Stories on 30th Mar '17

Rejig time at Publicis Worldwide
PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India
http://www.mxmindia.com/?p=101369

Dear MxM by Jaisurya Das: Should adsales professionals be classified as 'endangered species'?
MxMIndia Contributing Editor and senior mediapersonJaisurya Das addresses queries from professionals - mostly career, but sometimes even personal
http://www.mxmindia.com/?p=101350

Dentsu Aegis Network ​enters Sri Lanka, to acquire Grant
The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with the largest independent agency
http://www.mxmindia.com/?p=101370

Times of India 'Power of Print' contest aims to push education of girl child
The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential
http://www.mxmindia.com/?p=101343

Kyoorius announces jury panel for creative advertising
Open Jury Sessions will be held between May 11 and 13 in Mumbai
http://www.mxmindia.com/?p=101348

RedInk Awards announces final call for entries. Last day tomorrow
The Awards have been created to raise the bar of news and feature writing in India and to encourage fair play and high ethical standards in media
http://www.mxmindia.com/?p=101345

Siddhartha Mukherjee: At Goafest, PR shows the way to the ad folk
The Goafest brand communication case study is a great assertion to ad professionals that PR is not a supplementary but complementary brand building tool, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=101351

Hill+Knowlton Strategies wins mandate for Pogo
The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions
http://www.mxmindia.com/?p=101349

Pro Kabaddi League aims to broaden reach in next season
Poised to become India's biggest league; up to 12 teams, 130+ matches,13 weeks of competition
http://www.mxmindia.com/?p=101347

Mountain Dew salutes Risk Takers of India through latest initiative
Mountain Dew will be taking a route never taken in advertising-a biopic to take the story to people across India
http://www.mxmindia.com/?p=101346

LinTeractive campaign for Rohan Builders sells vegetables to sell real estate
Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008
http://www.mxmindia.com/?p=101344

Stories on 19th Jan '17

Time to smell the chai, newspaper owners!

Does print really merit government concessions? A point-by-point rebuttal to a Times of India editorial by Pradyuman Maheshwari

http://www.mxmindia.com/?p=98584

Dear MxM by Jaisurya Das: Is there role an anthropology student in advertising?

India's only only counselling service for media professionals run by Jaisurya Das, senior mediaperson and mentor-to-many

http://www.mxmindia.com/?p=98616

Retailers achieve steady growth despite challenges: Deloitte

We are now living in the customer-driven economy, notes the report

http://www.mxmindia.com/?p=98585

Yahoo's Flurry Analytics announces 2016 State of Mobile report

On their tenth anniversary, Mobile Apps start eating their own

http://www.mxmindia.com/?p=98582

Andre Agassi unveils India Value Fund Advisors' new brand identity - 'True North'

Graces the occasion to congratulate the firm on its brand transformation

http://www.mxmindia.com/?p=98579

WATConsult wins the digital mandate of Madame Tussauds in India

The account will be managed by the Delhi team

http://www.mxmindia.com/?p=98583

Netcore refreshes identity

The change reflects Netcore’s journey from a provider of email communication solutions to India’s leading marketing automation solution provider

http://www.mxmindia.com/?p=98580

Aegon Life launches #iDecide for the DIY generation

The campaign sensitizes and impels the audience to educate themselves before making key financial decisions

http://www.mxmindia.com/?p=98578

Stories on 7th Jan '16

It's here! Netflix arrives, will storm screens!
The leading on-demand video service now in India with a month's free trial + Interview with Netflix spokesperson
http://www.mxmindia.com/2016/01/its-here-netflix-arrives-will-storm-screens/

Dear MxM by Jaisurya Das: The salary offered doesn't allow me a decent home in Mumbai... so why work?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2016/01/dear-mxm-by-jaisurya-das-the-salary-offered-doesnt-allow-me-a-decent-home-in-mumbai-so-why-work/

Mindshare appoints Kevin Rooney as Chief Growth Officer
Rooney's new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams
http://www.mxmindia.com/2016/01/mindshare-fulcrum-gets-hul-yrf-for-indias-first-transgender-band/

