Stories on 3rd Oct '17

Taproot tops Spikes Asia

Taproot was Indian Agency of the Year and wins a Grand Prix for 'Adidas Odds' along with McCann for 'Immunity Charm'. Read more

Ranjona Banerji: This v/s That type of journalism?!

Surely the essence of our job, when it comes to our larger role as the “fourth estate” in a democracy, is to question those in power and hold them up to scrutiny?, asserts ?Ranjona Banerji. Read more

Zee@25 | Ashok Kurien: Zee changed the Indian consumer forever

Ashok Kurien, the man who ran Ambience Advertising which handled the ad business of Essel Group, recounts how a chance conversation took shape to create one of India's earliest and most successful Hindi channels. Read more

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Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit

The MTV India Music Summit will be held from October 27 to 29, 2017in Jaipur. Read more

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Dentsu Webchutney, Arture reintroduce 'Bapu' into cashless economy

The film also features Arture’s two co-founders, Shivani Patel and Keshsa Vasant. Read more

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Nihilent wins Cannes Award for its corporate film

Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative. Read more

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DY Works appoints Dhaval Shah and Tanvi Shah

The Shahs bring years of valuable cross-functional experience. Read more

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IDBI Fed Life unveils campaign for children's future solutions

IDBI Federal’s latest digital campaign, #BabyGotPlans ,is firmly rooted in the milieu of increased choices and limited planning. Read more

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Bajaj Finserv's 'Think it. Done' campaign

Enjoy a hassle-free, quick, easy and smarter way to pay for all you buy - big or small. Read more

Stories on 12th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of the Ad Club as term of Shashi Sinha, CEO, IPG Mediabrands & Lodestar UM ends
+ If processes are clear, there will be no problems with Creative Abby: Pratap Bose
+ Abby should continue in Goa: Shashi Sinha
http://www.mxmindia.com/?p=53944

TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934

Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921

509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920

Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923

Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937

One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery

http://www.mxmindia.com/?p=53922

Stories on 20th Sep '12

No resting easy on laurels: Ravi Rao
Happy about Mindshare bagging the 'Media Agency of the Year' honour at Spikes Asia, Ravi Rao, Leader, South Asia, wants to raise the bar even further
http://www.mxmindia.com/2012/09/no-resting-easy-on-laurels-ravi-rao/

Indian entries win 47 awards at Spikes Asia
BBDO was named Network of the Year, while Mindshare walked away with Media Agency of the Year, at Spikes Asia 2012
http://www.mxmindia.com/2012/09/india-entries-win-47-awards-at-spikes-asia/

iPads, smartphones set to replace gold & silver wares as corporate gifts this Diwali
The shift away from gold and silver gifts is being spurred by a younger generation that is more enthused by luxury goods and of course rising prices of gold and silver
http://www.mxmindia.com/2012/09/ipads-smartphones-set-to-replace-gold-silver-wares-as-corporate-gifts-this-diwali/

Jaldi 5 with Sorbojeet Chatterjee: Quality editorial is core for any news brand
Set to take charge as Vice President - Marketing of DNA today, Sorbojeet Chatterjee talks on how and why he's looking forward to the switch from TV to print
http://www.mxmindia.com/2012/09/jaldi-5-with-sorbojeet-chatterjee-quality-editorial-is-core-for-any-news-brand/

Spuul's 1-stop entertainment to beat piracy
Spuul.com aims to combat online piracy by acquiring newer movies immediately after theatrical release and offer them to consumers in good quality and at a relevant price
http://www.mxmindia.com/2012/09/spuuls-1-stop-entertainment-to-beat-piracy/

Shailesh Kapoor: In A Family-Friendly Pack
The element of 'sanskaar' still plays a role in the life of the Indian youth, notes Shailesh Kapoor. How they behave at home is very different from how they behave outside it, once the family filters are switched off
http://www.mxmindia.com/2012/09/shailesh-kapoor-in-a-family-friendly-pack/

