Stories on 1st Feb '17

MxMIndia Comment: Sad. If Publicis Worldwide stays away from the Abby
Time for Ad Club, AAAI and industry captains to arrive at a solution
http://www.mxmindia.com/?p=99047

Alpana Parida: Why Sania Lost...
From lazy fielders to slow on their feet players on courts, Indians are not as dexterous with their feet, writes Alpana Parida
http://www.mxmindia.com/?p=99046

Leo Burnett Orchard appoints Mahuya Chaturvedi as COO
Leo Burnett Orchard has handpicked a team to match its ambitious vision for the agency
http://www.mxmindia.com/?p=99043

BYJU'S celebrates the joy of children learning on their own in latest ad campaign
Conceptualised and created by Lowe Lintas and the BYJU’S media team- this campaign has been built on the central thought of the 2016 campaign - 'Come fall in love in with learning'
http://www.mxmindia.com/?p=99045

D&AD celebrates people behind the event through new campaign targeting moms
All awarded work is announced during the D&AD Festival 2017  on 25 - 27 April
http://www.mxmindia.com/?p=99044

Zee Middle East launches 106.2 BIG FM in the UAE
The station's line-up of content includes original content produced in-house, content acquired from BIG FM in India
http://www.mxmindia.com/?p=99040

DHFL Pramerica MF unveils new campaign promoting their ELSS offering
The digital campaign will also be complemented by an on ground activation that will attempt to educate prospective investors on the benefits of investing in a Mutual Fund E.L.S.S
http://www.mxmindia.com/?p=98946

Pepperfry.com celebrates contribution of craftsmen in latest campaign
The Big Republic Day sale is a manifestation of Pepperfry’s value promise to its consumers
http://www.mxmindia.com/?p=98947

Center Fruit lands its famous proposition in a jungle plot
Gum brand returns with a new twist in the TVC
http://www.mxmindia.com/?p=98992

Eggfirst unveils inaugural campaign for Centric Mobile
The TVC will be followed by a multi-media campaign
http://www.mxmindia.com/?p=98991

Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 24th Jun '15

High Fives for DID
Zee gets set for Season 5 of India’s #1 dance show with a new format and challenges on screen
http://www.mxmindia.com/2015/06/high-fives-for-did/

Hip, Hip, Hurray! BBDO India bags first Grand Prix in six years on Day 3 at #CannesLions2015
Meanwhile, McCann Worldgroup won 2 Silver Lions for its Dish TV campaign while Creativeland Asia won a silver metal for Reckitt Benckiser campaign. The category also yielded a Bronze gong each to Grey, DDB Mudra and Ogilvy & Mather for their work on DHL, Volkswagen and Puffin, respectively
http://www.mxmindia.com/2015/06/hip-hip-hurray-bbdo-india-bags-first-grand-prix-in-six-years-on-day-3-at-canneslions2015/

The Agency of the Future is an Algorithm: Razorfish-Contagious seminar @CannesLions2015
Here's what was said at the seminar entitled 'Toolkit for Transformation' with Ray Velez, Chief Technology Officer, Razorfish Global and Will Sansom, Director, Content and Strategy, Contagious Communications held on Monday at Cannes Lions 2015
http://www.mxmindia.com/2015/06/the-agency-of-the-future-is-an-algorithm-razorfish-contagious-seminar-canneslions2015/

Razorfish India appoints Bharatesh Salian as VP & Head of Strategy
Prior to joining Razorfish, he was with VivaConnect as Chief Strategy Officer
http://www.mxmindia.com/2015/06/razorfish-india-appoints-bharatesh-salian-as-vp-head-of-strategy/

ParentCircle ropes in Leo Burnett, MSL Group and Edelman
MSLGROUP, India will develop a comprehensive communication strategy that will accentuate the brand value in the media
http://www.mxmindia.com/2015/06/parentcircle-ropes-in-leo-burnett-msl-group-and-edelman/

Seagull's Polar Bear featured at ACT Responsible Expo at #CannesLions2015
The ACT Expo at Cannes this year features over 110 pieces of good work from 88 countries

http://www.mxmindia.com/wp-admin/post.php?post=77810&action=trash&_wpnonce=0d5a892b1c

Stories on 24th Apr '15

JWT, McCann star in India's tally of 19 @ D&AD 2015
JWT and McCann Erickson India six Pencils as Ogilvy wins three as BBDO, Grey, DDB Mudra and Handloom Picture Company bag one Pencil Each
http://www.mxmindia.com/2015/04/jwt-mccann-star-in-indias-tally-of-19-at-dad-2015/

Sony Max goes past Star Plus in TAM Week 16
This is indeed big news. Sony Max has earned 306 GRPs in Week 16 of 2015 as per TAM ratings even as Star Plus has got only 254 GRPs, losing 26 from last week. Interestingly Colors and Zee haven’t lost much, though Sab has lost 11 GRPs
http://www.mxmindia.com/2015/04/sony-max-goes-past-star-plus-in-tam-week-16/

Effie Worldwide announces 2015 Most Effective Marketers in Asia Pacific
2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group
http://www.mxmindia.com/2015/04/effie-worldwide-announces-2015-most-effective-marketers-in-asia-pacific/

