Stories on 28th Sep '16

With 7mn monthly viewers, MailOnline has big plans for India

An interview with James Leaver, GM- International, MailOnline on his growth ambitions for the popular digital news offering. Read more

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Sanjeev Kotnala: Model Village approach; the need of Rural CSR

The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility, writes Sanjeev Kotnala. Read more

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Neeraj Roy elected President of IAA India

Monica Tata, COO - BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer. Read more

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BARC hires digital biz head from Nielsen USA

The move is a part of BARC India's plan of launching digital audience measurement in the country, notes a communique. Read more

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Saffolalife's new campaign inspires consumers to take small steps towards a healthier heart

This World Heart Day Saffolalife encourages people to Stay Active, Eat Better and Be Happy for a Healthier Heart. Read more

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Deepika plays to the festive tune for Coca Cola's latest campaign

Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar. Read more

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Himalaya unveils digital campaign targeting mothers

Campaign seeks to get mothers to be aware of their own needs during pregnancy and after. Read more

Stories on 19th Sep '16

Ogilvy wins big at IndIAA awards

The IndIAA awards were held at ITC Maratha on Friday, September 16 (Text+Video). Read more

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Jaideep Shergill: Cold shoulder for Coldplay

Historically, live entertainment in India (especially with "A" class acts) has been a damp squib, writes Jaideep Shergill. Read more

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Ad Club sets up new managing committee, Raj Nayak re-elected President

Ad Club sets up new managing committee, Raj Nayak re-elected President, Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd is vice-president. Read more

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Micromax mandates Zenith & Isobar for media & digital

Micromax's media mandate will be handled by Zenith and the digital mandate by Isobar's Delhi office. Read more

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Raghav Bahl and Ronnie Screwvala keep industry in splits at IAA KnowledgeSeries

The IAA Knowledge series was about the disruptions Bahl and Screwvala plan to bring in their second innings.Read more

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Sri Adhikari Brothers lists two more entities on stock exchange

The group lists two more entities - TV vision Ltd and SAB events & governance now media Ltd. Read more

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BARC makes Media Workstation (BMW) online certification test free

BMW is a specialised software application specially designed to analyse media and advertising audience results. Read more

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SoCheers unveils TVC showcasing agency

The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.Read more

Stories on 27 Nov '15

Mother of all Brand Surveys!
That's what Havas Media CEO Anita Nayyar calls the Meaningful Brands Survey released last week
http://www.mxmindia.com/2015/11/mother-of-all-brand-surveys/

Shailesh Kapoor: Want A Controversy? Dial A Celebrity
At this rate, the distinction between the Bollywood news channels (where I recently saw a full account of why Ranbir Kapoor's driver quit his job) and mainstream news channels can blur very soon, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/shailesh-kapoor-want-a-controversy-dial-a-celebrity/

Tanushree Radhakrishnan appointed as SVP at ZenithOptimedia
Radhakrishnan is a Hons graduate of Indira Gandhi National Open University in Accounts and Economics, and has worked with companies such as Webchutney, Carat Media and ABN Amro
http://www.mxmindia.com/2015/11/tanushree-radhakrishnan-appointed-as-svp-at-zenithoptimedia/

Aparna Tadikonda back at Interactive Avenue as EVP
Tadikonda will join the full-service digital marketing firm as Executive Vice President
http://www.mxmindia.com/2015/11/aparna-tadikonda-back-at-interactive-avenue-as-evp/

Ranjona Banerji: More from the Knee-jerk School of Journalism on display all over media this week
Aamir Khan's statements became more important than a Russian fighter jet shot down by Turkey, even though both Russia and Turkey are supposed to be fighting the deadly global threat of ISIS. Khan’s remarks were more important than the persistent, incessant rainfall and damage and death in Tamil Nadu, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-more-from-the-knee-jerk-school-of-journalism-on-display-all-over-the-media-this-week/

TBWA India CEO Vineet Bajpai launches 'Talentrack' for M&E hiring
It's billed as India's first mobile-app & portal for media, entertainment and creative talent hiring
http://www.mxmindia.com/2015/11/tbwa-india-ceo-vineet-bajpai-launches-talentrack-for-me-hiring/

Tata ranked India's Most Creative Brand 2015
Samsung Mobiles trails second, followed by LG and Sony
http://www.mxmindia.com/2015/11/tata-ranked-indias-most-creative-brand-2015/

Week 46 sees Aaj Tak as clear #1 in Hindi News, but India Today is #4 in English
Here are BARC's urban + rural ratings for Week 46 of 2015 (Nov 14-20)
http://www.mxmindia.com/2015/11/week-46-sees-aaj-tak-as-clear-1-in-hindi-news-but-india-today-is-4-in-english/

It's for 'Like Minded People', says Micromax of Canvas 5
The communication for its TVC campaign is based on the insight that youngsters today are making multiple choices in everyday life as a 'default'
http://www.mxmindia.com/2015/11/its-for-like-minded-people-says-micromax-of-canvas-5/

