Stories on 10th Oct 14

Apple ranks #1 and Google #2 in Interbrands Best Global Brands
No Made-in-India brand on list as Huawei makes Best Global Brands history as first Chinese brand to enter the report
http://www.mxmindia.com/2014/10/apple-ranks-1-and-google-2-in-interbrands-best-global-brands/

Stars not on Facebook, Twitter could lose on endorsements
Celebrities active on Facebook, Twitter have an edge when it comes to social media branding
http://www.mxmindia.com/2014/10/stars-not-on-facebook-twitter-could-lose-on-endorsements/

Digital, data and talent dominate at first Omnicom India summit
The summit brought together Omnicom operating companies including DDB Mudra, BBDO, TBWA, CPM, FleishmanHillard, OMG, Interbrand, Flamingo, Ketchum Sampark and others in the creative space to discuss the tectonic changes affecting their industries and clients' businesses
http://www.mxmindia.com/2014/10/digital-data-and-talent-dominate-at-first-omnicom-india-summit/

Shailesh Kapoor: Lessons TV Can Learn From Modi, The Entertainer
TV channels may do well to learn a thing or two from Modi, in own bastion of Entertainment, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-lessons-tv-can-learn-from-modi-the-entertainer/

Ranjona Banerji: War scare to boost sales, readership & ratings?
I sympathise with journalists who wish that they were running the world (or assume that they are) but I balk at the idea of TV journalists deciding on India’s foreign policy, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-war-scare-to-boost-sales-readership-ratings/

Helios Media assigned the revenue mandate of EPIC
India's first 'segmented' channel intends to launch by the year end
http://www.mxmindia.com/2014/10/helios-media-assigned-the-revenue-mandate-of-epic/

What Ticks for Indian Consumers/ Men - Indranil Roy and Ishan Raina
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Indranil Roy and Ishan Raina
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-indranil-roy-and-ishan-raina/

1.7 lakh citizens join national online circle for 'Swachh Bharat'
Urban Development Ministry ropes in social media organization 'LocalCircles'
http://www.mxmindia.com/2014/10/1-7-lakh-citizens-join-national-online-circle-for-swachh-bharat/

Surewaves reports double growth this festive season
A large thrust of this spend is coming from brands who are targeting the bullish demand in tier 2 and tier 3 cities of the country
http://www.mxmindia.com/2014/10/surewaves-reports-double-growth-this-festive-season/

Not Like That designs 'selfie' campaign for kids
The campaign pre-dominantly revolves around little children being their natural selves, capturing their candid moments via selfies
http://www.mxmindia.com/2014/10/not-like-that-designs-selfie-campaign-for-kids/

Rajshri Entertainment to partner New MSN in India
Rajshri's short form content to be available on the New MSN
http://www.mxmindia.com/2014/10/rajshri-entertainment-to-partner-new-msn-in-india/

Stories on 8th Apr '14

I worked my butt off at Mudra... I wasn't willing to wait for 4 years: Pratap Bose
A four-year extension to Group CEO & MD Madhukar Kamath gets COO Pratap Bose to put in his papers
http://www.mxmindia.com/2014/04/i-worked-my-butt-off-at-mudra-i-wasnt-willing-to-wait-for-4-years-pratap-bose/

Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo
Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations
http://www.mxmindia.com/2014/04/cheil-enormous-brands-co-create-tvc-for-galaxy-grand-neo/

http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/Datsun & TBWA\India create a GO moment
The Datsun GO is positioned as the ideal option for the burgeoning middle class who dream of having their own car
http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/

Ranjona Banerji: Rajya Sabha TV is the channel to watch
It is to the point, the results are up-to-date and the anchors and panellists are not given to high drama, hi jinks or spouting meaningless hi-falutin hogwash, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rajya-sabha-tv-is-the-channel-to-watch/

Rajshri unveils new digital offering, Telly Masala
Telly Masala would be a one-stop shop for all the latest TV news, gossip, drama, behind the scenes, exclusive interviews, etc into the lives of popular TV stars
http://www.mxmindia.com/2014/04/rajshri-unveils-new-digital-offering-telly-masala/

TOI, Twitter partner to develop social news hub
The joint social initiative seeks to encourage users to exercise their core right as a citizen of world's largest democracy, India: to remember to vote
http://www.mxmindia.com/2014/04/toi-twitter-partner-to-develop-social-news-hub/

Aim High bags 11 new PR clients
The wins include PropTiger, Yepme and MySmartPrice in the consumer internet and eCommerce space
http://www.mxmindia.com/2014/04/aim-high-bags-11-new-pr-clients/

Max ropes in Archana, Shibani to co-host EI IPL
Extraaa Innings T20, the flagship match analysis show of IPL T20 has roped in Archana Vijaya and Shibani Dandekar to co-host the show
http://www.mxmindia.com/2014/04/max-ropes-in-archana-shibani-to-co-host-ei-ipl/

'Who is the idiot', asks 9XM
The music video features 9XM's popular animated characters - Bade and Chote
http://www.mxmindia.com/2014/04/who-is-the-idiot-asks-9xm/