Stories on 18th Nov '15

Save Print. Now!
Why print publishers must evangelise the medium, Sanjeev Kotnala writes as the two-day INMA South Asia conf takes off in Delhi
http://www.mxmindia.com/2015/11/save-print-now/

Leo Burnett promotes Saurabh Varma to CEO South Asia
Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region
http://www.mxmindia.com/2015/11/leo-burnett-promotes-saurabh-varma-to-ceo-south-asia/

Ogilvy celebrates its own at Envies 2015
As many as 150 entries from across Ogilvy's India offices vied for the 25 awards chosen by top creative professionals, none of them from Ogilvy
http://www.mxmindia.com/2015/11/ogilvy-celebrates-its-own-at-envies-2015/

Nakul Chopra named Chairman of Goafest Organizing Committee
Other members include Ambi Parameswaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas
http://www.mxmindia.com/2015/11/nakul-chopra-named-chairman-of-goafest-organizing-committee/

Internet user base to zoom past 400 mn by Dec'15, notes study
The Internet usage among males has been growing at a rate of 50 per cent while it is growing at 46 per cent for female users
http://www.mxmindia.com/2015/11/internet-user-base-to-zoom-past-400-mn-by-dec15-notes-study/

Siju Prabhakaran to head the Zee Tamil Business
Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role
http://www.mxmindia.com/2015/11/siju-prabhakaran-to-head-the-zee-tamil-business/

Mint, MIT announce launch of EmTech
Mint announced the kick-off of this initiative by opening grounds for the Innovators under 35 -India competition

http://www.mxmindia.com/2015/11/mint-mit-announce-launch-of-emtech/

Stories on 2nd Sep '15

No usual suspects at IAA Silver Jubilee Summit
IAA India President Srinivasan K Swamy speaks on the industry association and the Summit starting tomorrow
http://www.mxmindia.com/2015/09/no-usual-suspects-at-iaa-silver-jubilee-summit/

Adspend on TV grows sharply by 21%: Pitch Madison revised forecast
Pitch-Madison Media Advertising Outlook revises its 2015 forecast upwards
http://www.mxmindia.com/2015/09/adspend-on-tv-grows-sharply-by-21-pitch-madison-revised-forecast/

Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage
Harsh began his career with Tata Infomedia about two decades ago
http://www.mxmindia.com/2015/09/mullen-lowe-lintas-group-hires-sriharsh-grandhe-to-head-linengage/

Sanjeev Kotnala: Smudged Industry Awards!
If the Ink Awards have to really grow and make an impact, it will need huge support, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/09/sanjeev-kotnala-smudged-industry-awards/

NetworkPlay wins Airtel Digital TV's monetization mandate
In addition to DTH advertising, SVG media delivers performance, mobile and native advertising to digital marketers
http://www.mxmindia.com/2015/09/networkplay-wins-airtel-digital-tvs-monetization-mandate/

Coca-Cola announces senior leadership changes
Deepak Jolly, currently Vice President Public Affairs &Communication to take up a new General Management assignment

http://www.mxmindia.com/2015/09/coca-cola-announces-senior-leadership-changes/

Stories on 12th Aug '15

OOH in the times of Digital
OOH has been growing at a steady, logical pace of 4.5-5 percent, says Amit Sarkar, COO, Kinetic India
http://www.mxmindia.com/2015/08/ooh-in-the-times-of-digital/

Mullen Lintas announces senior leadership team
Appointments made across Mumbai, New Delhi & Bangalore
http://www.mxmindia.com/2015/08/mullen-lintas-announces-senior-leadership-team/

Sanjeev Kotnala: Of Kawarias, and why Brand Nirvana evades you
When it is a question of belief, attribute and the functional utility along with the rationality and emotional association can take a walk
http://www.mxmindia.com/2015/08/sanjeev-kotnala-of-kawarias-and-why-brand-nirvana-evades-you/

Pamita Seth to head Branded Content & entertainment division for Social Street
In a short span, bags A-list clients and goes bullish on hiring to service brands in India and International markets
http://www.mxmindia.com/2015/08/pamita-seth-to-head-branded-content-entertainment-division-for-social-street/

Madhouse hosts mobile advertising event in Bengaluru
This first of its kind platform showcased India’s best entries offering diverse mobile advertising solutions
http://www.mxmindia.com/2015/08/madhouse-hosts-mobile-advertising-event-in-bengaluru/

Teach For India unveils new campaign with SamaajScope
This TVC made its debut on Star Television Network along with a host of other digital platforms
http://www.mxmindia.com/2015/08/teach-for-india-unveils-new-campaign-with-samaajscope/