Ranjona Banerji: Bad coverage of a suicide and more on cowardly journalists
I’m even willing to forgive the young, the rookies, those at the bottom of the newsroom food chain. But not journalists who have had a good 10 years of work experience or more. They should at least know how a newsroom if not a news organisation functions, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-bad-coverage-of-a-suicide-and-more-on-cowardly-journalists/

Kyoorius Awards announces 1419 entries across Advertising & Digital Awards categories
Next week, all jury members for the Advertising & Digital Awards will gather in Mumbai-India to review, discuss and elect the best
http://www.mxmindia.com/2015/04/kyoorius-awards-announces-1419-entries-across-advertising-digital-awards-categories/

Shah Rukh Khan appointed 'Hindware' brand ambassador
SRK will feature in Hindware's new 360 degree integrated campaign, rolling out shortly across all media channels
http://www.mxmindia.com/2015/04/shah-rukh-khan-appointed-hindware-brand-ambassador/

Tejali Shete and Ajay Menon appointed Senior CD at DDB Mudra South & East
They come in with solid experience and strong body of work to showcase
http://www.mxmindia.com/2015/04/tejali-shete-and-ajay-menon-appointed-senior-cd-at-ddb-mudra-south-east/

Star World expects viewers to binge on new offering
The channel has introduced a mascot "Binge Baba" to engage and excite viewers
http://www.mxmindia.com/2015/04/star-world-expects-viewers-to-binge-on-new-offering/

Smartech, a cross-channel marketing automation platform unveiled
netCORE is the market leader in email marketing technology and a leading provider of SMS, Voice, Push Notifications and USSD platforms
http://www.mxmindia.com/2015/04/smartech-a-cross-channel-marketing-automation-platform-unveiled/

Think Ink Communications wins Vox Pop Clothing biz
Vox Pop Clothing founded by Siddharth Taparia is a collage of unique expressions, designed for people who can speak their mind and wear their attitude

http://www.mxmindia.com/2015/04/think-ink-communications-wins-vox-pop-clothing-biz/

Stories on 18th Mar '15

How Coca-Cola has stayed relevant over 128 years
Venkatesh Kini, the cola giant's President for India & South West Asia, on the mantras to always be fresh in the minds of consumers
http://www.mxmindia.com/2015/03/how-coca-cola-has-stayed-relevant-over-128-years/

Rediff bags creative duties of Tata Power
The integrated campaign to commemorate  100 years of Tata Power will be handled out of  Rediffusion Y&R' s Mumbai office
http://www.mxmindia.com/2015/03/rediff-bags-creative-duties-of-tata-power/

Ravi Rao appointed Chief Client Officer, Mindshare MENA
Asserting his familiarity with the MENA market, Ravi was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999
http://www.mxmindia.com/2015/03/ravi-rao-appointed-chief-client-officer-mindshare-mena/

Snapdeal ropes in Aamir Khan as brand ambassador
The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates
http://www.mxmindia.com/2015/03/snapdeal-ropes-in-aamir-khan-as-brand-ambassador/

Ranjona Banerji: Stand-outs in the world of selfie-taking journos
One understands that journalists based in Delhi are under tremendous pressure, almost as much as bureaucrats are. But is this enough reason for the sort of sycophancy and cowardice some of these journalists display, asks Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-stand-outs-in-the-world-of-selfie-taking-journos/

Sanjeev Kotnala: What's hot and not-so-bad at the Pattaya Adfest
As Sanjeev Kotnala takes off for the Adfest at Pattaya in Thailand, he lists some of the standout sessions he plans to attend
http://www.mxmindia.com/2015/03/sanjeev-kotnala-whats-hot-and-not-so-bad-at-the-pataya-adfest/

Bajaj Discover takes element of fun further with new TVC
The new campaign titled 'Bajaj Discover Life Banaye Zing Zong' explores typical married relationships
http://www.mxmindia.com/2015/03/bajaj-discover-takes-element-of-fun-further-with-new-zing-zong-tvc/

The Hindu affirms seriousness with 'Genuine News, Genuine Readers' proposition
The campaign, which The Hindu rolled out recently in Chennai, is supported by advertisements with simple, straightforward messages
http://www.mxmindia.com/2015/03/the-hindu-affirms-seriousness-with-genuine-news-genuine-readers-proposition/

Adfest announces speaker line-up
This year's program features some of the world's great creatives such as R/GA's Global Chief Creative Officer, Nick Law; AKQA's Chief Creative Officer Rei Inamoto; Design Army's Co-Founder & Chief Creative Officer Pum Lefebure; and Hollywood actor/producer Paul J. Alessi

http://www.mxmindia.com/2015/03/adfest-announces-speaker-line-up/

Stories on 22nd Jan '15

Zee launches &TV with much fanfare & Shah Rukh
Come March, the Hindi General Entertainment Channel space will see one more player...
http://www.mxmindia.com/2015/01/zee-launches-tv-with-much-fanfare-shah-rukh/

Rediff appoints Suman Varma as Head of Delhi ops
Ms Varma joins Rediffusion Y & R from JWT where she worked for 22years. Read more
http://www.mxmindia.com/2015/01/rediff-appoints-suman-varma-as-head-of-delhi-ops/

Vizeum awarded media duties of JetPrivilege
JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country. Read more
http://www.mxmindia.com/2015/01/vizeum-awarded-media-duties-of-jetprivilege/

Parag Milk Foods unveils new corporate identity
It plans to enter new segments and expand brand portfolio to drive the next phase of growth. Read more
http://www.mxmindia.com/2015/01/parag-milk-foods-unveils-new-corporate-identity/