Koovs.com urges users to explore its unique offerings
Stink's Martin Krejci and VFX specialist Tom Sparks reunite to take on another extreme technical challenge

http://www.mxmindia.com/2015/11/koovs-com-urges-users-to-explore-its-unique-offerings/

Stories on 12th Oct '15

Gearing up for the Big Sales
Etailers like Flipkart, Amazon, Snapdeal, Pepperfry and others have geared up ahead of festive season and the big sales this week
http://www.mxmindia.com/2015/10/gearing-up-for-the-big-sales/

Kuch Meetha Ho Jai for Carat India as Mondelez comes calling
The mandate, which includes traditional and digital media, in the region of Rs 500 crore, making it a big catch for Carat India
http://www.mxmindia.com/2015/10/kuch-meetha-ho-jai-for-carat-india-as-mondelez-comes-calling/

IAA gets set for maiden IndIAA Awards and 'Conversations' with Subhash Chandra
The theme of Dr Subhash Chandra's discussion will be 'News Neutrality'
http://www.mxmindia.com/2015/10/iaa-gets-set-for-maiden-indiaa-awards-and-conversations-with-subhash-chandra/

Pepsi has no plans to change IPL sponsorship contract
PepsiCo has asserted that it's not seeking to renegotiate the terms of its contract for title sponsorship of the Indian Premier League
http://www.mxmindia.com/2015/10/pepsi-has-no-plans-to-change-ipl-sponsorship-contract-2/

MediaSENse by Indrani Sen: To cap it all
The  I&B Ministry and TRAI should consider the scope of adopting the Australian model with variable options across different time bands including additional allowance during Central and State elections, writes Indrani Sen
http://www.mxmindia.com/2015/10/mediasense-by-indrani-sen-to-cap-it-all/

BARC Data for Week 39 (Sept 26-Oct 2, 2015)
Here's BARC data for Week 39 (Sept 26-Oct 2, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-39-sept-26-oct-2-2015%e2%80%8b/

Amith Prabhu: The Pirate's Manifesto
I hope each of us will be embrace it with passion and make it our individual war cry and code, writes Amith Prabhu on a manifesto for communications professionals

http://www.mxmindia.com/2015/10/amith-prabhu-the-pirates-manifesto/

Stories on 1st Sep '15

There Is No Alternative to Arnab!
BARC data shows how the ratings of channels & shows is impacted when star presenters are absent... Goswami included
http://www.mxmindia.com/2015/09/there-is-no-alternative-to-arnab/

Thoughtblurb appoints Rajan Narayan as CEO
Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories
http://www.mxmindia.com/2015/09/thoughtblurb-appoints-rajan-narayan-as-ceo/

92.7 Big FM unveils new logo
92.7 BIG FM, today, ranks second at an all-India level
http://www.mxmindia.com/2015/09/92-7-big-fm-unveils-new-logo/

Ranjona Banerji: So how long news channels take to prove me wrong in my defence of their coverage of the Sheena Bora murder case?
Because it was not just the primetime debates but also the all-day broadcasts which have anchors, reporters, random guests and members of the general public all attributing motive as well as diagnosing the prime accused, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-so-how-long-news-channels-take-to-prove-me-wrong-in-my-defence-of-their-coverage-of-the-sheena-bora-murder-case/

Asymmetrique bags Taurian World School media biz
Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students
http://www.mxmindia.com/2015/09/asymmetrique-bags-media-account-for-taurian-world-school/

Rose Huskey joins Maxus as APAC Client Leadership Head
Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class
http://www.mxmindia.com/2015/09/rose-huskey-joins-the-maxus-regional-team-as-apac-client-leadership-head/

HDS appoints Surya Narayanan as Biz Head
Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett

http://www.mxmindia.com/2015/09/hds-appoints-surya-narayanan-as-the-head-of-business/

Stories on 27th Aug '15

BARC-TAM deal: Win-win for all
The deal between the two television audience measurement firms is a gamechanging one - for the industry and for themselves
http://www.mxmindia.com/2015/08/barc-tam-deal-win-win-for-all/

BARC-TAM: Did the industry kill TAM?
Questions, questions: So TAM was made to exit, be it the politics of the industry or simply apathy? While it was set up by a joint industry body, how much did they monitor and guide TAM? Was there enough clarity, the way it is today? Did the politics between the stakeholders see TAM in?
http://www.mxmindia.com/2015/08/barc-tam-did-the-industry-kill-tam/

BARC-TAM: We told you so! MxM broke the story...
The links to the two stories published by MxMIndia
http://www.mxmindia.com/2015/08/barc-tam-we-told-you-so-mxm-broke-the-story/

Flashed yesterday: BARC to turn sole TV aud measurement co with TAM meters in tow
BARC India and TAM India will form a meter management company to supply raw data to BARC India
http://www.mxmindia.com/2015/08/barc-gobbles-up-tam-audience-measurement-boxes-to-grow-to-34k/

