Stories on 27th Jul '15

It's Auctions time!
Decks cleared for Phase 3 of FM radio auctions even as bidders are worried by the popularity of digital streaming services like Pandora, Spotify, Gaana, and now Apple music
http://www.mxmindia.com/2015/07/its-auctions-time/

Creativeland Asia shifts gears. Version 2.0, a cool office & some big wins
With Domino's Pizza, Godrej No 1 soaps and Indian Express are among the six business the leading independent won in the first two quarters of 2015
http://www.mxmindia.com/2015/07/creativeland-asia-shifts-gears-version-2-0-a-cool-office-some-big-wins/

Red FM welcomes Delhi HC decision
Red FM welcomed the outcome of the court case on permission to participate in the auction of First Batch of Private FM Radio Phase 3 channels starting today (July 27)
http://www.mxmindia.com/2015/07/red-fm-welcomes-delhi-hc-decision/

CenturyPly unveils brand campaign for Sainik Plywood
With an effort to trigger a larger brand appeal, the agency positioned Sainik as 'Hamesha Taiyyar'
http://www.mxmindia.com/2015/07/centuryply-unveils-brand-campaign-for-sainik-plywood/

psLIVE conceptualises on-ground activation for Giovani
Giovani chose the Fall Winter collection launch event as the key platform to announce Fawad Khan as its brand ambassador
http://www.mxmindia.com/?p=79050

Amith Prabhu: 10 steps to being better PR professionals
A few pointers that can help the good to become better in the professional environment, from Amith Prabhu
http://www.mxmindia.com/2015/07/amith-prabhu-10-steps-to-being-better-pr-professionals/

Stories on 25th Jun '15

How Ashok Mahadevan innovated in his protest against the Emergency
And the image above is how he did in the classified columns of The Times of India
http://www.mxmindia.com/2015/06/how-ashok-mahadevan-innovated-in-his-protest-against-the-emergency/

BTL Baatein: Uma Talreja, Burger King India... Powered by VISCOMM
The lines are actually blurring in terms of how you treat your marketing mix, says Uma Talreja, CMO, Burger King India, adding that she doesn’t think the "traditional rules really apply anymore"
http://www.mxmindia.com/2015/06/btl-baatein-uma-talreja-burger-king-india-powered-by-viscomm/

Ranjona Banerji: Do we fight or do we bend and crawl to ensure our salary cheque every month?
Most large newspaper groups felt it easier to give in than to fight. Interestingly, it is not far different from the way corporate and managers hold sway over newsrooms today, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-do-we-fight-or-do-we-bend-and-crawl-to-ensure-our-salary-cheque-every-month/

Kalpana Sharma on Himmat's defiance of press censorship in the Emergency
... and how it was possible to do that if you were prepared to take risks!
http://www.mxmindia.com/2015/06/kalpana-sharma-on-himmats-defiance-of-press-censorship-in-the-emergency/

No metals for Indian agencies on Day 4 of #CannesLions2015
After winning 11 Lions and a Grand Prix, India had a gong-less night at the awards on the fourth day of Cannes Lions
http://www.mxmindia.com/2015/06/no-metals-for-indian-agengies-on-day-4-of-canneslions2015/

Sanjeev Kotnala: 11 Reasons why your Training Programmes fail
The moot question is: does the training fails because of management attitude, participant apathy or trainer incompetence or a mix of all these?
http://www.mxmindia.com/2015/06/sanjeev-kotnala-11-reasons-why-your-training-programmes-fail/

Godrej Group moves PR mandate to Adfactors
The responsibilities involve enhancing the Godrej Group’s corporate reputation and PR across its business entities
http://www.mxmindia.com/2015/06/godrej-group-consolidates-pr-mandate-with-adfactors/

The Mob takes charge
The Mob will be India's first 'mobile first' agency and will be HQ-ed out of Gurgaon
http://www.mxmindia.com/2015/06/the-mob-takes-charge/

Heathrow Express adops Tata Comm branding
First Indian MNC to be featured on the UK Heathrow Express
http://www.mxmindia.com/2015/06/tata-communications-and-heathrow-express-announce-new-sponsorship-deal/