Paritosh Joshi: An 'Upfront' season for India
Recent years have seen the Indian Broadcasting Foundation learn to pull together and several baby steps have been taken in this new spirit of bonhomie
http://www.mxmindia.com/2012/09/paritosh-joshi-an-upfront-season-for-india/

Aegis launches global single-source consumer behaviour study
Analysing media consumption not just by genre but also by specific channel, programme, title etc, this is said to be the first global single source database in the country
http://www.mxmindia.com/2012/09/aegis-launches-global-single-source-consumer-behaviour-study/

Rajesh Mathew joins Dentsu Communications as Senior Vice President
Continuing with its series of senior-level appointments, the Dentsu India Group has announced the appointment of Rajesh Mathew as Senior Vice President, Dentsu Communications, Mumbai
http://www.mxmindia.com/2012/09/rajesh-mathew-joins-dentsu/

IPAN Hill & Knowlton re-brands as IPAN Hill+Knowlton Strategies
The public relations and communications firm has announced a new name, brand and website too
http://www.mxmindia.com/2012/09/ipan-hill-knowlton-rebrands/

TRAI extends last date for comments on ad duration rules
September 24 is the new last date set by the TRAI for receiving comments on the draft regulation of Duration of Advertisements in Television Channels (Amendment) Regulation, 2012
http://www.mxmindia.com/2012/09/trai-extends-last-date-for-comments-on-ad-duration-rules/

The Anchor: 5 ways how lifestyle channels can make it big
Passion is at the core of lifestyle or special interest content; Smeeta Chakrabarti offers ways to approach building and sustaining lifestyle brands
http://www.mxmindia.com/2012/09/the-anchor-five-ways-how-lifestyle-channels-can-make-it-big/

Debrief | Birla Sun Life: Good timing, but...
The new commercial is sunny, bright, happy, and it features Yuvi making his comeback statement, as he talks about moving on from suffering to victory
http://www.mxmindia.com/2012/09/debrief-birla-sun-life-good-timing-but/

Anil Thakraney: KBC: Winning desi hearts
KBC appears to be India's only hope and home for the common men and women to try their luck and up their bank balance a bit, writes Anil Thakraney
http://www.mxmindia.com/2012/09/anil-thakraney-kbc-winning-desi-hearts/

Ranjona Banerji: #Justsaying on no paper day!
With no morningers in Mumbai, Ranjona Banerji finds herself wondering about the various ad in the papers yesterday and some on telly!
http://www.mxmindia.com/2012/09/ranjona-banerji-justsaying-on-no-paper-day/

Signposts… September 20
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts%e2%80%a6-september-20/

Stories on 18th Sep '12

Does anyone care about GEC GRPs see-sawing?
Do frequent changes in weekly standings of Hindi GECs impact media agency professionals and marketers? Quick takes from a cross-section...
http://www.mxmindia.com/2012/09/does-anyone-care-about-gec-ratings-see-sawing/

India secures 38 more shortlists @ Spikes Asia
'You Shave. I Shave' campaign for Gillete Fusion by BBDO and 'A Day in the life of India' by Taproot for BCCL are shortlisted in the coveted Integrated category at Spikes Asia
http://www.mxmindia.com/2012/09/india-secures-38-more-shortlists-spikes-asia/

Jaldi 5 with Raj Nayak: No sex, no violence, no Pakistani in Bigg Boss 6...
Raj Nayak, CEO, Colors on how Season 6 of Bigg Boss will offer clean, wholesome family entertainment without shedding the voyeurism
http://www.mxmindia.com/2012/09/jaldi-5-with-raj-nayak-no-sex-no-violence-no-pakistani/

People come to Zoom for their daily dose of Bollywood: Avinash Kaul
Zoom, which was launched in 2004, is celebrating its eighth anniversary with a line-up of special programming spread across eight days
http://www.mxmindia.com/2012/09/people-come-to-zoom-for-their-daily-dose-of-bollywood-avinash-kaul/

