Stories on 11th May '15

Utterly Butterly Amulicious
A newer version of Amul's India is out. Presenting extracts - special articles by Rahul daCunha and Suhel Seth
http://www.mxmindia.com/2015/05/utterly-butterly-amulicious/

MudraMax gets new leadership structure as Mandeep Malhotra quits
N Sathyamurthy, currently ED, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now take additional charge of DDB MudraMax OOH. Aneil Deepak, currently ED of the group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. And Sameer Mehta, Head, Business & Operations, TracyLocke, will hold additional charge and report directly to Group CEO & MD Madhukar Kamath
http://www.mxmindia.com/2015/05/mudramax-gets-new-leadership-structure-as-mandeep-malhotra-quits/

Siddharth Varadarajan & Sidharth Bhatia launch 'The Wire'
Together they've got access to some of the best brains and writers in the country. And we are sure also some of the best monies from across the world
http://www.mxmindia.com/2015/05/siddharth-varadarajan-sidharth-bhatia-launch-the-wire/

Kyoorius unveils In Book Winners & Blue Elephant nominees
Of the 1419 entries submitted, 163 entries have been nominated across Advertising and Digital categories
http://www.mxmindia.com/2015/05/in-book-winners-blue-elephant-nominees-revealed-for-2015-kyoorius-advertising-digital-awards/

Maxus devises new campaign for Tanishq
Maxus decided to co-create integrated branded content with Maa TV
http://www.mxmindia.com/2015/05/maxus-devises-new-campaign-for-tanishq/

LinkedIn's Nishant Rao appointed IAMAI Chairman
Rao would be taking over from Rajan Anandan, Managing Director - Google India
http://www.mxmindia.com/2015/05/linkedins-nishant-rao-appointed-iamai-chairman/

Hindi movie channels drop 5% in Week 18: TAM
A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-channels-drop-5-in-week-18-tam/

MobiKwik undertakes biggest promo campaign yet
The campaign aims to make MobiKwik wallet a preferred way to transact
http://www.mxmindia.com/2015/05/mobikwik-undertakes-its-biggest-promotional-campaign-as-yet/

Amith Prabhu: Three men who made news in interesting ways last week
The first two in the news for not-so-pleasant reasons and the third for winning against all odds in the UK elections. All three masters of the art of Public Relations
http://www.mxmindia.com/2015/05/amith-prabhu-three-men-who-made-news-in-interesting-ways-last-week/

VIP Industries inspires consumers to fulfill their travel ambitions
Launches a new campaign called 'Where do you want to go?
http://www.mxmindia.com/2015/05/vip-industries-inspires-consumers-to-fulfill-their-travel-ambitions/

Stories on 14th Apr '15

Lowe Lintas does it in 2015 too!
Global Effie Index 2015 - Agency ranks #1 in India | #1 in APAC | #3 in the world
http://www.mxmindia.com/2015/04/lowe-lintas-partners-india-does-it-in-2015-too/

IPG Mediabrands to launch online travel fest in India
The Great Indian Travel Festival will start on April 18 and end on April 26
http://www.mxmindia.com/2015/04/ipg-mediabrands-to-launch-online-travel-fest-in-india/

With Bengaluru as a hub, WPP to form global analytics firm 'Gain Theory'
The company will bring together data, analytics, technology solutions and consumer-insight capabilities to help marketers simplify the sheer volume of data they are currently receiving
http://www.mxmindia.com/2015/04/with-bengaluru-as-a-hub-wpp-to-form-global-analytics-firm-gain-theory/

Nominees announced for IAA Leadership Awards
Minister of State for Finance Jayant Sinha to present third edition of IAA awards
http://www.mxmindia.com/2015/04/nominees-announced-for-iaa-leadership-awards/

India TV Yuva Awards to happen on April 18
Top politicians, actors, sportspersons etc are in running for the annual awards instituted by news channel
http://www.mxmindia.com/2015/04/india-tv-yuva-awards-to-happen-on-april-18/

McDonald's urges audience to spend quality time, offline
Leo Burnett's #KuchPalOffline campaign for McDonalds urges people to go offline for some time
http://www.mxmindia.com/2015/04/mcdonalds-urges-audience-to-spend-quality-time-offline/

Ranjona Banerji: Not enough on Sania!
Newspapers often waste space on some unknown person of Indian origin winning a municipal election in an obscure American town just because of the Indian connection so it was unfortunate to see Sania Mirza not making the cut, notes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-not-enough-on-sania/

Havas, O&M, Lowe Lintas win big at APAC Effies 2015
The winners emerged from 92 finalists across 36 categories
http://www.mxmindia.com/2015/04/havas-om-lowe-lintas-win-big-at-apac-effies-2015/

