Stories on 21th Jul 14

Digital catches the Bollywood bug
Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadors
http://www.mxmindia.com/2014/07/digital-catches-the-bollywood-bug/

Viber unveils first ever ad campaign
Viber is being used heavily in both the metropolitans as well as the emerging cities
http://www.mxmindia.com/2014/07/viber-unveils-first-ever-ad-campaign/

ISL gets its title sponsor in Hero MotoCorp
With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League'
http://www.mxmindia.com/2014/07/isl-gets-its-title-sponsor-in-hero-motocorp/

Phase 2 of 'Honda is Honda' takes flight
Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema
http://www.mxmindia.com/2014/07/phase-2-of-honda-is-honda-takes-flight/

Amith Prabhu: The vicious PR cycle of education, jobs and cycles
There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

http://www.mxmindia.com/2014/07/amith-prabhu-the-vicious-pr-cycle-of-education-jobs-and-cycles/