Komli Media sells India business to Gurgaon-based SVG Media
Under the terms of the deal, Komli India will function independently alongside the existing businesses of SVG Media - Tyroo Technologies, DGM and SeventyNine
http://www.mxmindia.com/2015/08/komli-media-sells-india-business-to-gurgaon-based-svg-media/

Siddhartha Mukherjee: What Biking taught me about Brand Communication Management
And how he tried to explore the learnings from biking and use them for Brand Communication Management
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-what-biking-taught-me-about-brand-communication-management/

Dear MxM by Jaisurya Das: My friends are dissuading me but is it okay to tie a Rakhi to my boss?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-my-friends-are-dissuading-me-but-is-it-okay-to-tie-a-rakhi-to-my-boss/

Stories on 21st Aug '15

Rural Ratings: Interesting Days Ahead
The impact of BARC's proposed rural audience measurement is going to impact genres like GECs, News, Movies and Kids, writes Shailesh Kapoor
http://www.mxmindia.com/2015/08/rural-ratings-interesting-days-ahead/

BTL Baatein: Vineet Jain, Himalaya Drug Company.... Powered by VISCOMM
BTL is an essential part of the marketing mix, it complements ATL and, marketing RoI should always be calculated on overall spends, says Vineet Jain is General Manager - Marketing, Consumer Product Division, The Himalaya Drug Company
http://www.mxmindia.com/2015/08/btl-baatein-vineet-jain-himalaya-drug-company-powered-by-viscomm/

Ranjona Banerji: Emphatically, the old order changeth at Network 18
Certainly people have long expected a more hands on approach from Reliance at Network 18 and looks like they are getting it, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-emphatically-the-old-order-changeth-at-network-18/

Asianet launches HD channel in Malyalam
The channel was officially launched by star Suresh Gopi in the presence of actor Mukesh and K.Madhavan, Managing Director, Asianet
http://www.mxmindia.com/2015/08/asianet-launches-hd-channel-in-malyalam/

Helpchat appoints Lodestar UM as its media agency
The appointment of Lodestar UM is a part of Helpchat's larger objective of strengthening its brand visibility and recall across geographies
http://www.mxmindia.com/2015/08/helpchat-appoints-lodestar-um-as-its-media-agency/

Publicis communicates "Always Fresh, Always On" proposition for Park Avenue Deos
The commercial ends with Farhan himself enjoying the match at the stadium
http://www.mxmindia.com/2015/08/publicis-communicates-always-fresh-always-on-proposition-for-park-avenue-deos/

HT brings Smart Kids Asia to India
The event, dubbed the biggest "edu-tainment" event in South East Asia started in Malaysia in 2002
http://www.mxmindia.com/2015/08/ht-brings-smart-kids-asia-to-india/

Cycle Pure Agarbathies rolls out latest ad campaign
The campaign showcases the Bollywood icon endorsing the brand’s new positioning
http://www.mxmindia.com/2015/08/cycle-pure-agarbathies-rolls-out-latest-ad-campaign/

Havas Media wins Integrated mandate of FoodCloud
The account size is estimated at about INR 25crores and will be handled from the Gurgaon office
http://www.mxmindia.com/2015/08/havas-media-group-wins-integrated-media-mandate-of-foodcloud-in/

Twitter India strengthens leadership with new appointment
Viral Jani joins Twitter as Head of TV Partnerships for India, will spearhead strategic collaboration with TV channels to increase their audience engagement on Twitter

http://www.mxmindia.com/2015/08/twitter-india-strengthens-leadership-with-new-appointment/

Stories on 14th May '15

Why Sun shines more in Bengaluru
How & Why a Tamil channel like Sun is more popular than a Kannada GEC in Bengaluru, as per BARC data
http://www.mxmindia.com/2015/05/why-sun-shines-more-in-bengaluru/

Nepal Earthquake and Salman Khan Case - Tremors in Television Viewership as per BARC data
BARC India has shared some interesting data and analyses on the viewership numbers and trends of Hindi and English news channels given the news of the Nepal earthquake and the Salman Khan legal tangle
http://www.mxmindia.com/2015/05/nepal-earthquake-and-salman-khan-case-tremors-in-television-viewership-as-per-barc-data/

RBNL consolidates digital biz with ZO's Performics
ZenithOptimedia India's Performics has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited
http://www.mxmindia.com/2015/05/rbnl-consolidates-digital-biz-with-zos-performics/

Havas Media wins integrated media mandate of myITreturn.com
The account which includes both digital and traditional duties will be handled by the agency’s Mumbai office
http://www.mxmindia.com/2015/05/rbnl-consolidates-digital-biz-with-zos-performics/

Now Pakistanis too would turn Bigg Boss voyeurs
Pakistani television networks spending Rs 35-40 crore to buy Indian shows like Bigg Boss, Jodha Akbar
http://www.mxmindia.com/2015/05/now-pakistanis-too-would-turn-bigg-boss-voyeurs/