Kavita Sadana appointed Group Account Director at DDB MudraMax
Kavita will be spearheading DDB MudraMax's Ahmedabad operations
http://www.mxmindia.com/2015/04/kavita-sadana-appointed-group-account-director-at-ddb-mudramax/

AMES 2015 receives good response
Entries were received from 20 different countries across Asia Pacific and beyond

http://www.mxmindia.com/2015/04/ames-2015-receives-good-response/

Stories on 4th Mar '15

Action time at ASCI
The Advertising Standards Council of India is taking the pro-active route to ensure standards in the craft, says chairman Narendra Ambwani
http://www.mxmindia.com/2015/03/action-time-at-asci/

ISA to host seminar in Mumbai & Delhi
The agency-client relationship is highly interdependent and thus the assessment system must be able to measure the performance of both partners in the relationship to achieve the above
http://www.mxmindia.com/2015/03/isa-to-host-seminar-in-mumbai-delhi/

FCB creates TVC for Eastern Condiments
Eastern has shown strong growth in geographies like Karnataka, UP, AP, Telengana & Maharashtra where last fiscal the growth exceeded 50 per cent
http://www.mxmindia.com/2015/03/fcb-creates-tvc-for-eastern-condiments/

DDB MudraMax-Experiential creates signature bat for LG
A gigantic bat was created for the cricket lovers to write their wishes for their favorite teams
http://www.mxmindia.com/2015/03/ddb-mudramax-experiential-creates-signature-bat-for-lg/

Plans unveiled for 10th edition of Goafest
They are introducing for the first time Youth Labs for young delegates
http://www.mxmindia.com/2015/03/plans-unveiled-for-10th-edition-of-goafest/

Max Life Insurance unveils new TVC to promote its Online Term Plan
Highlights the utmost need for protecting ones family 'first'

http://www.mxmindia.com/2015/03/max-life-insurance-unveils-new-tvc-to-promote-its-online-term-plan/

Stories on 12th Jun 14

Power points to target & track youth
Tips for marketers from Pepsico India CEO D Shivakumar and a checklist from Harish Bijoor on tracking the youth brigade
http://www.mxmindia.com/2014/06/power-points-to-target-track-youth/

@ Kyoorius awards tonight: drinks thru event, drivers will be served dinner, Merus fm 10.30pm onwards. And many awards
It's the lesser details and the D&AD backed jury process which will make the difference
http://www.mxmindia.com/2014/06/kyoorius-awards-tonight-drinks-thru-event-drivers-will-be-served-dinner-merus-fm-10-30pm-onwards-and-many-awards/

Ignitee unveils Social IQ
Integrated businessframework to deliver 25 end-to-end social use cases
http://www.mxmindia.com/2014/06/ignitee-unveils-social-iq/

Anchor appoints DDB MudraMax for Dealers Meet in Australia
An agency pitch was undertaken on 30th April 2014, and saw participation from two other leading event management agencies VIZ. GPJ & Team Rustic
http://www.mxmindia.com/2014/06/anchor-appoints-ddb-mudramax-for-dealers-meet-in-australia/

Interface creates a new digital campaign for Oreo
The digital driven IMC took off depicting how Oreo Cookie and Orange Creme are #OreoBesties, two flavors that blend together
http://www.mxmindia.com/2014/06/interface-creates-a-new-digital-campaign-for-oreo/

LinkedIn hosts Finance Connect in India
The event allowed a selective group of marketing leaders from the financial sector to understand the growing impact of social media and content marketing on their business

http://www.mxmindia.com/2014/06/linkedin-hosts-finance-connect-in-india/

Stories on 5th Feb '14

Comment | IRS mess: Heads: publishers lose. Tails: publishers lose
Sadly, only media agencies & advertisers stand to gain currently + Bharat Kapadia's IRStoons
http://www.mxmindia.com/2014/02/comment-irs-mess-heads-publishers-lose-tails-publishers-lose/

INS rejects MRUC response. Mulls alternative currency. Key publicatns to start withdrawing fm IRS
The Indian Newspaper Society has rejected the MRUC response of waiting for the RSCI meeting on February 19.
http://www.mxmindia.com/2014/02/ins-rejects-mruc-response-mulls-alternative-currency-key-publications-to-start-withdrawing-from-irs/

MRUC issues statement. Decision on IRS by RSCI on Feb 19
Decision on IRS by RSCI on Feb 19.
http://www.mxmindia.com/2014/02/mruc-issues-statement-decision-on-irs-by-rsci-on-feb-19/

NewsStand: How our Page 1s covered Satya Nadella garu's ascent
We bring you the front-pages of select newspapers of today (Wednesday, Feb 5) for an idea of how they displayed the Satya Nadella news
http://www.mxmindia.com/2014/02/newsstand-how-our-page-1s-covered-satya-nadella-garus-ascent/

