights division
http://www.mxmindia.com/?p=99244

Zubin Dubash joins Shemaroo as COO
ZubinDubash is a senior leader with 20+ years of success in managing businesses in mobile applications, telecom, and digital domains
http://www.mxmindia.com/?p=99240

IndusInd Bank roots for Indian Blind cricket team at T20 World Cup
The campaign intends to showcase the fact that cricket as a religion needs to be all encompassing
http://www.mxmindia.com/?p=99242

DentsuWebchutney creates campaign for Jaslok Hospital
The film effectively sheds light on Dyslexia
http://www.mxmindia.com/?p=99173

Titan goes to Madison. Now all eyes on ITC...
At least four media majors have pitched for the coveted ITC media account
http://www.mxmindia.com/?p=99156

Stories on 20th Nov '15

The New Hindi GEC Fad: Supernaturally Yours
What started as an experiment has now gained in size and momentum, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/the-new-hindi-gec-fad-supernaturally-yours/

Ranjona Banerji: These bizarre news media appraisals (and variable pays)
The people who set down appraisal parameters have no idea how a newsroom functions and who does what. Senior editors are all too eager to kowtow to managements who do not trust journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-these-bizarre-news-media-appraisals-and-variable-pays/

E-commerce traffic during Diwali surged 75.5%
Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views
http://www.mxmindia.com/2015/11/e-commerce-traffic-during-diwali-surged-75-5/

Rajesh Sikroria is BBDO President
Sikroria has been part of the core team that has helped shape BBDO India's philosophy of 'Create Acts and not Ads.'
http://www.mxmindia.com/2015/11/rajesh-sikroria-is-bbdo-president/

Abraham Thomas joins Radio City 91.1 FM as CEO
In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group
http://www.mxmindia.com/2015/11/abraham-thomas-joins-radio-city-91-1-fm-as-ceo/

Motivator appoints Maulshree Joshi as NCD
Maulshree would be reporting to Rabe Iyer, MD, Motivator
http://www.mxmindia.com/2015/11/motivator-appoints-maulshree-joshi-as-ncd/

Dentsu creates new campaign for Maruti Suzuki Celerio
The objective is to enhance brand relevance with the younger audience to be able to drive the next phase of growth for Celerio
http://www.mxmindia.com/2015/11/dentsu-creates-new-campaign-for-maruti-suzuki-celerio/

Affle launches mobile advertising Self Serve platform - 'MAAS Xtend'
MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns
http://www.mxmindia.com/2015/11/affle-launches-mobile-advertising-self-serve-platform-maas-xtend/

Breakthrough gets mothers to educate sons on evident social evil
A survey by Breakthrough showed that 90 percent of women and girls have experienced sexual harassment once in their lifetime
http://www.mxmindia.com/2015/11/breakthrough-gets-mothers-to-educate-sons-on-evident-social-evil/

Tata Sky expands its global news channel offerings in India
With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which include 14 English news channels, 22 Hindi news channels and 57 regional news channels
http://www.mxmindia.com/2015/11/tata-sky-expands-its-global-news-channel-offerings-in-india/

Linc Pens drives a social message through latest ad campaign
Campaign rides on the punchline of 'AnguthaNahiKalamUthao' through its latest product launch of Linc Touch (Pen+Stylus)

http://www.mxmindia.com/2015/11/linc-pens-drives-a-social-message-through-latest-ad-campaign/

Stories on 2nd Apr '15

Meet the Media Superviewer!
The entire deck from a special Nielsen study on the tribe of heavy internet users with a corresponding high level of dependency on connectivity
http://www.mxmindia.com/2015/04/meet-the-media-superviewer/

Dr Uday Nirgudkar takes charge as Editor of dna as CP Surendran quits
His name appears in the newspaper's imprint with effect from today
http://www.mxmindia.com/2015/04/dr-uday-nirgudkar-takes-charge-as-editor-of-dna-as-cp-surendran-quits/

No edition tomorrow. We're closed for Good Friday
We'll be back on Monday, April 6 with our scheduled updates and newsletter
http://www.mxmindia.com/2015/04/no-edition-tomorrow-were-closed-for-good-friday/

Mondelez unveils 'Jiyo Lightum Light' moment for Perk
In the TVC, Alia is seen in a playful and mischievous avatar, bringing to life Perk's new 'Jiyo Lightum Light' campaign
http://www.mxmindia.com/2015/04/mondelez-unveils-jiyo-lightum-light-moment-for-perk/

Sanjeev Kotnala: 'Be bad and don't hold back when it comes to creativity'
Stretch yourself and don't give in to constraints, even if it is always under the shadow of losing clients. The idea is to do something unexpected, says Sanjeev Kotnala about his learnings from the recently-held Adfest in Thailand
http://www.mxmindia.com/2015/04/sanjeev-kotnala-be-bad-and-dont-hold-back-when-it-comes-to-creativity/

Maxus creates special innovation platform for Vodafone
The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures
http://www.mxmindia.com/2015/04/maxus-creates-special-innovation-platform-for-vodafone/

EEMAGINE Summit to be held in Delhi next week
The convention is being hosted at the FICCI House
http://www.mxmindia.com/2015/04/eemagine-summit-to-be-held-in-delhi-next-week/

TVS Tyres launches new TVC campaign
Riding on the 'Change' thought process we are witnessing in India, the TVC aptly brings out the relevance of the new brand identity
http://www.mxmindia.com/2015/04/tvs-tyres-launches-new-tvc-campaign/

Kalyan Jewellers unveils star-studded campaign
The three-phased campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor
http://www.mxmindia.com/2015/04/kalyan-jewellers-unveils-star-studded-campaign/