GroupM appoints Vandana Tilwani as Head - Talent Acquisition & Performance
Vandana will report in to Gaurav Hirey, Chief Talent Officer, GroupM South Asia. Read more
http://www.mxmindia.com/2015/01/groupm-appoints-vandana-tilwani-as-head-talent-acquisition-performance/

Leo Burnett unveils new campaign for Anchor White toothpaste
The campaign is based on the insight that physical strength evokes moral strength. Read more
http://www.mxmindia.com/2015/01/leo-burnett-unveils-new-campaign-for-anchor-white-toothpaste/

L'Oreal Paris encourages consumers to forget scissors
With the new TVC, L'Oreal Paris is addressing the needs of Indian consumers by strengthening the proposition of a product they strongly connect with. Read more
http://www.mxmindia.com/2015/01/loreal-paris-encourages-consumers-to-forget-scissors/

Soho Square wins creative mandate of Good Company Coffee
Good Company Coffee aims to penetrate the growing in-home coffee consumption segment

http://www.mxmindia.com/2015/01/soho-square-wins-creative-mandate-of-good-company-coffee/

Stories on 6th Jan '15

What the Stars Foretell for Creative Professionals in 2015
The second of a two-part forecast by Ganeshaspeaks.com, India's #1 astro services provider. Exclusively for MxMIndia readers
http://www.mxmindia.com/2015/01/what-the-stars-foretell-for-creative-professionals-in-2015/

Gaurav Jeet Singh to head media services at Unilever South Asia
He replaces Atit Mehta as head of media services who has quit the company
http://www.mxmindia.com/2015/01/gaurav-jeet-singh-to-head-media-services-at-unilever-south-asia/

Ranjona Banerji: Battle of the Boat
Anyone who has questions about the boat is a traitor and a Congress agent and anyone who swallows every MoD press release is an uber-patriot, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-battle-of-the-boat/

Aman Mannan appointed Group ECD at Leo Burnett
He will work closely with Raj Deepak Das towards creating work that strongly reflects the agency?s HumanKind philosophy
http://www.mxmindia.com/2015/01/aman-mannan-appointed-group-ecd-at-leo-burnett/

It's People, Product & Profit for Saurabh Varma, Leo Burnett Group CEO
The Leo Group CEO writes a mail to his team reminding them of the ambition to be among the Top 5 creative agencies in the world within the next the two years
http://www.mxmindia.com/2015/01/its-people-product-profit-for-saurabh-varma-leo-burnett-group-ceo/

Polycab launches new campaign to push its brand identity
The new commercial, directed by Pradeep Sarkar and launched by RK Swamy BBDO group highlights the vision of Polycab to provide happiness to people
http://www.mxmindia.com/2015/01/polycab-launches-new-campaign-to-push-its-brand-identity/

#fame raises $10mn in round 2 financing from TTN Ventures
Funding to drive scale-up of #fame's original video content, talent network and regional expansion
http://www.mxmindia.com/2015/01/fame-raises-10mn-in-round-2-financing-from-ttn-ventures/

Ola unveils first-ever brand campaign - Chalo Niklo
The campaign highlights the evolving consumer usage pattern for cabs - from planned travel to spontaneous movement
http://www.mxmindia.com/2015/01/ola-unveils-first-ever-brand-campaign-chalo-niklo/

94.3 Radio One launches new CSR campaign
Uday Benegal, Vicky Ratnanai,  Dalip Tahil, Shriya Saran, Rehan Poncha, Mickey Mehta and Meera Sanyal join Host Hrishi K in a live dialogue to launch campaign

http://www.mxmindia.com/2015/01/94-3-radio-one-launches-new-csr-campaign/

Stories on 9th Dec 14

ZenithOptimedia forecasts adspend to grow 12% in 2015, 10.7% in 2014-12-09
The media agency network says global adspend will grow 5% in 2015 and 6% in 2016
http://www.mxmindia.com/2014/12/zenithoptimedia-forecasts-adspend-to-grow-12-in-2015-10-7-in-2014-12-09/

Will 'PK' see film producers break broadcaster unity on film buys
Producers Raju Hirani and Vidhu Vinod Chopra feel Aamir Khan will work his magic for them
http://www.mxmindia.com/2014/12/will-pk-see-film-producers-break-broadcaster-unity-on-film-buys/

Ranjona Banerji: Is it okay to blame TV for Suhel Seth's insulting comments on VIren Rasquinha?
It is very tempting here to blame television for making heroes out of, to use Suhel Seth's favourite word here, dolts, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-is-it-okay-to-blame-tv-for-suhel-seths-insulting-comments-on-viren-rasquinha/

Dish TV hooks up with Concentrix
The collaboration will help in enriching customer service
http://www.mxmindia.com/2014/12/dish-tv-hooks-up-with-concentrix/

Yahoo announces Year in Review India 2014
YIR is based on users' daily search habits and an editorial selection of what they read, recommended and shared most on Yahoo in India
http://www.mxmindia.com/2014/12/yahoo-announces-year-in-review-india-2014/

Leo Burnett, TAT take new approach to tourism advertising
The film currently stands at over 1.8 million views and the number of views continue to grow
http://www.mxmindia.com/2014/12/leo-burnett-tat-take-new-approach-to-tourism-advertising/

