Stories on 18th Jan '17

Enough! We will not be silent any more.
Alpana Parida on the Cinthol ad, Dangal and the New Narrative where women do not seek empowerment... they are self-powered
http://www.mxmindia.com/?p=98554

Sanjeev Kotnala: Bigg Boss Season 10: What worked & What didn't
Missed Bigg Boss in a successful 'Aam Aadmi' experiment on Bigg Boss 10, writes Sanjeev Kotnala, a self-confessed compulsive viewer of the reality show
http://www.mxmindia.com/?p=98555

Priyanka Chopra reveals hair secrets in Pantene's latest campaign
Pantene's new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days
http://www.mxmindia.com/?p=98548

Bajaj Nomarks unveils brand campaign encouraging women to be self-reliant
Conceptualised and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself
http://www.mxmindia.com/?p=98550

DishTV pays tribute to Indian Armed Forces
Launches special offers for Jawans
http://www.mxmindia.com/?p=98549

LG's #KarSalaam initiative to salute the spirit of the Indian soldiers
The campaign invites the whole nation to come forward and send their wishes to the Indian Armed Forces
http://www.mxmindia.com/?p=98504

Stories on 4th Mar '15

Action time at ASCI
The Advertising Standards Council of India is taking the pro-active route to ensure standards in the craft, says chairman Narendra Ambwani
http://www.mxmindia.com/2015/03/action-time-at-asci/

ISA to host seminar in Mumbai & Delhi
The agency-client relationship is highly interdependent and thus the assessment system must be able to measure the performance of both partners in the relationship to achieve the above
http://www.mxmindia.com/2015/03/isa-to-host-seminar-in-mumbai-delhi/

FCB creates TVC for Eastern Condiments
Eastern has shown strong growth in geographies like Karnataka, UP, AP, Telengana & Maharashtra where last fiscal the growth exceeded 50 per cent
http://www.mxmindia.com/2015/03/fcb-creates-tvc-for-eastern-condiments/

DDB MudraMax-Experiential creates signature bat for LG
A gigantic bat was created for the cricket lovers to write their wishes for their favorite teams
http://www.mxmindia.com/2015/03/ddb-mudramax-experiential-creates-signature-bat-for-lg/

Plans unveiled for 10th edition of Goafest
They are introducing for the first time Youth Labs for young delegates
http://www.mxmindia.com/2015/03/plans-unveiled-for-10th-edition-of-goafest/

Max Life Insurance unveils new TVC to promote its Online Term Plan
Highlights the utmost need for protecting ones family 'first'

http://www.mxmindia.com/2015/03/max-life-insurance-unveils-new-tvc-to-promote-its-online-term-plan/