Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 23rd Jun 14

Kan Khajura shines at Cannes, but not much win-wa
India gets just 27 metals at Cannes Lions, but wins in Cyber & Mobile herald good news
http://www.mxmindia.com/2014/06/kan-khajura-shines-at-cannes-but-not-much-win-wa/

BudgetSpeak #1: CVL Srinivas: Budget 2014 - An opportunity to reboot M&E
There are three levels at which the government can help fast track the M&E industry, writes CVL Srinivas, CEO GroupM South Asia
http://www.mxmindia.com/2014/06/budgetspeak-1-cvl-srinivas-budget-2014-an-opportunity-to-reboot-me/

D&AD-backed Kyoorius Design awards jury session starts in Pune
A mix of three international and Indian jury members are gathered in Pune's DSK International Campus to deliberate on entries for the design awards
http://www.mxmindia.com/2014/06/dad-backed-kyoorius-design-awards-jury-session-starts-in-pune/

Parle opts for 'Apna Circle' credo for Marie
The campaign captures the essence of spending time with a close knit circle of friends
http://www.mxmindia.com/2014/06/parle-opts-for-apna-circle-credo-for-marie/

Galaxy 11 football stars to work their magic for Samsung Galaxy 5
Eleven consumers to get a once in a lifetime chance to win a trip to Europe and watch Messi and Ronaldo in action
http://www.mxmindia.com/2014/06/galaxy-11-football-stars-to-work-their-magic-for-samsung-galaxy-5/

Reviewing the Reviews: Maximum zero stars for Humshakals
After the dud Himmatwala, the assumption was that Sajid Khan would have learnt his lesson and at least attempted to make a half-way decent film
http://www.mxmindia.com/2014/06/reviewing-the-reviews-maximum-zero-stars-for-humshakals/

Amith Prabhu: Is a Cannes PR Lion within our reach?
Amith Prabhu on only six entries being entered by two PR firms in India at the Cannes Lions and no PR firm in India or abroad winning the Grand Prix
http://www.mxmindia.com/2014/06/amith-prabhu-is-a-cannes-pr-lion-within-our-reach/

Stories on 24th Jun '13

Are Marketers ready for the Digital E-way?
As digital goes from tertiary to often primary medium, it is clear that consumers are eager to lap up all that it offers. Are marketers ready, too?
Are Marketers ready for the Digital E-way?

Madison Media is Raymond's Media AOR
Madison Media has been appointed the media agency on record by Raymond Limited
http://www.mxmindia.com/?p=50220

Indian entrants win 33 metals at Cannes Lions 2013. Ramesh Deo bags bronze with Film Craft
Among the agencies, Taproot leads the tally with 4 Gold Lions, 1 Silver and 1 Bronze. McCann brought home 2 Gold and 2 Bronze Lions while Ogilvy secured 1 Gold, 2 Silver and 7 Bronze.
http://www.mxmindia.com/?p=50174

ABC Award for young PR professionals announced
Three PR professionals have instituted the ABC Award - a first-of-its-kind cash prize to recognize a young professional who is an ace business communicator in the Indian public relations community.
http://www.mxmindia.com/?p=50171

Ogilvy Mumbai is most effective agency office in world yet again
For the second consecutive year, Ogilvy Mumbai has been found to be the Most Effective Agency Office globally
http://www.mxmindia.com/?p=50193

Shopify enters Indian market with SingTel
With Shopify's web-based solution, e-storefronts can be set up and ready for business with just a few clicks of the mouse.
http://www.mxmindia.com/?p=50172

Anil Thakraney: Cannes winners, release your media plan
Gossip suggests that some of the winners at Cannes are 'scam' ads, because 'nobody' has seen the winning entries in the media. It's very likely that none of them are scams. But to know that, we need access to the media plans of the winning entries.
http://www.mxmindia.com/?p=50168

Amith Prabhu: Why can't our PR firms win PR Lions at Cannes?
In his weekly column, Chicago-based PR professional Amith Prabhu makes a case for award-winning PR campaigns.
http://www.mxmindia.com/?p=50170

SAB TV targets Top 3 slot with new look
Brand promise and content strategy to stay unchanged as Argentinian design studio refreshes channel look
http://www.mxmindia.com/?p=50219


The Final India tally at Cannes Lions 2013
http://www.mxmindia.com/?p=50207


Reviewing the Reviews: Raanjhanaa wins them over
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=50169

Stories on 17th Jun '13

Can(nes) we give our best in 2013?
India's 2012 Cannes haul was lower than the previous year's tally. But with the ad world putting on their game face for this year, will we see a larger basket of metals coming home?
http://www.mxmindia.com/2013/06/mxm-monday-cannes-we-give-our-best-in-2013/

Only 8 shortlists as disappointing start for India@Cannes2013
Day 1 at Cannes Lions 2013 drew to a close with just 8 shortlists from a total of 184 entries considered.
http://www.mxmindia.com/2013/06/only-8-shortlists-as-disappointing-start-for-indiacannes2013/

The Cannes Lions 2013 India Tally (updated Mon, June 17, 9am)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-monday-june-17-9am/

FleishmanHillard appoints Yusuf Hatia MD for India
FleishmanHillard (FH) has announced the promotion of Yusuf Hatia to the position of managing director, India.
http://www.mxmindia.com/2013/06/fleishmanhillard-appoints-yusuf-hatia-md-for-india/

Amith Prabhu: Do you know who your biggest ambassador is?
In his weekly column, Chicago-based PR professional Amith Prabhu says internal communications is the key to public outreach.
http://www.mxmindia.com/2013/06/amith-prabhu-do-you-know-who-your-biggest-ambassador-is/

Anil Thakraney: Divorcing TAM could be a blessing
As the cliche goes, every cloud has a silver lining. Unsubscribing from TV audience measurement might help improve television programming in India.
http://www.mxmindia.com/2013/06/anil-thakraney-divorcing-tam-could-be-a-blessing/

Reviewing the Reviews: Fukrey not quite there/
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/06/reviewing-the-reviews-fukrey-not-quite-there/