The MxMINDIA.COM BLOG: Mitrajit Bhattacharya

Showing posts with label Mitrajit Bhattacharya. Show all posts

Tuesday, 4 October 2016

Stories on 4th Oct '16

Announcing: The MxMIndia Mediaperson of the Year 2016

Work on the 2016 award has commenced. It will be announced on Friday, December 9, 2016. Read more

Ranjona Banerji: The Invented Absurd of News Television

It is evident that their war hysteria is carefully calibrated and aimed at increasing viewership... their pain is bogus, writes Ranjona Banerji. Read more

Reuters and BTVi ink exclusive partnership for global financial & biz news in India

The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming. Read more

Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair

Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai. Read more

The Ad Club's Media Review back on Oct 13

Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement".Read more

Jaideep Shergill: Big Fish!

We still have some firms which are independent and can go out and conquer the world, writes Jaideep Shergill.Read more

Vidyadhar Wabgaonkar appointed President of FCB Cogito

Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata. Read more

Mindshare adds three more titles in recent days

Ad Club Bangalore's Big Bang Awards, DIGIES 2016 & MADDIES 2016. Read more

DYWorks opens first office in Shanghai

It is providing marketing consulting and advisory services to Indian and Chinese companies. Read more

MSLGroup named APAC Consultancy of the Year by Holmes Report

Named Asia Pacific Consultancy of the Year by Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently. Read more

Tuesday, 3 March 2015

Mags 2x more engaging than Radio & TV
An Assoc of Indian Magazines-IMRB study throws up interesting findings on magazines vis-à-vis other media
http://www.mxmindia.com/2015/03/mags-2x-more-engaging-than-radio-tv/

Remembering Atul 'Pat' Tandan. Chandan Chatterjee pays tribute
Students would remember him as being open, fun, accessible, a friend and a father figure all rolled into one, writes Prof Chandan Chatterjee, director, Symbiosis Institute of Media and Communication, in this tribute
http://www.mxmindia.com/2015/03/remembering-atul-pat-tandan-chandan-chatterjee-pays-tribute/

Ranjona Banerji: Journalism touches new low with Essar leaks expose
At the risk of being dramatic, there is no part of a journal or a broadcast which is not for sale, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-journalism-touches-new-low-with-essar-leaks-expose/

Hari Krishnan appointed CEO of Lowe LDB Sri Lanka
He would be reporting to Joseph George, CEO of Lowe Lintas + Partners, India
http://www.mxmindia.com/2015/03/hari-krishnan-appointed-ceo-of-lowe-ldb-sri-lanka/

Everest to launch Onida's next generation ACs this summer
Everest has won the creative mandate for Onida ACs. The agency won the business in a multi-agency pitch. The agency's Mumbai office will handle the business
http://www.mxmindia.com/2015/03/everest-to-launch-onidas-next-generation-acs-this-summer/

ABCI confers Communicator of the Year award on Pankaj Mudholkar
The Association of Business Communicators of India has presented Pankaj Mudholkar, MD of Aakriti Promotions & Media Ltd, with the Communicator of the Year award for 2013-14
http://www.mxmindia.com/2015/03/abci-confers-communicator-of-the-year-award-on-pankaj-mudholkar/

Posterscope unveils outdoor campaign for IDBI Federal
The objective of the campaign was to effectively reach out to the brand’s core target audience - males, 25-44 years, SEC A and B - across 100 locations pan India

http://www.mxmindia.com/2015/03/posterscope-unveils-outdoor-campaign-for-idbi-federal/

Monday, 24 March 2014

Stories on 24th Mar'14

Sunny days welcome this Leone in brandland
Her ex-porn star status opens up edgy endorsement chances for the Indo-Canadian actress
http://www.mxmindia.com/2014/03/sunny-days-welcome-this-leone-in-brandland/

Jaldi 5 with Anupriya Acharya: Need for more enthusiasm around awards
The performance of Indian entries at the Festival of Media Asia Pacific could be described as dismal. Anupriya Acharya, CEO, ZenithOptimedia Group India who was on the jury of the FOMA APAC on what went wrong
http://www.mxmindia.com/2014/03/jaldi-5-with-anupriya-acharya-need-for-more-enthusiasm-around-awards/