Tanishq celebrates mother-daughter relationship in latest ad film
Narrating the emotional bond of the mother-daughter duo, Tanishq celebrates the timeless relationship they share
http://www.mxmindia.com/2015/05/tanishq-celebrates-mother-daughter-relationship-in-latest-ad-film/

DDB Mudra West appoints Manoj Bhagat as GCD
Manoj joins the agency's Mumbai office from Greenapple Design

http://www.mxmindia.com/2015/05/ddb-mudra-west-appoints-manoj-bhagat-as-gcd/

Stories on 6th May '15

So who did the 'keeda' on BARC with the MIB?
MxMIndia has had a simple, one-line view on this: The government must have no role in audience measurement
http://www.mxmindia.com/2015/05/so-who-did-the-keeda-on-barc-with-the-mib/

Srinivasan Swamy & Ramesh Narayan declared IAA Champions
The IAA Inspire Awards were created to celebrate IAA members who have achieved leadership excellence and contributed their vision, ideas, efforts and services
http://www.mxmindia.com/2015/05/srinivasan-swamy-ramesh-narayan-declared-iaa-champions/

ZETC opts for a vibrant new look
The new look reflects the outlookof the channel tocreate a stronger connect with the youth
http://www.mxmindia.com/2015/05/zetc-opts-for-a-vibrant-new-look/

O&M unveils campaign for NCPA & SOI
The truth is, Western Classical music is enjoyable at every age
http://www.mxmindia.com/2015/05/om-unveils-campaign-for-ncpa-soi/

Kyoorius announces speaker lineup for MELT:2015
MELT 2015 is a 2-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD
http://www.mxmindia.com/2015/05/kyoorius-announces-speaker-lineup-for-melt2015/

Sanjeev Kotnala: Kyoorius: Awarding the Work, not the Organisation or the Individual
Last year, the Kyoorius Awards surprised us with scale and style and it promises to be much bigger this year, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-kyoorius-awarding-the-work-not-the-organisation-or-the-individual/

Tie-ups with movie producers and ad agencies can promote Indie talent: Farout Media
The music rights management and talent development company was co-founded by Farhan Akhtar, Anurag Rao and Excel Entertainment

http://www.mxmindia.com/2015/05/tie-ups-with-movie-producers-and-ad-agencies-can-promote-indie-talent-farout-media/

Stories on 28th Apr '15

As industry gets set for a new measurement regime, TAM gears for new innings!
This isn't an exit interview, but we just allowed TAM CEO LV Krishnan to speak. On BARC, on the industry on politicization of ratings...
http://www.mxmindia.com/2015/04/as-industry-gets-set-for-a-new-measurement-regime-tam-gears-for-new-innings/

Grey appoints Pranav Harihar Sharma as ECD
Pranav Harihar Sharma started his career with a small advertising agency in Indore as a summer trainee. Read more
http://www.mxmindia.com/2015/04/grey-appoints-pranav-harihar-sharma-as-ecd/

Lowe Lintas unveils new campaign for Havells LED
Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings - a primary consumer benefit of LED lamps. Read more
http://www.mxmindia.com/2015/04/lowe-lintas-unveils-new-campaign-for-havells-led/

ASCI frowns at Ullu-Banoing, finds Idea ad defaming Haryana
The advertisement of Idea Cellular shows the practice in Haryana of girls not being allowed to step out of homes to study, is defaming Haryana and tends to bring this State into disrepute, notes an Advertising Standards Council of India communique. Read more
http://www.mxmindia.com/2015/04/asci-frowns-at-ullu-banoing-finds-idea-ad-defaming-haryana/

The 120 Media Collective and Diagonal View unveil Sooperfly
The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations. Read more
http://www.mxmindia.com/2015/04/the-120-media-collective-and-diagonal-view-unveil-sooperfly/

Zoom takes off in Sri Lanka
Zoom TV will be available on Dialog Television on channel no. 47 on Gold, Emerald, Diamond and Thee packages. Read more
http://www.mxmindia.com/2015/04/zoom-takes-off-in-sri-lanka/

MakeMyTrip looks to get close to consumers with 'Dil toh roaming hai'
New tagline - 'Dil Toh Roaming Hai', to fuel growing travel ambition of people and give into their hearts' desires

http://www.mxmindia.com/2015/04/makemytrip-looks-to-get-close-to-consumers-with-dil-toh-roaming-hai/

Stories on 18th Feb '15

Rajat Sharma UnLtd
How owner and face of India TV became one of India's most powerful editors
http://www.mxmindia.com/2015/02/rajat-sharma-unltd/

Zee engages Interbrand for its Corporate Brand Valuation Study
The move is aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020
http://www.mxmindia.com/2015/02/zee-engages-interbrand-for-its-corporate-brand-valuation-study/

