Stories on 22nd Dec '15

'Tis the time for crafting ads for awards!
Creative guru Jagdish Acharya lists the five avatars of creative ad folks in December
http://www.mxmindia.com/2015/12/tis-the-time-for-crafting-ads-for-awards/

Demographic shifts, ecommerce, digital space to reshape FMCG: BCG
By 2020, close to 150 million consumers are expected to be digitally influenced in FMCG and these digital consumers alone would spend about $40 billion on FMCG categories, says the national FMCG summit report released by BCG and CII
http://www.mxmindia.com/2015/12/demographic-shifts-ecommerce-digital-space-to-reshape-fmcg-bcg/

L&K Saatchi & Saatchi appoints Meraj Hasan as VP - Planning
He will be based out of the Mumbai office of the agency
http://www.mxmindia.com/2015/12/lk-saatchi-saatchi-appoints-meraj-hasan-as-vp-planning/

Genesis Burson-Marsteller announces leadership appointments for 2016
Nikhil Dey will continue to play a key role overseeing the firm’s client growth strategy in addition to scaling up the recently launched Centres of Expertise
http://www.mxmindia.com/2015/12/genesis-burson-marsteller-announces-leadership-appointments-for-2016/

Contract brings Sunil Shetty as Strategic Planning Head, Mumbai
Sunil, who joins in from FCB Global, Kuala Lumpur, Malaysia, is a seasoned planner
http://www.mxmindia.com/2015/12/contract-brings-sunil-shetty-as-strategic-planning-head-mumbai/

Sony Max launches HD avatar
MAX HD will be available across multiple DTH and leading digital cable platforms

http://www.mxmindia.com/2015/12/sony-max-launches-hd-avatar/

Stories on 30 Nov '15

Eight takeaways from AdAsia 2015
Veteran adperson Ramesh Narayan on the takeaways from AdAsia 2015 that was held in Taipei last week
http://www.mxmindia.com/2015/11/eight-takeaways-from-adasia-2015/

Indrani Sen: Outreaching by Outdoor: From Static to Interactive
Outdoor industry leaders need to resolve many issues before visualising a roadmap for evolving towards the digital future, writes Indrani Sen
http://www.mxmindia.com/2015/11/indrani-sen-outreaching-by-outdoor-from-static-to-interactive/

Havas powers FX India's Doctor Who celebrations
Every year, The Doctor's birthday is celebrated as TARDIS Day named after his Time Machine/Spacecraft and is one of the biggest events of the year for every Whovian
http://www.mxmindia.com/2015/11/havas-powers-fx-indias-doctor-who-celebrations/

RAM Ratings for Week 46 Nov 8-14, 2015
Presenting RAM Ratings for Week 46 of 2015... that's November 8-14, 2015
http://www.mxmindia.com/2015/11/ram-ratings-for-week-46-nov-8-14-2015/

Mumbai edition of The Hindu takes off
The Mumbai edition will add to 40 editions of The Hindu that are already published from 17 major Indian cities across India
http://www.mxmindia.com/2015/11/mumbai-edition-of-the-hindu-takes-off/

Amith Prabhu: A perspective on PR awards
While I give credit to Anurag Batra for instituting these awards in 2010 and bringing up the 6th edition in style, it was sad to several stalwarts missing, writes Amith Prabhu
http://www.mxmindia.com/2015/11/amith-prabhu-a-perspective-on-pr-awards/

Genesis BM wins ICCO Award for Ashok Univ
The award won the Best Consumer Campaign

http://www.mxmindia.com/2015/11/genesis-bm-wins-icco-award-for-ashok-univ/