Interface creates new TVC for QuikrCars
Brand ambassadors Ranveer Singh and Suriya tell us why cars mean everything

http://www.mxmindia.com/2015/08/interface-creates-new-tvc-for-quikrcars/

Stories on 29th Jul '15

'Social media is the right partner for OOH'
Mauricio Sabogal, Global CEO, Kinetic Worldwide on how Out-of-Home advertising is becoming the centre of media planning
http://www.mxmindia.com/2015/07/social-media-is-the-right-partner-for-ooh/

Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD
Virat Tandon named CEO. Shriram Iyer to be National Creative Director
http://www.mxmindia.com/2015/07/mullen-lintas-announces-top-deck-virat-tandon-is-ceo-shriram-iyer-is-ncd/

Rediffusion Y&R appoints Navonil Chatterjee as Chief Strategy Officer
Navonil joins the group from JWT where he worked for 15 years
http://www.mxmindia.com/2015/07/rediffusion-yr-appoints-navonil-chatterjee-as-chief-strategy-officer/

O&M Bengaluru unveils new ad campaign for MTR Foods
The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen
http://www.mxmindia.com/2015/07/om-bengaluru-unveils-new-ad-campaign-for-mtr-foods/

Sanjeev Kotnala: So where did Salman Bhai go wrong?
I am sure that in spite of repeated lessons and tutorials from his father, this is not the last controversial or  'I am sorry for it’ tweet from the actor's side, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-so-where-did-salman-bhai-go-wrong/

Olx kicks off Phase 2 of 'Keemat Bhi, Kuch Keemti Bhi' campaign
Two new TVCs reiterate that there is something valuable in every OLX transaction
http://www.mxmindia.com/2015/07/olx-kicks-off-phase-2-of-keemat-bhi-kuch-keemti-bhi-campaign/

McNROE appoints 22feet Tribal Worldwide as its digital agency
To focus on online outreach for its brands - Wild Stone & Secret Temptation with a special emphasis on consumer engagement
http://www.mxmindia.com/2015/07/mcnroe-appoints-22feet-tribal-worldwide-as-its-digital-agency/

Big FM salutes efforts of Kargil war heroes
RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th - 26th

http://www.mxmindia.com/2015/07/big-fm-salutes-efforts-of-kargil-war-heroes/

Stories on 27th May '15

'Kuchh Pal' with the McDonald's India CMO
Kedar Teny, Director- Marketing & Digital, McDonald's India (West& South), on how McDonald's will always be a great value brand
http://www.mxmindia.com/2015/05/kuchh-pal-with-the-mcdonalds-india-cmo/

Maxus appoints Anil Sathiraju as General Manager
Maxus South has been growing rapidly and handles some of the most prestigious clients of the region
http://www.mxmindia.com/2015/05/maxus-appoints-anil-sathiraju-as-general-manager/

Sanjeev Kotnala: Comparing apples with oranges. Why you must compare Goafest & Kyoorius
Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice one of them? If yes, then who will lose? Sanjeev Kotnala analyses
http://www.mxmindia.com/2015/05/sanjeev-kotnala-comparing-apples-with-oranges-why-you-must-compare-goafest-kyoorius/

Your phone is a surveillance device, your ISP a surveillance provider...: Pranesh Prakash
Prakash conducted a workshop titled 'Digital Security for Journalists' organised by the Mumbai Press Club and the Centre for Internet and Society
http://www.mxmindia.com/2015/05/your-phone-is-a-surveillance-device-your-isp-a-surveillance-provider-and-facebook-and-google-are-spyware-pranesh-prakash/

Posterscope creates OOH campaign for Goodricke's Roasted
The primary target of the campaign was to target consumers at those touchpoints where mass-gatherings happen
http://www.mxmindia.com/2015/05/posterscope-creates-ooh-campaign-for-goodrickes-roasted/

dna Auto Show gets encouraging response
The auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business

http://www.mxmindia.com/2015/05/dna-auto-show-gets-encouraging-response/

Stories on 25th Mar '15

From Amsterdam to Agra...
Some learnings from the 'I Am-sterdam' helped in the creation of branding of the city of the Taj, writes Jeroen van Erp, CCO & Partner, Fabrique
http://www.mxmindia.com/2015/03/from-amsterdam-to-agra/

Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited
The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai
http://www.mxmindia.com/2015/03/liqvd-asia-wins-digital-mandate-for-indiabulls-housing-finance-limited/

Zee Entertainment launches Zee Hiburan in Indonesia
General Entertainment channel localized for the Indonesian audience
http://www.mxmindia.com/2015/03/zee-entertainment-launches-zee-hiburan-in-indonesia/

AXN announces slew of programming initiatives for 2015
Weekends will witness the latest seasons of shows with fresh content airing closer to US dates
http://www.mxmindia.com/2015/03/axn-announces-slew-of-programming-initiatives-for-2015/