Happ Post launched for 'sunshine' take on news
Happ Post is available as a native app for iOS and Android devices downloadable at http://onelink.to/bbuvww and as a web offering on www.happpost.com
http://www.mxmindia.com/2016/01/happ-post-launched-for-sunshine-take-on-news/

Deepak Singh appointed Chief Creative Officer at The Social Street
Deepak brings a wealth of experience, spanning 15 years, having worked with advertising firms like Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra and Dentsu
http://www.mxmindia.com/2016/01/deepak-singh-appointed-chief-creative-officer-at-the-social-street/

Mindshare appoints Kevin Rooney as Chief Growth Officer
Rooney's new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams
http://www.mxmindia.com/2016/01/mindshare-appoints-kevin-rooney-as-chief-growth-officer/

5th edition of Facebook Awards announced
The 2015 Awards represented the biggest and most inspiring creative collection for Facebook as it reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry
http://www.mxmindia.com/2016/01/5th-edition-of-facebook-awards-announced/

Balaji Telefilms hands over sales mandate of Box Cricket League to Aidem Ventures
Box Cricket League will air its second season on India's leading Hindi GEC, Colors & Colors HD from Feb 28th 2016

http://www.mxmindia.com/2016/01/balaji-telefilms-hands-over-sales-mandate-of-box-cricket-league-to-aidem-ventures/

Stories on 17th Dec '15

Can any of the Indian ad honchos do this?
Known for his creatively done Christmas messages, this year’s video by Publicis Group boss Maurice Levy is a winner. You'll love seeing it over and over again
http://www.mxmindia.com/2015/12/can-any-of-the-indian-ad-honchos-do-this/

Siddhartha Mukherjee: MARCOMM PR: TV Industry offers Learnings!
The Media & Entertainment sector and the TV Industry specifically is a high maintenance category, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-marcomm-pr-tv-industry-offers-learnings/

ZenithOptimedia wins media duties of HomeShop18
ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets
http://www.mxmindia.com/2015/12/zenithoptimedia-wins-media-duties-of-homeshop18/

Mindshare and FoxyMoron unveilintriguing campaign for Moto 360
The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram
http://www.mxmindia.com/2015/12/mindshare-and-foxymoron-unveilintriguing-campaign-for-moto-360/

Scarecrow says 'Food Mein Daalo Magic' for FunFoods
Announces popular Bollywood actress & Celebrity Master Mom Sonali Bendre as brand ambassador
http://www.mxmindia.com/2015/12/scarecrow-says-food-mein-daalo-magic-for-funfoods/

Dear MxM by Jaisurya Das: Is it wise for newspapers to cut their cover price to attract readers?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-is-it-wise-for-newspapers-to-cut-their-cover-price-to-attract-readers/

Push Integrated wins creative mandate for Dhanuka Agritech Limited
The account was awarded to Push on the strength of its strategic and creative excellence
http://www.mxmindia.com/2015/12/push-integrated-wins-creative-mandate-for-dhanuka-agritech-limited/

Quikr can now be accessed in 7 different languages
Indic language support for both browse and post ad options to increase accessibility

http://www.mxmindia.com/2015/12/quikr-can-now-be-accessed-in-7-different-languages/

Stories on 19th Nov '15

Design thinking is new Mantra for Brands
A quick chat with David Van Zandt, President, Parsons The New School of Design which has set up campus at ISDI in Mumbai
http://www.mxmindia.com/2015/11/design-thinking-is-new-mantra-for-brands/

New channel on MxMIndia from Mon, Nov 30:: MxM StartUps
Starting Monday, November 30, MxMIndia will kickstart a new channel or section focusing on start-ups
http://www.mxmindia.com/2015/11/new-channel-on-mxmindia-from-mon-nov-30-mxm-startups/

HDFC Bank awards creative duties to Leo Burnett
Launches their recent integrated campaign promoting the bank's digital offerings
http://www.mxmindia.com/2015/11/hdfc-bank-awards-creative-duties-to-leo-burnett/