Dulux Velvet Touch's new campaign redefines wall decoration
Dulux Velvet Touch's Fashion Trends is an offering of high-end emulsions (decorative paints)

http://www.mxmindia.com/2015/04/dulux-velvet-touchs-new-campaign-redefines-wall-decoration/

Stories on 24th Feb '15

'Achhe din' are here again for adspends
The 9.6% growth forecast for 2015 shouldn't be considered a dampner vis-à-vis the 16.4% of last year, says Madison World CMD Sam Balsara in a Q&A
http://www.mxmindia.com/2015/02/achhe-din-are-here-again-for-adspends/

GroupM bags Airtel account, to set up independent unit for account; Milestone Brandcom bags Airtel's Outdoor biz
The size of Airtel's media account is upwards of Rs 400 crore, say industry sources, with estimated spends of Rs 350 crore in above-the-line (ATL) advertising and Rs 50 crore on out-of-home (OOH) media
http://www.mxmindia.com/2015/02/groupm-trumps-madison-to-bag-airtel-account-milestone-brandcom-bags-outdoor/

Maxus unveils social TV tracker tool- Maxus Synapse
The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments
http://www.mxmindia.com/2015/02/maxus-unveils-social-tv-tracker-tool-maxus-synapse/

Ranjona Banerji: Express on the top
The Indian Express was at the forefront in the last week, asking uncomfortable questions with uncomfortable stories and incisive opinion pieces, notes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-express-on-the-top/

Vipul Thakkar appointed NCD at Dentsu
Vipul is a seasoned advertising professional with over 19 years in the business
http://www.mxmindia.com/2015/02/vipul-thakkar-appointed-ncd-at-dentsu/

Inox appoints LinOpinion GH as its PR Agency
The mandate for LinOpinion would be to craft a strategic communication framework for INOX
http://www.mxmindia.com/2015/02/inox-appoints-linopinion-gh-as-its-pr-agency/

Dream Theatre bags licensing deal for Candy Crush in India
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones

http://www.mxmindia.com/2015/02/dream-theatre-bags-licensing-deal-for-candy-crush-in-india/

Stories on 6th Feb '15

Very Premium. Very Alok Nanda
A Q&A with the adman, designer, experience design enthusiast and branding expert who is happy to not get into the mass space
http://www.mxmindia.com/2015/02/very-premium-very-alok-nanda/

Oh, Dilliwallon! Please go out and vote!!!
Yes, it's a holiday and the weather is just right to take that weekend off beyond the dry zone, but do that only after you've cast your vote!
http://www.mxmindia.com/2015/02/oh-dilliwallon-please-go-out-and-vote/

Weekend blues: Less than 10 days to go & Star Sports doesn't have lead sponsor for the World Cup!
India's dismal performance in the recently concluded tri-nation series Down Under has left advertisers uncertain
http://www.mxmindia.com/2015/02/weekend-blues-less-than-10-days-to-go-star-sports-doesnt-have-lead-sponsor-for-the-world-cup/

Twitter India eyes bigger ad revenues as WCup fever peaks
Twitter India is planning to capitalise on the upcoming Cricket World Cup, luring in users and brands to boost its ad revenue
http://www.mxmindia.com/2015/02/twitter-india-eyes-bigger-advertisement-revenues-as-cricket-world-cup-fever-peaks/

Shailesh Kapoor: The AIB & MSG controversies: Symptoms of a Larger Malice?
It's going to be a chaotic year for entertainment content regulation and censorship, notes Shailesh Kapoor
http://www.mxmindia.com/2015/02/shailesh-kapoor-the-aib-msg-controversies-symptoms-of-a-larger-malice/

Ranjona Banerji: Anyone cares about Freedom of Speech?
The idea of freedom of speech has to be absolute. But in India, we are constantly alert to various sentiments being upset, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-anyone-cares-about-freedom-of-speech/

Madison Media Omega bags slew of accounts in Bangalore
All the accounts put together are estimated to spend about 100 crores
http://www.mxmindia.com/2015/02/madison-media-omega-bags-slew-of-accounts-in-bangalore/

R3 ranks Carat the No. 1 media agency in 2014 India Business League
Carat has also been named as the No 1 media agency across the Asia Pacific region
http://www.mxmindia.com/2015/02/r3-ranks-carat-the-no-1-media-agency-in-2014-india-business-league/

Rediffusion Y & R announces leadership changes
Kavita Kailas also is promoted to Chief Strategy Officer and will continue to be the lighthouse resource for clients and brands
http://www.mxmindia.com/2015/02/rediffusion-y-r-announces-leadership-changes/

Chennai's Fourth Dimension celebrates fourth anniv
Chennai-headquartered media outsourcing firm Fourth Dimension Media Solutions will celebrate its fourth anniversary tomorrow
http://www.mxmindia.com/2015/02/chennais-fourth-dimension-celebrates-fourth-anniv/

Mash tasked with creative duties of Grohe India
MASH will be responsible for creating communications programmes for the new product launches that the company plans in the domestic market
http://www.mxmindia.com/2015/02/mash-tasked-with-creative-duties-of-grohe-india/

Lowe Lintas Chennai unveils inspirational film for MRF Tyres
In the back drop of cricket World Cup, MRF has unveiled a new TVC that has been conceptualised by Lowe Lintas Chennai

http://www.mxmindia.com/2015/02/lowe-lintas-chennai-unveils-inspirational-film-for-mrf-tyres/