ASCI hauls up 105 misleading ads
Out of 105 advertisements against which complaints were upheld, 44 belonged to Personal and Healthcare category, followed by the Education category with 43 advertisements
http://www.mxmindia.com/2014/12/asci-hauls-up-105-misleading-ads/

'Banao Pyaar se' says JSW Cement in new campaign
The plot is a heartfelt story of a true labour of love
http://www.mxmindia.com/2014/12/banao-pyaar-se-says-jsw-cement-in-new-campaign/

Stories on 29th Oct 14

Ogilvy's 'jod' goes unstuck as Abhijit 'Kinu' Avasthi quits
NCD Abhijit Avasthi calls it a day after a 15-year bonding with Ogilvy. Rajiv Rao will hold solo charge wef Dec 1
http://www.mxmindia.com/2014/10/fevicol-jod-goes-unstuck-as-kinu-quits/

Leo Burnett rides away with Bajaj Discover
Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business
http://www.mxmindia.com/2014/10/leo-burnett-rides-away-with-bajaj-discover/

Second edition of Ogilvy's Envy Awards on Nov 3
KS Chakravarthy (Chax), Vikram Gaikwad, Raj Kamble, Josy Paul, Bobby Pawar Arun Iyer, Malvika Mehra, Rahul Mathew and Ashish Chakravarty comprised the Envies jury
http://www.mxmindia.com/2014/10/ogilvy-announces-2nd-edition-of-envy-awards-to-be-held-on-nov-3/

Sanjeev Kotnala: 163 Days to Goafest 2015. 12 Suggestions
Sanjeev Kotnala suggests 12 ways in which the Goafest organising team can deliver a seamless smooth fest and set new benchmarks
http://www.mxmindia.com/2014/10/sanjeev-kotnala-163-days-to-goafest-2015-12-suggestions/

Strepsils unveils digital campaign 'Ab Montu Bolega'
A digital campaign encouraging people to speak their mind with a healthy voice
http://www.mxmindia.com/2014/10/strepsils-unveils-digital-campaign-ab-montu-bolega/

Genesis to drive PR for TEDxGateway 2014
GBM will position and establish TEDxGateway as a leading TED conference in the country
http://www.mxmindia.com/2014/10/genesis-to-drive-communication-mandate-for-tedxgateway-2014/

What Ticks for Indian Consumers/ Women - Jasmin Sohrabji and K V Sridhar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Jasmin Sohrabji and K V Sridhar
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-jasmin-sohrabji-and-k-v-sridhar/

Manish Darji appointed ECD at DDB Mudra West
Darji joins DDB Mudra Group, from BBH India

http://www.mxmindia.com/2014/10/manish-darji-appointed-ecd-at-ddb-mudra-west/

Stories on 22nd May 14

Starry night for creatives
The India leg of the 12th edition of the annual Portfolio Night happened last evening in Mumbai
http://www.mxmindia.com/2014/05/starry-night-for-creatives/

Sai Nagesh joins Laqshya Advertising as CEO
Laqshya Advertising is the latest venture from the Group and is being set up as a New-age advertising agency
http://www.mxmindia.com/2014/05/sai-nagesh-joins-laqshya-advertising-as-ceo/

Sony SIX urges fans to 'Live the Magic'
Sony SIX has exclusively brought on board Bollywood star John Abraham to leverage the build-up to the big extravaganza
http://www.mxmindia.com/2014/05/sony-six-urges-fans-to-live-the-magic/

mCordis' Paul Barney to speak at IAA webinar series today
Paul Berney, Co-Founder & Managing Partner EMEA of mCordis to speak on World Goes Digital

http://www.mxmindia.com/2014/05/mcordis-paul-barney-to-speak-at-iaa-webinar-series-today/

Stories on 6th May 14

Ready to take on Amazon
How Flipkart & Snapdeal are preparing to deal with onslaught from global retailer Amazon
http://www.mxmindia.com/2014/05/ready-to-take-on-amazon/

Ogilvy to participate in Kyoorius Awards. Leo Burnett entries in too
The leading creative agency has sent entries for the D&AD-backed Kyoorius Awards staying away from the Creative Abby to be held at Goafest
http://www.mxmindia.com/2014/05/ogilvy-to-participate-in-kyoorius-awards-leo-burnett-entries-in-too/

Ranjona Banerji: No tough questions to Modi
No one has asked Modi tough questions or watched him fumble and then ask some tougher questions. On TV, his interviewers simpered and gazed with adoration, rues Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-no-tough-questions-to-modi/

SH Kelkar awards creative biz to Publicis
Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets
http://www.mxmindia.com/2014/05/sh-kelkar-awards-creative-biz-to-publicis/

HDFC Life associates with 'Hawaa Hawaai'
The film features popular young star Saqib Saleem along with national award winner child actor Partho Gupte
http://www.mxmindia.com/2014/05/hdfc-life-associates-with-hawaa-hawaai/

Online railway ticket booking witnesses a spurt
The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014
http://www.mxmindia.com/2014/05/online-railway-ticket-booking-witnesses-a-spurt/

Dabur unveils campaign around Pudin Hara Fizz
The cooling relief for acidity is the key differentiator for Pudin Hara Fizz
http://www.mxmindia.com/2014/05/dabur-unveils-campaign-around-pudin-hara-fizz/

