Stories on 14th Dec '15

How Redesign can work for legacy brands!
Elephant Design founder-director Ashwini Deshpande on how even a much-loved brand can move up in trustworthiness with redesign
http://www.mxmindia.com/2015/12/how-redesign-can-work-for-legacy-brands/

Amith Prabhu: 15 books to read for PR pros in the year ahead
A selection of 15 books that anyone in the business must read
http://www.mxmindia.com/2015/12/amith-prabhu-15-books-to-read-for-pr-pros-in-the-year-ahead/

It's now official. The Sony network will be called Sony Pictures Network
The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony parentage, says CEO NP Singh
http://www.mxmindia.com/2015/12/its-now-official-the-sony-network-will-be-called-sony-pictures-network/

Facebook urges women to rediscover the joys of sharing
The objective of the campaign was therefore to help them rediscover the joys of sharing, specifically on Facebook, and all the wonderful things that it leads to
http://www.mxmindia.com/2015/12/facebook-urges-women-to-rediscover-the-joys-of-sharing/

RAM Ratings for Week 48 - Nov 22-28, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 22-28, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-48-nov-22-28-2015/

OLX launches #OLXMadAds
Conceptualised and executed by Leo Burnett #OLXMADAds is a unique platform which makes selling fun
http://www.mxmindia.com/2015/12/olx-launches-olxmadads/

Subha Chatterjee appointed Group Editor -Special Projects at Network18
Prior to the new assignment, Subha was the Senior Editor & National Head - Special Projects at Times Network

http://www.mxmindia.com/2015/12/subha-chatterjee-appointed-group-editor-special-projects-at-network18/

Stories on 24th Mar'14

Sunny days welcome this Leone in brandland
Her ex-porn star status opens up edgy endorsement chances for the Indo-Canadian actress
http://www.mxmindia.com/2014/03/sunny-days-welcome-this-leone-in-brandland/

Jaldi 5 with Anupriya Acharya: Need for more enthusiasm around awards
The performance of Indian entries at the Festival of Media Asia Pacific could be described as dismal. Anupriya Acharya, CEO, ZenithOptimedia Group India who was on the jury of the FOMA APAC on what went wrong
http://www.mxmindia.com/2014/03/jaldi-5-with-anupriya-acharya-need-for-more-enthusiasm-around-awards/

FMCG product launches dry up in a tough market
Consumer product companies have confirmed the slowdown in product launches and said they will bring out new variants and products once overall market improves
http://www.mxmindia.com/2014/03/fmcg-product-launches-dry-up-in-a-tough-market/

Shailesh Kapoor: Adult Television: A Matter of Time?
Even as the censor board gets liberal with cinema, allowing fairly explicit content, albeit with an A-certificate, our television struggles. And the chances that such a channel will happen soon appear bleak, writes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-adult-television-a-matter-of-time/

ASCI betters processing time; wins accolades
ASCI will now deliver its Consumer Complaints Council’s (CCC) decision on a complaint against an objectionable advertisement within a span of an average just 12 days
http://www.mxmindia.com/2014/03/asci-betters-processing-time-wins-accolades/

Mary Kom endorses campaign for Tata Salt
The campaign carries the brand philosophy of 'Desh ka Namak' forward
 http://www.mxmindia.com/2014/03/mary-kom-endorses-campaign-for-tata-salt/

Amith Prabhu: Much action for Indian PR frat this year
The second half of 2014 seems like an action packed time for the PR fraternity in India with a variety of events happening one after another, writes Amith Prabhu
 http://www.mxmindia.com/2014/03/amith-prabhu-much-action-for-indian-pr-frat-this-year/

Facilitating changemakers the bindass way
The initiative reiterates bindass' brand philosophy of being an 'Enabler of Purposive Action'
 http://www.mxmindia.com/2014/03/facilitating-changemakers-the-bindass-way/

Industry rallies behind jailed Al Jazeera staff
The hashtag #FreeAJStaff has now had over 786 million impressions since it was launched during a day of action in Nairobi on 4th February
 http://www.mxmindia.com/2014/03/industry-rallies-behind-jailed-al-jazeera-staff/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie
http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/