Stories on 18th Dec '12

Let the (ratings) games re-begin!
The industry awaits the first post-digitization numbers from TAM Media. An MxMIndia report
http://www.mxmindia.com/2012/12/let-the-ratings-games-re-begin/

Dentsu wins creative & media mandate respectively for Orangina
Dentsu Communications and Dentsu Media have bagged the creative and media mandates respectively for Suntory Narang's beverage Orangina
http://www.mxmindia.com/2012/12/dentsu-wins-creative-media-mandate-respectively-for-orangina/

Jaldi 5 with Srinivasan K Swamy: IAA awards will recognize successful marketers, agency and media professionals
IAA India chapter President Srinivasan K Swamy on the IAA Leadership Awards will be different from the Impact Person of the Year and the attempts to keep the selection process transparent
http://www.mxmindia.com/2012/12/jaldi-5-with-srinivasan-k-swamy-iaa-awards-will-recognize-successful-marketers-agency-and-media-professionals/

Uday Shankar is new Chairman of FICCI's M&E Committee
Star India CEO Uday Shankar is new Chairman of FICCI's Media and Entertainment Committee
http://www.mxmindia.com/2012/12/uday-shankar-is-new-chairman-of-ficcis-me-committee/

Debrief: Tata Docomo: Incomplete stories. Complete ads
I like Tata Docomo's 'incomplete stories' idea. It has the potential to be a long-term campaign, with possibilities of riveting creative work
http://www.mxmindia.com/2012/12/debrief-tata-docomo-incomplete-stories-complete-ads/

Ranjona Banerji: TV journos must get info first, blame later
Whether it's a rape or a robbery, the first instinct in India is to jump to whodunit before even figuring out what was done, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tv-journos-must-get-info-first-blame-later/

The Anchor: 5 errors brands made on social media in 2012
Assumption being, well, assumed to be the mother of all screwups, that's where the stumbling often begins
http://www.mxmindia.com/2012/12/the-anchor-5-mistakes-brands-made-on-social-media-in-2012/

Times of India launches 'Alive'
The Augmented Reality application was soft launched on December 16 and recorded 250,000 downloads of the app on the first day
http://www.mxmindia.com/2012/12/times-of-india-launches-alive/

Sabyasachi Ghosh joins Delhi Press as Ad Sales Director
His appointment follows the induction of V Natarajan as Vice President- Brand Marketing and Strategy
http://www.mxmindia.com/2012/12/sabyasachi-ghosh-joins-delhi-press-as-ad-sales-director/

Star Gold launches on Virgin Media in UK
Star UK has announced the launch of Star Gold on Virgin Media as part of their 'Asian Mela' offering
http://www.mxmindia.com/2012/12/star-gold-launches-on-virgin-media-in-uk/

Aaj Tak awarded CII Design Excellence Award
The Aaj Tak font has been announced the winner of the "Visual Communication award" at the CII Design Excellence Award in New Delhi
http://www.mxmindia.com/2012/12/aaj-tak-awarded-cii-design-excellence-award/

Stop Not launches new campaign
"Ekdum Bajedar" has been conceived by Meridian Communication

http://www.mxmindia.com/2012/12/stop-not-launches-new-campaign/

Stories on 31st Aug

Bengal (paper) tigers set to roar
As the TOI challenges ABP on home turf, readers in West Bengal are sure to end up with the most mishti
http://www.mxmindia.com/?p=29597

Colors, Sahara brave MNS diktat, to simulcast Sur-Kshetra with GEO
Despite threats from the MNS, Colors, Sahara and GEO set to simulcast Sur-Kshetra musical reality show from Sept 8
http://www.mxmindia.com/?p=29967

Viacom18 to build new 'Rishtey' in UK
Viacom18 launches new FTA Hindi GEC 'Rishtey' in the UK
http://www.mxmindia.com/?p=29917

KBC to strengthen weekend reality programming for Sony
After saying adios to Indian Idol, Sony is set to battle it out with competing GECs with its master show. Kaun Banega Crorepati will begin on September 7, and will air Friday to Sunday at 8.30 pm
http://www.mxmindia.com/?p=29878

Satvikshop for natural living @ doorsteps
Satvikshop.com offers consumers a large collection of organic and ayurvedic solutions and products from reputed brands
http://www.mxmindia.com/?p=29882

MxM Buzzer # 7 | Quiz on Taproot - Dentsu
Presenting the seventh edition of MxM Buzzer where the focus is on Taproot - Dentsu
http://www.mxmindia.com/?p=29847

New Column | Speaking of Which by Vidya Heble
Write better, communicate better - whether an email or a project report
http://www.mxmindia.com/?p=29879

An overdose of Kareena Kapoor?
The question is, whether there is an overkill of Kareena Kapoor for brand endorsements and should the lady now go slow
http://www.mxmindia.com/?p=28562

I-Cube Report: Mobile crucial for rural India to access Net
As vast and varied as rural India is, the IAMAI-IMRB I-Cube report puts a handle on the numbers of rural internet users, which tell a startling story
http://www.mxmindia.com/?p=29877

FoxyMoron retains French Connection
Digital solutions agency FoxyMoron has retained the French Connection account after a multi-agency pitch
http://www.mxmindia.com/?p=29876

Punjabi music channel 9X Tashan turns 1
9X Tashan, the leading Punjabi music channel from the 9X Media Group, celebrates its first anniversary today. The channel has created a series of special programming on the occasion
http://www.mxmindia.com/?p=29881

The Anchor: 5 musts that will give government-led channels an edge over commercial counterparts
What public sector broadcasters can do to stay ahead, and surge forward
http://www.mxmindia.com/?p=29874