FMCG product launches dry up in a tough market
Consumer product companies have confirmed the slowdown in product launches and said they will bring out new variants and products once overall market improves
http://www.mxmindia.com/2014/03/fmcg-product-launches-dry-up-in-a-tough-market/

Shailesh Kapoor: Adult Television: A Matter of Time?
Even as the censor board gets liberal with cinema, allowing fairly explicit content, albeit with an A-certificate, our television struggles. And the chances that such a channel will happen soon appear bleak, writes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-adult-television-a-matter-of-time/

ASCI betters processing time; wins accolades
ASCI will now deliver its Consumer Complaints Council’s (CCC) decision on a complaint against an objectionable advertisement within a span of an average just 12 days
http://www.mxmindia.com/2014/03/asci-betters-processing-time-wins-accolades/

Mary Kom endorses campaign for Tata Salt
The campaign carries the brand philosophy of 'Desh ka Namak' forward
http://www.mxmindia.com/2014/03/mary-kom-endorses-campaign-for-tata-salt/

Amith Prabhu: Much action for Indian PR frat this year
The second half of 2014 seems like an action packed time for the PR fraternity in India with a variety of events happening one after another, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-much-action-for-indian-pr-frat-this-year/

Facilitating changemakers the bindass way
The initiative reiterates bindass' brand philosophy of being an 'Enabler of Purposive Action'
http://www.mxmindia.com/2014/03/facilitating-changemakers-the-bindass-way/

Industry rallies behind jailed Al Jazeera staff
The hashtag #FreeAJStaff has now had over 786 million impressions since it was launched during a day of action in Nairobi on 4th February
http://www.mxmindia.com/2014/03/industry-rallies-behind-jailed-al-jazeera-staff/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie
http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/

Tuesday, 25 February 2014

Stories on 25th Feb '14

Time to call Minster's bluff. 6.5/10 performance by UPA-run I&B ministry
Pradyuman Maheshwari reacts to the many claims made by the MIB in a 'Bharat Nirman' series ad
http://www.mxmindia.com/2014/02/time-to-call-minsters-bluff-6-510-performance-by-upa-run-ib-ministry/

Mitrajit Bhattacharya is new President of Association of Indian Magazines
Mitrajit Bhattacharya takes over from Tarun Rai as the new President of the Association of Indian Magazines
http://www.mxmindia.com/2014/02/mitrajit-bhattacharya-is-new-president-of-association-of-indian-magazines/

MobileMix study puts Apple, Samsung on top in APAC
The MobileMix report confirms Samsung as the largest manufacturer in 2013 in APAC, growing over four percentage points year-over-year
http://www.mxmindia.com/2014/02/mobilemix-study-puts-apple-samsung-on-top-in-apac/

Ranjona Banerji: How the media is everyone's whipping boy
General criticism of the media and of journalists has to be accepted as par for the course, writes Ranjona Banerji
http://www.mxmindia.com/2014/02/ranjona-banerji-how-the-media-is-everyones-whipping-boy/

Indian Magazine Congress opens. Minister Tewari asks trade to look digital
Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-opens-minister-tewari-asks-trade-to-look-digital/

AdStrat: Idea Internet: No more foolin' around
With Airtel & Vodafone already well entrenched into their data journey, Idea had the challenge to find a unique take on mobile internet in the 'ullu banoing' ad
http://www.mxmindia.com/2014/02/adstrat-idea-internet-no-more-foolin-around/

Havas Media Group India reports spectacular performance in 2013
RECMA 2013 Compitches has graded Havas at No 1 in YTD new business achievements in both the 2013 preliminary reports, notes a communique
http://www.mxmindia.com/2014/02/havas-media-group-india-reports-spectacular-performance-in-2013/

Flying high! 22feet sells out to DDB Mudra [Updated Today]
The 5-yr-old digital media firm will merge with Tribal and its core team will manage the joint entity + comments from an M&A consultant & Prasanth Mohanachandran
http://www.mxmindia.com/2014/02/flying-high-22feet-sells-out-to-ddb-mudra/

Infibeam to acquire digital marketing firm ODigMa
On a day which started with the news of 22feet being gobbled up by the Omnicom group, the Bengaluru-based digital marketing agency got acquired by an Indian ecom player
http://www.mxmindia.com/2014/02/infibeam-to-acquire-digital-marketing-firm-odigma/

