Stories on 25th Mar '15

From Amsterdam to Agra...
Some learnings from the 'I Am-sterdam' helped in the creation of branding of the city of the Taj, writes Jeroen van Erp, CCO & Partner, Fabrique
http://www.mxmindia.com/2015/03/from-amsterdam-to-agra/

Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited
The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai
http://www.mxmindia.com/2015/03/liqvd-asia-wins-digital-mandate-for-indiabulls-housing-finance-limited/

Zee Entertainment launches Zee Hiburan in Indonesia
General Entertainment channel localized for the Indonesian audience
http://www.mxmindia.com/2015/03/zee-entertainment-launches-zee-hiburan-in-indonesia/

AXN announces slew of programming initiatives for 2015
Weekends will witness the latest seasons of shows with fresh content airing closer to US dates
http://www.mxmindia.com/2015/03/axn-announces-slew-of-programming-initiatives-for-2015/

Sanjeev Kotnala: Let's have a last date to withdrawn award entries
While omissions like not paying attention to the eligible date for awards is not right for an agency which marketers think has an eye for detail, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-lets-have-a-last-date-to-withdrawn-award-entries/

FreeCharge unveils campaign announcing new offer with Ola Cabs
Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers

http://www.mxmindia.com/2015/03/freecharge-unveils-campaign-announcing-new-offer-with-ola-cabs/

Stories on 4th Mar '15

Action time at ASCI
The Advertising Standards Council of India is taking the pro-active route to ensure standards in the craft, says chairman Narendra Ambwani
http://www.mxmindia.com/2015/03/action-time-at-asci/

ISA to host seminar in Mumbai & Delhi
The agency-client relationship is highly interdependent and thus the assessment system must be able to measure the performance of both partners in the relationship to achieve the above
http://www.mxmindia.com/2015/03/isa-to-host-seminar-in-mumbai-delhi/

FCB creates TVC for Eastern Condiments
Eastern has shown strong growth in geographies like Karnataka, UP, AP, Telengana & Maharashtra where last fiscal the growth exceeded 50 per cent
http://www.mxmindia.com/2015/03/fcb-creates-tvc-for-eastern-condiments/

DDB MudraMax-Experiential creates signature bat for LG
A gigantic bat was created for the cricket lovers to write their wishes for their favorite teams
http://www.mxmindia.com/2015/03/ddb-mudramax-experiential-creates-signature-bat-for-lg/

Plans unveiled for 10th edition of Goafest
They are introducing for the first time Youth Labs for young delegates
http://www.mxmindia.com/2015/03/plans-unveiled-for-10th-edition-of-goafest/

Max Life Insurance unveils new TVC to promote its Online Term Plan
Highlights the utmost need for protecting ones family 'first'

http://www.mxmindia.com/2015/03/max-life-insurance-unveils-new-tvc-to-promote-its-online-term-plan/