Publicis takes the hunger route for Maggi in new campaign
The campaign celebrates the age old bond between mother and child with a new-age twist
http://www.mxmindia.com/2015/02/publicis-takes-the-hunger-route-for-maggi-in-new-campaign/

Rush for BARC's testdrive of BMW software
Participants of the training session were awarded certificates. All those in media planning/ buying/ research/ strategy can register for vacant seats if any, at:  http://www.barcindia.co.in/Roadshow-registration.html
http://www.mxmindia.com/2015/02/rush-for-barcs-testdrive-of-bmw-software/

Sanjeev Kotnala: Let's Bid In The New IPL: The Idea Premier League
Franchise owners are departments or teams within your organisation. Each with a fixed innovation and experiment budget pre- allocated. What they bid are the ideas, processes and projects up on the auction table
http://www.mxmindia.com/2015/02/sanjeev-kotnala-lets-bid-in-the-new-ipl-the-idea-premier-league/

Creation appoints Shashikant Someshwar to lead its India ops
Someshwar will lead a team of more than 30 consultants working across a broad portfolio of accounts
http://www.mxmindia.com/2015/02/creation-appoints-shashikant-someshwar-to-lead-its-india-ops/

Rajnigandha unveils new TVC
Shares its journey of hard-work and commitment to quality
http://www.mxmindia.com/2015/02/rajnigandha-unveils-new-tvc/

MTS' Internet Baby returns to popularize wi-fi offering
Creativeland has conceptualized the latest integrated campaign for MTS Homespot Instant WiFi

http://www.mxmindia.com/2015/02/mts-internet-baby-returns-to-popularize-wi-fi-offering/

Stories on 5th Feb '15

Ghost of IRS mess may force BARC & TAM to co-exist
As BARC gets set for release of its data, TAM says it will not stop releasing its ratings. Meanwhile, industry worries about an encore of the IRS mess
http://www.mxmindia.com/2015/02/ghost-of-irs-may-force-barc-tam-to-co-exist/

AdAge launches in India. Perfect Timing, says editor
The product is thanks to an arrangement between Crain Communications of the United States and The Times of India group here
http://www.mxmindia.com/2015/02/adage-launches-in-india-perfect-timing-says-editor/

JSW Group banks on 'Inner Strength' in new corporate campaign
The campaign personifies strength in self-belief &determination - 'Will of Steel'
http://www.mxmindia.com/2015/02/jsw-group-banks-on-inner-strength-in-new-corporate-campaign/

SAB TV unveils #DigitalDividesSABUnites campaign
The brand film captures the self-inflicted split created in one’s personal life by their extreme affiliation to the digital world
http://www.mxmindia.com/2015/02/sab-tv-unveils-digitaldividessabunites-campaign/

Reebok unveils new campaign 'Be More Human'
The campaign is a rally cry urging one to live up to one's full potential
http://www.mxmindia.com/2015/02/reebok-unveils-new-campaign-be-more-human/

Do Thumbthing, urges flipkart in latest campaign
The Do Thumbthing campaign's focus is to make the Flipkart mobile app the medium of choice when it comes to shopping online

http://www.mxmindia.com/2015/02/do-thumbthing-urges-flipkart-in-latest-campaign/

Stories on 22nd Aug 14

Lunch with MxM: Partho Dasgupta, CEO, BARC
An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists
http://www.mxmindia.com/2014/08/lunch-with-mxm-partho-dasgupta-ceo-barc/

REALTY CHECK: Day 12 | Sachin Kulkarni: Sustainable, multi-pronged strategy needed for Affordable Housing
There cannot be one single solution with the government for promoting affordable housing... it has to be a sustainable, multi-pronged strategy, writes Sachin Kulkarni Managing Director, Vastushodh Projects
http://www.mxmindia.com/2014/08/realty-check-day-12-sachin-kulkarni-sustainable-multi-pronged-strategy-needed-for-affordable-housing/

Dish TV opts for MEC India as its media partner
With digitalization phase 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as, retention initiatives
http://www.mxmindia.com/2014/08/dish-tv-opts-for-mec-india-as-its-media-partner/

Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!
Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-same-day-same-slot-three-launches-it-happens-only-in-india/

Ranjona Banerji: Sensitivity in dealing with closure is not in their DNA
Once more you see a media organisation getting away with sacking staff at short notice with no severance package and no fight from senior staff, rues Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-sensitivity-in-dealing-with-closure-is-not-in-their-dna/

ENIL strengthens leadership team
As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President
http://www.mxmindia.com/2014/08/enil-strengthens-leadership-team/

'Camel crayons se hoga fun', says new campaign by RK Swamy BBDO
The TVC features many fun-filled situations using different kinds of crayons offered by Camel
http://www.mxmindia.com/2014/08/camel-crayons-se-hoga-fun-says-new-campaign-by-rk-swamy-bbdo/

