Stories on 1st Feb '16

Analysis: Effies show the industry's desire to stand up and be counted
What did the awards held last week say about the cultural desires of the industry. An analysis by Dheeraj Sinha
http://www.mxmindia.com/?p=85877

Indrani Sen: The Seismic Shift
A new newspaper business model is emerging in which the mix between advertising and circulation revenue would be reverse to the current mix, writes Indrani Sen
http://www.mxmindia.com/?p=85894

The wait is over for the CCO at FCB Ulka is over. It's Swati Bhattacharya!
Senior creative honcho Swati Bhattacharya joins Rohit Ohri at FCB Ulka as the top creative person
http://www.mxmindia.com/?p=85888

Leaving a Legacy
How many of us work to leave a legacy and how many of us aim to create lasting legacies, asks Amith Prabhu
http://www.mxmindia.com/?p=85897

Amul collaborates with Wow Design for a packaging design makeover
The brand imagery and graphics needed to communicate about things that appeal the youth - fun, liveliness and the cool factor
http://www.mxmindia.com/?p=85876

Stage set for Kingfisher Ultra Derby on Feb 7
The Kingfisher Ultra Indian Derby partnered by Signature Packaged Drinking Water to be held on Sunday 7thFebruary
http://www.mxmindia.com/?p=85874

Farhan Akhtar, Siddharth to endorse Britannia Nutrichoice
A brand new commercial which features the two stars will soon be aired across markets in India
http://www.mxmindia.com/?p=85873

Stories on 21st Nov '13

Is a 6-month recusal enough for Tarun Tejpal's act of sexual assault?
The editor-author has written a letter atoning his act, but the victim and journalists from across the country aren't satisfied with the apology
http://www.mxmindia.com/2013/11/is-a-6-month-recusal-enough-for-tarun-tejpal-act-of-sexual-assault/

Comment by Geeta Seshu on Tarun Tejpal case: Supreme Court guidelines must be followed
Geeta Seshu, senior journalist and commentator on women's issues and freedom of expression, on the Tarun Tejpal sexual harrassment/assault case and the procedures that need to be followed by media organisations to deal with such complaints
http://www.mxmindia.com/2013/11/comment-by-geeta-seshu-on-tarun-tejpal-case-supreme-court-guidelines-must-be-followed/

Return of the global desis
The GDP may be falling but top executives from HUL, P&G, Pepsi and others return to India on growth hopes
http://www.mxmindia.com/2013/11/return-of-the-global-desis/

Subhash Chandra receives doctorate at Univ of East London
The Zee and Essel group Chairman was awarded an Honorary Doctorate by the University of East London
http://www.mxmindia.com/2013/11/subhash-chandra-receives-doctorate-at-univ-of-east-london/

NDTV Good Times refreshes, adopts #LiveYoung positioning
New logo, icons, idents and colour palette reflecting a "hip-cool on-air" are seen in the channel which refreshed on Monday (Nov 18)
http://www.mxmindia.com/2013/11/ndtv-good-times-refreshes-adopts-liveyoung-positioning/

Stories on 5th Jun

Jobs Not OK Please!
Even though hiring may not have stopped entirely in some sections, there is gloom all over.
http://www.mxmindia.com/2012/06/jobs-not-ok-please/

Vodafone, Pepsi & Kingfisher most recalled brands in IPL 5: Ormax
...but the Top 3 most liked ads were: Gems - Raho Umarless, Sprite - Raasta Clear Hai and Mazaa - Har Mausam Aam.
http://www.mxmindia.com/2012/06/vodafone-pepsi-kingfisher-most-recalled-brands-in-ipl-5-ormax/

English cricket board hits slowdown for a six by selling cricket rights to ESPN Star
ESPN Star Sports bags a seven-year multi-platform contract with the English & Wales Cricket Board making the twin channels’ cricket offerings very impressives.
http://www.mxmindia.com/2012/06/english-cricket-board-hits-slowdown-for-a-six-by-selling-cricket-rights-to-espn-star/

Trusts of  Baba Ramdev, Art of Living etc emerge as large consumer product makers?
Spirituality is on the path of marketing with Baba Ramdev, Art of Living and others foraying into the consumer space.
http://www.mxmindia.com/2012/06/trusts-of-baba-ramdev-art-of-living-etc-emerge-as-large-consumer-product-makers/

