Stories on 4th Apr '17

6 SXSW trends & how they implicate brands
From the team at MullenLowe Group: a look at how these may change the way consumers engage with brands
http://www.mxmindia.com/?p=101521

Ranjona Banerji: Will media take views of women on prohibition and bans on alcohol? (+ Tennis blues continue)
The issues of road accidents caused by drinking and driving and the women who approve of bans like this and of prohibition, were evidently not seen as important, writes Ranjona Banerji
http://www.mxmindia.com/?p=101553

Havas team wins award for violence against women campaign
Minister for Women and Child Development Maneka Gandhi to launch campaign at Goafest 2017
http://www.mxmindia.com/?p=101519

Famous Innovations bags creative duties of Livpure
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101533

Happy Finish appoints Rajiv Krishnani as Business Head
Krishnani mandate is to drive growth across all product portfolios of in Happy Finish for the Indian market
http://www.mxmindia.com/?p=101532

Zee Entertainment salutes army with FCB
Launches this special initiative at the Zee Cine Awards created by FCB Ulka
http://www.mxmindia.com/?p=101528

Bina Berry is back at Integral, will be Director & Chairperson
Bina has extensive experience in the fields of corporate communications, marketing & advertising, crisis management and public relations
http://www.mxmindia.com/?p=101529

'Sarabhai vs Sarabhai' makes a comeback on Hotstar
Sarabhai vs Sarabhai is based on the life of a hilarious Gujarati family living in Mumbai
http://www.mxmindia.com/?p=101531

Sathiyam TV steps into 8th year
Leading Tamil news channel Sathiyam TV is celebrating its eighth anniversary today (April 4)
http://www.mxmindia.com/?p=101552

Stories on 1st Feb '16

Analysis: Effies show the industry's desire to stand up and be counted
What did the awards held last week say about the cultural desires of the industry. An analysis by Dheeraj Sinha
http://www.mxmindia.com/?p=85877

Indrani Sen: The Seismic Shift
A new newspaper business model is emerging in which the mix between advertising and circulation revenue would be reverse to the current mix, writes Indrani Sen
http://www.mxmindia.com/?p=85894

The wait is over for the CCO at FCB Ulka is over. It's Swati Bhattacharya!
Senior creative honcho Swati Bhattacharya joins Rohit Ohri at FCB Ulka as the top creative person
http://www.mxmindia.com/?p=85888

Leaving a Legacy
How many of us work to leave a legacy and how many of us aim to create lasting legacies, asks Amith Prabhu
http://www.mxmindia.com/?p=85897

Amul collaborates with Wow Design for a packaging design makeover
The brand imagery and graphics needed to communicate about things that appeal the youth - fun, liveliness and the cool factor
http://www.mxmindia.com/?p=85876

Stage set for Kingfisher Ultra Derby on Feb 7
The Kingfisher Ultra Indian Derby partnered by Signature Packaged Drinking Water to be held on Sunday 7thFebruary
http://www.mxmindia.com/?p=85874

Farhan Akhtar, Siddharth to endorse Britannia Nutrichoice
A brand new commercial which features the two stars will soon be aired across markets in India
http://www.mxmindia.com/?p=85873

Stories on 6th Jan '16

Small Brands, Big Stars
A-listed stars like Shah Rukh Khan, Kajol, PC lend shine to smaller or regional brands


Sanjeev Kotnala: What I would like to see happen at Goafest 2016
Having attended all ten editions of the premier advertising festival, Sanjeev Kotnala offers suggestions on how the organisers can make the 11th edition scheduled from April 7 to 9 a cracker of a festival
http://www.mxmindia.com/2016/01/sanjeev-kotnala-what-i-would-like-to-see-happen-at-goafest-2016/

Dentsu elevates key resources across centres in India
Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom
http://www.mxmindia.com/2016/01/dentsu-elevates-key-resources-across-centres-in-india/

