Stories on 12th Aug '15

OOH in the times of Digital
OOH has been growing at a steady, logical pace of 4.5-5 percent, says Amit Sarkar, COO, Kinetic India
http://www.mxmindia.com/2015/08/ooh-in-the-times-of-digital/

Mullen Lintas announces senior leadership team
Appointments made across Mumbai, New Delhi & Bangalore
http://www.mxmindia.com/2015/08/mullen-lintas-announces-senior-leadership-team/

Sanjeev Kotnala: Of Kawarias, and why Brand Nirvana evades you
When it is a question of belief, attribute and the functional utility along with the rationality and emotional association can take a walk
http://www.mxmindia.com/2015/08/sanjeev-kotnala-of-kawarias-and-why-brand-nirvana-evades-you/

Pamita Seth to head Branded Content & entertainment division for Social Street
In a short span, bags A-list clients and goes bullish on hiring to service brands in India and International markets
http://www.mxmindia.com/2015/08/pamita-seth-to-head-branded-content-entertainment-division-for-social-street/

Madhouse hosts mobile advertising event in Bengaluru
This first of its kind platform showcased India’s best entries offering diverse mobile advertising solutions
http://www.mxmindia.com/2015/08/madhouse-hosts-mobile-advertising-event-in-bengaluru/

Teach For India unveils new campaign with SamaajScope
This TVC made its debut on Star Television Network along with a host of other digital platforms
http://www.mxmindia.com/2015/08/teach-for-india-unveils-new-campaign-with-samaajscope/

Interface creates new TVC for QuikrCars
Brand ambassadors Ranveer Singh and Suriya tell us why cars mean everything

http://www.mxmindia.com/2015/08/interface-creates-new-tvc-for-quikrcars/

Stories on 17th Oct 14

From Maxus to? Q&A with Vikram Sakhuja
Q: Yeh kya hua, kaise hua, kyun huaaa? Vikram: Main toh chala jidhar challe rasta… only in this case I have an idea of what the manzil is + Lindsay Pattison (inset) is the new Maxus Global CEO
http://www.mxmindia.com/2014/10/from-global-ceo-maxus-to-qa-with-vikram-sakhuja/

Shailesh Kapoor: The Death of Festive Programming?
The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-death-of-festive-programming/

Paritosh Srivastava promoted to COO Publicis Ambience
Paritosh will continue to report to Nakul Chopra, CEO South Asia
http://www.mxmindia.com/2014/10/paritosh-srivastava-promoted-to-coo-publicis-ambience/

Milind Pathak joins Madhouse India as COO
Milind comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce
http://www.mxmindia.com/2014/10/milind-pathak-joins-madhouse-india-as-coo/

Ruchir Joshi appointed Head of Content at FoodFood
He will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience
http://www.mxmindia.com/2014/10/ruchir-joshi-appointed-head-of-content-at-foodfood/

STAR Sports acquires rights to telecast IPTL
The IPTL is slated to kick start from November 28, 2014
http://www.mxmindia.com/2014/10/star-sports-acquires-rights-to-telecast-iptl/

INMA to host 8th Annual Conference in New Delhi
The conference will be held under the theme: "Print: Transform, Diversify, Grow"
http://www.mxmindia.com/2014/10/inma-to-host-8th-annual-conference-in-new-delhi/

What Ticks for Indian Consumers/ Women- Nikhil Rangnekar and Madhukar Sabnavis
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Nikhil Rangnekar and Madhukar Sabnavis
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-nikhil-rangnekar-and-madhukar-sabnavis/

D&AD to introduce Wood and Graphite additions to the Pencil family
New Pencil line-up for 2015 designed to bring clarity to award levels
http://www.mxmindia.com/2014/10/dad-to-introduce-wood-and-graphite-additions-to-the-pencil-family/

TO THE NEW launches VIDEO+
Uniquely integrates social video strategy, production, distribution, marketing and technology to help brands engage with consumers using social video
http://www.mxmindia.com/2014/10/to-the-new-launches-video/

SRK appointed brand ambassador by Yepme
Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection'14
http://www.mxmindia.com/2014/10/srk-appointed-brand-ambassador-by-yepme/

'Ehsaan Mat Lo, Discount Lo', says Yatra.com in new TVC
Urges travellers to avail discounts with Yatra's bouquet of offerings in hotel inventory

http://www.mxmindia.com/2014/10/ehsaan-mat-lo-discount-lo-says-yatra-com-in-new-tvc/