Debrief: Cadbury Shots: Good shot!
The idea is rooted in Indian culture; many desi youngsters would kill for a break in them movies, and this makes the communication rock
http://www.mxmindia.com/?p=29875

Why focus on Asaram Bapu's copter crash?
In Freaking News, Ranjona Banerji tracks the news (and non-news) on TV, in the papers and cyberspace
http://www.mxmindia.com/?p=29930

Stories on 7th Jun

Ready, Steady, Go? Or Delay?
As I&B Minister Ambika Soni meets stakeholders tomorrow to decide on the June 30 deadline, MxMIndia presents a status report from the 4 metros
http://www.mxmindia.com/2012/06/ready-steady-go-or-delay/


Global ad biggies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders Agnello Dias and Santosh Padhi are testing the market and checking out valuations, said an insider. But this may not tantamount to an immediate sale
http://www.mxmindia.com/2012/06/global-ad-biggies-like-omnicom-publicis-dentsu-in-hectic-parleys-to-buy-taproot/


Rupert Murdoch's News Corp to buy ESPN's 50% stake in ESPN STAR Sports
The transaction, which is subject to customary regulatory approvals, will allow News Corporation unit to own and operate all ESS businesses, including STAR Sports, ESPN and STAR Cricket
http://www.mxmindia.com/2012/06/rupert-murdochs-news-corp-to-buy-espns-50-stake-in-espn-star-sports/


Mixed response to Newscorp' total control of ESS
There has been a mixed response to the announcement that Newscorp will buy ESPN’s equity stake in ESPN Star Sports
http://www.mxmindia.com/2012/06/mixed-response-to-newscorps-buy-of-espn-stake-in-ess/


How 'Fake Jhunjhunwala' writer Aditya Magal impressed the 'real' Jhunjhunwala
For four-and-a-half years, unknown to everyone, Magal has been the anonymous writer behind 'The Secret Journal of Rakesh Jhunjhunwala', a popular parody blog that tore into people in the news with biting sarcasm
http://www.mxmindia.com/2012/06/how-fake-jhunjhunwala-writer-aditya-magal-impressed-the-real-jhunjhunwala/


Aaj Tak Care Awards are good news for society: Aroon Purie
Hindi News Channel, Aaj Tak hosted the Aaj Tak Care Awards in the capital on June 6 to honour the corporate entities who are changing the face of the society by their CSR initiatives
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-are-good-news-for-society-aroon-purie/


'I Love Style' powered by Karmik on BIG CBS Love
Karmik designers like Rohit Bal, Neeta Lulla, Anamika Khanna, JJ Valaya, Rocky S, Shantanu & Nikhil, Rina Dhaka and Kavita Bhartia to be part of the show
http://www.mxmindia.com/2012/06/i-love-style-powered-by-karmik-on-big-cbs-love/


The Anchor: Upen Rai on 5 reasons why online videos are important for marketers
Video automatically increases engagement by keeping the user busy, while advertising and other messaging can be shown non-intrusive to the user experience, writes Upen Rai
http://www.mxmindia.com/2012/06/the-anchor-upen-rai-on-5-reasons-why-online-videos-are-important-for-marketers/


Debrief | Fox Movies: Brilliant!
Anil Thakraney reviews the Fox Movies ad which he says will not work in India where the average Indian male’s eyes are fixated ‘out there’ in any case
http://www.mxmindia.com/2012/06/debrief-fox-movies-brilliant/


Newspapers must make sense of TV news
Ranjona Banerji believes that the papers must devote half a page so that hapless viewers can make sense of all that the news channels air
http://www.mxmindia.com/2012/06/newspapers-should-emulate-tv-channels/

Stories on 22nd May

The not-so-chhota success of Chhota Bheem
The much-loved character has leapfrogged from being a mega-hit on Pogo to merchandising and the big screen
http://www.mxmindia.com/2012/05/the-not-so-chhota-success-of-chhota-bheem/

FMCGs like HUL, Dabur, Godrej, Marico on consumption-driven growth
A study of the aggregate financial performance of the leading 10 FMCG companies over the past eight quarters shows that the industry has grown at an average 16-21 per cent in the past two years
http://www.mxmindia.com/2012/05/fmcg-companies-like-hul-dabur-godrej-marico-continue-to-achieve-consumption-driven-growth/

GroupM selects Buddy Media as preferred social ad partner globally
WPP media investment management arm will roll out Buddy Media’s BuyBuddy social ad software to all agencies
http://www.mxmindia.com/2012/05/groupm-selects-buddy-media-as-preferred-social-ad-partner-globally/

Arijit Ray joins Dentsu Communications as CEO
Continuing with the series of senior-level appointments, the Dentsu India Group announced the appointment of Arijit Ray as Chief Executive Officer, Dentsu Communications
http://www.mxmindia.com/2012/05/arijit-ray-joins-dentsu-communications-as-ceo/

Happy gets Siddhartha Roy as COO
Mr Roy or Sid, as he is fondly known, will be responsible for Happy’s operations across branches
http://www.mxmindia.com/2012/05/happy-gets-siddhartha-roy-as-coo/

Disney wows kids with contest, launches new shows for summer
Record response for Disney Channel's Jet Set Go campaign where 30 kids and families will fly to the Hong Kong Disneyland
http://www.mxmindia.com/2012/05/disney-wows-kids-in-summer-with-jet-set-go/

HP, others to parner junior NBA/WNBA school-based programme in India
Will reach approximately 10,000 students and 800 coaches across five cities
http://www.mxmindia.com/2012/05/hp-others-to-parner-junior-nbawnba-school-based-programme-in-india/