Lowe Lintas unveils new campaign for 'Lal Hit'
There is a serious and conscious effort to make sure that their family is protected from disease
http://www.mxmindia.com/2015/06/lowe-lintas-mumbai-unveils-a-new-campaign-for-lal-hit/

Star Plus announces Indian adaptation of Everybody Loves Raymond
Titled Sumit Sambhal Lega, the channel ropes in Steve Skrovan, original writer of Everybody Loves Raymond for the Indian adaptation
http://www.mxmindia.com/2015/06/star-plus-announces-indian-adaptation-of-everybody-loves-raymond/

'They listen to me', says Saavn in new brand campaign
Saavn's previous campaigns, featuring Bollywood star, Ranbir Kapoor, were launched in India and select international networks, and generated more than 7 million combined YouTube views
http://www.mxmindia.com/2015/06/they-listen-to-me-says-saavn-in-new-brand-campaign/

Eminent journalist Praful Bidwai passes away
A former Senior Editor of The Times of India, Praful was one of South Asia's most widely published columnists


Skore scores again with new product launch
The storyline captures how the introduction of a fitness buddy into a regular workout regimen changes the routine to a celebratory, almost-sensual experience

http://www.mxmindia.com/2015/06/skore-scores-again-with-new-product-launch/

Stories on 18th Feb '15

Rajat Sharma UnLtd
How owner and face of India TV became one of India's most powerful editors
http://www.mxmindia.com/2015/02/rajat-sharma-unltd/

Zee engages Interbrand for its Corporate Brand Valuation Study
The move is aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020
http://www.mxmindia.com/2015/02/zee-engages-interbrand-for-its-corporate-brand-valuation-study/

Publicis takes the hunger route for Maggi in new campaign
The campaign celebrates the age old bond between mother and child with a new-age twist
http://www.mxmindia.com/2015/02/publicis-takes-the-hunger-route-for-maggi-in-new-campaign/

Rush for BARC's testdrive of BMW software
Participants of the training session were awarded certificates. All those in media planning/ buying/ research/ strategy can register for vacant seats if any, at:  http://www.barcindia.co.in/Roadshow-registration.html
http://www.mxmindia.com/2015/02/rush-for-barcs-testdrive-of-bmw-software/

Sanjeev Kotnala: Let's Bid In The New IPL: The Idea Premier League
Franchise owners are departments or teams within your organisation. Each with a fixed innovation and experiment budget pre- allocated. What they bid are the ideas, processes and projects up on the auction table
http://www.mxmindia.com/2015/02/sanjeev-kotnala-lets-bid-in-the-new-ipl-the-idea-premier-league/

Creation appoints Shashikant Someshwar to lead its India ops
Someshwar will lead a team of more than 30 consultants working across a broad portfolio of accounts
http://www.mxmindia.com/2015/02/creation-appoints-shashikant-someshwar-to-lead-its-india-ops/

Rajnigandha unveils new TVC
Shares its journey of hard-work and commitment to quality
http://www.mxmindia.com/2015/02/rajnigandha-unveils-new-tvc/

MTS' Internet Baby returns to popularize wi-fi offering
Creativeland has conceptualized the latest integrated campaign for MTS Homespot Instant WiFi

http://www.mxmindia.com/2015/02/mts-internet-baby-returns-to-popularize-wi-fi-offering/

Stories on 15th Jul 14

Utterly Butterly FIFA-licious! [updated]
You've seen the text and visuals plus the audio and video on the just-concluded World Cup in Brazil. But nothing to beat the 12 Amul ads that were crafted for the occasion
http://www.mxmindia.com/2014/07/utterly-butterly-fifa-licious-updated/

FCB Ulka essays core brand promise via new TVC for Santoor
While the new commercial carries forward the core brand promise of younger looking skin, there is a social message that is weaved in as well
http://www.mxmindia.com/2014/07/fcb-ulka-essays-core-brand-promise-via-new-tvc-for-santoor/

