Stories on 4th Mar '15

Action time at ASCI
The Advertising Standards Council of India is taking the pro-active route to ensure standards in the craft, says chairman Narendra Ambwani
http://www.mxmindia.com/2015/03/action-time-at-asci/

ISA to host seminar in Mumbai & Delhi
The agency-client relationship is highly interdependent and thus the assessment system must be able to measure the performance of both partners in the relationship to achieve the above
http://www.mxmindia.com/2015/03/isa-to-host-seminar-in-mumbai-delhi/

FCB creates TVC for Eastern Condiments
Eastern has shown strong growth in geographies like Karnataka, UP, AP, Telengana & Maharashtra where last fiscal the growth exceeded 50 per cent
http://www.mxmindia.com/2015/03/fcb-creates-tvc-for-eastern-condiments/

DDB MudraMax-Experiential creates signature bat for LG
A gigantic bat was created for the cricket lovers to write their wishes for their favorite teams
http://www.mxmindia.com/2015/03/ddb-mudramax-experiential-creates-signature-bat-for-lg/

Plans unveiled for 10th edition of Goafest
They are introducing for the first time Youth Labs for young delegates
http://www.mxmindia.com/2015/03/plans-unveiled-for-10th-edition-of-goafest/

Max Life Insurance unveils new TVC to promote its Online Term Plan
Highlights the utmost need for protecting ones family 'first'

http://www.mxmindia.com/2015/03/max-life-insurance-unveils-new-tvc-to-promote-its-online-term-plan/

Stories on 16th Feb '15

& the countdown begins for Rajesh Iyer...
With just two weeks to go for launch, the &TV Business Head talks on the SRK show, how his channel will be different from others... & more!
http://www.mxmindia.com/2015/02/the-countdown-begins-for-rajesh-iyer/

Sudipto Roy to drive WPP's 'tenthavenue' as CEO, Emerging Markets
WPP-owned global communications company, Tenthavenue, has today announced the appointment of Sudipto Roy as the CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey
http://www.mxmindia.com/2015/02/sudipto-roy-to-drive-wpps-tenthavenue-as-ceo-emerging-markets/

Clean up time at India Today group. After shutting 3 regional print editions, inks pact with Times of India group to sell FM network 'Oye'
Last Thursday, the stock exchanges were informed of a "non-binding" MoU being signed between Entertainment Network (India) Ltd, a Bennett, Coleman and Company Limited-promoted company, and TV Today Network Limited, an India Today group-promoted company
http://www.mxmindia.com/2015/02/clean-up-time-at-india-today-group-after-shutting-3-regional-print-editions-inks-pact-with-times-of-india-group-to-sell-fm-network-oye/

Gillette salutes fans' passion for cricket in new TVC
Cricket icon & Gillette India Brand Ambassador Rahul Dravid seen with a cricket fan in a unique avatar
http://www.mxmindia.com/2015/02/gillette-salutes-fans-passion-for-cricket-in-new-tvc/

Lowe Lintas unveils new campaign for OneTouch
The campaign aims to touch the hearts of consumers with a smile and not fear
http://www.mxmindia.com/2015/02/lowe-lintas-unveils-new-campaign-for-onetouch/

Amith Prabhu: 30 under 30 and what they need to do
How many PR professionals across the below-30 and above-30 category innovate or do something remarkably outstanding, asks Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-30-under-30-and-what-they-need-to-do/

RAM ratings for Week 5 (Jan 25-31, 2015)
Presenting RAM numbers for Week 5 - that's January 25-31, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-%e2%80%8b%e2%80%8bweek-%e2%80%8b%e2%80%8b5-jan-25-31-2015%e2%80%8b/

Srikant Malladi appointed Head of Programming at Zee Khana Khazana
Srikant Malladi comes with over 14 years of diverse media experience

http://www.mxmindia.com/2015/02/srikant-malladi-appointed-head-of-programming-at-zee-khana-khazana/

Stories on 9th Feb '15

What makes the World Cup a win-win
Less than a week for the biggest cricketing event to start. Vinit Karnik kicks off MxMIndia's week-long Big Story specials on the Cup
http://www.mxmindia.com/2015/02/what-makes-the-world-cup-a-win-win/

Media pros hope to vroom with BARC software
Last week, the BARC top brass went around Delhi, Chennai, Bengaluru and Mumbai to present the user software. And to those happy with the current software that's available for TAM data, this was light years ahead
http://www.mxmindia.com/2015/02/media-pros-hope-to-vroom-with-barc-software/

IAA ready with next debate featuring industry captains
Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate
http://www.mxmindia.com/2015/02/iaa-ready-with-next-debate-featuring-industry-captains/

Adfactors acquires strategic stake in Yorke Communications
Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008
http://www.mxmindia.com/2015/02/adfactors-acquires-strategic-stake-in-yorke-communications/

Alok Nair appointed EVP at Bloomberg
Nair will be responsible for P&L, business strategy, marketing, content, distribution and overall growth strategy of the channel
http://www.mxmindia.com/2015/02/alok-nair-appointed-evp-at-bloomberg/

MEC Access organizes turnkey project for Kolte Patil
The property festival displayed a wide product range catering to audiences visiting the property expo over the three days
http://www.mxmindia.com/2015/02/mec-access-organizes-turnkey-project-for-kolte-patil/

Sachin makes his presence felt at Cricket World Cup 2015
The cricketing legend teams up with Aaj Tak & Headlines Today to cheer for India, this World Cup
http://www.mxmindia.com/2015/02/sachin-makes-his-presence-felt-at-cricket-world-cup-2015/

Amith Prabhu: Time for more meaningful Engagement with the most important stakeholders
While events like Praxis are great ways to celebrate the profession and they attract professionals of all levels there is a need for another gathering that is introspective in nature, writesAmith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-time-for-more-meaningful-engagement-with-the-most-important-stakeholders/

AdStrat: Do it Rght, urges Tata Capital
In AdStrat, how Tata Capital wanted to connect with the digital audience in an engaging manner, getting them to participate in its brand philosophy...

http://www.mxmindia.com/2015/02/adstrat-do-it-rght-urges-tata-capital/