BIG Magic to be available on Reliance Digital TV
Reliance Digital TV is the first DTH operator to offer BIG Magic to the viewers
http://www.mxmindia.com/2012/05/big-magic-to-be-available-on-reliance-digital-tv/

NDTV celebrated May 20 as 'India's Recycling Day'
Over Rs8.89 crore funds were raised as part of the Green Campaign
http://www.mxmindia.com/2012/05/ndtv-celebrated-may-20-as-indias-recycling-day/

Suryan FM & Red FM sponsor radio forum
During the CEO Roundtable Session B Surendar - Senior V P & National Sales head, Red FM, will be sharing his views on the coming years of radio industry in India
http://www.mxmindia.com/2012/05/suryan-fm-red-fm-sponsor-radio-forum/

The Anchor: 6 things that ail the PR industry
PR is not a quick fix and helps achieve goodwill - which cannot be earned overnight and has to be nurtured and sustained through long-term PR activity for the company or brand says Toral Sanghavi
http://www.mxmindia.com/2012/05/the-anchor-6-things-that-ail-the-pr-industry/

Debrief: Ashok Leyland: Terrible casting!
If the Ashok Leyland guys had to use Dhoni, the least they should have done was to make the man play a credible role in the script
http://www.mxmindia.com/2012/05/debrief-ashok-leyland-terrible-casting/

Mediaah! Is media really a 'sunrise' sector?
Aditya Birla group chairman Kumar Mangalam Birla says the media is a sunrise sector from an investment point of view? Is it really?
http://www.mxmindia.com/2012/05/mediaah-is-media-really-a-sunrise-sector/

Stories on 19th April

All roads to a bigger, beerier Goafest!
There have been a record number of registrations as the annual fest kicks off today with the Advertising Conclave. Starting today, MxMIndia will bring you a ringside view of the fest
http://www.mxmindia.com/2012/04/all-roads-to-a-bigger-brighter-beerier-goafest/

Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands
The new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide
http://www.mxmindia.com/2012/04/rohit-surfactants-to-launch-mid-premium-laundry-brand-uni-wash-to-challenge-hul-pg-brands/

Emerging markets offer potential that we digital natives thrive on: Amanda Richman
Ms Richman asserts that the next phase of digital growth will come from Greater China,Russia, as well as the Middle East and Central Europe
http://www.mxmindia.com/2012/04/emerging-markets-offer-potential-that-we-digital-natives-thrive-on-amanda-richman/

Rohit Ohri appointed on Dentsu Network's Global Operating Committee
Dentsu Inc. consolidates all operations outside Japan in virtual company, Dentsu Network
http://www.mxmindia.com/2012/04/rohit-ohri-appointed-on-dentsu-networks-global-operating-committee/


Go-Goafest!: Ajay Chandwani on why the Abby this year is special
Ajay Chandwani on how Abby is not just a creative advertising award any more, though it had started that way more than 40 years ago
http://www.mxmindia.com/2012/04/ajay-chandwani-on-why-abby-this-year-is-special/

First 16 matches of IPL5 score 3.65 TVR
While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent
http://www.mxmindia.com/2012/04/first-16-matches-of-ipl5-score-3-65-tvr/

Cyrus Mistry redesignated Tata Sons MD
The new designation became effective from April 1, 2012
http://www.mxmindia.com/2012/04/cyrus-mistry-redesignated-tata-sons-md/

HT launches 'You Read, They Learn' initiative
As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year
http://www.mxmindia.com/2012/04/ht-launches-you-read-they-learn-initiative/

Govt ought to leverage social media for public consultations
Shri R Chandrashekhar, Secretary, Department of Telecommunications, acknowledged the need for the government to have a systematic engagement on social media
http://www.mxmindia.com/2012/04/govt-ought-to-leverage-social-media-for-public-consultations/

Press Club Awards for Excellence In Journalism
The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists
http://www.mxmindia.com/2012/04/press-club-awards-for-excellence-in-journalism/

Bharat Matrimony's Guinness World Record for world's largest photo album
The wedding album measures 14X17 with over 256 wedding photos
http://www.mxmindia.com/2012/04/bharat-matrimonys-guinness-world-record-for-worlds-largest-photo-album/

The Anchor: 4 things I would like to change in Radio Programming
Being a medium with only one sense paramount, the message - both about the identity of the station and things attached with it - needs to be stylish, individualistic, and memorable, feels Sarthak Kaushik
http://www.mxmindia.com/2012/04/the-anchor-4-things-i-would-like-to-change-in-radio-programming/

Debrief: Aircel: Misplaced belief
What does Aircel have to do with Dhoni’s self-belief saga? This ad is valid for any brand and any product category
http://www.mxmindia.com/2012/04/debrief-aircel-misplaced-belief/

Stories on 28th February

Nokia unveils phone with 41 MP camera!
No, it’s not a microscope. But the new competition-killer with a mindblowing sensor: the Nokia 808 PureView
http://www.mxmindia.com/2012/02/nokia-unveils-phone-with-41-mp-camera/


Introducing the MxM Journalism Review
The objective of MJR is not to take journalists to the cleaners. It’s more of a celebration of the profession, and in the process reporting on all the good and bad things in there.
http://www.mxmindia.com/2012/02/introducing-the-mxm-journalism-review/


[MJR] Noosemakers: The life and letters of Dr Vijay Mallya
The media has just 'sensationalised' the whole issue of Kingfisher's troubles, we are to glean from Mallya's letter.
http://www.mxmindia.com/2012/02/mjr-noosemakers-the-life-and-letters-of-dr-vijay-mallya/