Ranjona Banerji: Inhouse 'censors' may police TV newsrooms
CNN-IBN has, it is said, introduced a novel new designation in its newsroom - the "escalation editor", writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-inhouse-censors-may-police-tv-newsrooms/

RBNL acquires RTL stake in broadcast jv
Reliance Broadcast Network Ltd has bought over the European television giant RTL's stake in the joint venture that ran the channel Big RTL Thrill.
http://www.mxmindia.com/2014/07/rbnl-acquires-rtl-stake-in-broadcast-jv/

'Ah My God', says Mercedes-Benz as it unveils first ever India specific campaign
Mercedes-Benz India to reach-out to newer target groups with the CLA 45 AMG campaign introducing the AMG brand to a younger & aspirational Indian audience
http://www.mxmindia.com/2014/07/ah-my-god-says-mercedes-benz-as-it-unveils-first-ever-india-specific-campaign/

Amul to sponsor 2014 Commonwealth & Asian Games
Amul has become the Official Sponsor of the Indian team in the category of Dairy products

http://www.mxmindia.com/2014/07/amul-to-sponsor-2014-commonwealth-asian-games/

Stories on 18th Feb '14

CDOspeak | Do less, but effective
In a new series of interviews with Chief Digital Officers, Venke Sharma, the Star India VP and head of digital, on how to optimally employ digital platforms for engagement
 http://www.mxmindia.com/2014/02/cdospeak-do-less-but-effective-in-digital/

FICCI Frames turns 15, 2014 edition to focus on how M&E influences social change
The theme of Frames 2014 is "Media and Entertainment: Transforming Lives" highlighting the role of media and entertainment as a vehicle for social change
 http://www.mxmindia.com/2014/02/ficci-frames-turns-15-2014-edition-to-focus-on-how-me-influences-social-change/

Times Internet launches travel portal HappyTrips.com
HappyTrips promises to explore unknown locations, and currently tracks 200 Indian and 100 international destinations
http://www.mxmindia.com/2014/02/times-internet-launches-travel-portal-happytrips-com/

Creativeland wins full-service digital mandate of Mercedes-Benz India
Creativeland Asia was chosen after a round of multi-agency pitch held earlier this year
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Ad Club ties up with JMC Academy of Australia to conduct workshops
The first JMC-Ad Club workshop will be held on March 11 with the theme 'Entertainment Business Management : Taking Indian creative content onto the world stage'
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Stories on 10th Feb '14

What form of Regulation in India?
Can we effectively regulate media in India? Indeed, should the media be regulated? And by whom? Chintamani Rao discusses the issue
http://www.mxmindia.com/2014/02/what-form-of-regulation-in-india/

It's mid-Feb and no Goafest/Abby dates yet!
The decision on the date has been delayed by fear of a clash with dates of the general elections
http://www.mxmindia.com/2014/02/its-mid-feb-and-no-goafestabby-dates-yet/

Creativeland Asia hires Kay Khoo as Chief Innovations Officer
The co-founder of Kyoorius and the co-creator of Kyoorius Designyatra will be responsible for design and technology-led initiatives at Creativeland. He will continue his association with Kyoorius
http://www.mxmindia.com/2014/02/creativeland-asia-hires-kay-khoo-as-chief-innovations-officer/

Jaldi 5 with Ashwin Padmanabhan: 92.7 Big FM's rise to No 2 in Mumbai is about content, not just music
A quick chat with Ashwin Padmanabhan, National Business Head, 92.7 Big FM on his Mumbai’s station ascent to No 2
http://www.mxmindia.com/2014/02/jaldi-5-with-ashwin-padmanabhan-92-7-big-fm%e2%80%99s-rise-to-no-2-in-mumbai-is-about-content-not-just-music/

NDTV Profit to convert to NDTV Prime post trading and on weekends
Billed as a first-in-India channel concept, NDTV Prime will be launched on March 17.2014
http://www.mxmindia.com/2014/02/ndtv-profit-to-convert-to-ndtv-prime-post-trading-and-on-weekends/

Amith Prabhu: The need for an individual membership-driven PR association
All skilled service professions have bodies which one can benefit from by being a member, but in Indian PR, there is no such, rues Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-need-for-an-individual-membership-driven-pr-association/

