Stories on 22nd Dec '15

'Tis the time for crafting ads for awards!
Creative guru Jagdish Acharya lists the five avatars of creative ad folks in December
http://www.mxmindia.com/2015/12/tis-the-time-for-crafting-ads-for-awards/

Demographic shifts, ecommerce, digital space to reshape FMCG: BCG
By 2020, close to 150 million consumers are expected to be digitally influenced in FMCG and these digital consumers alone would spend about $40 billion on FMCG categories, says the national FMCG summit report released by BCG and CII
http://www.mxmindia.com/2015/12/demographic-shifts-ecommerce-digital-space-to-reshape-fmcg-bcg/

L&K Saatchi & Saatchi appoints Meraj Hasan as VP - Planning
He will be based out of the Mumbai office of the agency
http://www.mxmindia.com/2015/12/lk-saatchi-saatchi-appoints-meraj-hasan-as-vp-planning/

Genesis Burson-Marsteller announces leadership appointments for 2016
Nikhil Dey will continue to play a key role overseeing the firm’s client growth strategy in addition to scaling up the recently launched Centres of Expertise
http://www.mxmindia.com/2015/12/genesis-burson-marsteller-announces-leadership-appointments-for-2016/

Contract brings Sunil Shetty as Strategic Planning Head, Mumbai
Sunil, who joins in from FCB Global, Kuala Lumpur, Malaysia, is a seasoned planner
http://www.mxmindia.com/2015/12/contract-brings-sunil-shetty-as-strategic-planning-head-mumbai/

Sony Max launches HD avatar
MAX HD will be available across multiple DTH and leading digital cable platforms

http://www.mxmindia.com/2015/12/sony-max-launches-hd-avatar/

Stories on 13th Oct '15

Time for the media to wake up!
Most media has realised that its primary role is adversarial when it comes to the government, writes
Ranjona Banerji
http://www.mxmindia.com/2015/10/time-for-the-media-to-wake-up/

Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division
Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the  rural and urban markets
http://www.mxmindia.com/2015/10/milestone-brandcom-appoints-ujjwal-anand-to-head-its-rural-experiential-division/

Leo Burnett appoints Sachin Das Burma as Group ECD
Sachin joins from Draft FCB Ulka where he was Group Creative Director
http://www.mxmindia.com/2015/10/leo-burnett-appoints-sachin-das-burma-as-group-ecd/

Head & Shoulders unveils new cricket-inspired campaign
The cricket commentary-inspired campaign hopes to stand out in the clutter of cricket-style communication
http://www.mxmindia.com/2015/10/head-shoulders-unveils-new-cricket-inspired-campaign/

FCB Ulka celebrates women power in new TVC
The film captures a few dimensions where women are excelling like entertainment, sports & engineering
http://www.mxmindia.com/2015/10/fcb-ulka-celebrates-women-power-in-new-tvc/

DishTV adds Gemporia TV to its portfolio
Takes the total shopping channel count to 9 channels
http://www.mxmindia.com/2015/10/dishtv-adds-gemporia-tv-to-its-portfolio/

Fever FM hikes ad rates
Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets

http://www.mxmindia.com/2015/10/fever-fm-hikes-ad-rates/

Stories on 8th Jan '15

Are we free to write & draw on whatever we want?
Sadly, no. And after the killing of 12 at French satirical mag Charlie Hebdo's offic, cartooning may never be the same again
http://www.mxmindia.com/2015/01/are-we-free-to-write-draw-on-whatever-we-want/

Interface Communications unveils new campaign for Oreo Choco Creme
The campaign keeps the product at the core of the communication as it lands the key chocolate variant in Mondelez India's Oreo portfolio
http://www.mxmindia.com/2015/01/interface-communications-unveils-new-campaign-for-oreo-choco-creme/

Snehasis Bose joins L&K Saatchi & Saatchi as Sr. VP, Planning
He will be operating from the Delhi office
http://www.mxmindia.com/2015/01/snehasis-bose-joins-lk-saatchi-saatchi-as-sr-vp-planning/

Linen Lintas scripts an emotional tale with #BraveandBeautiful for Dabur Vatika
The campaign created by Linen Lintas takes a look into the life of a cancer survivor and the many odds the person faces during this trying phase
http://www.mxmindia.com/2015/01/linen-lintas-scripts-an-emotional-tale-with-braveandbeautiful-for-dabur-vatika/

NewsStand: How Indian newspapers covered the Paris attack
While the Briitish and European papers had most of their Page 1s devoted to the attack, Indian newspapers too had it above the fold

http://www.mxmindia.com/2015/01/newsstand-how-indian-newspapers-covered-the-paris-attack/

