The MxMINDIA.COM BLOG: Sachin Bansal

Showing posts with label Sachin Bansal. Show all posts

Friday, 23 May 2014

Stories on 23rd May 14

Flipkart buys Myntra. Finally!
It's been doing the rounds for a few weeks now, and it's finally happened. Now what?
http://www.mxmindia.com/2014/05/flipkart-buys-myntra-finally/

Shailesh Kapoor: Reality Shows: Trendy No More?
With a culture and heritage as rich as ours, we should be bursting at the seams with reality show ideas but in reality, as Shailesh Kapoor notes, the reality shows genre is facing imminent decline
http://www.mxmindia.com/2014/05/shailesh-kapoor-reality-shows-trendy-no-more/

Ranjona Banerji: Media must essay role of a watchdog
There is an almost absurd breast-beating happening in one section of the media and an equally ridiculous whiny chest-thumping in the other ever since Narendra Modi was elected to be PM, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-must-essay-role-of-a-watchdog/

Cyriac Mathew turns entrepreneur, launches 'Media Accelerate'
Media Accelerate is a boutique business consultancy that will advise media houses and allied businesses in enhancing reach, revenue and ROI

http://www.mxmindia.com/2014/05/cyriac-mathew-turns-entrepreneur-launches-media-accelerate/

Tuesday, 6 May 2014

Stories on 6th May 14

Ready to take on Amazon
How Flipkart & Snapdeal are preparing to deal with onslaught from global retailer Amazon
http://www.mxmindia.com/2014/05/ready-to-take-on-amazon/

Ogilvy to participate in Kyoorius Awards. Leo Burnett entries in too
The leading creative agency has sent entries for the D&AD-backed Kyoorius Awards staying away from the Creative Abby to be held at Goafest
http://www.mxmindia.com/2014/05/ogilvy-to-participate-in-kyoorius-awards-leo-burnett-entries-in-too/

Ranjona Banerji: No tough questions to Modi
No one has asked Modi tough questions or watched him fumble and then ask some tougher questions. On TV, his interviewers simpered and gazed with adoration, rues Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-no-tough-questions-to-modi/

SH Kelkar awards creative biz to Publicis
Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets
http://www.mxmindia.com/2014/05/sh-kelkar-awards-creative-biz-to-publicis/

HDFC Life associates with 'Hawaa Hawaai'
The film features popular young star Saqib Saleem along with national award winner child actor Partho Gupte
http://www.mxmindia.com/2014/05/hdfc-life-associates-with-hawaa-hawaai/

Online railway ticket booking witnesses a spurt
The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014
http://www.mxmindia.com/2014/05/online-railway-ticket-booking-witnesses-a-spurt/

Dabur unveils campaign around Pudin Hara Fizz
The cooling relief for acidity is the key differentiator for Pudin Hara Fizz
http://www.mxmindia.com/2014/05/dabur-unveils-campaign-around-pudin-hara-fizz/

Mind it! The Boss arrives on Twitter
CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests

http://www.mxmindia.com/2014/05/mind-it-the-boss-arrives-on-twitter/

Friday, 7 March 2014

Stories on 7th Mar'14

Oh Womaniya: From Salma Sultan to Rakhi Sawant
It's Women's Day tomorrow and Shailesh Kapoor presents his list of 5 women who have created a strong impact on Indian television
http://www.mxmindia.com/2014/03/oh-womaniya-from-salma-sultan-to-rakhi-sawant/

Billion dollar baby Flipkart crosses miletone faster than Amazon
Flipkart hits $1 billion in sales, a year ahead of schedule
http://www.mxmindia.com/2014/03/billion-dollar-baby-flipkart-crosses-miletone-faster-than-amazon/

9 Indian entries shortlisted for FOM Awards
A shortlist of 191 campaigns across 19 categories has been selected, recognizing the very best in media thinking from around the world
http://www.mxmindia.com/2014/03/9-indian-entries-shortlisted-for-fom-awards/