Visa launches 'Dream to Advance' campaign
Credit card company Visa has launched its nationwide campaign Dream to Advance, showcasing how Visa Debit helps fulfil the dreams of Indians - no matter where they are
http://www.mxmindia.com/2012/09/visa-launches-dream-to-advance-campaign/

Video: Good effort to evangelize print: Vikram Sakhuja, Shashi Sinha & Josy Paul. Sequel planned: Rajan Bhalla
MxMIndia caught up with some industry players for their views on the evolution of print advertising, the road ahead for the medium and their reactions to HT Media's 'The Magic of Print'
http://www.mxmindia.com/2012/09/video-interviews-good-effort-to-evangelize-print-vikram-sakhuja-shashi-sinha-josy-paul-sequel-planned-rajan-bhalla/

Ormax launches box-office forecasting model 'FBO'
Media & entertainment research firm Ormax Media has announced the launch of FBO, India's first scientific box office forecasting model. FBO stands for First-Day Box Office
http://www.mxmindia.com/2012/09/ormax-launches-box-office-forecasting-model-fbo/

ABCI awards night on October 19
The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai.  Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards
http://www.mxmindia.com/2012/09/abci-awards-night-on-october-19/

The Anchor: 5 tips for holding a successful Tweetup
A Tweetup is a chance for like-minded individuals from Twitter to come together offline and interact on the basis of a chosen theme. So how do you ensure a successful Tweetup?
http://www.mxmindia.com/2012/09/the-anchor-5-tips-for-holding-a-successful-tweetup/

Debrief: Pepsi: Not the game, change the ad!
Boring interpretation of 'Change the game'. Witless, uninteresting dialogues. Forced irreverence, which falls totally flat
http://www.mxmindia.com/2012/09/debrief-pepsi-not-the-game-change-the-ad/

Ranjona Banerji: 'cause Arnab Goswami wants to know...
If you want to learn something knew, don't watch the news channels. Try Discovery, Nat Geo... whatever, suggests Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-cause-arnab-goswami-wants-to-know/

Signposts... September 18
Our daily feature 'Signposts' which as the name suggests carries an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-18/

Stories on 22nd September

Freaking News | Making sense of gobbedygook

http://www.mxmindia.com/2011/09/making-sense-of-gobbedygook/

Saatchi & Saatchi appoints Hari Desikan as Senior Planner

Saatchi & Saatchi strengthens planning team, appoints Hari Ganesh Desikan as senior planner in Mumbai

http://www.mxmindia.com/2011/09/saatchi-saatchi-appoints-hari-desikan-as-senior-planner/

Mediaah!: Of a toothless Press Council and spineless Editors’ Guild

DNA ed-in-chief Aditya Sinha's column is a win-win. He will turn into a martyr if he's sacked and a hero if he gets away with it

http://www.mxmindia.com/2011/09/of-a-toothless-press-council-and-spineless-editors%E2%80%99-guild/

Rise of the Indie

Creativeland Asia did extremely well at Spikes Asia, signalling that not only have independent agencies arrived, they’re doing so in style

http://www.mxmindia.com/2011/09/creativeland-asia-the-rise-of-the-indie/

Smart move! Huawei ropes in Chetan Bhagat

Writer Chetan Bhagat to endorse China's Huawei products such as smartphones & tablets

http://www.mxmindia.com/2011/09/smart-move-huawei-ropes-in-chetan-bhagat/

Festive season ad spends to rise by 60%

Despite the slowddown, FMCG, corporate campaigns dominate TV

http://www.mxmindia.com/2011/09/festive-season-ad-spends-to-rise-by-60/

Flipkart: Making e-commerce click with an Indian flavour

Flipkart.com’s founder Sachin Bansal talks about how the peculiarities of the Indian buyer have become the online store’s strengths.

