Stories on 22nd Dec '15

'Tis the time for crafting ads for awards!
Creative guru Jagdish Acharya lists the five avatars of creative ad folks in December
http://www.mxmindia.com/2015/12/tis-the-time-for-crafting-ads-for-awards/

Demographic shifts, ecommerce, digital space to reshape FMCG: BCG
By 2020, close to 150 million consumers are expected to be digitally influenced in FMCG and these digital consumers alone would spend about $40 billion on FMCG categories, says the national FMCG summit report released by BCG and CII
http://www.mxmindia.com/2015/12/demographic-shifts-ecommerce-digital-space-to-reshape-fmcg-bcg/

L&K Saatchi & Saatchi appoints Meraj Hasan as VP - Planning
He will be based out of the Mumbai office of the agency
http://www.mxmindia.com/2015/12/lk-saatchi-saatchi-appoints-meraj-hasan-as-vp-planning/

Genesis Burson-Marsteller announces leadership appointments for 2016
Nikhil Dey will continue to play a key role overseeing the firm’s client growth strategy in addition to scaling up the recently launched Centres of Expertise
http://www.mxmindia.com/2015/12/genesis-burson-marsteller-announces-leadership-appointments-for-2016/

Contract brings Sunil Shetty as Strategic Planning Head, Mumbai
Sunil, who joins in from FCB Global, Kuala Lumpur, Malaysia, is a seasoned planner
http://www.mxmindia.com/2015/12/contract-brings-sunil-shetty-as-strategic-planning-head-mumbai/

Sony Max launches HD avatar
MAX HD will be available across multiple DTH and leading digital cable platforms

http://www.mxmindia.com/2015/12/sony-max-launches-hd-avatar/

Stories on 9th Feb '15

What makes the World Cup a win-win
Less than a week for the biggest cricketing event to start. Vinit Karnik kicks off MxMIndia's week-long Big Story specials on the Cup
http://www.mxmindia.com/2015/02/what-makes-the-world-cup-a-win-win/

Media pros hope to vroom with BARC software
Last week, the BARC top brass went around Delhi, Chennai, Bengaluru and Mumbai to present the user software. And to those happy with the current software that's available for TAM data, this was light years ahead
http://www.mxmindia.com/2015/02/media-pros-hope-to-vroom-with-barc-software/

IAA ready with next debate featuring industry captains
Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate
http://www.mxmindia.com/2015/02/iaa-ready-with-next-debate-featuring-industry-captains/

Adfactors acquires strategic stake in Yorke Communications
Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008
http://www.mxmindia.com/2015/02/adfactors-acquires-strategic-stake-in-yorke-communications/

Alok Nair appointed EVP at Bloomberg
Nair will be responsible for P&L, business strategy, marketing, content, distribution and overall growth strategy of the channel
http://www.mxmindia.com/2015/02/alok-nair-appointed-evp-at-bloomberg/

MEC Access organizes turnkey project for Kolte Patil
The property festival displayed a wide product range catering to audiences visiting the property expo over the three days
http://www.mxmindia.com/2015/02/mec-access-organizes-turnkey-project-for-kolte-patil/

Sachin makes his presence felt at Cricket World Cup 2015
The cricketing legend teams up with Aaj Tak & Headlines Today to cheer for India, this World Cup
http://www.mxmindia.com/2015/02/sachin-makes-his-presence-felt-at-cricket-world-cup-2015/

Amith Prabhu: Time for more meaningful Engagement with the most important stakeholders
While events like Praxis are great ways to celebrate the profession and they attract professionals of all levels there is a need for another gathering that is introspective in nature, writesAmith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-time-for-more-meaningful-engagement-with-the-most-important-stakeholders/

AdStrat: Do it Rght, urges Tata Capital
In AdStrat, how Tata Capital wanted to connect with the digital audience in an engaging manner, getting them to participate in its brand philosophy...

http://www.mxmindia.com/2015/02/adstrat-do-it-rght-urges-tata-capital/

Stories on 30th Apr '14

Abki baar, loads of election-themed advertising
Brand campaigns with the general elections as the theme appear to be a rage amongst marketers
 http://www.mxmindia.com/2014/04/abki-baar-loads-of-election-themed-advertising/

Surajendu Sinha joins SMG Convonix as VP & Biz Head
Sinha will be responsible for overseeing all key client relationships
 http://www.mxmindia.com/2014/04/surajendu-sinha-joins-smg-convonix-as-vp-biz-head/

Delna Sethna Patel joins L&K Saatchi & Saatchi as CCO
Ms Sethna Patel will focus on the P&G business, specifically: Head & Shoulders, Ariel, Olay and Pampers
 http://www.mxmindia.com/2014/04/delna-sethna-patel-joins-lk-saatchi-saatchi-as-cco/

Mahindra unveils sequel to original Centuro film
It is an engaging sequel to the Centuro launch film that was released last year
 http://www.mxmindia.com/2014/04/mahindra-unveils-sequel-to-original-centuro-film/

Anushka to enhance Nivea's deo range further
The new offering from Nivea is the first sensitive deodorant in the category
 http://www.mxmindia.com/2014/04/anushka-to-enhance-niveas-deo-range-further/