Stories on 27 Nov '15

Mother of all Brand Surveys!
That's what Havas Media CEO Anita Nayyar calls the Meaningful Brands Survey released last week
http://www.mxmindia.com/2015/11/mother-of-all-brand-surveys/

Shailesh Kapoor: Want A Controversy? Dial A Celebrity
At this rate, the distinction between the Bollywood news channels (where I recently saw a full account of why Ranbir Kapoor's driver quit his job) and mainstream news channels can blur very soon, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/shailesh-kapoor-want-a-controversy-dial-a-celebrity/

Tanushree Radhakrishnan appointed as SVP at ZenithOptimedia
Radhakrishnan is a Hons graduate of Indira Gandhi National Open University in Accounts and Economics, and has worked with companies such as Webchutney, Carat Media and ABN Amro
http://www.mxmindia.com/2015/11/tanushree-radhakrishnan-appointed-as-svp-at-zenithoptimedia/

Aparna Tadikonda back at Interactive Avenue as EVP
Tadikonda will join the full-service digital marketing firm as Executive Vice President
http://www.mxmindia.com/2015/11/aparna-tadikonda-back-at-interactive-avenue-as-evp/

Ranjona Banerji: More from the Knee-jerk School of Journalism on display all over media this week
Aamir Khan's statements became more important than a Russian fighter jet shot down by Turkey, even though both Russia and Turkey are supposed to be fighting the deadly global threat of ISIS. Khan’s remarks were more important than the persistent, incessant rainfall and damage and death in Tamil Nadu, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-more-from-the-knee-jerk-school-of-journalism-on-display-all-over-the-media-this-week/

TBWA India CEO Vineet Bajpai launches 'Talentrack' for M&E hiring
It's billed as India's first mobile-app & portal for media, entertainment and creative talent hiring
http://www.mxmindia.com/2015/11/tbwa-india-ceo-vineet-bajpai-launches-talentrack-for-me-hiring/

Tata ranked India's Most Creative Brand 2015
Samsung Mobiles trails second, followed by LG and Sony
http://www.mxmindia.com/2015/11/tata-ranked-indias-most-creative-brand-2015/

Week 46 sees Aaj Tak as clear #1 in Hindi News, but India Today is #4 in English
Here are BARC's urban + rural ratings for Week 46 of 2015 (Nov 14-20)
http://www.mxmindia.com/2015/11/week-46-sees-aaj-tak-as-clear-1-in-hindi-news-but-india-today-is-4-in-english/

It's for 'Like Minded People', says Micromax of Canvas 5
The communication for its TVC campaign is based on the insight that youngsters today are making multiple choices in everyday life as a 'default'
http://www.mxmindia.com/2015/11/its-for-like-minded-people-says-micromax-of-canvas-5/

Koovs.com urges users to explore its unique offerings
Stink's Martin Krejci and VFX specialist Tom Sparks reunite to take on another extreme technical challenge

http://www.mxmindia.com/2015/11/koovs-com-urges-users-to-explore-its-unique-offerings/

Stories on 22nd Jun '15

Pratap Bose, 3 others launch The Social Street
Positioned as a digitally driven agency, the ex-DDB Mudra COO teams up with Mandeep Malhotra, Arjun Reddy & Pradeep Uppalapati
http://www.mxmindia.com/2015/06/pratap-bose-3-others-launch-the-social-street/

@CannesLions15: Day 1 report: With 945 entries, India eyes bagful of Lions
On the shortlists announced on Sunday, there was a no show from India on any of the categories, except Press - which fetched them 18 shortlists - and Direct, which got TBWA a shortlist
http://www.mxmindia.com/2015/06/canneslions15-with-945-indian-entries-india-eyes-bagful-of-lions-day-1-18-shortlists-in-press-1-in-direct/

@CannesLions15: All the Indian shortists on Day 1 (18 in Press, 1 in Direct)
Here are all the shortlisted entries in the Press and Direct categories announced on Sunday, June 21
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-1-18-in-press-1-in-direct/

@CannesLions15: Indian entries & winnings over last 5 years
Let the numbers do the talking. Presenting the number of entries Indian agencies have sent over the last five years and our winnings since 2010
http://www.mxmindia.com/2015/06/canneslions15-indian-entries-winnings-over-last-5-years/

MediaAsides: Times mulls realty channel, Anil Thakraney's crime novel characters resemble media folk...
Any characters in Thakraney's book resembling people in advertising and journalism, we asked someone in the know. "Yes," we were told. "Especially in the media. He has not even tried to conceal the resemblance too much."
http://www.mxmindia.com/2015/06/mediaasides-times-mulls-real-estate-channel-anil-thakraneys-crime-novel-to-have-characters-resembling-media-folk/

Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM
The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/06/hindi-movie-genre-drops-marginally-as-max-beats-zee-cinema-in-week-24-tam/

Ajay Kakar: 10 reasons Cannes is the place to be
For everyone in the A&M ecosystem, undoubtedly the most prestigious event of the year are the Cannes Lions. Here are some compelling (and some fun) reasons for why you should be at Cannes, courtesy Ajay Kakar, CMO - Financial Services at the Aditya Birla Group
http://www.mxmindia.com/2015/06/ajay-kakar-10-reasons-cannes-is-the-place-to-be-this-season/

Magnon eg+ appoints Ashutosh Negi as ECD
Ashutosh comes with 17 years of experience in creativity from his first stint in Dhar & Hoon
http://www.mxmindia.com/2015/06/magnon-eg-appoints-ashutosh-negi-as-ecd/

Amith Prabhu: The Client Brief - is that a myth?
A written brief must follow the SMART model and the response should always have the SMRT approach, writes Amith Prabhu
http://www.mxmindia.com/2015/06/amith-prabhu-the-client-brief-is-that-a-myth/

HT launches new weekend supplement in Mumbai
It will be complete with an 'Insider's Guide' to hidden secrets at famous establishments and neighborhoods; coming from experts

http://www.mxmindia.com/2015/06/ht-launches-new-weekend-supplement-in-mumbai/