Stories on 10th Oct 14

Apple ranks #1 and Google #2 in Interbrands Best Global Brands
No Made-in-India brand on list as Huawei makes Best Global Brands history as first Chinese brand to enter the report
http://www.mxmindia.com/2014/10/apple-ranks-1-and-google-2-in-interbrands-best-global-brands/

Stars not on Facebook, Twitter could lose on endorsements
Celebrities active on Facebook, Twitter have an edge when it comes to social media branding
http://www.mxmindia.com/2014/10/stars-not-on-facebook-twitter-could-lose-on-endorsements/

Digital, data and talent dominate at first Omnicom India summit
The summit brought together Omnicom operating companies including DDB Mudra, BBDO, TBWA, CPM, FleishmanHillard, OMG, Interbrand, Flamingo, Ketchum Sampark and others in the creative space to discuss the tectonic changes affecting their industries and clients' businesses
http://www.mxmindia.com/2014/10/digital-data-and-talent-dominate-at-first-omnicom-india-summit/

Shailesh Kapoor: Lessons TV Can Learn From Modi, The Entertainer
TV channels may do well to learn a thing or two from Modi, in own bastion of Entertainment, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-lessons-tv-can-learn-from-modi-the-entertainer/

Ranjona Banerji: War scare to boost sales, readership & ratings?
I sympathise with journalists who wish that they were running the world (or assume that they are) but I balk at the idea of TV journalists deciding on India’s foreign policy, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-war-scare-to-boost-sales-readership-ratings/

Helios Media assigned the revenue mandate of EPIC
India's first 'segmented' channel intends to launch by the year end
http://www.mxmindia.com/2014/10/helios-media-assigned-the-revenue-mandate-of-epic/

What Ticks for Indian Consumers/ Men - Indranil Roy and Ishan Raina
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Indranil Roy and Ishan Raina
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-indranil-roy-and-ishan-raina/

1.7 lakh citizens join national online circle for 'Swachh Bharat'
Urban Development Ministry ropes in social media organization 'LocalCircles'
http://www.mxmindia.com/2014/10/1-7-lakh-citizens-join-national-online-circle-for-swachh-bharat/

Surewaves reports double growth this festive season
A large thrust of this spend is coming from brands who are targeting the bullish demand in tier 2 and tier 3 cities of the country
http://www.mxmindia.com/2014/10/surewaves-reports-double-growth-this-festive-season/

Not Like That designs 'selfie' campaign for kids
The campaign pre-dominantly revolves around little children being their natural selves, capturing their candid moments via selfies
http://www.mxmindia.com/2014/10/not-like-that-designs-selfie-campaign-for-kids/

Rajshri Entertainment to partner New MSN in India
Rajshri's short form content to be available on the New MSN
http://www.mxmindia.com/2014/10/rajshri-entertainment-to-partner-new-msn-in-india/

Stories on 22nd September

Freaking News | Making sense of gobbedygook

http://www.mxmindia.com/2011/09/making-sense-of-gobbedygook/

Saatchi & Saatchi appoints Hari Desikan as Senior Planner

Saatchi & Saatchi strengthens planning team, appoints Hari Ganesh Desikan as senior planner in Mumbai

http://www.mxmindia.com/2011/09/saatchi-saatchi-appoints-hari-desikan-as-senior-planner/

Mediaah!: Of a toothless Press Council and spineless Editors’ Guild

DNA ed-in-chief Aditya Sinha's column is a win-win. He will turn into a martyr if he's sacked and a hero if he gets away with it

http://www.mxmindia.com/2011/09/of-a-toothless-press-council-and-spineless-editors%E2%80%99-guild/

Rise of the Indie

Creativeland Asia did extremely well at Spikes Asia, signalling that not only have independent agencies arrived, they’re doing so in style

http://www.mxmindia.com/2011/09/creativeland-asia-the-rise-of-the-indie/

Smart move! Huawei ropes in Chetan Bhagat

Writer Chetan Bhagat to endorse China's Huawei products such as smartphones & tablets

http://www.mxmindia.com/2011/09/smart-move-huawei-ropes-in-chetan-bhagat/

Festive season ad spends to rise by 60%

Despite the slowddown, FMCG, corporate campaigns dominate TV

http://www.mxmindia.com/2011/09/festive-season-ad-spends-to-rise-by-60/

Flipkart: Making e-commerce click with an Indian flavour

Flipkart.com’s founder Sachin Bansal talks about how the peculiarities of the Indian buyer have become the online store’s strengths.

http://www.mxmindia.com/2011/09/flipkart-making-e-commerce-click-with-an-indian-flavour/

MTV’s Roadies is a game to wait and watch for

The reality show that has fired young imaginations is roaring ahead on the path to success

http://www.mxmindia.com/2011/09/mtv%E2%80%99s-roadies-is-a-game-to-wait-and-watch-for/

DeBrief: Reliance Netconnect’s little movies

http://www.mxmindia.com/2011/09/debrief-reliance-netconnect%E2%80%99s-little-movies/

The Anchor: Sneha Iype recalls 8 memorable characters on Indian television

http://www.mxmindia.com/2011/09/the-anchor-sneha-iype-recalls-8-memorable-characters-on-indian-television/

Retail pioneer Pillai in Hall of Fame

Retail pioneer Raghu Pillai inducted into the Indian Retail Hall of Fame

http://www.mxmindia.com/2011/09/retail-pioneer-pillai-in-hall-of-fame/

Hurry to register at AdAsia for discounts

Early Bird offer on registration for AdAsia 2011 closes September 30

http://www.mxmindia.com/2011/09/hurry-to-register-at-adasia-for-discounts/

Indian agencies bag 34 metals at Spikes Asia

CreativeLand Asia leads the pack with a Grand Prix as Indian agencies win 34 metals at the Asia-Pacific festival

http://www.mxmindia.com/2011/09/indian-agencies-bag-41-metals-at-spikes-asia/