Satbir Singh launches Thinkstr
The former chief creative officer of FCB Ulka has launched an advertising agency with ideas for a digital world
http://www.mxmindia.com/2016/01/satbir-singh-launches-thinkstr/

LinkedIn appoints Akshay Kothari as Country Manager for India
Former CEO and Co-founder of Pulse will also lead product initiatives in India
http://www.mxmindia.com/2016/01/linkedin-appoints-akshay-kothari-as-country-manager-for-india/

IAMAI names Kunal Shah as its new Chairman
Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world
http://www.mxmindia.com/2016/01/iamai-names-kunal-shah-as-its-new-chairman/

Holiday better after retirement, urges new campaign by HDFC Life
This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives
http://www.mxmindia.com/2016/01/holiday-better-after-retirement-urges-new-campaign-by-hdfc-life/

Citrus Cash Back Week seeks to make an impact on social & traditional platforms
The festival is not just about discounts and cash-backs but, also about the experience the consumers have - a simple, straight forward, rewarding and smooth payment experience

http://www.mxmindia.com/2016/01/citrus-cash-back-week-seeks-to-make-an-impact-on-social-traditional-platforms/

Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 28th Jul '15

It's official. Rohit Ohri to join FCB Ulka as Group Chairman and CEO
Nagesh Alai to move to Global Vice-Chairman role as Ohri is to join in Jan 2016
http://www.mxmindia.com/2015/07/its-official-rohit-ohri-to-join-fcb-ulka-as-group-chairman-and-ceo/

Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO
Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor
http://www.mxmindia.com/2015/07/anuradha-aggarwal-to-replace-sameer-satpathy-as-marico-cmo/

Mindshare bags mandate for 'Make in India' & Grofers
The agencies will look into the media planning, strategies and media audits for this campaign
http://www.mxmindia.com/2015/07/mindshare-bags-mandate-for-make-in-india-grofers/

Hariharan Vishwanathan to head South at MediaCom
Vishwanathan started his career in JWT (then HTA) as a media planner in 1994
http://www.mxmindia.com/2015/07/mediacom-appoints-hariharan-vishwanathan-as-headsouth/

Raj Nayak to lead India at AdAsia 2015
Veteran mediaperson and CEO, Colors Raj Nayak has been appointed leader of the Indian contingent to AdAsia 2015 to be held in Taipei
http://www.mxmindia.com/2015/07/raj-nayak-to-lead-india-at-adasia-2015/

Dainik Bhaskar takes off in Bhagalpur, Bihar
The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey
http://www.mxmindia.com/2015/07/dainik-bhaskar-takes-off-in-bhagalpur-bihar/

Bang in the Middle bags IndiaMart's creative mandate
The agency would be responsible for driving integrated marketing communication for IndiaMART
http://www.mxmindia.com/2015/07/bang-in-the-middle-bags-the-creative-mandate-of-indiamart/

Vivek Rao joins L&K Saatchi & Saatchi as CCO - North
Vivek comes with a 15 year testimony of working with global marketing communications companies
http://www.mxmindia.com/2015/07/vivek-rao-joins-lk-saatchi-saatchi-as-cco-north/

MIB alert on live coverage of anti-terror operations
An advisory put out says that it has been brought to MIB's notice that Monday's anti-terrorist operations in Gurdaspur, Punjab, had some news channels carrying telecast of these operations without retstricting themselves to periodic briefing by a designated officer
http://www.mxmindia.com/2015/07/mib-alert-on-live-coverage-of-anti-terror-operations/

Kellogg's Muesli launches new print ad campaign
In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers
http://www.mxmindia.com/2015/07/kelloggs-muesli-launches-new-print-ad-campaign/

Ranjona Banerji: Intelligence failure on News TV
Ranjona Banerji decries the media's tendency to abandon good sense when a little bit of thought or discussion might serve them better

http://www.mxmindia.com/2015/07/ranjona-banerji-intelligence-failure-on-news-tv/

Stories on 18th Mar '15

How Coca-Cola has stayed relevant over 128 years
Venkatesh Kini, the cola giant's President for India & South West Asia, on the mantras to always be fresh in the minds of consumers
http://www.mxmindia.com/2015/03/how-coca-cola-has-stayed-relevant-over-128-years/