DY Works bags branding mandate for Aurangabad Industrial Township
Wins the mandate despite competition from global and Indian brand agencies
http://www.mxmindia.com/2015/11/dy-works-bags-branding-mandate-for-aurangabad-industrial-township/

Siddhartha Mukherjee: PR is your Brand's Immunity Pin from Intolerance
...but only when it is Inclusive and Scientific, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/11/siddhartha-mukherjee-pr-is-your-brands-immunity-pin-from-intolerance/

Dear MxM by Jaisurya Das: Will I be wasting my my MBA if I take up event management?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/11/dear-mxm-by-jaisurya-das-will-i-be-wasting-my-my-mba-if-i-take-up-event-management/

Madison OOH unveils suite of planning tools
Vu-on-street is a complex site selection and plan evaluation tool in an easy-to-use software
http://www.mxmindia.com/2015/11/madison-ooh-unveils-suite-of-planning-tools/

Edu-channel Da Vinci Learning takes off
Da Vinci Learning & Quintillion Media launch India’s 1st Kids HD Educational Channel
http://www.mxmindia.com/2015/11/edu-channel-da-vinci-learning-takes-off/

Dentsu Webchutney wins the digital mandate for Roland-Garros French Open Grand Slam
Dentsu Webchutney will partner the FFT in promoting its recent initiatives to further the sport in India
http://www.mxmindia.com/2015/11/dentsu-webchutney-wins-the-digital-mandate-for-roland-garros-french-open-grand-slam/

WATConsult launches SocialCRM247TM for digital crisis management
SocialCRM247TM tries to encourage brands to invest in digital media by providing security with social crisis management

http://www.mxmindia.com/2015/11/watconsult-launches-socialcrm247tm-for-digital-crisis-management/

Stories on 5th Nov '15

Shoppers haven't stopped shopping at brick-and-mortar outlets
Future Group, Shoppers Stop, Puma report double-digit growth in same-store sales despite online discount bonanza
http://www.mxmindia.com/2015/11/shoppers-havent-stopped-shopping-at-brick-and-mortar-outlets/

GoDaddy appoints TBWA its global marketing agency
The agency pitch was led by TBWA New York, with contributions from their network teams in Brazil, Mexico, U.K, Turkey, Asia, Canada, India and Australia
http://www.mxmindia.com/2015/11/godaddy-appoints-tbwa-its-global-marketing-agency/

Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships
He has also been appointed as the General Manager for Motivator, North
http://www.mxmindia.com/2015/11/rajiv-khurana-joins-motivator-as-national-head-business-development-and-partnerships/

Leo Burnett partners Sterlite Technologies
The move will redefine the company's brand purpose in line with its ambition and in keeping with changing market landscape and incredible opportunities in its field of operation
http://www.mxmindia.com/2015/11/leo-burnett-partners-sterlite-technologies/

Siddhartha Mukherjee: PR Awards: Push for Effectiveness over Creativity
To maintain our image, we must ensure that these award sessions should not end up being perceived as self-gratification platforms for PR agencies, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/11/siddhartha-mukherjee-pr-awards-push-for-effectiveness-over-creativity/

Dear MxM by Jaisurya Das: It's Diwali next week, and I'm feeling quite down in the dumps!
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues

http://www.mxmindia.com/2015/11/dear-mxm-by-jaisurya-das-its-diwali-next-week-and-im-feeling-quite-down-in-the-dumps/

Stories on 27th Aug '15

BARC-TAM deal: Win-win for all
The deal between the two television audience measurement firms is a gamechanging one - for the industry and for themselves
http://www.mxmindia.com/2015/08/barc-tam-deal-win-win-for-all/

BARC-TAM: Did the industry kill TAM?
Questions, questions: So TAM was made to exit, be it the politics of the industry or simply apathy? While it was set up by a joint industry body, how much did they monitor and guide TAM? Was there enough clarity, the way it is today? Did the politics between the stakeholders see TAM in?
http://www.mxmindia.com/2015/08/barc-tam-did-the-industry-kill-tam/