Reviewing the Reviews: Mostly 2.5-3 stars for 'Hasee Toh Phasee'
There were unreserved raves for lead actress Parineeti Chopra and just a little less appreciation for Sidharth Malhotra and Manoj Joshi

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-3-stars-for-hasee-toh-phasee/

Stories on 3rd Feb '14

Don't reject new IRS, correct it: Amit Ray, former MRUC TechCom chair
A Q&A with the media veteran + MxMIndia comment: Worries for broadcasters, when publishers hailed IRS, likely outcome of INS-MRUC meeting
http://www.mxmindia.com/2014/02/dont-reject-it-correct-it-amit-ray-former-mruc-techcom-chair/

Vikram Gaikwad, Vistasp Hodiwala join hands to launch new agency Underdog
The fomer Creativeland Asia partner and ECD and JWT VP and Senior CD join hands to form a new agency
http://www.mxmindia.com/2014/02/vikram-gaikwad-vistasp-hodiwala-join-hands-to-launch-new-agency-underdog/

Amith Prabhu: What corporate spokespersons can learn from the historic Rahul Gandhi interview?
The first interview addressing English urban Indians should have not happened on television, writes Amith Prabhu, listing the lessons the Rahul Gandhi interview has for PR folk
http://www.mxmindia.com/2014/02/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-historic-rahul-gandhi-interview/

Preeti Vyas, Paresh Chaudhry on Dubai Lynx jury
The Vyas Gianetti Creative chairwoman and PR CEO have been named in the first set of juries announced
http://www.mxmindia.com/2014/02/preeti-vyas-paresh-chaudhry-on-dubai-lynx-jury/

Firstpost.com launches new business portal, Firstbiz
Firstbiz will be a standalone business and news website from Network18's Firstpost
http://www.mxmindia.com/2014/02/firstpost-com-launches-new-business-portal-firstbiz/

MTV and Twitter partner on #RockTheVote
MTV launches 'Follow the hashtag' using Twitter to fuel "Hero MTV Rock The Vote" campaign
http://www.mxmindia.com/2014/02/mtv-and-twitter-partner-on-rockthevote/

Reviewing the Reviews: Half to two stars for One by Two
One by Two has already made it to some critics' list of one of the worst films of 2014, and it's just January, notes Deepa Gahlot
http://www.mxmindia.com/2014/02/reviewing-the-reviews-half-to-two-stars-for-one-by-two/

Stories on 31st Jan '14

Independent or align with a global network?
Given L&K's stake sale to Publicis, Sajan Raj Kurup (Creativeland) and Santosh Padhi (Taproot) talk on independent creative agencies aligning with big networks
 http://www.mxmindia.com/2014/01/independent-or-align-with-a-global-network/

For Amitabh Bachchan, endorsing Pepsi is not the right choice!
The megastar told IIM-A students that he had stopped endorsing Pepsi after Jaipur girl called it 'poison'
 http://www.mxmindia.com/2014/01/for-amitabh-bachchan-endorsing-pepsi-is-not-the-right-choice/

#1 daily Dainik Jagran damns IRS on its Page 1
Dainik Jagran went a step further and said the AC Nielsen's claim of scientific method of surveying is 'khokhla'
 http://www.mxmindia.com/2014/01/1-daily-dainik-jagran-damns-irs-on-its-page-1/

Shailesh Kapoor: Rahul Gandhi and We, the Interview-Starved Nation
When you have nothing specific to say, Arnab Goswami is the last person you want around you, writes Shailesh Kapoor on the Rahul Gandhi interview on Times Now which "dominated the news landscape this week"
 http://www.mxmindia.com/2014/01/shailesh-kapoor-rahul-gandhi-and-we-the-interview-starved-nation/

Ranjona Banerji: Disappointing and limited political coverage by Eng media
The collusion between political parties and Delhi's journalists is nothing new and we see it in our newspapers and on our TV screens everyday, writes Ranjona Banerji
 http://www.mxmindia.com/2014/01/ranjona-banerji-disappointing-and-limited-political-coverage-by-eng-media/

Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But if Ad Club accepts its demands, it could...
A chat with with the Ogilvy & Mather National Creative Director revealed the agency is still awaiting the Abby organizers response to its demands
http://www.mxmindia.com/2014/01/abhijit-avasthi-as-of-today-ogilvy-not-participating-in-abby-but-if-ad-club-accepts-its-demands-it-could/

Colors back at #2 as Life OK biggest gainer in Week 4
Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)
 http://www.mxmindia.com/2014/01/colors-back-at-2-as-life-ok-biggest-gainer-in-week-4/

Videcon claims 10mn d2h connections
Late entrant Videocon’s DTH service celebrates 10 million connections in four years
http://www.mxmindia.com/2014/01/videcon-claims-10mn-d2h-connections/

Stories on 12th Apr'13

Social Access: Towards an equitable society
The heat is on as children's channels get ready to thrash it out for eyeballs
http://www.mxmindia.com/?p=45766


DNA to launch Delhi edition on May 13
The Zee-owned Daily News & Analysis (DNA) is set to launch an edition in Delhi on Monday, May 13
http://www.mxmindia.com/?p=45770


Bas Karo! No more complaints for plagiarism etc after today for Abby-winning ads
The AGC will not take any more complaints for the Creative Abbys after today (Friday, April 12) evening
http://www.mxmindia.com/?p=45807


Newspaper degrowth: Reason to worry?
According to recent IRS figures, many newspapers - regional and national - have shown degrowth. Is it time to start worrying?
http://www.mxmindia.com/?p=45769


Creativeland Asia goes Delhi-wards
Creativeland Asia has taken its first step towards setting up base in New Delhi, bagging creative duties for HomeShop18
http://www.mxmindia.com/?p=45767


Social Media users may influence Parliamentary Constituencies: Report
There are 160 High Impact Constituencies out of the total of 543 constituencies, which will likely be influenced by social media during the next general elections
http://www.mxmindia.com/?p=45801


Anil Thakraney: Full On Modi Mania!
Once Modi positions himself as the Next Big Thing (which he’s very busy doing), it will be impossible for the BJP to nominate someone else
http://www.mxmindia.com/?p=45765


Ranjona Banerji: Debates on primetime news have failed
The debate format has failed and Indian news channels must now reinvent the evening format. It’s not even that amusing any more, rues Ranjona Banerji
http://www.mxmindia.com/?p=45817



Speaking of Which | Respectfully Yours
Use language with respect, and you will eventually treat the subject with respect, too
http://www.mxmindia.com/?p=45779


Running away is not the answer: Anand Mahindra
Mr Mahindra received the NDTV Business Leader of the Year award at the 7th Edition of the NDTV Profit Business Leadership Awards, which brought together the best business minds and top bureaucrats of the country
http://www.mxmindia.com/?p=45778


Rediff.com announces enhancements to News App Service
Users can access Rediff News App using almost any phone
http://www.mxmindia.com/?p=45804


ANCHOR | One Big Idea by Sujit Kote
Waking up to Social Media
http://www.mxmindia.com/?p=45761

Stories on 4th Dec '12

What's more important? Creativity or Effectiveness?
Is creativity a means to communicate effectiveness, or a means or gather awards? MxM India finds out from industry players
http://www.mxmindia.com/2012/12/whats-more-important-creativity-or-effectiveness/

It's Effie's night!
The Advertising Club's Effie 2012 Awards will happen in Mumbai this evening
http://www.mxmindia.com/2012/12/its-effies-night/

There's a lot brewing at CCD, Madison wins Media AOR, Creativeland creates TVC
Madison Media wins Cafe Coffee Day Media AOR as  Creativeland Asia creates TVC for the coffee chain
http://www.mxmindia.com/2012/12/theres-a-lot-brewing-at-ccd-madison-wins-media-aor-creativeland-creates-tvc/

Bata India picks DDB Mudra Delhi for integrated marketing and communications
Footwear retailer Bata has appointed DDB Mudra Delhi as its dedicated integrated marketing and communications agency. DDB Mudra will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range
http://www.mxmindia.com/2012/12/bata-india-picks-ddb-mudra-delhi-for-integrated-marketing-and-communications/

