Stories on 10th Jun 14

Coffee way to go!
How Starbucks and Cafe Coffee Day are squaring up for control of India's coffee retailing market
http://www.mxmindia.com/2014/06/coffee-way-to-go/

Ranjona Banerji: Phew!
That Bombay and Mumbai both have made remarkable contributions to Indian journalism and continue to do so was most evident at the Press Club Awards on Saturday night, writes Ranjona Banerji
http://www.mxmindia.com/2014/06/ranjona-banerji-phew/

Lowe Lintas + Partners crowned APAC's 'Most Effective Creative Agency'
Apart from the Special Award, agency also wins a Grand Prix and 5 other metals at the Awards show
http://www.mxmindia.com/2014/06/lowe-lintas-partners-crowned-apacs-most-effective-creative-agency/

Cheil Worldwide SW Asia appoints Arun Sharma as VP
Arun Sharma appointed Vice President- Integrated Strategy Planning
http://www.mxmindia.com/2014/06/cheil-worldwide-sw-asia-appoints-arun-sharma-as-vp/

DDB Mudra West appoints Manoj Bhavnani as Senior CD
Manoj joins DDB Mudra West from Bates India, where he was Creative Director
http://www.mxmindia.com/2014/06/ddb-mudra-west-appoints-manoj-bhavnani-as-senior-cd/

Axis Bank takes a progressive leap with 'Badhti Ka Naam Zindagi'
With the new partnership, Axis Bank aims to bring together two brands that are contemporary and progressive
http://www.mxmindia.com/2014/06/axis-bank-takes-a-progressive-leap-with-badhti-ka-naam-zindagi/

Alia Bhatt to endorse Garnier Fructis in India
This is the first time that Garnier Fructis has signed on a brand ambassador in India
http://www.mxmindia.com/2014/06/alia-bhatt-to-endorse-garnier-fructis-in-india/

Print & digital attracting more audiences, notes World Press Trends survey
The World Press Trends survey includes data from more than 70 countries, accounting for more than 90 per cent of the global industry’s value

http://www.mxmindia.com/2014/06/print-digital-attracting-more-audiences-notes-world-press-trends-survey/

Stories on 4th Dec '12

What's more important? Creativity or Effectiveness?
Is creativity a means to communicate effectiveness, or a means or gather awards? MxM India finds out from industry players
http://www.mxmindia.com/2012/12/whats-more-important-creativity-or-effectiveness/

It's Effie's night!
The Advertising Club's Effie 2012 Awards will happen in Mumbai this evening
http://www.mxmindia.com/2012/12/its-effies-night/

There's a lot brewing at CCD, Madison wins Media AOR, Creativeland creates TVC
Madison Media wins Cafe Coffee Day Media AOR as  Creativeland Asia creates TVC for the coffee chain
http://www.mxmindia.com/2012/12/theres-a-lot-brewing-at-ccd-madison-wins-media-aor-creativeland-creates-tvc/

Bata India picks DDB Mudra Delhi for integrated marketing and communications
Footwear retailer Bata has appointed DDB Mudra Delhi as its dedicated integrated marketing and communications agency. DDB Mudra will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range
http://www.mxmindia.com/2012/12/bata-india-picks-ddb-mudra-delhi-for-integrated-marketing-and-communications/

Network18 sells 'non-core' Newswire18 to Samara Capital
Network18 has announced that it has entered into a definitive agreement with Samara Capital to divest its entire stake in financial data and news terminal business, NewsWire18. This is in line with its stated objective of divesting non-core assets profitably
http://www.mxmindia.com/2012/12/network18-sells-non-core-newswire18-to-samara-capital-for-rs-90cr/

Agenda Aaj Tak to debate subjects of national relevance
Set to be hosted over two days in the capital, the underlying theme of Agenda Aaj Tak is 'India Maange More'
http://www.mxmindia.com/2012/12/agenda-aaj-tak-to-debate-subjects-of-national-relevance/

AdStrat: Cleartrip - book your holiday now
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-cleartrip-book-your-holiday-now/

Dentsu Media wins mandate for SEBI's investor awareness campaign
Securities and Exchange Board of India (SEBI), the apex regulatory authority for the securities market in India, has selected Dentsu Media as the Media Agency for its Multimedia Investor Education and Awareness Campaign.
http://www.mxmindia.com/2012/12/dentsu-media-wins-mandate-for-sebis-investor-awareness-campaign/

Dainik Bhaskar announces 'Junior Editor' Season 2
Dainik Bhaskar Group has announced the launch of Junior Editor II, aimed at building readership among the younger population
http://www.mxmindia.com/2012/12/dainik-bhaskar-announces-junior-editor-season-2/

The Anchor: 5 things to consider when catering to the India market
Savvier than ever, Indian consumers now spend even more time researching products, and prefer quality for every purchase
http://www.mxmindia.com/2012/12/the-anchor-5-things-to-consider-when-catering-to-the-india-market/

Debrief: Tanishq solitaires: Correct tone and manner
I do feel the ad would have really sparkled if the conversation had been a little wittier. Not over the top, just a dash of subtle humour would have added a little more entertainment value to the TVC
http://www.mxmindia.com/2012/12/debrief-tanishq-solitaires-correct-tone-and-manner/

Ranjona Banerji: The journalist as the newsmaker
Warning: this MxM Journalism Review column is going to be Bennett Coleman-centric
http://www.mxmindia.com/2012/12/ranjona-banerji-the-journalist-as-the-newsmaker/