Two months to telecast for Aamir Khan show?
Yash Raj Studios is buzzing with activity for the Aal Izz Well actor’s gritty new talk show on the Star network.
http://www.mxmindia.com/2012/02/two-months-to-telecast-for-aamir-khan-show/


Olympics countdown: Hero, Airtel etc flock to hockey on rising public interest
Media planners say official broadcaster ESPN Star Sports hopes to earn Rs95-100 crore by selling advertisement spots during the 17-day event in July-August as well as related programmes
http://www.mxmindia.com/2012/02/olympics-countdown-hero-airtel-etc-flock-to-hockey-on-rising-public-interest/


Pulp Strategy wins Digital Media mandate for Lavazza
The agency's mandate includes overseeing the Italian coffee major’s digital and social media strategy, media buying, and planning across all digital and interactive channels.
http://www.mxmindia.com/2012/02/pulp-strategy-wins-digital-media-mandate-for-lavazza/


Flipkart launches Flyte for music
This online music store will allow users to download music in the form of individual songs or entire albums.
http://www.mxmindia.com/2012/02/flipkart-launches-flyte-for-music/


Shouvik Sarkar appointed ECD, Dentsu Marcom Mumbai
The Dentsu India Group has announced the appointment of Shouvik Sarkar as Executive Creative Director, Dentsu Marcom, Mumbai, leading all creative deliveries at the agency's Mumbai operations.
http://www.mxmindia.com/2012/02/shouvik-sarkar-appointed-ecd-dentsu-marcom-mumbai/


Two new shows on History Channel
While History Har Din is about regular people, the channel's first joint production with CNN-IBN, 'The Greatest Indian', features India's best known faces.
http://www.mxmindia.com/2012/02/two-new-shows-on-history-channel/


New comedy show on 92.7 BIG FM
Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.
http://www.mxmindia.com/2012/02/new-comedy-show-on-92-7-big-fm/


AdoTube announces new offices spanning 5 continents
New offices in U.K, Canada, India, Singapore, and U.A.E. include several senior hires contributing to a 25% increase in headcount over the last year
http://www.mxmindia.com/2012/02/adotube-announces-new-offices-spanning-5-continents/


The Anchor: 5 drivers in B2B marketing
Industry specifics that matter because they affect your customers, from Chaitanya Prakash.
http://www.mxmindia.com/2012/02/the-anchor-5-drivers-in-b2b-marketing/


Debrief: Vodafone's pug returns. And shines
The ad works as nicely as all of the previous Vodafone pug commercials. The animal brings in a great deal of freshness and simplicity into the communication.
http://www.mxmindia.com/2012/02/debrief-vodafones-pug-returns-and-shines/


How the media covered 10 years of Gujarat riots
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/02/freaking-news-by-ranjona-banerji/

Stories on 9th February

Havas Media launches Meaningful Brands study
Customers in India & China would pay 10 per cent more for socially and responsible brands, says report
http://www.mxmindia.com/2012/02/havas-media-launches-meaningful-brands-study/

Top Ramen consolidates its advertising duties with Dentsu
Dentsu will now be handling the media duties, along with the creatives it was handling previously.
http://www.mxmindia.com/2012/02/top-ramen-consolidates-its-advertising-duties-with-dentsu/

Cairn India invites creative, media, PR partners
Cairn India, part of the Vedanta group, is on the lookout for creative, media and PR partners.
http://www.mxmindia.com/2012/02/cairn-india-invites-creative-media-pr-partners/

Bright Future, Generali speaking
Future Generali plans to to move forward with a Rs 40 crore overall brand budget for 2012.
http://www.mxmindia.com/2012/02/bright-future-generali-speaking/

Scarecrow turns 2, launches design division
On the occasion of its second anniversary, Scarecrow Communications Ltd. launches a design division - www.scarecrowdesigns.net.
http://www.mxmindia.com/2012/02/scarecrow-turns-2-launches-design-division/

Now Meru Cabs to offer exclusive services to its customers
Meru is testing specialized services like Meru Select, aimed at its regular users and Meru Corporate, aimed at corporate customers
http://www.mxmindia.com/2012/02/now-meru-cabs-to-offer-exclusive-services-to-its-customers/

Media hiring 9% higher in Jan than Dec
On an overall level, the index had peaked during the mid-months of 2011 but most months saw the index about 20 per cent lower than the July 2008 levels.
http://www.mxmindia.com/2012/02/media-hiring-9-higher-in-jan-than-dec/

Market research specialist Majestic MRSS opens shop in India
Realising the extensive scope that the discipline of marketing research could offer to its patrons in India, decade-old full service market research company Majestic MRSS has announced its foray into the country recently.
http://www.mxmindia.com/2012/02/market-research-firm-majestic-mrss-opens-shop-in-india/

Reliance Broadcast launches 'Choose Your Set-Top-Box Wisely' campaign
To empower consumers and enable operators to build brand equity with a 26 week campaign across print, television, out of home and digital
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-choose-your-set-top-box-wisely-campaign/

Build shopper equity with In-Store Asia 2012
In its seventh edition, the event continues with its focus on in-store environment, but with a delivery strategy that ensures that all content needs are addressed
http://www.mxmindia.com/2012/02/build-shopper-equity-with-in-store-asia-2012/

The Anchor: 7 things for Lifestyle channels to remember
India has the most amazing and interesting lifestyle. We can teach something to every other country, says Smeeta Chakrabarti.
http://www.mxmindia.com/2012/02/the-anchor-7-things-for-lifestyle-channels-to-remember/