Mind it! The Boss arrives on Twitter
CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests

http://www.mxmindia.com/2014/05/mind-it-the-boss-arrives-on-twitter/

Stories on 31st Mar'14

More khushi when there's gham
On the happy occasion of Gudi Padwa, Ugadi, Cheti Chand, Navreh, Shajibu Cheiraoba & Chaitra Sukhladi, we look at what works for happiness as a theme in ads
http://www.mxmindia.com/2014/03/more-khushi-when-theres-gham/

India Shining @ D&AD global awards
Indian entries enjoy unprecedented success at D&AD Awards 2014
http://www.mxmindia.com/2014/03/india-shining-dad-global-awards/

I&B ministry asks DTH operators to pay Rs 2,000 crore
The information and broadcasting ministry has asked six DTH operators, including market leaders Tata Sky and Dish TV, to pay over Rs 2,000 crore
http://www.mxmindia.com/2014/03/ib-ministry-asks-dth-operators-to-pay-rs-2000-crore/

Amith Prabhu: The Public Relations in the aftermath of the tragedy of MH370
The mess around the missing Malaysian Airlines plane began as an operational disaster and soon tuned into a public relations nightmare, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-public-relations-in-the-aftermath-of-the-tragedy-of-mh370/

Vespa India to ride on BBH creativity
Vespa India has appointed BBH India as its creative partner

http://www.mxmindia.com/2014/03/vespa-india-to-ride-on-bbh-creativity/

Stories on 18th Feb '14

CDOspeak | Do less, but effective
In a new series of interviews with Chief Digital Officers, Venke Sharma, the Star India VP and head of digital, on how to optimally employ digital platforms for engagement
 http://www.mxmindia.com/2014/02/cdospeak-do-less-but-effective-in-digital/

FICCI Frames turns 15, 2014 edition to focus on how M&E influences social change
The theme of Frames 2014 is "Media and Entertainment: Transforming Lives" highlighting the role of media and entertainment as a vehicle for social change
 http://www.mxmindia.com/2014/02/ficci-frames-turns-15-2014-edition-to-focus-on-how-me-influences-social-change/

Times Internet launches travel portal HappyTrips.com
HappyTrips promises to explore unknown locations, and currently tracks 200 Indian and 100 international destinations
http://www.mxmindia.com/2014/02/times-internet-launches-travel-portal-happytrips-com/

Creativeland wins full-service digital mandate of Mercedes-Benz India
Creativeland Asia was chosen after a round of multi-agency pitch held earlier this year
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Ad Club ties up with JMC Academy of Australia to conduct workshops
The first JMC-Ad Club workshop will be held on March 11 with the theme 'Entertainment Business Management : Taking Indian creative content onto the world stage'
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Stories on 6th Jan '14

Sunny times in 2014, say media agency bosses
The media agency business will see vibrant growth this year, predict captains of the media planning and buying business
http://www.mxmindia.com/2014/01/sunny-times-in-2014-say-media-agency-bosses/

McCann's Rahul Mathew joins DDB Mudra West as Creative Head
He joins DDB Mudra West from McCann where he was ECD. He will report to Sonal Dabral
http://www.mxmindia.com/2014/01/mccanns-rahul-mathew-joins-ddb-mudra-west-as-creative-head/

Creativeland's new campaign of Canvas Blaze by MTS
Creativeland Asia engages with 'internet generation' for the new campaign of Canvas Blaze by MTS
http://www.mxmindia.com/2014/01/creativelands-new-campaign-of-canvas-blaze-by-mts/

Uday Shankar receives W Bengal govt award
West Bengal government recognises Star India CEO Uday Shankar for Special Contribution to Bengali Television
http://www.mxmindia.com/2014/01/uday-shankar-receives-w-bengal-govt-award/

Amith Prabhu | 2014: A year that promises a lot of action
Amith Prabhu lists the five trends he sees happening in the field of public relations this year

http://www.mxmindia.com/2014/01/amith-prabhu-2014-a-year-that-promises-a-lot-of-action/

Stories on 11th Apr'13

Little viewers, big battle
The heat is on as children's channels get ready to thrash it out for eyeballs
http://www.mxmindia.com/?p=45697


Global adspend to rise 3% in 2013 & 5.4% in 2014: Warc
The predicted slowdown for 2013 is due to the absence of last year's adspend boost from the Olympics and the US presidential election, alongside on-going concerns about the health of the global economy, particularly in relation to the eurozone debt crisis
http://www.mxmindia.com/?p=45695

R Sridhar to launch iPhone/iPad app to help get ideas
Former Ogilvy honcho R Sridhar, now a popular Business Innovation Coach, is working on an iPhone and iPad application that will help generate ideas at all times
http://www.mxmindia.com/?p=45723

CVS 'Venke' Sharma quits Leo Burnett
After a six-year stint spearheading digital in India and Indonesia, Mr Sharma moves on to a yet-unannounced destination
http://www.mxmindia.com/?p=45699

Pranvir Mann joins Concept as NCD
Pranvir Mann has joined Concept Communications as National Creative Director, with a mandate to focus on the group's businesses in the northern region
http://www.mxmindia.com/?p=45696

Debrief: Goibibo: Good use of metaphor
Good work. In terms of both, the strategy and the creative. Well, the ad agency has delivered. Now it's up to the Goibibo team to meet their deadly promise
http://www.mxmindia.com/?p=45694