BARC-TAM: We told you so! MxM broke the story...
The links to the two stories published by MxMIndia
http://www.mxmindia.com/2015/08/barc-tam-we-told-you-so-mxm-broke-the-story/

Flashed yesterday: BARC to turn sole TV aud measurement co with TAM meters in tow
BARC India and TAM India will form a meter management company to supply raw data to BARC India
http://www.mxmindia.com/2015/08/barc-gobbles-up-tam-audience-measurement-boxes-to-grow-to-34k/

Komli Media sells India business to Gurgaon-based SVG Media
Under the terms of the deal, Komli India will function independently alongside the existing businesses of SVG Media - Tyroo Technologies, DGM and SeventyNine
http://www.mxmindia.com/2015/08/komli-media-sells-india-business-to-gurgaon-based-svg-media/

Siddhartha Mukherjee: What Biking taught me about Brand Communication Management
And how he tried to explore the learnings from biking and use them for Brand Communication Management
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-what-biking-taught-me-about-brand-communication-management/

Dear MxM by Jaisurya Das: My friends are dissuading me but is it okay to tie a Rakhi to my boss?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-my-friends-are-dissuading-me-but-is-it-okay-to-tie-a-rakhi-to-my-boss/

Stories on 7th Aug '15

Six reasons Cricket still Rules for Brands to Invest in

Controversies and competing leagues notwithstanding, cricket is still the most lucrative sport for brands to invest in, writes Kartik Sharma, MD, Maxus South Asia

http://www.mxmindia.com/2015/08/six-reasons-cricket-still-rules-for-brands-to-invest-in/

Shailesh Kapoor: The long tail of TV channels: An investor's delight?

For every eight new channels launched in the long tail, only one breaks even in its first decade, writes Shailesh Kapoor

http://www.mxmindia.com/2015/08/shailesh-kapoor-the-long-tail-of-tv-channels-an-investors-delight/

Emvies receives record entries for 2015

Last year, Ad Club received 650 entries and this year the figure is 835 thereby surpassing last year's figure by a whopping margin of 185 entries

http://www.mxmindia.com/2015/08/emvies-receives-record-entries-for-2015/

Havas Media wins integrated media AOR of ClubMyCab

ClubMyCab is a ride sharing app that makes ride sharing safe and fun

http://www.mxmindia.com/2015/08/havas-media-wins-integrated-media-aor-of-clubmycab/

3-month online copywriting course unveiled by AAAI

The course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies

http://www.mxmindia.com/2015/08/3-month-online-copywriting-course-unveiled-by-aaai/

Amagi unveils next-gen managed playout service at IBC2015

Hosted in the cloud, Amagi's end-to-end managed playout service brings transparency, flexibility, and fast turnaround to playout

http://www.mxmindia.com/2015/08/amagi-unveils-next-gen-managed-playout-service-at-ibc2015/

Ranjona Banerji: How about a star news anchor heading our Armed Forces every week?

Maybe we can have a lottery system where one star news anchor heads the Indian Armed Forces every week, writes Ranjona Banerji

http://www.mxmindia.com/2015/08/ranjona-banerji-are-you-are-a-patriotic-journalist-or-an-anti-national-journalist-those-are-the-only-two-choices-that-social-media-gives-you/

Dear MxM by Jaisurya Das: RIP, the newspaper salesman. Over 50% revenue is walk-in!

It's rare that you find a committed leader who goes beyond the 'expected and organic', writes Jaisury Das as he responds to questions from MxM readers

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-rip-the-newspaper-salesman-over-50-revenue-is-walk-in/

Notice to ISPs is misleading, cautions IAMAI

The problem is with the caveat in the notice mentioning “which do not have child pornographic content

http://www.mxmindia.com/2015/08/notice-to-isps-is-misleading-cautions-iamai/

'So Sorry' makes jurors happy at the 4thKolkata Shorts International Film Festival

This is the fourth edition of the prestigious awards held at Kolkata

http://www.mxmindia.com/2015/08/so-sorry-makes-jurors-happy-at-the-4thkolkata-shorts-international-film-festival/