MEC gets Sidhraj Shah to head Brand Activation unit
MEC gets Sidhraj Shah to head Brand Activation unit
http://www.mxmindia.com/2014/02/mec-gets-sidhraj-shah-to-head-brand-activation-unit/

Snack time is play time, says Fanta
In its latest campaign, the brand seeks to add a zing factor to snacking by showing a group of youngsters enjoying a snack together with a bottle of Fanta
http://www.mxmindia.com/2014/02/snack-time-is-play-time-says-fanta/

FoxyMoron unveils in-house PR vertical
Leading digital marketing, ideas and media solutions agency FoxyMoron has extended its service offerings by launching its own PR vertical

http://www.mxmindia.com/2014/02/foxymoron-unveils-in-house-pr-vertical/

Monday, 6 May 2013

Stories on 6th May '13

Does editorial content need an eye in the sky?
The New York Times set up a team to track - practically in real-time - whether editorial is going in the right direction. Does India need data analytics in editorial decisions? MxMIndia finds out
http://www.mxmindia.com/2013/05/does-editorial-content-need-an-eye-in-the-sky/

Jaldi 5 with Anuj Poddar: KHMC will be a milestone for Marathi television
Marathi general entertainment television hasn't seen promotions on this scale before. As Kon Hoeel Marathi Crorepati is set to take off on ETV Marathi, Anuj Poddar- EVP Strategy & Business Head Regional Channels Viacom18 addresses MxMIndia's questions
http://www.mxmindia.com/2013/05/jaldi-5-with-anuj-poddar-khmc-will-be-a-milestone-for-marathi-television/

Skyfall, Hobbit on Pix post deal with MGM
Under this arrangement, Sony Pix will premiere the studio's new titles
http://www.mxmindia.com/2013/05/skyfall-hobbit-on-pix-post-deal-with-mgm/

ASCI upholds record 96 complaints against ads in Feb '13
The healthcare category complaints surpassed education, witnessing 36 complaints
http://www.mxmindia.com/2013/05/asci-upholds-record-96-complaints-against-ads-in-feb-13/

AdStrat: Tang: Negotiating Kidland
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-tang-negotiating-kidland/

Reviewing the Reviews: Shootout At Wadala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/05/reviewing-the-reviews-shootout-at-wadala/

Introducing: New Viewsletter Feature: Top 5 Links of the Day
Introducing a new 'Viewsletter' Feature called 'Links of the Day'. This will have links to various news and features from various publications which we think are good for you to connect to
http://www.mxmindia.com/2013/05/introducing-new-viewsletter-feature-top-5-links-of-the-day/

Anil Thakraney: Sarabjit saga: Disproportionate coverage
The way the television media went over the top, for the Johnnie who came in lately, it would appear as if a top Indian minister had been hacked to death on a visit to Pakistan. This is not to say the man's life had no value, but by Sarabjit's own claim, he was no Indian spy or a state terrorist
http://www.mxmindia.com/2013/05/anil-thakraney-sarabjit-saga-disproportionate-coverage/

Citizen signs brand ambassador Kevin Pietersen
Citizen's association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market
http://www.mxmindia.com/2013/05/citizen-signs-brand-ambassador-kevin-pietersen/

Friday, 16 December 2011

Stories on 16th December

What's more important? Creativity or Effectiveness? Or both?
It's the oft-asked question, whose answer is obvious, as creative and marketing honchos tell us.
http://www.mxmindia.com/2011/12/abby-or-effie-what-hits-the-bulls-eye/

Palasa obtains the creative mandates for Housefull and Rawwar
Palasa, the creative workshop has added two new accounts to its kitty, Housefull and Rawwar.
http://www.mxmindia.com/2011/12/abby-or-effie-what-hits-the-bulls-eye/

Radio One likely to turn English in Mumbai & Delhi
FM radio network Radio One is likely to go 24x7 English for in Mumbai and Delhi stations.
http://www.mxmindia.com/2011/12/radio-one-to-turn-24x7-english-in-mumbai-and-delhi/

The MxM PR Channel Interiew: PR must look up to advertising: N S Rajan
PR also lacks enough qualified people, says Ketchum Sampark's N S Rajan in a refreshingly frank interview with MXM, on life post-acquisition and mid-slowdown.
http://www.mxmindia.com/2011/12/pr-must-look-up-to-advertising/