Adidas signs Mahela Jayawardene as brand athelete
Sportswear brand Adidas has signed up Mahela Jayawardene, captain of the Delhi Daredevils cricket team, as brand ambassador. To kickstart this partnership, he will be part of Adidas' latest digital and retail campaign for the IPL, 'Lose the heat, keep the fire'
http://www.mxmindia.com/?p=45698

Anchor | One Big Idea
One Big Idea by Anwesh Bose: Technology, the fittest survivor?
http://www.mxmindia.com/?p=45693

Stories on 9th Apr'13

Scamadgate-2: Mediaah!: 6 answers the industry wants to get
Mediaah! does an Arnab Goswami and asks 6 questions, the answers to which the global A&M industry wants to have
http://www.mxmindia.com/?p=45511


Leo Burnett withdraws awardwinning Tata Salt Lite radio spots [from Monday]
McCann likely to be on top as Leo Burnett withdraws gold and silver Creative Abby-winning Tata Salt Lite Radio spots
http://www.mxmindia.com/?p=45479

By Invitation: Anant Rangaswami on Scamadgate-2
MxMIndia invited Anant Rangaswami, editor, Storyboard and senior editor, Firstpost to analyse the Leo Burnett-Tata Salt Lite radio spots controversy
http://www.mxmindia.com/?p=45526

McCann is the new #1 at Creative Abby 2013
With the withdrawal of two radio spots, Leo Burnett will lose 4 metals (2 golds and 2 silver) making McCann Worldgroup the clear numero uno
http://www.mxmindia.com/?p=45553

FE Managing Editor MK Venu to join Hindu
Mr Venu will join The Hindu as Executive Editor, Delhi from May -end
http://www.mxmindia.com/?p=45508


Godrej aims for digital connect with consumers
The key challenge for any digital campaign is to identify the right target audience and to creatively engage with them, says Sunil Kataria, Executive VP, Marketing and Sales, Godrej Consumer Products
http://www.mxmindia.com/?p=45509


Indo-Aus Test series garners highest TV ratings for ESPN-Star
More than 9.28 crore fans watched the four test matches, which together clocked up an average of 2.05 TVR, with the Hindi presentation contributing 40% to the overall ratings
http://www.mxmindia.com/?p=45510


Debrief: Blue Star: Cool approach
A pat on the back to Blue Star for taking this dangerous route. Quite clearly, they have chosen clutter-breaking as the primary communication task, and the ad delivers on that score. The madcap work will get the brand noticed
http://www.mxmindia.com/?p=45506


Ranjona Banerji: Modi and the battle of hashtags
For perhaps the first time - though one is loath to make pat statements like that - the anti-Modi brigade managed to pull one over his supporters, notes Ranjona Banerji
http://www.mxmindia.com/?p=45551


Ketchum cements PR relationship with Ambuja
Ketchum Sampark will be responsible for implementing Ambuja Cement's integrated public relations campaign which includes brand communication, sustainability communication and corporate social image build-up
http://www.mxmindia.com/?p=45507

Stories on 20th Mar'13

Aim to grow 30-35% globally: Nick Seckold
If you do things right, you can steal the march on your competitors, says Mindshare's Head of Digital, Asia Pacific in a freewheeling interview on technology, the business and how India is doing
http://www.mxmindia.com/2013/03/aim-to-grow-30-35-globally-nick-seckold-mindshare/

Taproot is 'Agency of the Year' at Adfest 2013
Taproot India was declared as the Agency of the Year. Leo Burnett was named as Network of the Year
http://www.mxmindia.com/2013/03/taproot-is-agency-of-the-year-at-adfest-2013/

Meera Sharath Chandra turns "Tigress Tigress"
Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP compansuy Syzygy UK, has started an integrated digital communications agency, Tigress Tigress
http://www.mxmindia.com/2013/03/meera-sharath-chandra-turns-tigress-tigress/

Havas Media to handle the Media Duties of Wonder Cement
The account size is valued at Rs 25 to 30 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-the-media-duties-of-wonder-cement/

O&M creates campaign for Vodafone Unlimited Data
Ogilvy & Mather Mumbai has created a new campaign for Vodafone's Unlimited Data plan, which encourages viral videos and social networking on mobile
http://www.mxmindia.com/2013/03/om-creates-campaign-for-vodafone-unlimited-data/

Vikram Malhotra quits Viacom18 Motion Pictures
Vikram Malhotra, Chief Operating Officer at Viacom18 Motion Pictures, is leaving to pursue his entrepreneurial aspirations, after a little over two years at the company
http://www.mxmindia.com/2013/03/vikram-malhotra-quits-viacom18-motion-pictures/

Anil Thakraney: Katju Sir, how do you teach curiosity?
I have a bad feeling Justice Katju thinks of Indian journalists exactly what he thinks of the rest of India; perhaps he believes that 90 percent of us are fools, and that might be the reason for the latest diktat
http://www.mxmindia.com/2013/03/anil-thakraney-katju-sir-how-do-you-teach-curiosity/

Guardian ed Alan Rusbridger's 10 mantras of Open Journalism
Guardian editor Alan Rusbridger evangelized open journalism at the Press Club Mumbai on the subject 'The Future of Journalism in a Digital Age'
http://www.mxmindia.com/2013/03/guardian-ed-alan-rusbridgers-10-mantras-of-open-journalism/