Askme & Askmebazaar unveils unique insights led communication campaign

Askme's campaign, 'BAAP of all trends' is in line with brand ethos of being ahead of the curve

http://www.mxmindia.com/2015/08/askme-askmebazaar-unveils-unique-insights-led-communication-campaign/

Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 22nd Jun '15

Pratap Bose, 3 others launch The Social Street
Positioned as a digitally driven agency, the ex-DDB Mudra COO teams up with Mandeep Malhotra, Arjun Reddy & Pradeep Uppalapati
http://www.mxmindia.com/2015/06/pratap-bose-3-others-launch-the-social-street/

@CannesLions15: Day 1 report: With 945 entries, India eyes bagful of Lions
On the shortlists announced on Sunday, there was a no show from India on any of the categories, except Press - which fetched them 18 shortlists - and Direct, which got TBWA a shortlist
http://www.mxmindia.com/2015/06/canneslions15-with-945-indian-entries-india-eyes-bagful-of-lions-day-1-18-shortlists-in-press-1-in-direct/

@CannesLions15: All the Indian shortists on Day 1 (18 in Press, 1 in Direct)
Here are all the shortlisted entries in the Press and Direct categories announced on Sunday, June 21
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-1-18-in-press-1-in-direct/

@CannesLions15: Indian entries & winnings over last 5 years
Let the numbers do the talking. Presenting the number of entries Indian agencies have sent over the last five years and our winnings since 2010
http://www.mxmindia.com/2015/06/canneslions15-indian-entries-winnings-over-last-5-years/

MediaAsides: Times mulls realty channel, Anil Thakraney's crime novel characters resemble media folk...
Any characters in Thakraney's book resembling people in advertising and journalism, we asked someone in the know. "Yes," we were told. "Especially in the media. He has not even tried to conceal the resemblance too much."
http://www.mxmindia.com/2015/06/mediaasides-times-mulls-real-estate-channel-anil-thakraneys-crime-novel-to-have-characters-resembling-media-folk/

Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM
The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/06/hindi-movie-genre-drops-marginally-as-max-beats-zee-cinema-in-week-24-tam/

Ajay Kakar: 10 reasons Cannes is the place to be
For everyone in the A&M ecosystem, undoubtedly the most prestigious event of the year are the Cannes Lions. Here are some compelling (and some fun) reasons for why you should be at Cannes, courtesy Ajay Kakar, CMO - Financial Services at the Aditya Birla Group
http://www.mxmindia.com/2015/06/ajay-kakar-10-reasons-cannes-is-the-place-to-be-this-season/

Magnon eg+ appoints Ashutosh Negi as ECD
Ashutosh comes with 17 years of experience in creativity from his first stint in Dhar & Hoon
http://www.mxmindia.com/2015/06/magnon-eg-appoints-ashutosh-negi-as-ecd/

Amith Prabhu: The Client Brief - is that a myth?
A written brief must follow the SMART model and the response should always have the SMRT approach, writes Amith Prabhu
http://www.mxmindia.com/2015/06/amith-prabhu-the-client-brief-is-that-a-myth/

HT launches new weekend supplement in Mumbai
It will be complete with an 'Insider's Guide' to hidden secrets at famous establishments and neighborhoods; coming from experts

http://www.mxmindia.com/2015/06/ht-launches-new-weekend-supplement-in-mumbai/

Stories on 13th April

So why did Turner stop Imagine(ing)?
It was Terrible Thursday for the team as Turner Broadcasting announced closure of Imagine's business operations
http://www.mxmindia.com/2012/04/so-why-did-turner-stop-imagineing/

This is a carefully considered business decision: Siddharth Jain
Turner remains fully committed to future investments and long-term participation in Indiaand will continue to explore expansion opportunities in this key priority market for Turner, Mr Jain added
http://www.mxmindia.com/2012/04/this-is-a-carefully-considered-business-decision-siddharth-jain/

I am shocked and disappointed: Sameer Nair
GEC is a very difficult segment and it needs deep pockets and a determination to go the long haul, Sameer Nair told Anil Thakraney
http://www.mxmindia.com/2012/04/i-am-shocked-and-disappointed-sameer-nair/