Rediff bags creative duties of Tata Power
The integrated campaign to commemorate  100 years of Tata Power will be handled out of  Rediffusion Y&R' s Mumbai office
http://www.mxmindia.com/2015/03/rediff-bags-creative-duties-of-tata-power/

Ravi Rao appointed Chief Client Officer, Mindshare MENA
Asserting his familiarity with the MENA market, Ravi was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999
http://www.mxmindia.com/2015/03/ravi-rao-appointed-chief-client-officer-mindshare-mena/

Snapdeal ropes in Aamir Khan as brand ambassador
The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates
http://www.mxmindia.com/2015/03/snapdeal-ropes-in-aamir-khan-as-brand-ambassador/

Ranjona Banerji: Stand-outs in the world of selfie-taking journos
One understands that journalists based in Delhi are under tremendous pressure, almost as much as bureaucrats are. But is this enough reason for the sort of sycophancy and cowardice some of these journalists display, asks Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-stand-outs-in-the-world-of-selfie-taking-journos/

Sanjeev Kotnala: What's hot and not-so-bad at the Pattaya Adfest
As Sanjeev Kotnala takes off for the Adfest at Pattaya in Thailand, he lists some of the standout sessions he plans to attend
http://www.mxmindia.com/2015/03/sanjeev-kotnala-whats-hot-and-not-so-bad-at-the-pataya-adfest/

Bajaj Discover takes element of fun further with new TVC
The new campaign titled 'Bajaj Discover Life Banaye Zing Zong' explores typical married relationships
http://www.mxmindia.com/2015/03/bajaj-discover-takes-element-of-fun-further-with-new-zing-zong-tvc/

The Hindu affirms seriousness with 'Genuine News, Genuine Readers' proposition
The campaign, which The Hindu rolled out recently in Chennai, is supported by advertisements with simple, straightforward messages
http://www.mxmindia.com/2015/03/the-hindu-affirms-seriousness-with-genuine-news-genuine-readers-proposition/

Adfest announces speaker line-up
This year's program features some of the world's great creatives such as R/GA's Global Chief Creative Officer, Nick Law; AKQA's Chief Creative Officer Rei Inamoto; Design Army's Co-Founder & Chief Creative Officer Pum Lefebure; and Hollywood actor/producer Paul J. Alessi

http://www.mxmindia.com/2015/03/adfest-announces-speaker-line-up/

Stories on 4th Dec 14

India's all-new Adtech Superpower
SVG Media acquires Networkplay Media for over Rs 92 crore, turns India's largest adtech firm
http://www.mxmindia.com/2014/12/indias-all-new-adtech-superpower/

'Aap Ki Adalat' puts up mega show on eve of 21st anniversary
The top highlights of the evening included PM's Modi's heartful recollection of his experiences with Aap Ki Adalat
http://www.mxmindia.com/2014/12/aap-ki-adalat-puts-up-mega-show-on-eve-of-21st-anniversary/

FCB Ulka appoints Tushar Pal as Creative Director
He looks forward to some great opportunities and help raise the creative bar on our key clients
http://www.mxmindia.com/2014/12/fcb-ulka-appoints-tushar-pal-as-creative-director/

Pramod Sharma joins Soho Square as Senior CD
He has worked previously at Ogilvy, Dentsu, Percept-Hakuhodo  and DDB Mudra
http://www.mxmindia.com/2014/12/pramod-sharma-joins-soho-square-as-senior-cd/

Senior Editor Rupali Mehra moves on from Times Now
The primetime anchor was part of the start-up team of the channel
http://www.mxmindia.com/2014/12/senior-editor-rupali-mehra-moves-on-from-times-now/