Network18 sells 'non-core' Newswire18 to Samara Capital
Network18 has announced that it has entered into a definitive agreement with Samara Capital to divest its entire stake in financial data and news terminal business, NewsWire18. This is in line with its stated objective of divesting non-core assets profitably
http://www.mxmindia.com/2012/12/network18-sells-non-core-newswire18-to-samara-capital-for-rs-90cr/

Agenda Aaj Tak to debate subjects of national relevance
Set to be hosted over two days in the capital, the underlying theme of Agenda Aaj Tak is 'India Maange More'
http://www.mxmindia.com/2012/12/agenda-aaj-tak-to-debate-subjects-of-national-relevance/

AdStrat: Cleartrip - book your holiday now
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-cleartrip-book-your-holiday-now/

Dentsu Media wins mandate for SEBI's investor awareness campaign
Securities and Exchange Board of India (SEBI), the apex regulatory authority for the securities market in India, has selected Dentsu Media as the Media Agency for its Multimedia Investor Education and Awareness Campaign.
http://www.mxmindia.com/2012/12/dentsu-media-wins-mandate-for-sebis-investor-awareness-campaign/

Dainik Bhaskar announces 'Junior Editor' Season 2
Dainik Bhaskar Group has announced the launch of Junior Editor II, aimed at building readership among the younger population
http://www.mxmindia.com/2012/12/dainik-bhaskar-announces-junior-editor-season-2/

The Anchor: 5 things to consider when catering to the India market
Savvier than ever, Indian consumers now spend even more time researching products, and prefer quality for every purchase
http://www.mxmindia.com/2012/12/the-anchor-5-things-to-consider-when-catering-to-the-india-market/

Debrief: Tanishq solitaires: Correct tone and manner
I do feel the ad would have really sparkled if the conversation had been a little wittier. Not over the top, just a dash of subtle humour would have added a little more entertainment value to the TVC
http://www.mxmindia.com/2012/12/debrief-tanishq-solitaires-correct-tone-and-manner/

Ranjona Banerji: The journalist as the newsmaker
Warning: this MxM Journalism Review column is going to be Bennett Coleman-centric
http://www.mxmindia.com/2012/12/ranjona-banerji-the-journalist-as-the-newsmaker/

Stories on 7th Nov '12

Digitization: The media agency view
As the first phase of mandatory digitization completes a week in 3 metros, we asked media agency heads for their views
http://www.mxmindia.com/2012/11/digitization-the-media-agency-view/

Jaldi 5 with Amith Prabhu: Only so much 'spin doctors' can do in election campaigns
It's US Presidential Elections week and we asked Amith Prabhu, who currently works with a leading PR firm in Chicago and is a keen follower of Indian and American politics, on the role of image management in the campaigning in the US and whether there is scope for the same as the general elections here draw closer
http://www.mxmindia.com/2012/11/jaldi-5-with-amith-prabhu-only-so-much-spin-doctors-can-do/

Mumbai, Delhi malls relocate brands to welcome Starbucks
Mall-owners in Mumbai and Delhi relocate existing brands in key locations to welcome Starbucks in the hope of attracting higher footfalls
http://www.mxmindia.com/2012/11/mumbai-delhi-malls-relocate-brands-to-welcome-starbucks/

March 31, 2013. MIB kicks off Phase II countdown
I&B secretary Uday Kumar Varma has reiterated that March 31 will be the Sunset Date for digitization in 38 cities across 15 states
http://www.mxmindia.com/2012/11/march-31-2013-mib-kicks-off-phase-ii-countdown/

CreativeLand Asia creates Fresh Aer
The TVC for premium fragrance brand from Godrej Consumer Products Ltd (GCPL) launched recently
http://www.mxmindia.com/2012/11/creativeland-asia-creates-fresh-aer/