Stories on 21st Nov 14

Why do Indian agencies turn a blind idea to Idea Thiefs?
While creatives elsewhere will create a furore, Indian counterparts seem to grin and bear it
http://www.mxmindia.com/2014/11/why-do-indian-agencies-turn-a-blind-idea-to-idea-thiefs/

Google Forrester Report predicts online shopper base to reach 100 million by 2016
The report revealed that India's e-tailing market is at an inflection point and will see rapid growth
http://www.mxmindia.com/2014/11/google-forrester-report-predicts-online-shopper-base-to-reach-100-million-by-2016/

Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India
While there are studies to suggest consoumption of non-veg food has increased, the sight of meat generates disgust in around 30-40 percent audiences in India, notes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-in-support-of-an-all-vegetarian-masterchef-india/

Ranjona Banerji: Arnab Goswami, the King of Outrage!
The race for the coverage of #WarzoneHisar was between Times Now and Headlines Today and the winner was Arnab Goswami. No one, absolutely no one, can do TV outrage like him, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-arnab-goswami-the-king-of-outrage/

TAM data for Hindi GECs and Regional GECs in select markets for Week 46
Presenting TAM data for Week 46 (November 9-15) for Hindi GECs various regional channels in select India markets
http://www.mxmindia.com/2014/11/tam-data-for-hindi-gecs-and-regional-gecs-in-select-markets-for-week-46/

Big Magic announces induction of senior talent across functions
Sahil and Shalini will report to Lavneesh Gupta, COO, Reliance Broadcast Network Ltd
http://www.mxmindia.com/2014/11/big-magic-announces-induction-of-senior-talent-across-functions/

Anup Vishwanathan joins TTN as Head - Marketing
Times Television Network further strengthens the senior management team to fuel growth
http://www.mxmindia.com/2014/11/anup-vishwanathan-joins-ttn-as-head-marketing/

Impressive Jury list make Designomics Awards special
The awards were presented to business houses for the successful design execution under an array of categories

http://www.mxmindia.com/2014/11/impressive-jury-list-make-designomics-awards-special/

Stories on 28th Oct 14

Indians can't live without gadgets: Expedia study
Indians top users for maps and navigation, reading e-books & booking hotel last-minute through apps
http://www.mxmindia.com/2014/10/indians-cant-live-without-gadgets-expedia-study/

Kartik Smetacek joins L&K Saatchi & Saatchi as ECD
Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, etc
http://www.mxmindia.com/2014/10/kartik-smetacek-joins-lk-saatchi-saatchi-as-executive-creative-director/

Monica Nayyar Patnaik is now MD, Eastern Media Limited
Monica Nayyar Patnaik has been appointed Managing Director of Eastern Media Limited
http://www.mxmindia.com/2014/10/monica-nayyar-patnaik-is-now-md-eastern-media-limited/

Ranjona Banerji: A funeral for Indian journalism?
Lots of "selfies" were put up on social media by journalists thus proving that many of them saw the Prime Minister like a star rather than a politician, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-a-funeral-for-indian-journalism/

Karishma Lintas wins creative mandate of Paper Boat
Karishma Lintas would be responsible for providing creative insights and solutions to Paper Boat and will also chart out strategic recommendation, positioning and marketing of brand Paper Boat across various media
http://www.mxmindia.com/2014/10/karishma-lintas-sails-through-to-win-the-creative-mandate-of-paper-boat/

Brash Brands, Tata Elxsi execute branding for Imperial Edge
Among the requirements was a ‘big idea’ for the brand, an identity and visual assets, corporate brochure and brand campaign, together with an experience centre and service design
http://www.mxmindia.com/2014/10/brash-brands-tata-elxsi-executes-branding-for-the-imperial-edge/

Farhan to endorse multiple features for IndusInd Bank
The Bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the bank as a 'high street' brand
http://www.mxmindia.com/2014/10/farhan-to-endorse-multiple-features-for-indusind-bank/

What Ticks for Indian Consumers/ Men - Satbir Singh and Monica Tata
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Satbir Singh and Monica Tata

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-satbir-singh-and-monica-tata/

Stories on 24th Jul 14

Need to focus on Consumers
Brian Sheehan, former CEO of Saatchi & Saatchi, predicts the beginning of integration or consolidation in agencies
http://www.mxmindia.com/2014/07/need-to-focus-on-consumers/

Axis Bank & Lowe Lintas unveil myideaofprogress.com
The initiative is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs
http://www.mxmindia.com/2014/07/axis-bank-lowe-lintas-unveil-myideaofprogress-com/

