Stories on 18th Jan '17

Enough! We will not be silent any more.
Alpana Parida on the Cinthol ad, Dangal and the New Narrative where women do not seek empowerment... they are self-powered
http://www.mxmindia.com/?p=98554

Sanjeev Kotnala: Bigg Boss Season 10: What worked & What didn't
Missed Bigg Boss in a successful 'Aam Aadmi' experiment on Bigg Boss 10, writes Sanjeev Kotnala, a self-confessed compulsive viewer of the reality show
http://www.mxmindia.com/?p=98555

Priyanka Chopra reveals hair secrets in Pantene's latest campaign
Pantene's new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days
http://www.mxmindia.com/?p=98548

Bajaj Nomarks unveils brand campaign encouraging women to be self-reliant
Conceptualised and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself
http://www.mxmindia.com/?p=98550

DishTV pays tribute to Indian Armed Forces
Launches special offers for Jawans
http://www.mxmindia.com/?p=98549

LG's #KarSalaam initiative to salute the spirit of the Indian soldiers
The campaign invites the whole nation to come forward and send their wishes to the Indian Armed Forces
http://www.mxmindia.com/?p=98504

Stories on 6th Jan '16

Small Brands, Big Stars
A-listed stars like Shah Rukh Khan, Kajol, PC lend shine to smaller or regional brands


Sanjeev Kotnala: What I would like to see happen at Goafest 2016
Having attended all ten editions of the premier advertising festival, Sanjeev Kotnala offers suggestions on how the organisers can make the 11th edition scheduled from April 7 to 9 a cracker of a festival
http://www.mxmindia.com/2016/01/sanjeev-kotnala-what-i-would-like-to-see-happen-at-goafest-2016/

Dentsu elevates key resources across centres in India
Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom
http://www.mxmindia.com/2016/01/dentsu-elevates-key-resources-across-centres-in-india/

Satbir Singh launches Thinkstr
The former chief creative officer of FCB Ulka has launched an advertising agency with ideas for a digital world
http://www.mxmindia.com/2016/01/satbir-singh-launches-thinkstr/

LinkedIn appoints Akshay Kothari as Country Manager for India
Former CEO and Co-founder of Pulse will also lead product initiatives in India
http://www.mxmindia.com/2016/01/linkedin-appoints-akshay-kothari-as-country-manager-for-india/

IAMAI names Kunal Shah as its new Chairman
Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world
http://www.mxmindia.com/2016/01/iamai-names-kunal-shah-as-its-new-chairman/

Holiday better after retirement, urges new campaign by HDFC Life
This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives
http://www.mxmindia.com/2016/01/holiday-better-after-retirement-urges-new-campaign-by-hdfc-life/

Citrus Cash Back Week seeks to make an impact on social & traditional platforms
The festival is not just about discounts and cash-backs but, also about the experience the consumers have - a simple, straight forward, rewarding and smooth payment experience

http://www.mxmindia.com/2016/01/citrus-cash-back-week-seeks-to-make-an-impact-on-social-traditional-platforms/

Stories on 20th Aug '13

On the Food trail with Sanjeev Kapoor
India's biggest name in food discusses his recipe for the success of a channel like FoodFood
http://www.mxmindia.com/2013/08/on-the-food-trail-with-sanjeev-kapoor/

Mindshare's Ajit Gurnani to head west @ MEC India
MEC India appoints Ajit Gurnani as Head - West
http://www.mxmindia.com/2013/08/mindshares-ajit-gurnani-to-head-west-mec-india/

Colors goes free to air in the UK
The GEC goes FTA in UK from September 2
http://www.mxmindia.com/2013/08/colors-goes-free-to-air-in-the-uk/

Lodestar UM team wins Young Spikes Media Competition 2013, India
A team of Lodestar UM team wins Young Spikes Media Competition 2013, India
http://www.mxmindia.com/2013/08/lodestar-um-team-wins-young-spikes-media-competition-2013-india/

dna on do-good mode, launches brand campaign
Infectious-created campaign gets English daily dna to unveil new multiple media brand campaign - 'Good is in our dna'
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

Neville Bastawalla joins former boss Saurabh Yagnik at Sony Pix
The Hollywood movie channel to get on aggro mode with the former marketing head of Star India's Hindi movie channels and earlier English channels joining yesterday (Aug 19)
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