Noose on 'misleading' ads gets tighter as govt panel says celebs also liable for endorsements
The Central Consumer Protection Council mulls ways in which advertising making incorrect promises in ads can be dealt with
http://www.mxmindia.com/2014/02/noose-on-misleading-ads-gets-tighter-as-govt-panel-says-celebs-also-liable-for-endorsements/

Cheil bags Lavie by Bagzone
The adspend is valued at Rs 25-30 crore and the account will be handled by Cheil India's Mumbai and Gurgaon offices
http://www.mxmindia.com/2014/02/cheil-bags-lavie-by-bagzone/

Spikes Asia will now be a 4-day affair
The fest will be held from September 23 to 26 in Singapore
http://www.mxmindia.com/2014/02/spikes-asia-will-now-be-a-4-day-affair/

Captive audience marketing 'bootcamp' by Eventfaqs on Feb 6
The conference will deal with issues concerning marketing to captive audiences in environments like malls, multiplexes, airports and live events

http://www.mxmindia.com/2014/02/captive-audience-marketing-bootcamp-by-eventfaqs-on-feb-6/

Stories on 15th Nov '12

Enough backers for payback series?
Will it be a cracker or a damp squib? Advertisers are optimistic and observers pin hopes on the men in blue as they take on England in cricket until end-Jan
http://www.mxmindia.com/2012/11/enough-backers-for-payback-series/

Is metric-driven advertising killing creativity?
Always popular with the multinational FMCG companies, pretesting of ads is now in its Golden Age
http://www.mxmindia.com/2012/11/is-metric-driven-advertising-killing-creativity/

Jaldi 5 with Mandeep Malhotra: Jugaad is our way of life
DDB Mudra Max president Mandeep Malhotra on 'The Art of Indian Jugaad', a presentation he made to marketers and ad agencies in Finland last month, and why the concept is such a hit in Europe
http://www.mxmindia.com/2012/11/jaldi-5-with-mandeep-malhotra-jugaad-is-our-way-of-life/

Shailesh Kapoor | Kids & Television: No Child's Play
Shailesh Kapoor on how the television industry handles kids - as audience and as talent
http://www.mxmindia.com/2012/11/shailesh-kapoor-kids-television-no-childs-play/

All roads to Pondy next week for Praxis 2012
The inaugural Praxis 2012 conference on public relations will be held in Pondicherry on November 23 and 24 with 35 speakers and 240 delegates in attendance
http://www.mxmindia.com/2012/11/all-roads-to-pondy-next-week-for-praxis-2012/

Bipin Pandit's Khumaar show in Feb '13
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in the first week of February 2013
http://www.mxmindia.com/2012/11/bipin-pandits-khumaar-show-in-feb-13/

The Anchor. 5 reasons why marketers must use Bhai Dooj/Bhau Beej to sell their wares
It's Bhai Dooj/Bhau Beej, and A N Chorrea wonders why the opportunity hasn't been milked enough by marketers
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-marketers-must-use-bhai-doojbhau-beej-to-sell-their-wares/

Debrief: Dulux: Needs a dose of passion
Where I feel a little let-down is in the execution. The thought is there, the passion is missing
http://www.mxmindia.com/2012/11/debrief-dulux-needs-a-dose-of-passion/

Signposts... November 15
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-15/

Stories on 5th April

Who's better for brands - mascots or celebs?
It's an oft-asked question: what offers better identification and generates stickiness for a brand. And how does a brand choose between the two?.
http://www.mxmindia.com/2012/04/mascot-vs-celebrities-as-brand-face/

Brand India saving grace in time of crisis
Over the last couple of years, India has been seen stamping its presence in the league of global leaders by the strength of its economic power
http://www.mxmindia.com/2012/04/brand-india-saving-grace-in-time-of-crisis/

Rohit Samarth joins DDB MudraMax as Senior VP, Terra
He will head the operations of Terra, its rural marketing agency
http://www.mxmindia.com/2012/04/rohit-samarth-joins-ddb-mudramax-as-senior-vp-terra/

Rise of internet radio: What do traditional FM players think?
Once FM phase III is rolled out, FM stations hope to witness more innovations along with differentiation in content. So, is there a scope for the two to co-exist or do traditional radio stations need to press the panic button?
http://www.mxmindia.com/2012/04/rise-of-internet-radio-what-do-traditional-fm-players-think/

Border War Face Off gets one million downloads on Nokia
Border War LOC, the sequel of Border War Face off (a patriotic attempt from Jump) is out
http://www.mxmindia.com/2012/04/border-war-face-off-gets-one-million-downloads-on-nokia/

Pogo achieves highest GRP in kids genre
'Chhota Bheem movie: Dholakpur to Kathmandu’ garners highest TVR in Kids Genre in 2012
http://www.mxmindia.com/2012/04/pogo-achieves-highest-grp-in-kids-genre/

