Stories on 9th Dec 14

ZenithOptimedia forecasts adspend to grow 12% in 2015, 10.7% in 2014-12-09
The media agency network says global adspend will grow 5% in 2015 and 6% in 2016
http://www.mxmindia.com/2014/12/zenithoptimedia-forecasts-adspend-to-grow-12-in-2015-10-7-in-2014-12-09/

Will 'PK' see film producers break broadcaster unity on film buys
Producers Raju Hirani and Vidhu Vinod Chopra feel Aamir Khan will work his magic for them
http://www.mxmindia.com/2014/12/will-pk-see-film-producers-break-broadcaster-unity-on-film-buys/

Ranjona Banerji: Is it okay to blame TV for Suhel Seth's insulting comments on VIren Rasquinha?
It is very tempting here to blame television for making heroes out of, to use Suhel Seth's favourite word here, dolts, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-is-it-okay-to-blame-tv-for-suhel-seths-insulting-comments-on-viren-rasquinha/

Dish TV hooks up with Concentrix
The collaboration will help in enriching customer service
http://www.mxmindia.com/2014/12/dish-tv-hooks-up-with-concentrix/

Yahoo announces Year in Review India 2014
YIR is based on users' daily search habits and an editorial selection of what they read, recommended and shared most on Yahoo in India
http://www.mxmindia.com/2014/12/yahoo-announces-year-in-review-india-2014/

Leo Burnett, TAT take new approach to tourism advertising
The film currently stands at over 1.8 million views and the number of views continue to grow
http://www.mxmindia.com/2014/12/leo-burnett-tat-take-new-approach-to-tourism-advertising/

ASCI hauls up 105 misleading ads
Out of 105 advertisements against which complaints were upheld, 44 belonged to Personal and Healthcare category, followed by the Education category with 43 advertisements
http://www.mxmindia.com/2014/12/asci-hauls-up-105-misleading-ads/

'Banao Pyaar se' says JSW Cement in new campaign
The plot is a heartfelt story of a true labour of love
http://www.mxmindia.com/2014/12/banao-pyaar-se-says-jsw-cement-in-new-campaign/

Stories on 24th Jun '13

Are Marketers ready for the Digital E-way?
As digital goes from tertiary to often primary medium, it is clear that consumers are eager to lap up all that it offers. Are marketers ready, too?
Are Marketers ready for the Digital E-way?

Madison Media is Raymond's Media AOR
Madison Media has been appointed the media agency on record by Raymond Limited
http://www.mxmindia.com/?p=50220

Indian entrants win 33 metals at Cannes Lions 2013. Ramesh Deo bags bronze with Film Craft
Among the agencies, Taproot leads the tally with 4 Gold Lions, 1 Silver and 1 Bronze. McCann brought home 2 Gold and 2 Bronze Lions while Ogilvy secured 1 Gold, 2 Silver and 7 Bronze.
http://www.mxmindia.com/?p=50174

ABC Award for young PR professionals announced
Three PR professionals have instituted the ABC Award - a first-of-its-kind cash prize to recognize a young professional who is an ace business communicator in the Indian public relations community.
http://www.mxmindia.com/?p=50171

Ogilvy Mumbai is most effective agency office in world yet again
For the second consecutive year, Ogilvy Mumbai has been found to be the Most Effective Agency Office globally
http://www.mxmindia.com/?p=50193

Shopify enters Indian market with SingTel
With Shopify's web-based solution, e-storefronts can be set up and ready for business with just a few clicks of the mouse.
http://www.mxmindia.com/?p=50172

Anil Thakraney: Cannes winners, release your media plan
Gossip suggests that some of the winners at Cannes are 'scam' ads, because 'nobody' has seen the winning entries in the media. It's very likely that none of them are scams. But to know that, we need access to the media plans of the winning entries.
http://www.mxmindia.com/?p=50168

Amith Prabhu: Why can't our PR firms win PR Lions at Cannes?
In his weekly column, Chicago-based PR professional Amith Prabhu makes a case for award-winning PR campaigns.
http://www.mxmindia.com/?p=50170

SAB TV targets Top 3 slot with new look
Brand promise and content strategy to stay unchanged as Argentinian design studio refreshes channel look
http://www.mxmindia.com/?p=50219


The Final India tally at Cannes Lions 2013
http://www.mxmindia.com/?p=50207


Reviewing the Reviews: Raanjhanaa wins them over
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=50169