SocioSquare raises $325,000 funding from angel investors in US & UK
The Mumbai-based, Philadelphia, USA-headquartered social media marketing firm plans to use the investment to launch products to make social advertising more effective and ease content creation
http://www.mxmindia.com/2013/08/sociosquare-raises-325000-funding-from-angel-investors-in-us-uk/

Chhota Bheem, Salman Khan and Harry Potter most popular among kids: Ormax study
Media insights firm Ormax Media releases findings of its bi-annual study conducted across 1,800 kids in the 6-14 years age group in eight Indian cities
http://www.mxmindia.com/2013/08/chhota-bheem-salman-khan-and-harry-potter-most-popular-among-kids-ormax-study/

Ranjona Banerji: Media sackings have little to do with incompetence
Ranjona Banerji thinks sacking CEOs and a couple of senior management honchos would be more effective than effecting massive layoffs
http://www.mxmindia.com/2013/08/ranjona-banerji-media-sackings-have-little-to-do-with-incompetence/

From PR to CR, Concept gets into CSR consultancy
The Mumbai-heaquartered agency sets up Concept Community Relations to to work with corporates on customized, focused CSR projects
http://www.mxmindia.com/2013/08/from-pr-to-cr-concept-gets-into-csr-consultancy/

NDTV and Vedanta announce launch of 'Our Girls Our Pride'
The initiative aims to create awareness about issues related to the girl child in India. Priyanka Chopra named Campaign Ambassador for 'Our Girls Our Pride'
http://www.mxmindia.com/2013/08/ndtv-and-vedanta-announce-launch-of-our-girls-our-pride/

Stories on 6th Dec '12

Memories of Ayodhya, December 6, 1992
Twenty years ago, journalists Mark Tully and Ajay Jha were at Ayodhya reporting for the BBC and Mid-Day respectively. Here's their account of what happened
http://www.mxmindia.com/2012/12/memories-of-061292/

Big retailers exit loss-making markets
Retailers like Spencer's, Future Group and others exit loss-making regions, focus on potential growth markets
http://www.mxmindia.com/2012/12/big-retailers-exit-loss-making-markets/

Jaldi 5 with Sugato Banerji: Digitization has opened up opportunities for service providers
Former Airtel DTH and Media CMO Sugato Banerji is gung-ho about taking charge as COO of What’s-On-India. He shares his views on digitization, the DTH business and why he thinks the opportunities at his new workplace are very challenging
http://www.mxmindia.com/2012/12/jaldi-5-with-sugato-banerji-digitization-has-opened-up-opportunities-for-service-providers/

9XM to sponsor 3rd Olive Crown Awards
9X Media will be principal sponsors of the third Olive Crown Awards to be held in March 2013
http://www.mxmindia.com/2012/12/9xm-to-sponsor-3rd-olive-crown-awards/

Bigg Boss, Bol Bachchan top Whats-on-India trends
Bigg Boss 6 continues to top the Whats-on-India trending report for Week 48 with Bol Bachchan on Star Gold as the top Hindi movie
http://www.mxmindia.com/2012/12/bigg-boss-bol-bachchan-top-whats-on-india-trends/

Debrief: IDEA: Honey, it isn't funny
Completely boring and a tired piece of work. A trainee copywriter would do better than this at a hurried copy test
http://www.mxmindia.com/2012/12/debrief-idea-honey-it-isnt-funny/

The Anchor: How 24x7 TV would cover Babri Masjid demolition today
A N Chorrea wanders around to write on how 24x7 News television would cover Babri Masjid demolition if it were to happen today
http://www.mxmindia.com/2012/12/the-anchor-how-would-24x7-tv-would-cover-babri-masjid-demolition-today/

Pinkathon raises breast cancer awareness with the 10km marathon and other programmes
Maximus Events are conducting a two-week-long programme at High Street Phoenix and Phoenix Marketcity to disseminate the idea of the Pinkathon and raise awareness about breast cancer
http://www.mxmindia.com/2012/12/pinkathon-raises-breast-cancer-awareness-with-the-10km-marathon-and-other-programmes/