Platinum Media wins Lenskart Media AOR
Lenskart.com, India's largest online retailer of fashionable and stylish eyewear has appointed Platinum Media, a part of Madison Media Group as its media agency

http://www.mxmindia.com/2014/12/platinum-media-wins-lenskart-media-aor/

Stories on 21st Nov 14

Why do Indian agencies turn a blind idea to Idea Thiefs?
While creatives elsewhere will create a furore, Indian counterparts seem to grin and bear it
http://www.mxmindia.com/2014/11/why-do-indian-agencies-turn-a-blind-idea-to-idea-thiefs/

Google Forrester Report predicts online shopper base to reach 100 million by 2016
The report revealed that India's e-tailing market is at an inflection point and will see rapid growth
http://www.mxmindia.com/2014/11/google-forrester-report-predicts-online-shopper-base-to-reach-100-million-by-2016/

Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India
While there are studies to suggest consoumption of non-veg food has increased, the sight of meat generates disgust in around 30-40 percent audiences in India, notes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-in-support-of-an-all-vegetarian-masterchef-india/

Ranjona Banerji: Arnab Goswami, the King of Outrage!
The race for the coverage of #WarzoneHisar was between Times Now and Headlines Today and the winner was Arnab Goswami. No one, absolutely no one, can do TV outrage like him, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-arnab-goswami-the-king-of-outrage/

TAM data for Hindi GECs and Regional GECs in select markets for Week 46
Presenting TAM data for Week 46 (November 9-15) for Hindi GECs various regional channels in select India markets
http://www.mxmindia.com/2014/11/tam-data-for-hindi-gecs-and-regional-gecs-in-select-markets-for-week-46/

Big Magic announces induction of senior talent across functions
Sahil and Shalini will report to Lavneesh Gupta, COO, Reliance Broadcast Network Ltd
http://www.mxmindia.com/2014/11/big-magic-announces-induction-of-senior-talent-across-functions/

Anup Vishwanathan joins TTN as Head - Marketing
Times Television Network further strengthens the senior management team to fuel growth
http://www.mxmindia.com/2014/11/anup-vishwanathan-joins-ttn-as-head-marketing/

Impressive Jury list make Designomics Awards special
The awards were presented to business houses for the successful design execution under an array of categories

http://www.mxmindia.com/2014/11/impressive-jury-list-make-designomics-awards-special/

Stories on 30th Jul 14

Flipkart: Billion-dollar Baby
A $100-billion entity, Flipkart raises $1 bn in funds. Co may be valued at $7 bn. What next for the Bansals?
http://www.mxmindia.com/2014/07/flipkart-billion-dollar-baby/

Quasar wins digital mandate for Philips TV
The account will be handled by the Quasar Mumbai office
http://www.mxmindia.com/2014/07/quasar-wins-digital-mandate-for-philips-tv/

FCB Ulka conceptualises new TVC for Hero Pleasure
Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident and adventurous avatar
http://www.mxmindia.com/2014/07/fcb-ulka-conceptualises-new-tvc-for-hero-pleasure/

Make everyday a day of love, urges Bluestone through new TVC
The TVC provides a fresh take on gifting and explores new jewellery buying trends
http://www.mxmindia.com/2014/07/make-everyday-a-day-of-love-urges-bluestone-through-new-tvc/

IAA Conversations to feature Sir Martin Sorrell and Arnab Goswami
The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm
http://www.mxmindia.com/2014/07/iaa-conversations-to-feature-sir-martin-sorrell-and-arnab-goswami/

Ranjona Banerji: Neil Harman's tale of 'unattributed' content
The story of Neil Harman, much respected tennis writer for The London Times, is a cautionary tale for all journalists, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-neil-harmans-tale-of-unattributed-content/

BARC India spruces up logo, brand identity
The BARC India team has taken inspiration from a Rubik's Cube to solve the puzzle uniquely, vibrantly and transparently
http://www.mxmindia.com/2014/07/barc-india-spruces-up-logo-brand-identity/