Debrief: Maaza: Refreshing take
The ad becomes off-beat and entertaining as the commercial talks about aam sellers. Plus, it indirectly cues that Maaza = Real mango, without hammering it down our throats.
http://www.mxmindia.com/2012/02/debrief-maaza-refreshing-take/

Porn-happy Karnataka ministers hog TV limelight
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/porn-happy-karnataka-ministers-hog-tv-limelight/

Stories on 25th January

Goafest 2012 brings S Asia into ambit
The advertising festival is now calling for creative ideas and delegates from South Asian countries.
http://www.mxmindia.com/2012/01/goafest-2012-brings-s-asia-into-ambit/

Given cricket fatigue (and India's poor showing), Bollywood lines up releases during IPL
Bollywood is ready to take on Team India with a string of releases during IPL
http://www.mxmindia.com/2012/01/given-cricket-fatique-and-india%E2%80%99s-poor-showing-bollywood-lines-up-releases-during-ipl/

It's bye-bye time for Sandeep Pathak and Raj Kamble
Sandeep Pathak joins boss Sonal Dabral in exiting Bates and Raj Kamble leaves BBH India to make way for Russell Barett as managing partner
http://www.mxmindia.com/2012/01/its-bye-bye-time-for-sandeep-pathak-and-raj-kamble/

Soumitra Karnik is NCD @ Dentsu
My first priority is to build a solid network of talented creative teams and to create a 'boredom-less' and fearless creative culture, says Mr Karnik
http://www.mxmindia.com/2012/01/soumitra-karnik-appointed-national-creative-director-dentsu/

Debenhams' Aditya Nadkarni: Finding the right fit
Debenhams' Aditya Nadkarni says the international department store plans to open three to four new stores in India every year.
http://www.mxmindia.com/2012/01/debenhams-aditya-nadkarni-finding-the-right-fit/

Gouri Dange: Writing a novel? Who isn't?
Simply uncorking your memories does not mean that you're a story-teller, admonishes Gouri Dange in 'Naming no Names'
http://www.mxmindia.com/2012/01/gouri-dange-writing-a-novel-who-isnt/

Mid Day is a broadsheet - for a day
The popular tabloid changed its size for the January 25 edition for the launch of heavyweight wrestling show Ring ka King in India.
http://www.mxmindia.com/2012/01/mid-day-is-a-broadsheet-for-a-day/

Panasonic Green Globe Awards on Feb 2
Panasonic is presenting the 4th Green Globe Foundation Awards (GGFA) to honour India's environmental crusaders.
http://www.mxmindia.com/2012/01/panasonic-green-globe-awards-on-feb-2/

A Comm's latest TV campaign for snapdeal.com
A Comms has tied up with the e-commerce site for a unique campaign across India
http://www.mxmindia.com/2012/01/a-comms-latest-tv-campaign-for-snapdeal-com/

8 fun ideas for Republic Day without being unpatriotic
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/

Anil Thakraney: 'Giving' season for Bollywood & TV-land
There are many problems with these awards shows in the Indian context, and for their own credibility, the organizers must do their damndest to sort them out.
http://www.mxmindia.com/2012/01/anil-thakraney-the-giving-season-for-bollywood-and-tv-land/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/what-the-government-cant-goswami-can/

TAM Data (GRPs, Channel shares of HGECs)- Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-3-12/

TAM data Top 10 programmes on HGEC - Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-3-12/

Stories on 24th January

Why the PR industry needs some PR
MSLGroup's white paper on the Indian PR industry underlines potentially growth-limiting challenges the trade faces
http://www.mxmindia.com/2012/01/why-the-pr-industry-needs-some-pr/

3 Executive Directors quit in 1.5 years... all well at Hindustan Unilever?
What ails HUL? Strategic changes by CEO Paul Polman 'upset' Indian executives
http://www.mxmindia.com/2012/01/3-exec-directors-quit-in-1-5-years-all-well-at-hindustan-unilever/

Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)
Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics
http://www.mxmindia.com/2012/01/komli-media-launches-komli-labs-srinivasan-h-sengamedu-to-lead-the-team/

Full-service mobile offering for Mindshare India
Mindshare cashes in on early strengths, firms up Mobile Marketing agenda for India.
http://www.mxmindia.com/2012/01/full-service-mobile-offering-for-mindshare-india/

Walt Disney India MD Mahesh Samat resigns
Walt Disney India managing director Mahesh Samat resigns as his company is in the process of buying out UTV
http://www.mxmindia.com/2012/01/walt-disney-india-md-mahesh-samat-resigns/

Venkat Mallik to head Tribal DDB & RAPP in India
With his background in advertising, brand marketing, Data & Digital communication, Venkat Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath
http://www.mxmindia.com/2012/01/venkat-mallik-to-head-tribal-ddb-rapp-in-india/

Suresh Mohankumar is National Planning Head @ Dentsu
Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level, says Rohit Ohri, Executive Chairman, DentsuIndia
http://www.mxmindia.com/2012/01/suresh-mohankumar-is-national-planning-head-dentsu/

Vivek Malhotra joins TV Today as VP - Marketing
Mr Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN
http://www.mxmindia.com/2012/01/vivek-malhotra-moves-to-tv-today-as-head-of-marketing-research/

Swati Mohan is VP - Prog & Ops for Fox, NGC India
Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company in India.
http://www.mxmindia.com/2012/01/swati-mohan-is-vp-programming-ops-for-fox-ngc-india/

Social Wavelength wins 2 Biggies at WAT Awards, 2012
Mr. Sanjay Mehta and Mr Hareesh Tibrewala, co-founders of Social Wavelength, were awarded 'Social Media Entrepreneurs Of The Year 2012'
http://www.mxmindia.com/2012/01/social-wavelength-wins-2-biggies-at-wat-awards-2012/