Ranjona Banerji: Journalists under attack
The attack on former Hindu editor-in-chief Siddharth Varadarajan's caretaker is disturbing and must be condemned, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-journalists-under-attack/

Week #9: Zee makes big leap to #2, Life OK back at #4
Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters
http://www.mxmindia.com/2014/03/week-9-zee-makes-big-leap-to-2-life-ok-back-at-4/

ThoughtBuzz study depicts what women love the most
The survey highlights shopping, relationships, wellness and parenting as the four categories that women discuss on social media and how most of them find happiness discussing these
http://www.mxmindia.com/2014/03/thoughtbuzz-study-depicts-what-women-love-the-most/

Big B goes green, to present IAA's Olive Crown Awards
The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability
http://www.mxmindia.com/2014/03/big-b-goes-green-to-present-iaas-olive-crown-awards/

Simplymarry.com engages RAPP
RAPP's mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign
http://www.mxmindia.com/2014/03/simplymarry-com-engages-rapp/

Internet accessed most on mobile, says IAMAI report
With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness
http://www.mxmindia.com/2014/03/internet-accessed-most-on-mobile-says-iamai-report/

Farhad Wadia exits media, joins real estate
...but he will continue to do Independence Rock even as he joins the Capricorn Group which is essentially into real estate and hotels
http://www.mxmindia.com/2014/03/farhad-wadia-exits-media-joins-real-estate/

92.7 Big FM chosen official radio partner for ICC World Twenty20
The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza

http://www.mxmindia.com/2014/03/92-7-big-fm-chosen-official-radio-partner-for-icc-world-twenty20/

Friday, 25 November 2011

Stories on 25th November

Primetime debates an excuse for doing TV cheap: Mark Tully
The veteran journalist on our media today and all that has changed since he was active both on and off air
http://www.mxmindia.com/2011/11/mark-tully-prime-time-tv-debates-an-excuse-for-doing-tv-cheap/

Need to focus on consistency: Tom Doctoroff, JWT
Tom Doctoroff, JWT North Asia Area Director, Greater China CEO / JWT Shanghai, speaks to MxMIndia in this video interview
http://www.mxmindia.com/2011/11/jwt-are-not-cultural-imperialists-tom-doctoroff/

Staff restructuring @ Turner
Turner Broadcasting System Asia Pacific realigns executive management roles.
http://www.mxmindia.com/2011/11/staff-shakeup-at-turner/

26/11 Mumbai attack: HR practices converted ordinary Taj employees into heroes
A Harvard Business School professor leads research on how and why the Taj hotels staff were willing to give up their lives when they had the option to flee in the 26/11 seige
http://www.mxmindia.com/2011/11/2611-mumbai-attack-hr-practices-converted-ordinary-taj-employees-into-heroes/

Phase III countdown: 'Overbidding will kill stations'
Is Phase III a chance to expand listenership reach, or further consolidate positions in a particular region. It’s both, and more, for FM radio players.
http://www.mxmindia.com/2011/11/%E2%80%98phase-iii-overbidding-will-kill-the-station%E2%80%99/

The Anchor: 5 indications that India is e-commerce-ready
Buyers of books (and other stuff) are now browsing more than ever, and not in the bookshop meaning. Flipkart.com CEO Sachin Bansal on the e-buying phenomenon.
http://www.mxmindia.com/2011/11/the-anchor-5-indications-that-india-is-e-commerce-ready/

Hard Knocks: Why this Kolaveri Di, indeed! Why?
A regular kind of sod sings some nonsense inside a recording studio, words that sound like a cross between Tamil and rustic English. I found it neither funny nor entertaining.
http://www.mxmindia.com/2011/11/hard-knocks-why-this-kolaveri-di-indeed-why/

Crime & Journalism
That a journalist like Jigna Vora was arrested in the J Dey murder case brings us to a very sad pass, writes Ranjona Banerji
http://www.mxmindia.com/2011/11/crime-journalism/