Sanjeev Kotnala: Let's have a last date to withdrawn award entries
While omissions like not paying attention to the eligible date for awards is not right for an agency which marketers think has an eye for detail, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-lets-have-a-last-date-to-withdrawn-award-entries/

FreeCharge unveils campaign announcing new offer with Ola Cabs
Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers

http://www.mxmindia.com/2015/03/freecharge-unveils-campaign-announcing-new-offer-with-ola-cabs/

Stories on 18th Mar '15

How Coca-Cola has stayed relevant over 128 years
Venkatesh Kini, the cola giant's President for India & South West Asia, on the mantras to always be fresh in the minds of consumers
http://www.mxmindia.com/2015/03/how-coca-cola-has-stayed-relevant-over-128-years/

Rediff bags creative duties of Tata Power
The integrated campaign to commemorate  100 years of Tata Power will be handled out of  Rediffusion Y&R' s Mumbai office
http://www.mxmindia.com/2015/03/rediff-bags-creative-duties-of-tata-power/

Ravi Rao appointed Chief Client Officer, Mindshare MENA
Asserting his familiarity with the MENA market, Ravi was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999
http://www.mxmindia.com/2015/03/ravi-rao-appointed-chief-client-officer-mindshare-mena/

Snapdeal ropes in Aamir Khan as brand ambassador
The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates
http://www.mxmindia.com/2015/03/snapdeal-ropes-in-aamir-khan-as-brand-ambassador/

Ranjona Banerji: Stand-outs in the world of selfie-taking journos
One understands that journalists based in Delhi are under tremendous pressure, almost as much as bureaucrats are. But is this enough reason for the sort of sycophancy and cowardice some of these journalists display, asks Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-stand-outs-in-the-world-of-selfie-taking-journos/

Sanjeev Kotnala: What's hot and not-so-bad at the Pattaya Adfest
As Sanjeev Kotnala takes off for the Adfest at Pattaya in Thailand, he lists some of the standout sessions he plans to attend
http://www.mxmindia.com/2015/03/sanjeev-kotnala-whats-hot-and-not-so-bad-at-the-pataya-adfest/

Bajaj Discover takes element of fun further with new TVC
The new campaign titled 'Bajaj Discover Life Banaye Zing Zong' explores typical married relationships
http://www.mxmindia.com/2015/03/bajaj-discover-takes-element-of-fun-further-with-new-zing-zong-tvc/

The Hindu affirms seriousness with 'Genuine News, Genuine Readers' proposition
The campaign, which The Hindu rolled out recently in Chennai, is supported by advertisements with simple, straightforward messages
http://www.mxmindia.com/2015/03/the-hindu-affirms-seriousness-with-genuine-news-genuine-readers-proposition/

Adfest announces speaker line-up
This year's program features some of the world's great creatives such as R/GA's Global Chief Creative Officer, Nick Law; AKQA's Chief Creative Officer Rei Inamoto; Design Army's Co-Founder & Chief Creative Officer Pum Lefebure; and Hollywood actor/producer Paul J. Alessi

http://www.mxmindia.com/2015/03/adfest-announces-speaker-line-up/

Stories on 25th Feb '15

SCORE high with PR!
Q&A with Ketchum Sampark founder & MD N S Rajan and columnist & Praxis founder Amith Prabhu who have announced a PG school for strategic communications
http://www.mxmindia.com/2015/02/score-high-with-pr/

Sanjeev Kotnala: Nine Things Helping Print
It is time that the newspaper industry gets a fresh media synergy-multiplication study done keeping digital and TV in mind, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/02/sanjeev-kotnala-nine-things-helping-print/

GroupM to set up unit under Mausami Kar for Airtel
The mandate includes traditional and digital media
http://www.mxmindia.com/2015/02/groupm-to-set-up-unit-under-mausami-kar-for-airtel/

Snapdeal brings in Jeyandran Venugopal as Technology Advisor
Jeyandran will work closely with Snapdeal's technology leadership team to scale up and further improve the underlying architecture
http://www.mxmindia.com/2015/02/snapdeal-brings-in-jeyandran-venugopal-as-technology-advisor/

Localbanya undergoes rebranding exercise
Localbanya is looking to be in 12 cities by the end of this year and has received around $20 million
http://www.mxmindia.com/2015/02/localbanya-undergoes-rebranding-exercise/

Razorfish appoints Vincent Digonnet as the Chief Growth and Transformation Officer
Vincent will work to replicate Razorfish's growth and transformation success in APAC

http://www.mxmindia.com/2015/02/razorfish-appoints-vincent-digonnet-as-the-chief-growth-and-transformation-officer/