Seven3Sports bags digital rights of Bundesliga
Through Bundesliga, Seven3Sports aims to bring about a surge in the Football viewership within the country
http://www.mxmindia.com/2014/08/seven3sports-bags-digital-rights-of-bundesliga/

What Ticks for Indian Consumers/ Teens - Geetanjali Bhattacharji and Ritu Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Geetanjali Bhattacharji and Ritu Gupta

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-teens-%e2%80%93-geetanjali-bhattacharji-and-ritu-gupta/

Stories on 6th Mar'14

Get set for India's Biggest Media Event
The 9-phase poll process with the results on May 16 and the government formation thereafter is boomtime for the media
http://www.mxmindia.com/2014/03/get-set-for-indias-biggest-media-event/

NewsStand: How some Page 1s announced the Polls
In NewsStand, we look at how some of the front-pages of the our national and regional dailies displayed the news of the polls announcement
http://www.mxmindia.com/2014/03/newsstand-how-some-page-1s-announced-the-polls/

Etailers make hay with poll merchandise
Online retailers sell a variety of political merchandise to cash in on the frenzy
http://www.mxmindia.com/2014/03/etailers-make-hay-with-poll-merchandise/

Respite for Kantar (and TAM) as Delhi High Court hearing adjourned till July 11
The Delhi High Court hearing has been adjourned to July 11, 2014
http://www.mxmindia.com/2014/03/respite-for-kantar-and-tam-as-delhi-high-court-hearing-adjourned-till-july-11/

Viber connects with ZenithOptimedia for media
ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, the mobile and messaging service provider
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Genesis delivers a Step Up
The initiative is designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Bang Bang Films unveils new commercial for Mountain Dew
Mountain Dew has unveiled a new campaign that preaches to individuals to push their passions to the limit, allowing them to conquer their fears along the way
http://www.mxmindia.com/2014/03/bang-bang-films-unveils-new-commercial-for-mountain-dew/

Delegates to get 'Winning' insights at 13th India Today Conclave
The theme of this edition of the signature annual event, which will host some of the finest minds of the world, is 'Winning'
http://www.mxmindia.com/2014/03/delegates-to-get-winning-insights-at-13th-india-today-conclave/

Punit Goenka felicitated with 'Entrepreneur of the Year' award
Mr Goenka was conferred the 'Entrepreneur of the Year' award at the Asia Pacific Entrepreneurship Awards 2014 held in New Delhi recently

http://www.mxmindia.com/2014/03/delegates-to-get-winning-insights-at-13th-india-today-conclave/

Stories on 7th Feb '14

Currency Research Crisis: IRS Today, BARC Tomorrow?
It's a question that's been bothering many since the IRS 2013 was released. Esp given the impact on business, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/currency-research-crisis-irs-today-barc-tomorrow/

Indian Magazine Congress on Feb 24-25 in Delhi
The eighth edition of the Indian Magazine Congress will be held on February 24 and 25 in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-on-feb-24-25-in-delhi/

#beyondbiz: It's 'mind over matter' for Raj Nayak as he devours 'khatras' in real life
Introducing a new weekend series with Colors CEO Raj Nayak doing the unthinkable. Click on to see for yourself
http://www.mxmindia.com/2014/02/beyondbiz-its-mind-over-matter-for-raj-nayak-as-he-devours-khatras-in-real-life/

Ranjona Banerji: Falling caliber of editors & the crisis in news media
The Press Club Mumbai discussion on the crisis in journalism dealt with issues that concern most newsrooms today: owner interference, weak business models and hence retrenchment, big business influence and the diminishing role of the editor
http://www.mxmindia.com/2014/02/ranjona-banerji-falling-caliber-of-editors-the-crisis-in-news-media/

Fourth Dimension celebrates 3rd anniv
Chennai-based Fourth Dimension handles the airtime sales of the Puthiya Thalaimurai news channel, Puthu Yugam GEC, Chennai Live radio station and the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines on an exclusive basis
http://www.mxmindia.com/2014/02/fourth-dimension-celebrates-3rd-anniv/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

Stories on 13th Jan '14

We can't be without a measurement system: Hemant Bakshi
As the ghost of a measurement data-free period looms large, the ISA chairman & Hindustan Unilever ED on how the absence of a currency for buying ads will adversely impact the TV trade
http://www.mxmindia.com/2014/01/we-cant-be-without-a-measurement-system-hemant-bakshi/

Customer service top priority for marketers: Paul Writer Study
Indian marketers rate a better overall customer experience as their top priority, notes a Paul Writer study
http://www.mxmindia.com/2014/01/customer-service-top-priority-for-marketers-paul-writer-study/

Madison's Platinum wins Lafarge Cement Media AOR
Platinum Media won the account of Lafarge India in Kolkata in a multi-agency pitch. The account will be handled out of the agency's Kolkata office
http://www.mxmindia.com/2014/01/madisons-platinum-wins-lafarge-cement-media-aor/