Fast relief! Emami ropes in 5 sports celebs for a single brand
Emami has roped in Gautam Gambhir, Mary Kom, Vijender Singh, Saina Nehwal and Sushil Kumar as brand ambassadors for one single brand for its pain-relieving brand, Fast Relief.
http://www.mxmindia.com/2012/06/fast-relief-emami-ropes-in-5-sports-celebs-for-a-single-brand/

Aaj Tak Care Awards to be announced tomorrow
Finance Minister Pranab Mukherjee will be chief guest at the Aaj Tak Care Awards to be held in the Capital on June 6.
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-to-be-announced-tomorrow/

The Anchor: Manish Porwal on 6 celebrities who marketers have ignored till now
Is there life beyond Sachin and Dhoni and Shah Rukh and Abhishek? Yes, says Manish Porwal, recommending six faces that could be tapped.
http://www.mxmindia.com/2012/06/the-anchor-manish-porwal-on-6-celebrities-who-marketers-have-ignored-till-now/

TV18 & Viacom18 form a strategic jv for content monetization
TV18 & Viacom18 form IndiaCast, a strategic joint venture to create India’s first multi-platform ‘content asset monetization’ entity
http://www.mxmindia.com/2012/06/tv18-viacom18-form-a-strategic-jv-for-content-monetization/

Nivea Fresh Active: Totally off-putting
The classic before/after trick may just have worked for a tea brand, but for a deo brand, the idea sucks, writes Anil Thakraney.
http://www.mxmindia.com/2012/06/nivea-fresh-active-totally-off-putting/

Gimmicky, unappetizing green times
While Ranjona Banerji commends The Times of India's for focusing on environment and getting Sunita Narain as guest ed, the stories were 'same old, same old'.
http://www.mxmindia.com/2012/06/gimmicky-unappetizing-green-times/

Stories on 7th March

WOMEN'S DAY SPECIAL: Is the serial woman tellying it like it is?
From the home-loving traditional characters of the Tulsi era, to the modern-day Priya and her ilk, does the changing role of women in GECs reflect progress in Indian society, or is it just pandering to the advertiser?
http://www.mxmindia.com/2012/03/is-the-serial-woman-tellying-it-like-it-is/


WOMEN'S DAY SPECIAL: Rural women - how strong is their spending say?
The village is a big marketplace and though women there have not had much decision-making power down the years, they are slowly emerging as a voice to be reckoned with. Marketers, take note.
http://www.mxmindia.com/2012/03/rural-women-how-strong-is-their-spending-say/


WOMEN'S DAY SPECIAL: Apurva Purohit on 5 ways women can swing the work-life balance
Having it all also means doing it all - and since you can't have three heads and six pairs of hands, Apurva Purohit has a few tips on managing your life and staying sane.
http://www.mxmindia.com/2012/03/the-anchor-apurva-purohit-on-5-ways-women-can-swing-the-work-life-balance/


SMG strengthens South ops, Sriram Sharma elevated
Mr Sharma will take over as the head of the Chennai operations in addition to the Bangalore office. He will report to Mallikarjunadas CR, CEO, SMG India
http://www.mxmindia.com/2012/03/smg-strengthens-south-operations-sriram-sharma-elevated/


NDTV goes for a new look
The logo has been changed; the tickers on the top and the right and left panels of the channel have been done away with, and most importantly: only 'important news' will be declared as 'breaking news'
http://www.mxmindia.com/2012/03/ndtv-good-times-presents-the-gadget-guru-conclave-awards-2012/


How the WPP and Interpublic Group fared in 2011
Reported revenue for WPP was up 11.4 per cent year-over-year to $16.05 billion while Interpublic Group of Cos reported that it nearly doubled its net income for 2011, up 96 per cent to $551.5 million
http://www.mxmindia.com/2012/03/how-the-wpp-and-interpublic-group-fared-in-2011/


[MxM Journalism Review] Why must TV news depend on print eds for analyses
Every week, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/03/why-tv-news-gets-print-eds-for-analyses/


PR Satheesh joins as President, Travel Trendz Tv
Mr Satheesh will spearhead the company's revenue opportunities and oversee the marketing and brand building of the channel
http://www.mxmindia.com/2012/03/pr-satheesh-joins-as-president-travel-trendz-tv/


Dunkin' Donuts to introduce savoury products at outlets in India
Quick service restaurant company Dunkin' Brands will localise its menu in India to have savoury products
http://www.mxmindia.com/2012/03/dunkin-donuts-to-introduce-savoury-products-at-outlets-in-india/


