Stories on 1st Feb '16

Analysis: Effies show the industry's desire to stand up and be counted
What did the awards held last week say about the cultural desires of the industry. An analysis by Dheeraj Sinha
http://www.mxmindia.com/?p=85877

Indrani Sen: The Seismic Shift
A new newspaper business model is emerging in which the mix between advertising and circulation revenue would be reverse to the current mix, writes Indrani Sen
http://www.mxmindia.com/?p=85894

The wait is over for the CCO at FCB Ulka is over. It's Swati Bhattacharya!
Senior creative honcho Swati Bhattacharya joins Rohit Ohri at FCB Ulka as the top creative person
http://www.mxmindia.com/?p=85888

Leaving a Legacy
How many of us work to leave a legacy and how many of us aim to create lasting legacies, asks Amith Prabhu
http://www.mxmindia.com/?p=85897

Amul collaborates with Wow Design for a packaging design makeover
The brand imagery and graphics needed to communicate about things that appeal the youth - fun, liveliness and the cool factor
http://www.mxmindia.com/?p=85876

Stage set for Kingfisher Ultra Derby on Feb 7
The Kingfisher Ultra Indian Derby partnered by Signature Packaged Drinking Water to be held on Sunday 7thFebruary
http://www.mxmindia.com/?p=85874

Farhan Akhtar, Siddharth to endorse Britannia Nutrichoice
A brand new commercial which features the two stars will soon be aired across markets in India
http://www.mxmindia.com/?p=85873

Stories on 4th Dec '12

What's more important? Creativity or Effectiveness?
Is creativity a means to communicate effectiveness, or a means or gather awards? MxM India finds out from industry players
http://www.mxmindia.com/2012/12/whats-more-important-creativity-or-effectiveness/

It's Effie's night!
The Advertising Club's Effie 2012 Awards will happen in Mumbai this evening
http://www.mxmindia.com/2012/12/its-effies-night/

There's a lot brewing at CCD, Madison wins Media AOR, Creativeland creates TVC
Madison Media wins Cafe Coffee Day Media AOR as  Creativeland Asia creates TVC for the coffee chain
http://www.mxmindia.com/2012/12/theres-a-lot-brewing-at-ccd-madison-wins-media-aor-creativeland-creates-tvc/

Bata India picks DDB Mudra Delhi for integrated marketing and communications
Footwear retailer Bata has appointed DDB Mudra Delhi as its dedicated integrated marketing and communications agency. DDB Mudra will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range
http://www.mxmindia.com/2012/12/bata-india-picks-ddb-mudra-delhi-for-integrated-marketing-and-communications/

Network18 sells 'non-core' Newswire18 to Samara Capital
Network18 has announced that it has entered into a definitive agreement with Samara Capital to divest its entire stake in financial data and news terminal business, NewsWire18. This is in line with its stated objective of divesting non-core assets profitably
http://www.mxmindia.com/2012/12/network18-sells-non-core-newswire18-to-samara-capital-for-rs-90cr/

Agenda Aaj Tak to debate subjects of national relevance
Set to be hosted over two days in the capital, the underlying theme of Agenda Aaj Tak is 'India Maange More'
http://www.mxmindia.com/2012/12/agenda-aaj-tak-to-debate-subjects-of-national-relevance/

AdStrat: Cleartrip - book your holiday now
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-cleartrip-book-your-holiday-now/

Dentsu Media wins mandate for SEBI's investor awareness campaign
Securities and Exchange Board of India (SEBI), the apex regulatory authority for the securities market in India, has selected Dentsu Media as the Media Agency for its Multimedia Investor Education and Awareness Campaign.
http://www.mxmindia.com/2012/12/dentsu-media-wins-mandate-for-sebis-investor-awareness-campaign/

Dainik Bhaskar announces 'Junior Editor' Season 2
Dainik Bhaskar Group has announced the launch of Junior Editor II, aimed at building readership among the younger population
http://www.mxmindia.com/2012/12/dainik-bhaskar-announces-junior-editor-season-2/

The Anchor: 5 things to consider when catering to the India market
Savvier than ever, Indian consumers now spend even more time researching products, and prefer quality for every purchase
http://www.mxmindia.com/2012/12/the-anchor-5-things-to-consider-when-catering-to-the-india-market/

Debrief: Tanishq solitaires: Correct tone and manner
I do feel the ad would have really sparkled if the conversation had been a little wittier. Not over the top, just a dash of subtle humour would have added a little more entertainment value to the TVC
http://www.mxmindia.com/2012/12/debrief-tanishq-solitaires-correct-tone-and-manner/

Ranjona Banerji: The journalist as the newsmaker
Warning: this MxM Journalism Review column is going to be Bennett Coleman-centric
http://www.mxmindia.com/2012/12/ranjona-banerji-the-journalist-as-the-newsmaker/