Stories on 21th Jul 14

Digital catches the Bollywood bug
Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadors
http://www.mxmindia.com/2014/07/digital-catches-the-bollywood-bug/

Viber unveils first ever ad campaign
Viber is being used heavily in both the metropolitans as well as the emerging cities
http://www.mxmindia.com/2014/07/viber-unveils-first-ever-ad-campaign/

ISL gets its title sponsor in Hero MotoCorp
With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League'
http://www.mxmindia.com/2014/07/isl-gets-its-title-sponsor-in-hero-motocorp/

Phase 2 of 'Honda is Honda' takes flight
Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema
http://www.mxmindia.com/2014/07/phase-2-of-honda-is-honda-takes-flight/

Amith Prabhu: The vicious PR cycle of education, jobs and cycles
There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

http://www.mxmindia.com/2014/07/amith-prabhu-the-vicious-pr-cycle-of-education-jobs-and-cycles/

Stories on 23rd May 14

Flipkart buys Myntra. Finally!
It's been doing the rounds for a few weeks now, and it's finally happened. Now what?
http://www.mxmindia.com/2014/05/flipkart-buys-myntra-finally/

Shailesh Kapoor: Reality Shows: Trendy No More?
With a culture and heritage as rich as ours, we should be bursting at the seams with reality show ideas but in reality, as Shailesh Kapoor notes, the reality shows genre is facing imminent decline
http://www.mxmindia.com/2014/05/shailesh-kapoor-reality-shows-trendy-no-more/

Ranjona Banerji: Media must essay role of a watchdog
There is an almost absurd breast-beating happening in one section of the media and an equally ridiculous whiny chest-thumping in the other ever since Narendra Modi was elected to be PM, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-must-essay-role-of-a-watchdog/

Cyriac Mathew turns entrepreneur, launches 'Media Accelerate'
Media Accelerate is a boutique business consultancy that will advise media houses and allied businesses in enhancing reach, revenue and ROI

http://www.mxmindia.com/2014/05/cyriac-mathew-turns-entrepreneur-launches-media-accelerate/

Stories on 20th Dec '13

He came, he met, he made no announcements
Maurice Levy, Chairman and CEO of media services conglomerate Publicis Groupe quashes all rumours of buying Madison + interview
http://www.mxmindia.com/2013/12/he-came-he-met-he-made-no-announcements/

Grey to acquire a majority stake in RC&M
The rural marketing services provider will be WPP's 12th acquisition in India in nine years
http://www.mxmindia.com/2013/12/grey-to-acquire-a-majority-stake-in-rcm/

Ogilvy shows off its digital power with 'Techtonic'
Guest speakers included Kirthiga Reddy, Guneet Singh, Mukesh Bansal, Miss Malini and Gabbar Singh at Ogilvy Techtonic in Mumbai held on Thursday
http://www.mxmindia.com/2013/12/ogilvy-shows-off-its-digital-power-with-techtonic/

HT gets aggressive in Mumbai, replaces TOI as Kala Ghoda festival partner
The Kala Ghoda festival, which has been a property The Times of India has supported for the last 8 years, will now bear the Hindustan Times name on its title
http://www.mxmindia.com/2013/12/ht-gets-aggressive-in-mumbai-replaces-toi-as-kala-ghoda-festival-partner/

Shailesh Kapoor | Bigg Boss 7: The Coming-Of-Age Season
The biggest coming-of-age aspect in Bigg Boss 7 comes in the form of two very real love stories that have unfolded this season, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-bigg-boss-7-the-coming-of-age-season/

Ranjona Banerji: Ground keeps shifting on Devyani Khobragade case
We have this bizarre tendency to accrue to ourselves credit for any action or achievement of a person of Indian origin, even if those achievements have nothing to do with India, rues Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-ground-keeps-shifting-on-devyani-khobragade-case/

Digital cable subscribers to get monthly bills
As per TRAI regulations, digital TV subscribers will get monthly bills from their cable operators, notes an MSO Alliance communique

http://www.mxmindia.com/2013/12/digital-cable-subscribers-to-get-monthly-bills/

Stories on 12th July '13

Measurement mayhem as TAM goes weekly for some
Advertisers, media agencies are upset with TAM's decision to go weekly for some broadcasters
http://www.mxmindia.com/?p=51301


Keeping Gen Y Happy & Motivated
A greater emphasis to work-life balance is among the many things companies are doing to ensure the younger set stays satisfied
http://www.mxmindia.com/?p=51294

Colgate launches offensive to take on P&G's Oral B toothpaste
Colgate MD Prabha Parmeswaran gets aggressive to edge out P&G's newly launched Oral B toothpaste
http://www.mxmindia.com/?p=51271