Sconaid McGeachin steps up at Hill+Knowlton
Sconaid McGeachin has been appointed regional president and CEO of Hill+Knowlton Strategies India,aa Middle East, Africa and Turkey
http://www.mxmindia.com/2012/11/sconaid-mcgeachin-steps-up-at-hillknowlton/

Aviva wins corporate sustainability film award in the UK
Aviva bagged the runners-up award for the documentary on the Aviva Great Wall of Education - 'Journey of a Book'
http://www.mxmindia.com/2012/11/aviva-wins-corporate-sustainability-film-award-in-the-uk/

Nickelodeon's Keymon Ache to hit big screen
Nickelodeon's first theatrical release,  Keymon & Nani In Space Adventure, will be in cinemas across four cities on November 9
http://www.mxmindia.com/2012/11/nickelodeons-keymon-ache-to-hit-big-screen/

The Anchor: 7 Amul ads that tell the Obama story
Seven Amul topical advertisements that tell the Barack Obama story from his election in 2008 to the 2012 campaign
http://www.mxmindia.com/2012/11/the-anchor-7-amul-ads-that-tell-the-obama-story/

Anil Thakraney: Complete Bollywoodization of TV
Bollywood rules on the idiot box, no matter if it's an entertainment or a news channel. These guys either use to it make a lot of easy money, or to 'grace' the studios to plug their upcoming films
http://www.mxmindia.com/2012/11/anil-thakraney-complete-bollywoodization-of-tv/

Signposts... November 7
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-7/

Stories on 11th Jun

India's Most Influential
By Invitation: Mahesh Murthy on the Pinstom list of the most influential Indian individuals and brands in the social media
http://www.mxmindia.com/2012/06/indias-new-most-influential/

Kishore Biyani not to sell stake in Big Bazaar & Food Bazaar chains
In recent weeks, the retail industry has been abuzz with speculation that the Future Group was in talks with India's richest man Mukesh Ambani to sell stake in its flagship Big Bazaar hypermarket network
http://www.mxmindia.com/2012/06/kishore-biyani-not-to-sell-stake-in-big-bazaar-food-bazaar-chains/

Decision on digitization deferred to June 15
From Friday: I & B Minister lends a patient ear to industry stakeholders’ issues with meeting the digitization sunset date of June 30 for Phase I; timelines to be discussed at the June 15 taskforce meet
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

BBC Knowledge launches brand campaign that speaks directly to parents
This is the first BBC Knowledge campaign targeted at parents; the campaign will run across mainstream dailies, magazines, outdoors and digital
http://www.mxmindia.com/2012/06/bbc-knowledge-launches-brand-campaign-that-speaks-directly-to-parents/

FMCGs saved on advertising cost in the March quarter
For 24 FMCG companies, the selling expenses as a proportion of net sales stood at 12.1 per cent - the lowest in at least the last ten quarters
http://www.mxmindia.com/2012/06/fmcgs-saved-on-advertising-cost-in-the-march-quarter/

Creativeland Asia to revamp Cinthol
Creativeland Asia has been mandated to revamp the advertising of Cinthol
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

Brandlogist wins two new mandates
Wins the digital mandate for RC Cola & social media mandate for Zee TV's 'Phir Subah Hogi'
http://www.mxmindia.com/2012/06/brandlogist-wins-two-new-mandates/

Reviewing the Reviews: Shanghai
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-shanghai/

Innovation is the key to enhance online travel & tourism industry
With internet users inIndiaat around 121 million, focus is now to create a solution for travellers to plan travel online
http://www.mxmindia.com/2012/06/innovation-is-the-key-to-enhance-online-travel-tourism-industry/

92.7 BIG FM announces BIG Tamil Melody Awards 2012
An exclusive platform which will honor singers and musicians in various categories who crafted the year's super hit numbers
http://www.mxmindia.com/2012/06/92-7-big-fm-announces-big-tamil-melody-awards-2012/

Airtel bags exclusive video rights on mobile platform for UEFA Euro 2012
With this, Airtel mobile customers acrossIndiacan enjoy exclusive access to mobile and video content of soccer matches during UEFA Euro 2012
http://www.mxmindia.com/2012/06/airtel-bags-exclusive-video-rights-on-mobile-platform-for-uefa-euro-2012/