What's-On-India launchesTV streetmaps
The maps will be used to monitor TV channel distribution and connectivity
http://www.mxmindia.com/2012/01/whats-on-india-launchestv-streetmaps/

Singham voted as the Best Film of 2011: Ormax Media
The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year
http://www.mxmindia.com/2012/01/singham-voted-as-the-best-film-of-2011-ormax-media/

92.7 BIG FM presents BIG Music Parade this Republic Day
The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi
http://www.mxmindia.com/2012/01/92-7-big-fm-presents-big-music-parade-this-republic-day/

Future Media takes its partnership with banks to regional level for 'Sabse Saste 5 Din'
UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka
http://www.mxmindia.com/2012/01/future-media-takes-its-partnership-with-banks-to-regional-level-for-sabse-saste-5-din/

6 reasons why wall graffiti advertising attracts brands
The simplest medium is often the most effective – and right under our noses, writes Mihir Mody.
http://www.mxmindia.com/2012/01/the-anchor-6-reasons-why-wall-graffiti-advertising-attracts-brands/

Debrief: Titan Raga: Great attitude
Katrina looks glam and the situation is endearing. Mother and daughter living it up together warms the heart. Simple idea, zippy execution.
http://www.mxmindia.com/2012/01/debrief-titan-raga-great-attitude/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/some-clarity-on-rushdie-please/

Stories on 13th September

Fireworks less bright, but not media players outlook

Part 1 of MXMIndia's look at marketing for the festive season, and how it has been impacted this year

http://www.mxmindia.com/2011/09/fireworks-less-bright-but-not-marketers%E2%80%99-outlook/

Max Hegerman quits Tribal DDB India

Tribal DDB India president moves on with effect from October 1.

http://www.mxmindia.com/2011/09/max-hegerman-quits-tribal-ddb-india/

United Breweries launches Heineken beer

http://www.mxmindia.com/2011/09/united-breweries-launches-heineken-beer/

Through the lens, sadly: Remembering Gautam Rajadhyaksha

Communications consultant and cricket analyst Hemant Kenkre pays tribute to his friend, ace photographer Gautam Rajadhyaksha, who passed away in the early hours of September 13.

http://www.mxmindia.com/2011/09/through-the-lens-sadly-remembering-gautam-rajadhyaksha/

Zombie Talkies, coming to a comic book near you

http://www.mxmindia.com/2011/09/zombie-talkies-coming-to-a-comic-book-near-you/

Reliance Trends takes the toons to the tots

http://www.mxmindia.com/2011/09/reliance-trends-takes-the-toons-to-the-tots/

Coming clean with the tooth, Listerine's challenge

http://www.mxmindia.com/2011/09/coming-clean-with-the-tooth-listerine%E2%80%99s-challenge/

MTV's Roadies goes Hero-ic with rebranding

http://www.mxmindia.com/2011/09/mtv%E2%80%99s-roadies-goes-hero-ic-with-rebranding/

The anchor: Shailendra Katyal on 5 ways to never get your media plan wrong

http://www.mxmindia.com/2011/09/the-anchor-shailendra-katyal-on-five-ways-to-ensure-you-never-get-your-media-plan-wrong/

RIP, King of Soft Focus

In Mediaah! today: RIP, Gautam Rajadhyaksha * Great expectations fm AKB & SD * NYTimes launches India-specific site

http://www.mxmindia.com/2011/09/rip-king-of-soft-focus/

Sanjay Reddy rejoins Zee to head South Cluster

http://www.mxmindia.com/2011/09/sanjay-reddy-rejoins-zee-to-head-south-cluster/

Staff cribs and concerns go inside the glassdoor

Firms and employees taking closer look at posts on third-party review sites like glassdoor.com, insidebuzz.com and salary.com

http://www.mxmindia.com/2011/09/staff-cribs-and-concerns-go-inside-the-glassdoor/

Catchy retro tune for Westside's reinvention

I am sending the TVC and stills separately to PM and RM by Gmail as they are large files. Afaqs has the TVC up on their youtube channel but I haven't found it elsewhere online yet. - VH

http://www.mxmindia.com/2011/09/catchy-retro-tune-for-westside%E2%80%99s-reinvention/

Bids get hotter at online auction site Dealite.in

http://www.mxmindia.com/2011/09/bids-get-hotter-at-online-auction-site-dealite-in/

Ashwin Parthiban, Rajesh Bhargava join Dentsu

http://www.mxmindia.com/2011/09/ashwin-parthiban-rajesh-bhargava-new-appointments-at-dentsu-india-group/

Entrepreneur India turns 2

http://www.mxmindia.com/2011/09/entrepreneur-india-turns-2/

Mythologicals look back to a bright future

GECs get real with mythologicals and historicals on primetime

http://www.mxmindia.com/2011/09/mythologicals-look-back-to-a-bright-future/

The anchor: Manish Bhatt on 8 things an agency does to keep the client in its pocket

http://www.mxmindia.com/2011/09/the-anchor-manish-bhatt-on-8-things-an-agency-does-to-keep-the-client-in-its-pocket-and-not-all-are-good-practices/

Visual impact: Kyoorius DesignYatra 2011 draws to a close

http://www.mxmindia.com/2011/09/visual-impact-kyoorius-designyatra-2011-draws-to-a-close/

Imagine's Haar Jeet seeks to target both parents and kids

http://www.mxmindia.com/2011/09/win-win-for-imagine-as-haar-jeet-targets-both-parents-and-kids/