Stories on 21th Jul 14

Digital catches the Bollywood bug
Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadors
http://www.mxmindia.com/2014/07/digital-catches-the-bollywood-bug/

Viber unveils first ever ad campaign
Viber is being used heavily in both the metropolitans as well as the emerging cities
http://www.mxmindia.com/2014/07/viber-unveils-first-ever-ad-campaign/

ISL gets its title sponsor in Hero MotoCorp
With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League'
http://www.mxmindia.com/2014/07/isl-gets-its-title-sponsor-in-hero-motocorp/

Phase 2 of 'Honda is Honda' takes flight
Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema
http://www.mxmindia.com/2014/07/phase-2-of-honda-is-honda-takes-flight/

Amith Prabhu: The vicious PR cycle of education, jobs and cycles
There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

http://www.mxmindia.com/2014/07/amith-prabhu-the-vicious-pr-cycle-of-education-jobs-and-cycles/

Stories on 11th Mar'14

Billon Dollar Bansals
From Rs 10k to $1bn, how the cart didn't flip & flop for Sachin & Binny Bansal + how the Bansals lord over e-commece-land
http://www.mxmindia.com/2014/03/billon-dollar-bansals/

Rajesh Kamat elevated at CA Media
Core to his new responsibilities, Kamat will provide strategic guidance to the group's existing portfolio investments in the region
http://www.mxmindia.com/2014/03/rajesh-kamat-elevated-at-ca-media/

Drafting its way to FCB
Effective 4.30 pm IST, 10th March 2014, the global network will be called FCB
http://www.mxmindia.com/2014/03/drafting-its-way-to-fcb/

Viber India hands BBH its creative biz
BBH India is Viber's first creative agency and they will be in-charge of developing the brand architecture and positioning for the brand
http://www.mxmindia.com/2014/03/viber-india-hands-bbh-its-creative-biz/

Ranjona Banerji: Vicious anger against the media
The anger against the media is only going to get worse in what is one of our most polarising elections in recent times, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-vicious-anger-against-the-media/

Modi, AAP exploiting digital in run-up to the General Elections 2014
A study undertaken by Prof. Kiran Thakur and Sagar Atre at the Pune-based FLAME School of Communication has revealed some interesting findings regarding the use of the digital medium by political parties
http://www.mxmindia.com/2014/03/modi-aap-exploiting-digital-in-run-up-to-the-general-elections-2014/

CNN's Sumnima bags inaugural Women's Empowerment Journalism Award
CNN International's Delhi-based correspondent Sumnima Udas has been awarded 'Journalist of the Year' at the inaugural Women's Empowerment (WE) Journalism Awards

http://www.mxmindia.com/2014/03/cnns-sumnima-bags-inaugural-womens-empowerment-journalism-award/