AdStrat: Fox Movies subtitle campaign
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/06/adstrat-fox-movies-subtitle-campaign/

The Anchor: Ruby Bana on 6 reasons FMCGs need to look beyond TV
The older and better established a FMCG brand becomes, the lesser and lesser must it rely on TV, says Ruby Bana
http://www.mxmindia.com/2012/06/the-anchor-ruba-bana-on-6-reasons-fmcgs-need-to-look-beyond-tv/

Anil Thakraney: You can't curb the Net, Mr Minister!
The sooner the fossil ministers of India accept that technology has outsmarted them, the better, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-you-cant-curb-the-net-mr-minister/

Ranjona Banerji: Cartoons as weapons of mass destruction!
Cartoons have caused incalculable damage in the recent past, writes Ranjona Banerji in 'Noosemaker'
http://www.mxmindia.com/2012/06/ranjona-banerji-cartoons-as-weapons-of-mass-destruction/

Stories on 21st September

Indian agencies bag 34 metals at Spikes Asia

CreativeLand Asia leads the pack with a Grand Prix as Indian agencies win 34 metals at the Asia-Pacific festival

http://www.mxmindia.com/2011/09/indian-agencies-bag-41-metals-at-spikes-asia/

Innovation and OOH are synonymous: John Ellery

Be realistic about economic climate, global OOH consultant John Ellery tells Indian outdoor

http://www.mxmindia.com/2011/09/exclusive-interview-with-john-ellery/

Spikes Sidelights | Not a spectacular night

...but the winners made me believe in advertising and communications once again, writes Chhaya Balachandran Aiyer

http://www.mxmindia.com/2011/09/spikes-sidelights-not-a-spectacular-awards-night/

Lever wants more lather from personal care products

Hindustan Unilever's shift to personal products after soaps and detergents

http://www.mxmindia.com/2011/09/lever-wants-more-lather-from-personal-care-products/

O&M, OMD get Bosch Home Appliances mandates

The European Bosch Home Appliances has announced their entry and launch of their product range in India, giving the creative mandates to O&M and media buying to OMD.

http://www.mxmindia.com/2011/09/om-omd-get-bosch-home-appliances-mandates/

Anil Thakraney’s Hard Knocks: What use IIM degree if you are Mr Crude?

It’s simple communication, so why do banks get it wrong so badly?

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-hard-knocks-what-use-iim-degree-if-you-are-mr-crude/

The full-strength IBF Board of Directors

12th AGM of Indian Broadcasting Foundation elects Board of Directors

http://www.mxmindia.com/2011/09/the-full-strength-ibf-board-of-directors/

Chauthi Duniya plans English weekly

Chauthi Duniya is planning to come out with an English weekly magazine soon, and is looking at a TV channel thereafter

http://www.mxmindia.com/2011/09/chauthi-duniya-plans-english-weekly/

Rotomac’s the write stuff for Ignite Mudra

Ignite Mudra wins Rotomac Pens mandate for branding, creative

http://www.mxmindia.com/2011/09/rotomac%E2%80%99s-the-write-stuff-for-ignite-mudra/

The Anchor: Devraj Sanyal on the 10 songs you’re sure to hear on FM radio

http://www.mxmindia.com/2011/09/the-anchor-devraj-sanyal-on-the-top-10-songs-you%E2%80%99re-likely-to-hear-when-you-tune-in-to-fm-radio/

New packs benefit Dettol Handwash

Reckitt Benckiser launches Dettol Liquid Handwash in new packaging avatar

http://www.mxmindia.com/2011/09/new-packs-benefit-dettol-handwash/

Design submissions invited for classical publications library in India

Harvard University Press holds contest to design Murty Classical Library of India

http://www.mxmindia.com/2011/09/design-submissions-invited-for-classical-publications-library-in-india/

CNBC TV18 hosts conclave to fete Young Turks

Entrepreneurs get a boost with CNBC’s showcase of The Power of Dreams

http://www.mxmindia.com/2011/09/cnbc-tv18-hosts-conclave-to-fete-young-turks/