Dainik Bhaskar hosts Unmetro event in Bengaluru
The conference was attended by over 170 delegates comprising leading noteworthy professionals from media, marketing and advertising

http://www.mxmindia.com/2014/07/dainik-bhaskar-hosts-unmetro-event-in-bengaluru/

Stories on 15th Jul 14

Utterly Butterly FIFA-licious! [updated]
You've seen the text and visuals plus the audio and video on the just-concluded World Cup in Brazil. But nothing to beat the 12 Amul ads that were crafted for the occasion
http://www.mxmindia.com/2014/07/utterly-butterly-fifa-licious-updated/

FCB Ulka essays core brand promise via new TVC for Santoor
While the new commercial carries forward the core brand promise of younger looking skin, there is a social message that is weaved in as well
http://www.mxmindia.com/2014/07/fcb-ulka-essays-core-brand-promise-via-new-tvc-for-santoor/

Ranjona Banerji: Inhouse 'censors' may police TV newsrooms
CNN-IBN has, it is said, introduced a novel new designation in its newsroom - the "escalation editor", writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-inhouse-censors-may-police-tv-newsrooms/

RBNL acquires RTL stake in broadcast jv
Reliance Broadcast Network Ltd has bought over the European television giant RTL's stake in the joint venture that ran the channel Big RTL Thrill.
http://www.mxmindia.com/2014/07/rbnl-acquires-rtl-stake-in-broadcast-jv/

'Ah My God', says Mercedes-Benz as it unveils first ever India specific campaign
Mercedes-Benz India to reach-out to newer target groups with the CLA 45 AMG campaign introducing the AMG brand to a younger & aspirational Indian audience
http://www.mxmindia.com/2014/07/ah-my-god-says-mercedes-benz-as-it-unveils-first-ever-india-specific-campaign/

Amul to sponsor 2014 Commonwealth & Asian Games
Amul has become the Official Sponsor of the Indian team in the category of Dairy products

http://www.mxmindia.com/2014/07/amul-to-sponsor-2014-commonwealth-asian-games/

Stories on 11th Jul 14

Understanding the Tax proposals in the Budget. Expert view by Ernst & Young
The devil, as they say, is in the details. We don't have the fine print yet but here's a Tax Alert for the M&E sector from leading consulting firm Ernst & Young (now referred to as EY)
http://www.mxmindia.com/2014/07/understanding-the-tax-proposals-in-the-budget-expert-view-by-ernst-young/

Industry captains on the Budget [updated, with more reax]
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget
http://www.mxmindia.com/2014/07/highlights-of-the-union-budget-2014-15/

Service tax on ads in digital media, print spared [updated]
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Ranjona Banerji: Boring & Silly Budget coverage
There is once again a need for the media to examine this manufactured hysteria about the annual budget of the Central government, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-boring-silly-budget-coverage/

Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye
Three years and more than 600 episodes later, Ekta Kapoor's Bade Achhe Lagte Hain bid goodbye to its audiences

http://www.mxmindia.com/2014/07/shailesh-kapoor-goodbye-bade-achhe-lagte-thhe/

Stories on 4th Jun 14

Rebuilding Leo Burnett India
CEO Saurabh Varma on how he hopes to transform the agency into a contemporary powerhouse
http://www.mxmindia.com/2014/06/rebuilding-leo-burnett-india/

MG 'Ambi' Parameswaran to be AAAI president
FCB Ulka Advertising chief M G Parameswaran is set to be the next President of the Advertising Agencies Association of India. A formal announcement of this is to be made soon
http://www.mxmindia.com/2014/06/mg-ambi-parameswaran-to-be-aaai-president/

Shekhar Gupta to join India Today as Vice Chairman and Editor-in-Chief
The outgoing Indian Express editor-in-chief will Vice Chairman and Editor-in-Chief of all of the India Today group's news, business publications and news TV, digital brands. He will report to Mr Purie
http://www.mxmindia.com/2014/06/shekhar-gupta-to-join-india-today-as-vice-chairman-and-editor-in-chief/