Radio Mirchi felicitates the best of Marathi music
Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi
http://www.mxmindia.com/2013/03/radio-mirchi-felicitates-the-best-of-marathi-music/

ANCHOR | ONE BIG IDEA: By Aditya Swamy: Evolution from the idiot box to the smartphone

http://www.mxmindia.com/2013/03/one-big-idea-by-aditya-swamy-evolution-from-the-idiot-box-to-the-smartphone/

Stories on 8th Mar'13

Laadli day for women with media campaign
'I am Laadli', a social media campaign by Population First in collaboration with Leo Burnett, plans to help women celebrate themselves
http://www.mxmindia.com/?p=43214


By Invitation | Apurva Purohit: Seeta and Geeta
Salwar suit = behenji. Short skirt = hot young thing. Apurva Purohit is dismayed that when representing women, Indian advertising is still stuck in the dark ages
http://www.mxmindia.com/?p=43213


Paritosh Joshi: Saluting Rosa Parks
The much reviled television has everything to do with who the young, exuberant and unstoppable woman is is and how she got here, writes Paritosh Joshi
http://www.mxmindia.com/?p=43215


Shailesh Kapoor: Women's Day? TV Needs A Men's Day!
For the television industry, Women's Day should be even less relevant. After all, the woman is the boss of the television remote, notes Shailesh Kapoor
http://www.mxmindia.com/?p=43211


Anil Thakraney: Be a cool feminist
While one is all for feminism, I am allergic to militant feminists, the sort who are convinced that every single male walking the earth is a bloody misogynist, and the creep deserves to be immediately annihilated, writes Anil Thakraney
http://www.mxmindia.com/?p=43207


Ranjona Banerji: Tokenism at its worst
Tokenism and sweet little gestures around March 8 began to ring hollow quite a few years ago, rues Ranjona Banerji
http://www.mxmindia.com/?p=43240


Speaking of Which | Gender Defender
Being aware of bias in one's choice of words is among the first steps in an egalitarian world, writes Vidya Heble
 http://www.mxmindia.com/?p=43209


Media vehicles celebrate Women's Day
International Women's Day is being celebrated across various media platforms.
http://www.mxmindia.com/?p=43253


MxM announces self-defence workshops for all media organizations
Write to sales@mxmindia.com or call Alok Kapuria @ 9892832681 to organise a self-defence workshops in your organization
http://www.mxmindia.com/?p=43239


Digitization Phase II: Deadline round the corner
Supriya Sahu, Joint Secretary, MIB has said that amendments would be made soon in the digitization policy to switch off channels in phased manner

http://www.mxmindia.com/?p=43210

Stories on 21th Jun

1 Gold, 1 Silver & 5 Bronzes on Day 4
DDB Mudra bagged a Design Gold (& Bronze) for 'The Hinglish Project' with Leo Burnett winning a Silver for radio
http://www.mxmindia.com/2012/06/1-gold-1-silver-5-bronzes/


Can we achieve the October 31 deadline?
MxMIndia gets you reactions from industry stakeholders on the government's decision to postpone the digitization deadline for Phase I to October 31, 2012
http://www.mxmindia.com/2012/06/can-we-achieve-the-october-31-deadline/


Life OK and SAB: The see-saw continues...
Most experts feel is that both the incumbent SAB and challenger Life OK will have to work harder if they want to reach the top slots
http://www.mxmindia.com/2012/06/life-ok-and-sab-the-see-saw-continues/


Mediaah! Why Ambika Soni is to blame for the delay in digitization
The I&B ministry ought to have known that the June 30 sunset date for the four metros was unachievable, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/06/mediaah-why-ambika-soni-is-to-blame-for-the-delay-in-digitization/


Paritosh Joshi: Unbundling the Living Room
In Media Matrix, Paritosh Joshi discusses, analyses and deliberates on the fundamentals of key industry issues
http://www.mxmindia.com/2012/06/paritosh-joshi-unbundling-the-living-room/

Colors jumps to No 2, thanks to JDJ
Jhalak Dikhla Ja, the celebrity dance show in its fifth season, premiered on July 16 on Colors
http://www.mxmindia.com/2012/06/colors-jumps-to-no-2-thanks-to-jdj/


9XM celebrates World Music Day with 9XM Wall of Music
Based on the augmented reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies
http://www.mxmindia.com/2012/06/9xm-celebrates-world-music-day-with-9xm-wall-of-music/


Kenichiro Hibi is MD, Sony India
Mr. Hibi to undertake Indian operations with effect from July 1, 2012
http://www.mxmindia.com/2012/06/kenichiro-hibi-is-md-sony-india/


Ormax offers tool to measure effectiveness of big media tie-ups
Mpact can be used by brands and media agencies to test effectiveness of their brand’s association with high-impact properties across media
http://www.mxmindia.com/2012/06/ormax-offers-tool-to-measure-effectiveness-of-big-media-tie-ups/


The Anchor: Jwalant Swaroop on 7 reasons why IRS is a valuable tool for measuring readership
Over a period of time IRS as a product has evolved and is must for the media planning, says Jwalant Swaroop
http://www.mxmindia.com/2012/06/the-anchor-jwalant-swaroop-on-7-reasons-why-irs-is-such-a-valuable-tool-for-measuring-readership/


Debrief: Hyundai i10: Same old, same old
Not only is SRK over-used and over-abused, by no stretch of imagination can I visualize a brand match out here, writes Anil Thakraney
http://www.mxmindia.com/2012/06/debrief-hyundai-i10-same-old-same-old/