Amith Prabhu: The Public Relations of Indian Politics
The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu
http://www.mxmindia.com/2014/01/amith-prabhu-the-public-relations-of-indian-politics/

Reviewing the Reviews: Mostly raves for Dedh Ishqiya
The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome, notes Deepa Gahlot
http://www.mxmindia.com/2014/01/reviewing-the-reviews-mostly-raves-for-dedh-ishqiya/

SureWaves bags Rs 35-crore deal to hire talent, innovate
Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech
http://www.mxmindia.com/2014/01/surewaves-bags-rs-35-crore-deal-to-hire-talent-innovate/

AXN India to bring top English shows, inks content acquisition deal with CBS
AXN India announced a content acquisition deal with CBS Studios International bringing many popular from January 27
http://www.mxmindia.com/2014/01/axn-india-to-bring-top-english-shows-inks-content-acquisition-deal-with-cbs/

92.7 Big FM awarded Best Radio Station by Lion's Club in Mumbai
Big FM Mumbai was awarded 'Best Radio Station' at the 20th Lions Club Gold Awards in Mumbai last week

http://www.mxmindia.com/2014/01/92-7-big-fm-awarded-best-radio-station-by-lions-club-in-mumbai/

Stories on 28th Oct '13

Future bright for Emerging Agencies
The future appears bright for entrepreneurs running advertising agencies was the consensus at the IAA Knowledge Conclave on Saturday
http://www.mxmindia.com/2013/10/future-bright-for-emerging-agencies/

BARC eyes 50K panel in 1.5 years
BARC is said to have zeroed in what is perceived as cutting edge technology in television audience measurement. The technology is said to be pilfer-proof, future-ready and economical.
http://www.mxmindia.com/2013/10/barc-eyes-50k-panel-in-1-5-years/

India not Shining! So why does FutureBrands 'Country Brand Index' not have India in the Top 25?
FutureBrands' annual 'Country Brand Index' measures the strength of a country brand on various parameters, from awareness to familiarity. The firm also looks at what differentiates a country brand on five key dimensions: value system, quality of life, good for business, heritage and culture, and tourism.
http://www.mxmindia.com/2013/10/india-not-shining-so-why-does-futurebrands-country-brand-index-not-have-india-in-the-top-25/

Desi brands go for 'phoren' models to sell wares
Brands, both big and small, hire foreign models to sell apparel in India
http://www.mxmindia.com/2013/10/desi-brands-go-for-phoren-models-to-sell-wares/

Amith Prabhu: Public Relations for dummies
PR companies are more like law firms as the basis for what they do is rooted in consulting, writes Amith Prabhu
http://www.mxmindia.com/2013/10/amith-prabhu-public-relations-for-dummies/

Golfing legend Gary Player to lead jury for India Golf Awards
Legendary golfer Gary Player will lead the jury for India's first golf awards called the Take Solutions India Golf Awards powered by www.golfingindian.com.
http://www.mxmindia.com/2013/10/golfing-legend-gary-player-to-lead-jury-for-india-golf-awards/

Stories on 16th July '13

Will the ad switch-off get broadcasters to revert to weekly ratings?
The clock is ticking for the 72 working day hours after the first of the ad withdrawal notices were sent on Friday
http://www.mxmindia.com/2013/07/will-the-ad-switch-off-get-broadcasters-to-revert-to-weekly-ratings/

MIB seeks TRAI & Press Council views on FDI cap in TV & print
The Information & Broadcasting Ministry has sought the recommendations of TRAI for issues concern FDI cap related to the broadcasting sector and has sought comments of the Press Council of India for FDI in the print media
http://www.mxmindia.com/2013/07/mib-seeks-trai-press-council-views-on-fdi-cap-in-tv-print/

Zee is presenting partner of Kyoorius Designyatra conference
Zee Entertainment will be presenting corporate partner of the ninth edition of the Kyoorius Designyatra to be held in Goa from August 29-31
http://www.mxmindia.com/2013/07/zee-is-presenting-partner-of-kyoorius-designyatra-conference/

Hiren Pandit joins TransStadia as COO
Former Group M entertainment and sports specialist joins SE TransStardia Pvt Ltd as COO
http://www.mxmindia.com/2013/07/hiren-pandit-joins-transstadia-as-coo/

Orra showcases timelessness by sending telegrams
Branded jeweller major sends telegrams to commemorate its timelessness
http://www.mxmindia.com/2013/07/orra-showcases-timelessness-by-sending-telegrams/

ABN Andhrajyothy mandates Aidem for ad sales
Aidem Ventures will take charge of all-India sales of the Aamoda Broadcasting Network-run Telugu channel ABN Andhrajyothy
http://www.mxmindia.com/2013/07/abn-andhrajyothy-mandates-aidem-for-ad-sales/

Divya Marathi launches 6th edition from Akola
DB Corp announces launch of Akola edition of Dainik Divya Marathi
http://www.mxmindia.com/2013/07/divya-marathi-launches-6th-edition-from-akola/