Cheil Worldwide partners with a K-pop star for Cannes Lions 2012
Cheil 2012 Seminar on “Korean wave through digital wave” scheduled for June 18
http://www.mxmindia.com/2012/04/cheil-worldwide-partners-with-a-k-pop-star-for-cannes-lions-2012/

A million Likes on 9XM Facebook page
Bollywood music channel 9XM has crossed the 1 million fans milestone on the channel’s Facebook community
http://www.mxmindia.com/2012/04/a-million-likes-on-9xm-facebook-page/

Watch IPL on mobile through Apalya
Sports fans can catch all the DLF IPL action real-time on their mobiles even when they are on the move
http://www.mxmindia.com/2012/04/watch-ipl-on-mobile-through-apalya/

The Anchor: Anurag Gupta on 5 things that should change in internet advertising
Anurag Gupta says he would like to see demand for internet media driving up pricing and a situation where some internet media start selling at premium rates and shed their discount pricing tag
http://www.mxmindia.com/2012/04/the-anchor-anurag-gupta-on-5-things-that-should-change-in-internet-advertising/

Anil Thakraney: Needed: Campaign against drunk driving
I cannot understand why the industry hasn’t yet thought of a powerful communication plan against drunk driving. In fact, it is a booze company that should take it up, and seize the opportunity to build one of its brands. And in addition, project an image of being a socially aware organization
http://www.mxmindia.com/2012/04/anil-thakraney-needed-campaign-against-drunk-driving/

[MJR] The night of January 16 strikes again!
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-the-night-of-january-16-strikes-again/

Debrief: Tata AIG Life: A public service ad?
There is nothing wrong with the TVC per se, it’s the script that plays out on our soaps every prime time evening, and so uncles and aunties will love all this feet-touching business
http://www.mxmindia.com/2012/04/debrief-tata-aig-life-a-public-service-ad/

Stories on 6th January

Like paid content, should RJ mentions be regulated?
While some marketers don't think it's unethical and the practice is good money for FM stations, will RJ mentions escape the regulator's ears?
http://www.mxmindia.com/2012/01/are-rj-mentions-unethical/


Suresh Balakrishna to join LMG, Premjeet Sodhi likely to replace NP Sathyamurthy (who is joining Mudra)
It's announcement time at LMG: Suresh Balakrishnan returns, Premjeet Sodhi to replace Sathya and Sudha Natrajan elevated
http://www.mxmindia.com/2012/01/suresh-balakrishna-to-join-lmg-premjeet-sodhi-likely-to-replace-np-sathyamurthy-who-is-joining-mudra/

Bajaj Allianz: 'Not keen on chasing numbers'
As a company, we are keen in doing a more stable business; we hope to deliver quality products with emphasis on strong customer satisfaction, says Bajaj Allianz product development head Rituraj Bhattacharya.
http://www.mxmindia.com/2012/01/bajaj-allianz-not-keen-on-chasing-numbers/

Samir Kale: 'We are specialists, not generalists'
CMCG's Samir Kale on how 2011 was a good year for the agency, how education is a sector to look forward to and why it is important for clients to give agencies their due by way of increased premiums.
http://www.mxmindia.com/2012/01/samir-kale-we-are-specialists-not-generalists/

Nestle India rolls out the Nescafe Plan
The plan reflects Nestle's business philosophy that it must create value for its shareholders as well as the communities where it operates
http://www.mxmindia.com/2012/01/nestle-india-rolls-out-the-nescafe-plan/

DDB Mudra Mumbai appoints Louella Rebello as ECD
Ms Rebello will be a part of Rajeev Raja's team and her immediate mandate will be to head the creative team at DDB Mumbai.
http://www.mxmindia.com/2012/01/ddb-mudra-mumbai-appoints-louella-rebello-as-ecd/

Mandeep Malhotra is President & Head, Mudra Max
Mr Malhotra will handle experiential businesses and retail cluster along with his current responsibility as Head, OOH
http://www.mxmindia.com/2012/01/mandeep-malhotra-elevated-to-president-head-mudra-max/

The Anchor: 9 reasons creativity in advertising is underpaid
Call it the mystique of art or just hardboiled application of effort, creativity still does not get its due in India. Sandeep Bomble draws up the chargesheet.
http://www.mxmindia.com/2012/01/the-anchor-sandeep-bombles-9-reasons-creativity-in-advertising-is-underpaid/

Anil Thakraney: Sach Ka Saamna: A new low in TV programming
There is no courage out here, only exploitation. Remove the prize money, and no one would want to appear on the show, that's the hard truth.
http://www.mxmindia.com/2012/01/hard-knocks-sach-ka-saamna-a-new-low-in-tv-programming/

Electoral politics or keeping people happy
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/rock-street-journal-founder-amit-saigal-no-more/