Kingfisher set to recount its 'Brand Journey' with Facebook Brand Timeline
The Good Times Ambassador is the first brand inIndiato switch to the new Facebook guidelines
http://www.mxmindia.com/2012/03/kingfisher-set-to-recount-its-brand-journey-with-facebook-brand-timeline/


NDTV Good Times presents the 'Gadget Guru Conclave & Awards' 2012
In its second year, the event comprises a conclave featuring master class sessions and an Experience Zone, culminating into one of the biggest tech awards night of the country
http://www.mxmindia.com/2012/03/ndtv-goes-for-a-new-look/


Prema Sagar to speak at 20th PR World Congress
The Biennial Event, held in Dubai, attracts global leadership of PR Industry
http://www.mxmindia.com/2012/03/prema-sagar-of-genesis-burson-marsteller-joins-list-of-speakers-at-20th-public-relations-world-congress/


Delhi to get a whiff of Gujarati flavour
The Gujarat Tourism is now branding one entire Reliance Metro Airport Express train for a period of three months with the 'Khushboo Gujarat ki' campaign
http://www.mxmindia.com/2012/03/delhi-to-get-a-whiff-of-gujarati-flavour/


RBNL announces Big Star Young Entertainer Awards 2012
The initiative is to acknowledge and encourage the young turks and honours stars with the potential to become tomorrow's superstars
http://www.mxmindia.com/2012/03/rbnl-announces-big-star-young-entertainer-awards-2012/


Anil Thakraney: Full service agencies must return
It's obvious that one of the reasons the industry produces such few media innovations is the break-down of the full service ad agency
http://www.mxmindia.com/2012/03/anil-thakraney-full-service-agencies-must-return/

Stories on 28th February

Nokia unveils phone with 41 MP camera!
No, it’s not a microscope. But the new competition-killer with a mindblowing sensor: the Nokia 808 PureView
http://www.mxmindia.com/2012/02/nokia-unveils-phone-with-41-mp-camera/


Introducing the MxM Journalism Review
The objective of MJR is not to take journalists to the cleaners. It’s more of a celebration of the profession, and in the process reporting on all the good and bad things in there.
http://www.mxmindia.com/2012/02/introducing-the-mxm-journalism-review/


[MJR] Noosemakers: The life and letters of Dr Vijay Mallya
The media has just 'sensationalised' the whole issue of Kingfisher's troubles, we are to glean from Mallya's letter.
http://www.mxmindia.com/2012/02/mjr-noosemakers-the-life-and-letters-of-dr-vijay-mallya/


Two months to telecast for Aamir Khan show?
Yash Raj Studios is buzzing with activity for the Aal Izz Well actor’s gritty new talk show on the Star network.
http://www.mxmindia.com/2012/02/two-months-to-telecast-for-aamir-khan-show/


Olympics countdown: Hero, Airtel etc flock to hockey on rising public interest
Media planners say official broadcaster ESPN Star Sports hopes to earn Rs95-100 crore by selling advertisement spots during the 17-day event in July-August as well as related programmes
http://www.mxmindia.com/2012/02/olympics-countdown-hero-airtel-etc-flock-to-hockey-on-rising-public-interest/


Pulp Strategy wins Digital Media mandate for Lavazza
The agency's mandate includes overseeing the Italian coffee major’s digital and social media strategy, media buying, and planning across all digital and interactive channels.
http://www.mxmindia.com/2012/02/pulp-strategy-wins-digital-media-mandate-for-lavazza/


Flipkart launches Flyte for music
This online music store will allow users to download music in the form of individual songs or entire albums.
http://www.mxmindia.com/2012/02/flipkart-launches-flyte-for-music/


Shouvik Sarkar appointed ECD, Dentsu Marcom Mumbai
The Dentsu India Group has announced the appointment of Shouvik Sarkar as Executive Creative Director, Dentsu Marcom, Mumbai, leading all creative deliveries at the agency's Mumbai operations.
http://www.mxmindia.com/2012/02/shouvik-sarkar-appointed-ecd-dentsu-marcom-mumbai/


Two new shows on History Channel
While History Har Din is about regular people, the channel's first joint production with CNN-IBN, 'The Greatest Indian', features India's best known faces.
http://www.mxmindia.com/2012/02/two-new-shows-on-history-channel/


New comedy show on 92.7 BIG FM
Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.
http://www.mxmindia.com/2012/02/new-comedy-show-on-92-7-big-fm/