Ranjona Banerji: What the Whacky-dooky?!
Ranjona Banerji isn't amused by the half-jacket innovation by the Wakudoki Times, er, The Times of India
http://www.mxmindia.com/2012/06/what-the-whacky-dooky/

Stories on 19th Jun

Wow! Ogilvy Mumbai is Most Effective Agency Office globally as per Effie Index
The agency tops one of various the rankings in the Effectiveness Index of agencies, clients & brands
http://www.mxmindia.com/2012/06/wow-ogilvy-mumbai-is-most-effective-agency-office-globally/


Vodafone 'Saving Paper' wins Direct Bronze for Ogilvy
While Indian entries drew a blank in PR & Promo & Activation, the iFold ad won a Bronze in Direct
2 in Radio, 8 in Design & 0 in Cyber

India@Cannes: Shortlists announced today: 2 in Radio, 8 in Design & 0 in Cyber
Of the various shortlists announced today, the tally was 2 in Radio, 8 in Design and 0 in Cyber
http://www.mxmindia.com/2012/06/indiacannes-shortlists-announced-today-2-in-radio-8-in-design-0-in-cyber/


DDB Mudra with 10 & Leo Burnett with 8 shortlists raise India's hopes for Press Lions
Over the years, India's winning tally from 2007-2011 in Press Lions read thus: 4, 7, 2, 6, and 4
http://www.mxmindia.com/2012/06/indiacannes-ddb-mudra-with-10-leo-burnett-with-8-shortlists-raise-indias-hopes-for-press-lions/


Creativeland looks to repeat 2011 story in effectiveness
The awards will honour creativity which has shown a measurable and proven impact on a client’s business - creativity that affects consumer behaviour, brand equity, sales, and so on
http://www.mxmindia.com/2012/06/indiacannes-creativeland-looks-to-repeat-2011-story-in-effectiveness/


Leo Burnett, Cheil lead race for Media Lions
India managed to line up an unprecedented 130 entries in Media Lions 2012 compared to 103 entries that it had sent last year
http://www.mxmindia.com/2012/06/indiacannes-leo-burnett-cheil-lead-race-for-media-lions/


Shortlist tally in Outdoor at its lowest
It is even more disheartening as India has sent fewer entries despite the overall number of entries in the category seeing an 8 per cent rise compared to the previous year
http://www.mxmindia.com/2012/06/indiacannes-shortlist-tally-in-outdoor-at-its-lowest/


Zero shortlists in Mobile Lions
India hasn't received a single shortlist nomination having submitted only 5 entries in the category
http://www.mxmindia.com/2012/06/indiacannes-zero-shortlists-in-mobile-lions/


Sudha Natrajan & Raghav Subramanian to launch 'The Media Cafe'
Lintas Initiative Media CEO Sudha Natrajan and COO Raghav Subramanian join hands to launch TMC
http://www.mxmindia.com/2012/06/sudha-natrajan-raghav-subramanian-to-launch-the-media-cafe/


Manas Mishra joins Lintas Initiative as President
Manas Mishra will be President of Initiative as CEO Sudha Natarajan moves on
http://www.mxmindia.com/2012/06/manas-mishra-joins-as-initiative-as-prez-sudha-natarajan-quits/


Satyan Gajwani is Times Internet CEO as Rishi Khiani moves on
Times Internet Limited has announced that Satyan Gajwani will be its CEO with immediate effect. Rishi Khiani, currently CEO, has stepped down to pursue opportunities outside of the company
http://www.mxmindia.com/2012/06/satyan-gajwani-is-times-internet-ceo-as-rishi-khiani-moves-on/


Renaissance Hotels launches first global advertising campaign
Marriott International's signature lifestyle brand inspires guests to "live life to discover"
http://www.mxmindia.com/2012/06/renaissance-hotels-launches-first-global-advertising-campaign/


Dainik Bhaskar group ties up with Time & HBR
The three media giants have come together to leverage their specific content strengths and collectively provide rich and relevant world class content to the readers
http://www.mxmindia.com/2012/06/dainik-bhaskar-group-ties-up-with-time-hbr/


Sanika Jahagirdar is Wedding Photog of the Year
She is the first female to win the Title in wedding photography
http://www.mxmindia.com/2012/06/sanika-jahagirdar-is-wedding-photog-of-the-year/


Complete Wellbeing bags Medscape award
Award constituted by MedscapeIndia, India's largest community of doctors and healthcare professionals
http://www.mxmindia.com/2012/06/complete-wellbeing-bags-medscape-award/


The Anchor: Indranil Das Blah on 5 essentials in talent mgmt
To gain the maximum out of the pointers, a proper road map needs to be charted out that will help build the talent's brand persona, says Indranil Das Blah
http://www.mxmindia.com/2012/06/the-anchor-indranil-das-blah-on-5-essentials-in-talent-mgmt/


Debrief: Cadbury Gems: Not really a gem
There's a basic problem with this creative treatment: It's kiddish. Cadbury has failed to replicate the magic they create with their chocolates
http://www.mxmindia.com/2012/06/debrief-cadbury-gems-not-really-a-gem/


Ranjona Banerji: Media double faults in Paes-Bhupathi match
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-media-double-faults-in-paes-bhupathi-match/