Metal wins mandate of Medimix Soap
The account will be handled by the agency's Mumbai branch
http://www.mxmindia.com/2014/06/metal-wins-mandate-of-medimix-soap/

BARC appoints Prime Focus Technologies for Play-out Monitoring Service
PFT's Play-out Monitoring Service will input reliable data in to BARC's Audience Measurement System for monitoring content, promos and TVCs across channels
http://www.mxmindia.com/2014/06/barc-appoints-prime-focus-technologies-for-play-out-monitoring-service/

ASCI upholds complaints against 68 erring ads
Advertisements in Personal and Healthcare sector category again emerged as the category which accounted for a majority of Advertisements (44 out of 68) against which complaints were upheld
http://www.mxmindia.com/2014/06/asci-uphelds-complaints-against-68-erring-ads-across-categories/

Grey pockets Fenesta; Mark Flory appointed as Art Head and Senior CD
The account will be handled from the agency's Delhi office
http://www.mxmindia.com/2014/06/grey-pockets-fenesta-mark-flory-appointed-as-art-head-and-senior-cd/

Saugata Bagchi joins Quasar as Reg Head, West & South
Saugata will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai
http://www.mxmindia.com/2014/06/saugata-bagchi-joins-quasar-as-regional-head-west-south/

Talenthouse India partners with Max for video contest
The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels

http://www.mxmindia.com/2014/06/talenthouse-india-partners-with-max-for-video-contest/

Stories on 24th Mar'14

Sunny days welcome this Leone in brandland
Her ex-porn star status opens up edgy endorsement chances for the Indo-Canadian actress
http://www.mxmindia.com/2014/03/sunny-days-welcome-this-leone-in-brandland/

Jaldi 5 with Anupriya Acharya: Need for more enthusiasm around awards
The performance of Indian entries at the Festival of Media Asia Pacific could be described as dismal. Anupriya Acharya, CEO, ZenithOptimedia Group India who was on the jury of the FOMA APAC on what went wrong
http://www.mxmindia.com/2014/03/jaldi-5-with-anupriya-acharya-need-for-more-enthusiasm-around-awards/

FMCG product launches dry up in a tough market
Consumer product companies have confirmed the slowdown in product launches and said they will bring out new variants and products once overall market improves
http://www.mxmindia.com/2014/03/fmcg-product-launches-dry-up-in-a-tough-market/

Shailesh Kapoor: Adult Television: A Matter of Time?
Even as the censor board gets liberal with cinema, allowing fairly explicit content, albeit with an A-certificate, our television struggles. And the chances that such a channel will happen soon appear bleak, writes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-adult-television-a-matter-of-time/

ASCI betters processing time; wins accolades
ASCI will now deliver its Consumer Complaints Council’s (CCC) decision on a complaint against an objectionable advertisement within a span of an average just 12 days
http://www.mxmindia.com/2014/03/asci-betters-processing-time-wins-accolades/

Mary Kom endorses campaign for Tata Salt
The campaign carries the brand philosophy of 'Desh ka Namak' forward
 http://www.mxmindia.com/2014/03/mary-kom-endorses-campaign-for-tata-salt/

Amith Prabhu: Much action for Indian PR frat this year
The second half of 2014 seems like an action packed time for the PR fraternity in India with a variety of events happening one after another, writes Amith Prabhu
 http://www.mxmindia.com/2014/03/amith-prabhu-much-action-for-indian-pr-frat-this-year/

Facilitating changemakers the bindass way
The initiative reiterates bindass' brand philosophy of being an 'Enabler of Purposive Action'
 http://www.mxmindia.com/2014/03/facilitating-changemakers-the-bindass-way/

Industry rallies behind jailed Al Jazeera staff
The hashtag #FreeAJStaff has now had over 786 million impressions since it was launched during a day of action in Nairobi on 4th February
 http://www.mxmindia.com/2014/03/industry-rallies-behind-jailed-al-jazeera-staff/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie
http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/