AdoTube announces new offices spanning 5 continents
New offices in U.K, Canada, India, Singapore, and U.A.E. include several senior hires contributing to a 25% increase in headcount over the last year
http://www.mxmindia.com/2012/02/adotube-announces-new-offices-spanning-5-continents/


The Anchor: 5 drivers in B2B marketing
Industry specifics that matter because they affect your customers, from Chaitanya Prakash.
http://www.mxmindia.com/2012/02/the-anchor-5-drivers-in-b2b-marketing/


Debrief: Vodafone's pug returns. And shines
The ad works as nicely as all of the previous Vodafone pug commercials. The animal brings in a great deal of freshness and simplicity into the communication.
http://www.mxmindia.com/2012/02/debrief-vodafones-pug-returns-and-shines/


How the media covered 10 years of Gujarat riots
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/02/freaking-news-by-ranjona-banerji/

Stories on 16th November

Brand Kingfisher in the red

With so much bad news around the Kingfisher Airlines business, we ask experts in what ways it could impact the brand.

http://www.mxmindia.com/2011/11/brand-kingfisher-in-the-red/

Times for news media to report on each other

In Freaking News, Ranjona Banerji reviews nightly news and the fare in the papers the morning after

http://www.mxmindia.com/2011/11/times-for-news-media-to-report-on-each-other/

FMCG retail will hit $100 billion by 2025: Nielsen

FMCG retail will hit $100 billion by 2025, notes Nielsen’s Consumer 360 report

http://www.mxmindia.com/2011/11/fmcg-retail-will-hit-100-billion-by-2025-nielsen/

The Anchor: 7 reasons to never ignore research analytics. Ever

Without a proper and systematic research analytics strategy, brands, irrespective of size, will find the going tough, writes V Balasubramanium

http://www.mxmindia.com/2011/11/the-anchor-7-reasons-to-never-ignore-research-analytics-ever/

Prashaant Bhatt to head Fiction at Colors

In a recent development at Colors, Mr Prashaant Bhatt has been appointed as the head of fiction programming, responsible for driving the fiction properties on the channel and taking key decisions on new shows and concepts.

http://www.mxmindia.com/2011/11/prashaant-bhatt-to-head-fiction-programming-at-colors/

Mohit Beotra quits Airtel, Bharat Bambawale to be new Biz Head

As Mohit Beotra quits, Bharat Bambawale has been elevated as the Business Head for Brand Airtel.

http://www.mxmindia.com/2011/11/mohit-beotra-quits-airtel/

Amod Dani is ECD, Leo Burnett

Amod Dani has been elevated from Creative Director to Associate Executive Creative Director, Leo Burnett India.

http://www.mxmindia.com/2011/11/amod-dani-is-ecd-leo-burnett/

Amritendu Roy catches Fever

Amritendu Roy is now Regional Head - East, Fever FM. Prior to Fever FM, he was Head, Radio Business, Friends FM.

http://www.mxmindia.com/2011/11/amritendu-roy-catches-fever/

Hard Knocks: BCCI needs a third umpire

The always greedy BCCI is determined to kill the goose that lays the golden eggs. And I think marketers must crack the whip and ensure this does not happen.

http://www.mxmindia.com/2011/11/hard-knocks-bcci-needs-a-third-umpire/

Bride and, well, prejudice

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world

http://www.mxmindia.com/2011/11/naming-no-names-bride-and-well-prejudice/

Best Citizen award for Mudra

Mudra Group wins ‘Best Corporate Citizen, India’ Award at the GABM 2011.

http://www.mxmindia.com/2011/11/best-citizen-award-for-mudra/

Online investor camp from moneycontrol.com

moneycontrol.com unveils Master Your Money - An online investor event

http://www.mxmindia.com/2011/11/online-investor-camp-from-moneycontrol-com/

Mail Today celebrates 4th anniversary

Mail Today celebrates its fourth anniversary today in a year with 104-page edition

http://www.mxmindia.com/2011/11/mail-today-celebrates-4th-anniversary/

GRP Channel shares of HGECs- Wk 46 2011

http://www.mxmindia.com/2011/11/grp-channel-shares-of-hgecs-wk-46-2011/

TAM data Top 10 programmes on HGEC - Wk 46'11

http://www.mxmindia.com/2011/11/tam-data-top-10-programmes-on-hgec-wk-4611/