Debrief: Wild Stone: Nailing yummy mummies
In this ad, Wild Stone has pushed the envelope further as our chap wins over young moms, notes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-wild-stone-nailing-yummy-mummies/

Pradeep Kashyap re-elected President of RMAI
Sanjay Kaul, head of Impact Communications, Sanjeev Shukla, Head of Rural Vertical at Hero MotoCorp Ltd and Rajkumar Jha of Ogilvy have been re-elected Vice President, Secretary and Treasurer respectively
http://www.mxmindia.com/2013/07/pradeep-kashyap-re-elected-president-of-rmai/

Sanjay Bhambri is CCO at OnMobile Global
Leading VAS player OnMobile has elevated Sanjay Bhambri as Chief Commercial Officer
http://www.mxmindia.com/2013/07/sanjay-bhambri-is-cco-at-onmobile-global/

Stories on 14th Jun '13

MagnaGlobal predicts India adspends to grow 7.8% in 2013, 11.9% in 2014
Extracts from the MagnaGlobal mid-year adspend forecast + interview with Venkatesh S
http://www.mxmindia.com/2013/06/magnaglobal-predicts-ad-revenues-to-grow-7-8-in-2013-11-9-in-2014/

Emvies announced, with some tweaks
The Emvies, the awards instituted by Ad Club in 2001 to recognize breakthrough innovations in Indian media, will be held on September 6
http://www.mxmindia.com/2013/06/emvies-announced-with-some-tweaks/

Amin Lakhani to head Mindshare Fulcrum
Mindshare has announced the elevation of Amin Lakhani as Leader, Team Unilever South Asia. He will replace Anupriya Acharya who is moving on from the organization
http://www.mxmindia.com/2013/06/amin-lakhani-to-head-mindshare-fulcrum/

Shailesh Kapoor: If You Had To Choose: Bad Ratings or No Ratings?
If the ratings system is going to influence the size of advertising revenue that it does, it has to be credible in absolute terms, writes Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-if-you-had-to-choose-bad-ratings-or-no-ratings/

Tyroo strengthens its India leadership team
Ratnakar Bharti has been appointed as GM & India sales head; Sandeep Sabharwal joins as global head, Delivery & Publisher Relationships
http://www.mxmindia.com/2013/06/tyroo-strengthens-its-india-leadership-team/

Ranjona Banerji: How everyone loves to bash journos
The internet has of course made journalists out of everybody and television has made journalism enter everyone's homes, writes Ranjona Banerji
http://www.mxmindia.com/2013/06/ranjona-banerji-how-everyone-loves-to-bash-journos/

Anil Thakraney: Lessons from Jiah's tragedy
You have to make your mind steely hard, and the heart shatter-proof. You have to be emotionally tough. So that when things go all wrong, you can simply shrug, down a few tequila shots with your gal pals, and move on. No man is worth dying for
http://www.mxmindia.com/2013/06/anil-thakraney-lessons-from-jiahs-tragedy/

Speaking of Which | The Importance of Being Coherent
There are press releases, and there are press releases. Then there is gibberish
http://www.mxmindia.com/2013/06/speaking-of-which-the-importance-of-being-coherent/

Stories on 7th Jun '13

More smalltown India folks are joining advtng: Prasoon Joshi
The McCann Worldgroup President S Asia on talent, the problems plaguing creative awards and much else.
http://www.mxmindia.com/?p=49245

BARC inches closer to new measurement regime, issues global RFP
BARC has issued a Global Request for Proposals (RFPs) for Broadcast Measurement Services
http://www.mxmindia.com/?p=49244

Rahul Johri elevated at Discovery Networks, gets additional regional role
Rahul Johri to also head pan-regional Ad Sales and Southeast Asia Revenue
http://www.mxmindia.com/?p=49231

Shailesh Kapoor: The Next GEC revolution is round the corner
1992. 2000. 2008. Give or take a couple of years, and the next big GEC revolution is set to happen anytime 2014 onwards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=49232

Anil Thakraney: Lowe Lintas Awards: The Scam Free Zone
Only one word comes to mind for Balki: Respect. For taking a tough stand, for making a powerful statement, for finding an honest way to reward his employees
http://www.mxmindia.com/?p=49227

ASCI upheld complaints against 52 ads in March 2013
The ASCI upheld complaints against 52 of the 84 ads reported to it. The healthcare category was in the lead, with complaints upheld against 23 ads
http://www.mxmindia.com/?p=49230

Carat Media wins Vistaprint AOR
Vistaprint India has appointed Carat Media Services as its media agency. Vistaprint's India foray is part of its strategy to enter new markets in Asia. This business will be handled out of Carat's Mumbai office
http://www.mxmindia.com/?p=49229

Gozoop wins digital media mandate for High Street Phoenix
Mumbai shopping mall High Street Phoenix has appointed Gozoop to enhance their digital presence

http://www.mxmindia.com/?p=49228