Harper's Bazaar launches new brand campaign
Its new brand campaign themed 'Always in fashion' in India is to complement its international signature 'Where Fashion Gets Personal'
http://www.mxmindia.com/2012/12/harpers-bazaar-launches-new-brand-campaign/

The Company creates colourful TVC for Caprese
International premium accessory brand Caprese has launched its latest TV commercial in India
http://www.mxmindia.com/2012/12/the-company-creates-colourful-tvc-for-caprese/

Airtel's Sugato Banerji joins What's-on-India as COO
Mr Banerji has called it a day as CMO at Airtel DTH & Media
http://www.mxmindia.com/2012/12/airtels-sugato-banerji-joins-whats-on-india-as-coo/

Club Penguin brings Coins For Change with Ryan Intnl
Ryan International School is the first school to collaborate with the Coins For Change programme in India
http://www.mxmindia.com/2012/12/club-penguin-brings-coins-for-change-with-ryan-intnl/

Stories on 13rd Sep '12

Sony Six all set for the fight!
MxMIndia gets the chieftains of Multi Screen Media to dwell on the UFC gameplan and what more to expect from Sony Six
http://www.mxmindia.com/2012/09/sony-six-all-set-for-the-fight/

No immediate iPhone5 launch in India, in HKG for Rs 39.7k
The iPhone 5 was launched with much fanfare on Wednesday making it the thinnest and lightest smartphone in the market. But Apple Inc is not launching it in India yet… not in September at least
http://www.mxmindia.com/2012/09/no-immediate-iphone5-launch-in-india-in-hkg-for-rs-39-7k/

Zee launches 2nd Arabic GEC - Zee Alwan
Zee Alwan will have over 180 hours of original programming monthly with three Arabic series offered exclusively on the free-to-air channel
http://www.mxmindia.com/2012/09/zee-launches-2nd-arabic-gec-zee-alwan/

Priyanka Chopra back as Pepsi's brand ambassador
She will be the only woman ambassador for Brand Pepsi, which is also endorsed by the Ranbir Kapoor and M S Dhoni
http://www.mxmindia.com/2012/09/priyanka-chopra-makes-a-comeback-as-pepsis-brand-ambassador/

Mobile ad platform Sprout is now InMobi Studio
InMobi to rename Sprout to InMobi Studios; eyes huge revenue jump this quarter
http://www.mxmindia.com/2012/09/mobile-ad-platform-sprout-is-now-inmobi-studio/

Shailesh Kapoor: Welcome Back, KBC!
The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail'
http://www.mxmindia.com/2012/09/shailesh-kapoor-welcome-back-kbc/

Paritosh Joshi: We watch their CSI but do they watch our {insert name of randomly chosen Indian TV show}?
American TV executives know that the shelf life and ability to travel of a show make a huge difference to its economics, notes Paritosh Joshi in ‘Media Matrix’
http://www.mxmindia.com/2012/09/paritosh-joshi-we-watch-their-csi-but-do-they-watch-our/

Signposts : September 13
Day 3 of our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-13/

Carrier Midea appoints DDB Mudra for creative
Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch
http://www.mxmindia.com/2012/09/carrier-midea-appoints-ddb-mudra-for-creative/

9XO launches online music store and WAP Portal
9XO, the international music channel from the 9X Media Group, has launched a comprehensive international music store online called www.9xo.56060.in
http://www.mxmindia.com/2012/09/9xo-launches-online-music-store-and-wap-portal/

Myntra, clicking faster
Myntra aims to further strengthen leadership position through new segments; to launch private labels soon
http://www.mxmindia.com/2012/09/myntra-clicking-faster/

The Anchor: 4 challenges hampering mobile advtg growth
The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet
http://www.mxmindia.com/2012/09/the-anchor-4-challenges-hampering-the-growth-of-mobile-advertising/

Debrief: Volkswagen's senseless 'innovation'
How does a vibrating chip relate to the Polo and the Vento? I really hope the cars don't vibrate while being driven, that would be quite alarming!
http://www.mxmindia.com/2012/09/debrief-volkswagens-senseless-innovation/

Ranjona Banerji: So is Samar Harlankar unfairly accused of plagiarism?
Journalists have to be more careful about the sources they use and quote and the manner in which they credit them, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-so-is-samar-harlankar-unfairly-accused-of-plagiarism/