Havas wins Digital AOR of Businessworld
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch
http://www.mxmindia.com/2014/07/havas-wins-digital-aor-of-businessworld/

Mediaware unveils TV Market Rates service
Mediaware has launched its service for 100+ TV channels as part of its Brandintell Services
http://www.mxmindia.com/2014/07/mediaware-unveils-tv-market-rates-service/

With Sabbas Joseph at the helm EEMA charts out growth agenda
Setting the agenda for EEMA's growth, the members set out an aggressive plan entailing 20 task forces
http://www.mxmindia.com/2014/07/with-sabbas-joseph-at-the-helm-eema-charts-out-growth-agenda/

Google Search Trends unveils popularity of young Bollywood stars
Bollywood fans across the country have been extending their support to the stars of tomorrow
http://www.mxmindia.com/2014/07/google-search-trends-unveils-popularity-of-young-bollywood-stars/

Croma Home Stories survey unveiled
Fridge door adornment serves a vital purpose within modern families
http://www.mxmindia.com/2014/07/croma-home-stories-survey-unveiled/

Sequel to the Beer Shampoo man takes off
The communication was developed as a tool to warm up the lady to the needs of her man

http://www.mxmindia.com/2014/07/sequel-to-the-beer-shampoo-man-takes-off/

Stories on 30th Apr '14

Abki baar, loads of election-themed advertising
Brand campaigns with the general elections as the theme appear to be a rage amongst marketers
 http://www.mxmindia.com/2014/04/abki-baar-loads-of-election-themed-advertising/

Surajendu Sinha joins SMG Convonix as VP & Biz Head
Sinha will be responsible for overseeing all key client relationships
 http://www.mxmindia.com/2014/04/surajendu-sinha-joins-smg-convonix-as-vp-biz-head/

Delna Sethna Patel joins L&K Saatchi & Saatchi as CCO
Ms Sethna Patel will focus on the P&G business, specifically: Head & Shoulders, Ariel, Olay and Pampers
 http://www.mxmindia.com/2014/04/delna-sethna-patel-joins-lk-saatchi-saatchi-as-cco/

Mahindra unveils sequel to original Centuro film
It is an engaging sequel to the Centuro launch film that was released last year
 http://www.mxmindia.com/2014/04/mahindra-unveils-sequel-to-original-centuro-film/

Anushka to enhance Nivea's deo range further
The new offering from Nivea is the first sensitive deodorant in the category
 http://www.mxmindia.com/2014/04/anushka-to-enhance-niveas-deo-range-further/

Stories on 30th Jan '14

Publicis takes majority stake in Law & Kenneth, asks L&K to take charge of Saatchi & Saatchi
The new structure to have both companies working under the L&K Saatchi & Saatchi brand
http://www.mxmindia.com/2014/01/publicis-takes-majority-stake-in-law-kenneth-asks-lk-to-take-charge-of-saatchi-saatchi/

Colors back at #2 as Life OK biggest gainer in Week 4
Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)
http://www.mxmindia.com/2014/01/colors-back-at-2-as-life-ok-biggest-gainer-in-week-4/

Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But, if Ad Club accepts its demands, it could...
A chat with with the Ogilvy & Mather National Creative Director revealed the agency is still awaiting the Abby organizers response to its demands
http://www.mxmindia.com/2014/01/abhijit-avasthi-as-of-today-ogilvy-not-participating-in-abby-but-if-ad-club-accepts-its-demands-it-could/

Key newspapers likely to contest IRS numbers in Court
MxMIndia learns that a few leading dailies are planning to collectively and individual contest the IRS in Court. They are currently seeking legal opinion on the same.
http://www.mxmindia.com/2014/01/key-newspapers-likely-to-contest-irs-numbers-in-court/

Taproot launches second phase of TOI campaign on farmer suicides
The second phase of the campaign was launched a few days back with a two-minute TVC, digital and print advertising and exhibitions which will draw people to understand the problem and donate
http://www.mxmindia.com/2014/01/taproot-launches-second-phase-of-toi-campaign-on-farmer-suicides/

Pune Design Festival on Feb 14-15
The Association of Designers of India has announced the eight annual edition of the Pune Design Festival. It will be held on February 14 and 15 at Hotel Le Meridien, Pune
http://www.mxmindia.com/2014/01/pune-design-festival-on-feb-14-15/

Rajshekar Patil joins TBWA as CD
TBWA\India announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office
http://www.mxmindia.com/2014/01/rajshekar-patil-joins-tbwa-as-cd/