Stories on 27 Nov '15

Mother of all Brand Surveys!
That's what Havas Media CEO Anita Nayyar calls the Meaningful Brands Survey released last week
http://www.mxmindia.com/2015/11/mother-of-all-brand-surveys/

Shailesh Kapoor: Want A Controversy? Dial A Celebrity
At this rate, the distinction between the Bollywood news channels (where I recently saw a full account of why Ranbir Kapoor's driver quit his job) and mainstream news channels can blur very soon, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/shailesh-kapoor-want-a-controversy-dial-a-celebrity/

Tanushree Radhakrishnan appointed as SVP at ZenithOptimedia
Radhakrishnan is a Hons graduate of Indira Gandhi National Open University in Accounts and Economics, and has worked with companies such as Webchutney, Carat Media and ABN Amro
http://www.mxmindia.com/2015/11/tanushree-radhakrishnan-appointed-as-svp-at-zenithoptimedia/

Aparna Tadikonda back at Interactive Avenue as EVP
Tadikonda will join the full-service digital marketing firm as Executive Vice President
http://www.mxmindia.com/2015/11/aparna-tadikonda-back-at-interactive-avenue-as-evp/

Ranjona Banerji: More from the Knee-jerk School of Journalism on display all over media this week
Aamir Khan's statements became more important than a Russian fighter jet shot down by Turkey, even though both Russia and Turkey are supposed to be fighting the deadly global threat of ISIS. Khan’s remarks were more important than the persistent, incessant rainfall and damage and death in Tamil Nadu, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-more-from-the-knee-jerk-school-of-journalism-on-display-all-over-the-media-this-week/

TBWA India CEO Vineet Bajpai launches 'Talentrack' for M&E hiring
It's billed as India's first mobile-app & portal for media, entertainment and creative talent hiring
http://www.mxmindia.com/2015/11/tbwa-india-ceo-vineet-bajpai-launches-talentrack-for-me-hiring/

Tata ranked India's Most Creative Brand 2015
Samsung Mobiles trails second, followed by LG and Sony
http://www.mxmindia.com/2015/11/tata-ranked-indias-most-creative-brand-2015/

Week 46 sees Aaj Tak as clear #1 in Hindi News, but India Today is #4 in English
Here are BARC's urban + rural ratings for Week 46 of 2015 (Nov 14-20)
http://www.mxmindia.com/2015/11/week-46-sees-aaj-tak-as-clear-1-in-hindi-news-but-india-today-is-4-in-english/

It's for 'Like Minded People', says Micromax of Canvas 5
The communication for its TVC campaign is based on the insight that youngsters today are making multiple choices in everyday life as a 'default'
http://www.mxmindia.com/2015/11/its-for-like-minded-people-says-micromax-of-canvas-5/

Koovs.com urges users to explore its unique offerings
Stink's Martin Krejci and VFX specialist Tom Sparks reunite to take on another extreme technical challenge

http://www.mxmindia.com/2015/11/koovs-com-urges-users-to-explore-its-unique-offerings/

Stories on 30th Jan '15

In the family way...
Starting January 31, Disney Channel takes the family route with clean, entertaining shows on weekends. A Q&A with Vijay Subramaniam, VP-Content &Communications, Media Network at Disney
http://www.mxmindia.com/2015/01/in-the-family-way/

Dentsu Aegis Network acquires majority in social & digital media agency WATConsult
WATConsult will become part of  Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as 'WATConsult - Linked by Isobar'
http://www.mxmindia.com/2015/01/dentsu-aegis-network-acquires-majority-in-social-digital-media-agency-watconsult/

Ranjona Banerji: The Hindu breaks a great story with Jayanthi Natarajan's letter to Sonia Gandhi
This is a real "break" and exclusive, not the "today the sun is shining" sort of breaking news story that TV has made infamous, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-hindu-breaks-a-great-story-with-jayanthi-natarajans-letter-to-sonia-gandhi/

Sony Pal not shutting yet, set for a revamp
The beleaguered Hindi Channel is going in for a content revamp and will be up for a relaunch
http://www.mxmindia.com/2015/01/sony-pal-not-shutting-yet-set-for-a-revamp/

Shailesh Kapoor: The Kiran Bedi School of Entertainment
The Barack Obama trip notwithstanding, the News Entertainer of the Week (also the Month) Award was snatched away by the ever-so-incorrigible Kiran Bedi, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-the-kiran-bedi-school-of-entertainment/

DDB-U flagged off by DDB Mudra in India
The two programs were held in MICA, Ahmedabad from the 23rd­ 29th January 2015
http://www.mxmindia.com/2015/01/ddb-u-flagged-off-by-ddb-mudra-in-india/

The Gunn Report for 2014 unveiled
It is based on the results of 45 global, regional and national creative award contests
http://www.mxmindia.com/2015/01/the-gunn-report-for-2014-unveiled/

P&G unveils new brand philosophy #ChangeDestiny for SK-II
Award-winning ballet dancer Misa Kuranaga stars in first chapter of #changedestiny global campaign by Leo Burnett Singapore
http://www.mxmindia.com/2015/01/pg-unveils-new-brand-philosophy-changedestiny-for-sk-ii/

SureWaves partners Hansa for Third Party Audit & Valuation
The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios
http://www.mxmindia.com/2015/01/surewaves-partners-hansa-for-third-party-audit-valuation/

Grey's 'Beti Bachao' campaign aims to empower birth of a girl child
It aims to address the dipping female sex ratio and empower the birth of girl child in the country
http://www.mxmindia.com/2015/01/greys-beti-bachao-campaign-aims-to-empower-birth-of-a-girl-child/

'Are you a Great Dad?', quizzes SBI Life through new campaign
The TVC takes one through the journey of an army man who is questioning himself - has he truly been a good father to his child?
http://www.mxmindia.com/2015/01/are-you-a-great-dad-quizzes-sbi-life-through-new-campaign/

Blue Lotus Communications strengthens leadership team
The move is a key step towards consolidation and growth
http://www.mxmindia.com/2015/01/blue-lotus-communications-strengthens-leadership-team/

Social Media Week to focus on 'Upwardly Mobile - The rise of the connected class'
City set to host the fourth edition of the global event, from February 23-27, 2015

http://www.mxmindia.com/2015/01/social-media-week-to-focus-on-upwardly-mobile-the-rise-of-the-connected-class/