http://www.mxmindia.com/2011/09/flipkart-making-e-commerce-click-with-an-indian-flavour/

MTV’s Roadies is a game to wait and watch for

The reality show that has fired young imaginations is roaring ahead on the path to success

http://www.mxmindia.com/2011/09/mtv%E2%80%99s-roadies-is-a-game-to-wait-and-watch-for/

DeBrief: Reliance Netconnect’s little movies

http://www.mxmindia.com/2011/09/debrief-reliance-netconnect%E2%80%99s-little-movies/

The Anchor: Sneha Iype recalls 8 memorable characters on Indian television

http://www.mxmindia.com/2011/09/the-anchor-sneha-iype-recalls-8-memorable-characters-on-indian-television/

Retail pioneer Pillai in Hall of Fame

Retail pioneer Raghu Pillai inducted into the Indian Retail Hall of Fame

http://www.mxmindia.com/2011/09/retail-pioneer-pillai-in-hall-of-fame/

Hurry to register at AdAsia for discounts

Early Bird offer on registration for AdAsia 2011 closes September 30

http://www.mxmindia.com/2011/09/hurry-to-register-at-adasia-for-discounts/

Indian agencies bag 34 metals at Spikes Asia

CreativeLand Asia leads the pack with a Grand Prix as Indian agencies win 34 metals at the Asia-Pacific festival

http://www.mxmindia.com/2011/09/indian-agencies-bag-41-metals-at-spikes-asia/

Stories on 21st September

Indian agencies bag 34 metals at Spikes Asia

CreativeLand Asia leads the pack with a Grand Prix as Indian agencies win 34 metals at the Asia-Pacific festival

http://www.mxmindia.com/2011/09/indian-agencies-bag-41-metals-at-spikes-asia/

Innovation and OOH are synonymous: John Ellery

Be realistic about economic climate, global OOH consultant John Ellery tells Indian outdoor

http://www.mxmindia.com/2011/09/exclusive-interview-with-john-ellery/

Spikes Sidelights | Not a spectacular night

...but the winners made me believe in advertising and communications once again, writes Chhaya Balachandran Aiyer

http://www.mxmindia.com/2011/09/spikes-sidelights-not-a-spectacular-awards-night/

Lever wants more lather from personal care products

Hindustan Unilever's shift to personal products after soaps and detergents

http://www.mxmindia.com/2011/09/lever-wants-more-lather-from-personal-care-products/

O&M, OMD get Bosch Home Appliances mandates

The European Bosch Home Appliances has announced their entry and launch of their product range in India, giving the creative mandates to O&M and media buying to OMD.

http://www.mxmindia.com/2011/09/om-omd-get-bosch-home-appliances-mandates/

Anil Thakraney’s Hard Knocks: What use IIM degree if you are Mr Crude?

It’s simple communication, so why do banks get it wrong so badly?

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-hard-knocks-what-use-iim-degree-if-you-are-mr-crude/

The full-strength IBF Board of Directors

12th AGM of Indian Broadcasting Foundation elects Board of Directors

http://www.mxmindia.com/2011/09/the-full-strength-ibf-board-of-directors/

Chauthi Duniya plans English weekly

Chauthi Duniya is planning to come out with an English weekly magazine soon, and is looking at a TV channel thereafter

http://www.mxmindia.com/2011/09/chauthi-duniya-plans-english-weekly/

Rotomac’s the write stuff for Ignite Mudra

Ignite Mudra wins Rotomac Pens mandate for branding, creative

http://www.mxmindia.com/2011/09/rotomac%E2%80%99s-the-write-stuff-for-ignite-mudra/

The Anchor: Devraj Sanyal on the 10 songs you’re sure to hear on FM radio

http://www.mxmindia.com/2011/09/the-anchor-devraj-sanyal-on-the-top-10-songs-you%E2%80%99re-likely-to-hear-when-you-tune-in-to-fm-radio/