Nestle's Vikas Ahuja joins Myntra as CMO
Until recently  Country Business Manager at Nestle, Vikas Ahuja has joined online fashion destination Myntra.com
http://www.mxmindia.com/?p=51289


TCS tops list of Fortune's 'India's Most Admired Companies'
Fortune India's 2013 list of Most Admired Companies done in partnership with the Hay Group sees Tata Consultancy Services topping the list with Hindustan Unilever at #2
http://www.mxmindia.com/?p=51272


Harish Bijoor hits 10k corporate speaking hours milestone
Leading brand consultant Harish Bijoor hits a milestone 10,000 corporate speaking hours landmark
http://www.mxmindia.com/?p=51277


Zee Cinema goes aggro to promote Barfi! telecast
The channel distributes 'barfis' across 8 cities to promote film's airing on July 14
http://www.mxmindia.com/?p=51273


Dream scheme to let ads pay for car EMIs
Now let your car out for ads and get EMIs paid for 36 months, courtesy Pune-based marketing firm
http://www.mxmindia.com/?p=51280


Anil Thakraney: The Great Desi Soap Factory
Each year one channel or another launches a new serial that comes with the promise of freshness, but by the tenth episode the story regresses into a family natak, rues Anil Thakraney
http://www.mxmindia.com/?p=51270

Stories on 10th July '13

Measurement mayhem as TAM goes weekly for some
Advertisers, media agencies are upset with TAM's decision to go weekly for some broadcasters
http://www.mxmindia.com/2013/07/measurement-mayhem-as-tam-goes-weekly-for-some/

Keeping Gen Y Happy & Motivated
A greater emphasis to work-life balance is among the many things companies are doing to ensure the younger set stays satisfied
http://www.mxmindia.com/2013/07/keeping-gen-y-happy-motivated/

Colgate launches offensive to take on P&G's Oral B toothpaste
Colgate MD Prabha Parmeswaran gets aggressive to edge out P&G's newly launched Oral B toothpaste
http://www.mxmindia.com/2013/07/colgate-launches-offensive-to-take-on-pgs-oral-b-toothpaste/

Nestle's Vikas Ahuja joins Myntra as CMO
Until recently  Country Business Manager at Nestle, Vikas Ahuja has joined online fashion destination Myntra.com
http://www.mxmindia.com/2013/07/nestles-vikas-ahuja-joins-myntra-as-cmo/

TCS tops list of Fortune's 'India's Most Admired Companies'
Fortune India's 2013 list of Most Admired Companies done in partnership with the Hay Group sees Tata Consultancy Services topping the list with Hindustan Unilever at #2
http://www.mxmindia.com/2013/07/tcs-tops-list-of-fortunes-indias-most-admired-companies/

Harish Bijoor hits 10k corporate speaking hours milestone
Leading brand consultant Harish Bijoor hits a milestone 10,000 corporate speaking hours landmark
http://www.mxmindia.com/2013/07/harish-bijoor-hits-10k-corporate-speaking-hours-milestone/

Zee Cinema goes aggro to promote Barfi! telecast
The channel distributes 'barfis' across 8 cities to promote film's airing on July 14
http://www.mxmindia.com/2013/07/zee-cinema-goes-aggro-to-promote-barfi-telecast/

Dream scheme to let ads pay for car EMIs
Now let your car out for ads and get EMIs paid for 36 months, courtesy Pune-based marketing firm
http://www.mxmindia.com/2013/07/dream-scheme-to-let-ads-pay-for-car-emis/

Anil Thakraney: The Great Desi Soap Factory
Each year one channel or another launches a new serial that comes with the promise of freshness, but by the tenth episode the story regresses into a family natak, rues Anil Thakraney

http://www.mxmindia.com/2013/07/anil-thakraney-the-great-desi-soap-factory/

Stories on 23rd Oct '12

Stop this farce of 87% digitization!
Less than 10 days to go and stakeholders dismiss government claims in private. In public, save the cable operators, all toe MIB line
http://www.mxmindia.com/?p=34218

Future of ads is in tracking location, mood
Algorithms can track your mood and location to serve you text or video ads relevant to you at that point. The technologies already exist, but concerns about privacy, spam and the absence so far of a good revenue model have prevented such location-specific ads from exploding. Many believe it’s only a matter of time before this happen.
http://www.mxmindia.com/?p=34222

Jaldi 5 with Tarun Rai: Beaten a new path with Good Food
MxMIndia interviewed Tarun Rai, CEO, Worldwide Media, as Good Food, the BBC magazine published by WWM, completes a year
http://www.mxmindia.com/?p=34181

