Stories on 12th Aug '15

OOH in the times of Digital
OOH has been growing at a steady, logical pace of 4.5-5 percent, says Amit Sarkar, COO, Kinetic India
http://www.mxmindia.com/2015/08/ooh-in-the-times-of-digital/

Mullen Lintas announces senior leadership team
Appointments made across Mumbai, New Delhi & Bangalore
http://www.mxmindia.com/2015/08/mullen-lintas-announces-senior-leadership-team/

Sanjeev Kotnala: Of Kawarias, and why Brand Nirvana evades you
When it is a question of belief, attribute and the functional utility along with the rationality and emotional association can take a walk
http://www.mxmindia.com/2015/08/sanjeev-kotnala-of-kawarias-and-why-brand-nirvana-evades-you/

Pamita Seth to head Branded Content & entertainment division for Social Street
In a short span, bags A-list clients and goes bullish on hiring to service brands in India and International markets
http://www.mxmindia.com/2015/08/pamita-seth-to-head-branded-content-entertainment-division-for-social-street/

Madhouse hosts mobile advertising event in Bengaluru
This first of its kind platform showcased India’s best entries offering diverse mobile advertising solutions
http://www.mxmindia.com/2015/08/madhouse-hosts-mobile-advertising-event-in-bengaluru/

Teach For India unveils new campaign with SamaajScope
This TVC made its debut on Star Television Network along with a host of other digital platforms
http://www.mxmindia.com/2015/08/teach-for-india-unveils-new-campaign-with-samaajscope/

Interface creates new TVC for QuikrCars
Brand ambassadors Ranveer Singh and Suriya tell us why cars mean everything

http://www.mxmindia.com/2015/08/interface-creates-new-tvc-for-quikrcars/