New packs benefit Dettol Handwash

Reckitt Benckiser launches Dettol Liquid Handwash in new packaging avatar

http://www.mxmindia.com/2011/09/new-packs-benefit-dettol-handwash/

Design submissions invited for classical publications library in India

Harvard University Press holds contest to design Murty Classical Library of India

http://www.mxmindia.com/2011/09/design-submissions-invited-for-classical-publications-library-in-india/

CNBC TV18 hosts conclave to fete Young Turks

Entrepreneurs get a boost with CNBC’s showcase of The Power of Dreams

http://www.mxmindia.com/2011/09/cnbc-tv18-hosts-conclave-to-fete-young-turks/

Stories on 19th September

Spikes Sidelights | No random networking

http://www.mxmindia.com/2011/09/no-random-networking/

My Way: Shashi Sinha on his priorities as President of Ad Club Bombay

The new prez lists his priorities as he takes charge of the Ad Club

http://www.mxmindia.com/2011/09/my-way-shashi-sinha-on-his-priorities-as-president-of-ad-club-bombay/

Corporate sector to fuel GDP growth in coming years: Singh

With the economy heading for a take-off, the government is preparing to join hands with corporate

http://www.mxmindia.com/2011/09/corporate-sector-to-fuel-gdp-growth-in-coming-years-singh/

9X Tashan debuts with a century

104 GRPs in C&S 15-24 PHCHP; TAM Week 37, 2011; emerges a clear leader across all age groups in the PHCHP region

http://www.mxmindia.com/2011/09/9x-tashan-debuts-with-a-century/

Anchor: K Vaitheeswaran on 6 reasons why this is the time for e-commerce in India

http://www.mxmindia.com/2011/09/anchork-vaitheeswaran-on-6-reasons-why-this-is-the-time-for-e-commerce-in-india/

Anil Thakraney's Hard Knocks: No country for funny men

Anil Thakraney loved the Tata Docomo ‘No Getting Away’ as it’s tongue-in-cheek, wicked communication

http://www.mxmindia.com/2011/09/no-country-for-funny-men/

Reviewing the Reviews: Vanity Unfair

The weekly column by Deepa Gahlot casts a critical eye over media reviews of Bollywood releases.

http://www.mxmindia.com/2011/09/reviewing-the-reviews-by-deepa-gahlot/

A whole new world to discover: Rahul Johri

Discovery South Asia’s Rahul Johri speaks at length – and with passion – about the network’s programming ethos

http://www.mxmindia.com/2011/09/a-whole-new-world-to-discover-rahul-johri-2/

Educational publication sector will see more ads

A growing and aspirational middle class spells good news for sectors relating directly and indirectly to education

http://www.mxmindia.com/2011/09/educational-publication-sector-will-see-more-ads-2/

Marico son Rishabh takes the soapy way

Marico founder Harsh Mariwala’s son Rishabh Mariwala opts out of family business to start Soap Opera N More

http://www.mxmindia.com/2011/09/marico-son-rishabh-takes-the-soapy-way/

For Airtel, Docomo, Vodafone & Pepsi, har friendship zaroori hai!

Brands like Airtel, DoCoMo, Vodafone, Pepsi etc use 'friendship' for youth connect

http://www.mxmindia.com/2011/09/for-airtel-docomo-vodafone-pepsi-har-friendship-zaroori-hai/

Activists upset with new Flying Machine ad

Activists upset with Flying Machine's new advertisement, others say it’s cool

http://www.mxmindia.com/2011/09/what-an-ass-er-ad-activists-upset-with-new-flying-machine-ad/

Ayaz Memon in Newswatch: A series that wasn’t

Veteran journalist and cricketwatcher Ayaz Memon on the media coverage of the recent India-England series

http://www.mxmindia.com/2011/09/a-series-that-wasn%E2%80%99t/

Day 2 of Spikes Asia gets underway

http://www.mxmindia.com/2011/09/day-2-of-spikes-asia-gets-underway/