MICA & SIMC students bag PRomise Foundation scholarship
MICA and SIMC Pune students Aishwarya Padmanabhan and Deboshree Bhattacharjee respectively bag the first PRomise Foundations scholarship
http://www.mxmindia.com/?p=34187

AdStrat: Easy, anytime shopping with Myntra
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34064


The Anchor: 5 reasons media reach & measurability in India are different internationally
Not only the viewership pool but rating methods too are significantly different for Indian TV channels abroad, says Jenish Shah
http://www.mxmindia.com/?p=34056

Debrief: Coca-Cola: Tremendous insight
Coke's new positioning for the Diwali season is: 'Saath khao, khushiyaan badhao'. Good stuff, and there are many reasons why I like this approach
http://www.mxmindia.com/?p=34180

Ranjona Banerji: Time to reinvent TV news
In today's India, the fervour, zeal, naivete and hysteria of the TV media is sooner or later going to come crashing down, writes Ranjona Banerji
http://www.mxmindia.com/?p=34205

Signposts... October 23
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34201

Stories on 13rd Sep '12

Sony Six all set for the fight!
MxMIndia gets the chieftains of Multi Screen Media to dwell on the UFC gameplan and what more to expect from Sony Six
http://www.mxmindia.com/2012/09/sony-six-all-set-for-the-fight/

No immediate iPhone5 launch in India, in HKG for Rs 39.7k
The iPhone 5 was launched with much fanfare on Wednesday making it the thinnest and lightest smartphone in the market. But Apple Inc is not launching it in India yet… not in September at least
http://www.mxmindia.com/2012/09/no-immediate-iphone5-launch-in-india-in-hkg-for-rs-39-7k/

Zee launches 2nd Arabic GEC - Zee Alwan
Zee Alwan will have over 180 hours of original programming monthly with three Arabic series offered exclusively on the free-to-air channel
http://www.mxmindia.com/2012/09/zee-launches-2nd-arabic-gec-zee-alwan/

Priyanka Chopra back as Pepsi's brand ambassador
She will be the only woman ambassador for Brand Pepsi, which is also endorsed by the Ranbir Kapoor and M S Dhoni
http://www.mxmindia.com/2012/09/priyanka-chopra-makes-a-comeback-as-pepsis-brand-ambassador/

Mobile ad platform Sprout is now InMobi Studio
InMobi to rename Sprout to InMobi Studios; eyes huge revenue jump this quarter
http://www.mxmindia.com/2012/09/mobile-ad-platform-sprout-is-now-inmobi-studio/

Shailesh Kapoor: Welcome Back, KBC!
The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail'
http://www.mxmindia.com/2012/09/shailesh-kapoor-welcome-back-kbc/

Paritosh Joshi: We watch their CSI but do they watch our {insert name of randomly chosen Indian TV show}?
American TV executives know that the shelf life and ability to travel of a show make a huge difference to its economics, notes Paritosh Joshi in ‘Media Matrix’
http://www.mxmindia.com/2012/09/paritosh-joshi-we-watch-their-csi-but-do-they-watch-our/

Signposts : September 13
Day 3 of our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-13/

Carrier Midea appoints DDB Mudra for creative
Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch
http://www.mxmindia.com/2012/09/carrier-midea-appoints-ddb-mudra-for-creative/

9XO launches online music store and WAP Portal
9XO, the international music channel from the 9X Media Group, has launched a comprehensive international music store online called www.9xo.56060.in
http://www.mxmindia.com/2012/09/9xo-launches-online-music-store-and-wap-portal/

Myntra, clicking faster
Myntra aims to further strengthen leadership position through new segments; to launch private labels soon
http://www.mxmindia.com/2012/09/myntra-clicking-faster/

The Anchor: 4 challenges hampering mobile advtg growth
The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet
http://www.mxmindia.com/2012/09/the-anchor-4-challenges-hampering-the-growth-of-mobile-advertising/

Debrief: Volkswagen's senseless 'innovation'
How does a vibrating chip relate to the Polo and the Vento? I really hope the cars don't vibrate while being driven, that would be quite alarming!
http://www.mxmindia.com/2012/09/debrief-volkswagens-senseless-innovation/

Ranjona Banerji: So is Samar Harlankar unfairly accused of plagiarism?
Journalists have to be more careful about the sources they use and quote and the manner in which they credit them, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-so-is-samar-harlankar-unfairly-accused-of-plagiarism/

Stories on 10th February

Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/

The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/

Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/

Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/

[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/

Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/

CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/

'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/

Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/

Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/

Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/

Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/

PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/

Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/

DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/

Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/

ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/

ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/

Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/

How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/

Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/

BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/