Analysis: Ashish Pherwani on when it's right for a channel to pull the plug
Channels which operate without a robust management team, a unique market position, and a defined target audience, won't be able to garner sustained and loyal viewership feels Ashish Pherwani of Ernst & Young
http://www.mxmindia.com/2012/04/analysis-ashish-pherwani-on-when-its-right-for-a-channel-to-pull-the-plug/

Analysis 2: Pankaj Krishna on how Imagine lost due to consumer pull, not distribution
Pankaj Krishna, founder and MD, Chrome Data Analytics & Media, on how Imagine lost due to consumer pull, not distribution initiatives
http://www.mxmindia.com/2012/04/analysis-2-pankaj-krishna-on-how-imagine-lost-due-to-consumer-pull-not-distribution/

Mediaah! What did Turner imagine a GEC wud do?
Pradyuman Maheshwari believes that Turner should've shut the channel the moment Sameer Nair exited last year
http://www.mxmindia.com/2012/04/mediaah-what-did-turner-imagine-a-gec-wud-do/

The Anchor: 5 ways in which Imagine could've trumped Star Plus (and survived)
It's not a fun thing that's happened, but AN Chorrea chose to add his two-bit on what could be (and what should've been) done for the Imagine announcement to not happen.
http://www.mxmindia.com/2012/04/the-anchor-5-ways-in-which-imagine-couldve-trumped-star-plus-and-survived/

India Inc prepares for earnings season, expectations muted: CNBC-TV18
CNBC-TV18 presents Boardroom, the premier show which provides comprehensive earnings analysis of the India Inc
http://www.mxmindia.com/2012/04/india-inc-prepares-for-earnings-season-expectations-muted-cnbc-tv18/

Simmi Karna appointed as Business Head for BIG Productions
As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs
http://www.mxmindia.com/2012/04/simmi-karna-appointed-as-business-head-for-big-productions/

Six Inches Communications develops unique OOH innovation for Kingston
The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate 'storage and space', the USP of the brand
http://www.mxmindia.com/2012/04/six-inches-communications-develops-unique-ooh-innovation-forkingston/

Fever is Official Radio Partner of Delhi & Mumbai IPL teams
Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row
http://www.mxmindia.com/2012/04/fever-fm-is-the-official-radio-partner-of-delhi-daredevils-and-mumbai-indian/

Switzerland Tourism builds extended recall in Mumbai yet again
Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai
http://www.mxmindia.com/2012/04/switzerlandtourism-builds-extended-recall-in-mumbai-yet-again/

IPL 2012 first week online viewership registers a 56% increase
New Delhi and Bangalore lead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent
http://www.mxmindia.com/2012/04/ipl-2012-first-week-online-viewership-registers-a-56-increase/

3rd edition of Indigo n Blues Festival promises treat for music-lovers
Co-writer of Eric Clapton's 'Layla'- Bobby Whitlock - to headline Purvankara Indigo n Blues alongsideTexaslegendary blues rock heavyweight Van Wilks Band
http://www.mxmindia.com/2012/04/the-3rd-edition-of-indigo-n-blues-festival-promises-a-treat-for-music-aficionados/

Dear MxM:
MxMIndia is beyond industry news, views, analyses and 'gupshup'. We want our readers – especially those without any access to advice, mentors and godfathers – to have a forum where they can get all their questions answered. And to address these questions is Jaisurya Das, veteran mediaperson, counsellor and now COO, Sakal Media Group..
http://www.mxmindia.com/dear-mxm/

Hard Knocks by Anil Thakraney: What lessons have we learnt from Aarushi?
This has been a trial by the media, the channels have been playing the cops, the lawyers and the judges all rolled into one. And all this only to give a 'fresh slant' to the story
http://www.mxmindia.com/2012/04/anil-thakraney-what-lessons-have-we-learnt-from-aarushi/

Katju rides to the rescue of the press!
In Freaking News, which now appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-katju-rides-to-the-rescue-of-the-press/