Stories on 21th Jul 14

Digital catches the Bollywood bug
Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadors
http://www.mxmindia.com/2014/07/digital-catches-the-bollywood-bug/

Viber unveils first ever ad campaign
Viber is being used heavily in both the metropolitans as well as the emerging cities
http://www.mxmindia.com/2014/07/viber-unveils-first-ever-ad-campaign/

ISL gets its title sponsor in Hero MotoCorp
With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League'
http://www.mxmindia.com/2014/07/isl-gets-its-title-sponsor-in-hero-motocorp/

Phase 2 of 'Honda is Honda' takes flight
Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema
http://www.mxmindia.com/2014/07/phase-2-of-honda-is-honda-takes-flight/

Amith Prabhu: The vicious PR cycle of education, jobs and cycles
There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

http://www.mxmindia.com/2014/07/amith-prabhu-the-vicious-pr-cycle-of-education-jobs-and-cycles/

Stories on 21st Mar'14

What young journos can learn from Khushwant Singh
The late journalist will be remembered for his irreverence and a refusal to take himself too seriously, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/what-young-journos-can-learn-from-khushwant-singh/

Tributes & Toons from the papers, Web
Presenting a selection of interesting links to stories, tributes, toons and another collection of links on Khushwant Singh
http://www.mxmindia.com/2014/03/tributes-toons-from-the-papers-web/

The Khushwant Singh pre-obituary by Dhiren Bhagat
Well-known journalist Dhiren Bhagat who died in a car accident in November 1998 wrote a pre-obituary on Khushwant Singh in the now-defunct The Sunday Observer in February 1983
http://www.mxmindia.com/2014/03/the-khushwant-singh-pre-obituary-by-dhiren-bhagat/

A man the likes of whom we will not see again: Prime Minister Manmohan Singh
A message from Prime Minister Dr Manmohan Singh on the passing away of Khushwant Singh
http://www.mxmindia.com/2014/03/a-man-the-likes-of-whom-we-will-not-see-again-prime-minister-manmohan-singh/

Tributes on Twitter: Manmohan Singh, Narendra Modi, SRK, others
And this is how some well-knowns tweeted on Khushwant Singh
http://www.mxmindia.com/2014/03/tributes-on-twitter-manmohan-singh-narendra-modi-srk-others/

Clear KRA for Ajay Bhalwankar: Get SET Go... Sony is #6 in Week 11 yet again
Sony Entertainment Televison has slipped back to #6 for yet another week
http://www.mxmindia.com/2014/03/clear-kra-for-ajay-bhalwankar-get-set-go-sony-is-6-in-week-11-yet-again/

Pinterest takes the Hindi route to popularity
Users in India can access a translated version of the Pinterest website and Android apps immediately
http://www.mxmindia.com/2014/03/pinterest-takes-the-hindi-route-to-popularity/

Gen Y Millennials the most ambitious, notes study
The study notes that Millennials in India are the most ambitious - 37 per cent of those surveyed expect to be in a management position within one year of graduating
http://www.mxmindia.com/2014/03/gen-y-millennials-the-most-ambitious-notes-study/

FCBUlka appoints Joy Das as Media Director - Digital
FCBUlka Interactive has appointed Joy Das as Media Director – Digital
http://www.mxmindia.com/2014/03/fcbulka-appoints-joy-das-as-media-director-digital/

Colors undertakes largescale marketing blitzkrieg for KKK
With a view to heighten engagement and make an impact, the channel has etched out a 360-degree marketing campaign to deliver its brand message loud and clear
http://www.mxmindia.com/2014/03/fcbulka-appoints-joy-das-as-media-director-digital/

Chingles unveils campaign for new gum variety
The 30-sec long TVC is in line with the existing campaign of the brand and introduces the new flavour by pulling a prank and asking, "Aaj Lee Kya?
http://www.mxmindia.com/2014/03/chingles-unveils-campaign-for-new-gum-variety/

ixigo bets big on content, apps post revamp
Travel portal ixigo.com has announced a major revamp to its trip planner product with new content and social features

http://www.mxmindia.com/2014/03/ixigo-bets-big-on-content-apps-post-revamp/

Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/

Stories on 29th May '13

Keeping the Media Free & Fair
Excerpts from a panel discussion with Manish Tewari, N Ram and Uday Shankar and moderated by Arnab Goswami held last Saturday at the Press Club Mumbai's Red Ink Awards
http://www.mxmindia.com/?p=48629

Jasmin Sohrabji elevated to CEO, South East Asia and India @ Omnicom Media Group
While she will continue to lead Omnicom Media Group, India as CEO, Ms Sohrabji will also take on the task of leading the South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M - brands of Omnicom Media Group.
http://www.mxmindia.com/?p=48662

Jaldi 5 with Vivek Srivastava, Digital Head, Colors: Jhalak online pageviews will double this year
Q&A with Vivek Srivastava, Digital Head of Colors, on the online strategy for the 'Jhalak Dikhhla Jaa'
http://www.mxmindia.com/?p=48626

Dentsu Marcom gives clarion call for Pass Pass
The campaign created by Dentsu Marcom embarks by releasing TVC followed by digital, radio, BTL activations & POP materials.
http://www.mxmindia.com/?p=48625

Big Magic Bihar & Jharkhand on a high, launches new shows
New set of locally relevant reality shows launched
http://www.mxmindia.com/?p=48644

Tendulkar, Bindra launch 'Sporting Times'
The book, compiled by Boria Majumdar, captures 175 key events from the 1838-2013 period that made headlines in the history of the sport and the newspaper
http://www.mxmindia.com/?p=48628

Anil Thakraney: Gavaskar's silence is deafening
Cricket has given the master batsman everything; it's time to give something back to it, writes Anil Thakraney
http://www.mxmindia.com/?p=48627

Pulp Strategy powers Yebhi.com with NFC
Pulp Strategy takes youth marketing to a new level with Near Field Communication (NFC)-based engagement

http://www.mxmindia.com/?p=48624