Got an idea? Write to Times Internet to help kickstart it
Applications are now open for the mentorship-driven accelerator program, which commences February 2012.
http://www.mxmindia.com/2011/12/got-an-idea-write-to-times-internet-to-help-kickstart-it/

Movies Now: One year old, strikes gold
Currently the channel reaches out to 100 million households and the plan is to get to the 140 million mark by end of next year.
http://www.mxmindia.com/2011/12/movies-now-one-year-old-strikes-gold/

Mudra meets WGC's golden rule
Mudra's campaign for WGC captured audience's attention at multiple relevant touch-points by giving higher weightage on innovations to break through an extremely cluttered media scenario.
http://www.mxmindia.com/2011/12/mudra-meets-wgcs-golden-rule/

Online tax special programme from moneycontrol.com
Master Your Money - Tax Special is designed to offer an interpersonal plane to impart information and knowledge to the participants.
http://www.mxmindia.com/2011/12/online-tax-special-programme-from-moneycontrol-com/

Disney Junior launches animated series for holidays
A Poem Is... is a short-form animated series showcasing poems for children set to scenes and imagery from classic Disney films and Tasty Time with ZeFronk will encourage kids to cook and have lots of fun along the way.
http://www.mxmindia.com/2011/12/disney-junior-launches-animated-series-for-holidays/

Channel No.1 for 6 weeks
The channel has grown by almost 15% since the previous week to consolidate its No.1 status.
http://www.mxmindia.com/2011/12/channel-v-no-1-for-6-weeks/

M ties up with Park Avenue for supplement
M, the lifestyle magazine for men, has tied up with Park Avenue to bring out an exclusive supplement on men's styles.
http://www.mxmindia.com/2011/12/m-ties-up-with-park-avenue-for-supplement/

The Anchor: 6 pointers for luxury advertisers when choosing a magazine
Mitrajit Bhattacharya has a few guidelines for big-ticket names looking for the right avenues.
http://www.mxmindia.com/2011/12/the-anchor-6-pointers-for-luxury-advertisers-when-choosing-a-magazine/

Anil Thakraney: Cut the Anna crusade
It's very clear by now that, drunk on the TV media's fan-like support, members of the team have become arrogant and Dubya-like in their attitude. The 'my way or the highway' deal. How healthy is that approach for democracy, we all know quite well.
http://www.mxmindia.com/2011/12/hard-knocks-cut-the-anna-crusade/

TV news = Bigg Boss?
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/tv-news-bigg-boss/

Tuesday, 11 October 2011

Stories on 11th October

Media tigers roar back at Minister Soni

The government is not empowered to decide what's public interest, say broadcast editors, who will meet the minister today along with other trade reps

http://www.mxmindia.com/2011/10/media-tigers-roar-back-at-minister-soni/

First on MxMIndia: Tarun Rai is new AIM President, Mitrajit Bhattacharya is VP

http://www.mxmindia.com/2011/10/tarun-rai-is-new-aim-president/

WMC 2011: Soni sees bright future for mags

Innovation, expansion and adaptation is the way forward, says I&B minister Soni

http://www.mxmindia.com/2011/10/soni-sees-bright-future-for-mags/

NCT Data Wk 40 '11

http://www.mxmindia.com/2011/10/nct-data-wk-40-11/

Time to take the government head on

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/time-to-take-the-government-head-on/

The Anchor: Anil K Sathiraju's 8 reasons why Birthday Boy Big B is the most bankable TV star

On his birthday today, 8 reasons why Amitabh Bachchan will always get good TRPs for a channel

http://www.mxmindia.com/2011/10/the-anchor-anil-k-sathirajus-8-reasons-why-birthday-boy-big-b-is-the-most-bankable-star-on-telly/

AdAsia expectations soar

With just three weeks left for AdAsia, the total delegate count for the main event has touched almost 800. The theme is ‘Uncertainty is the new certainty’, and industry expectations from the event are high.

http://www.mxmindia.com/2011/10/adasia-expectations-soar/

The Pitch returns to Indian TV

India’s biggest Business Reality Show The Pitch is back, as BloombergUTV invites entrepreneurs to enter Season 2, with the potential to get funding up to Rs 5 crore.

http://www.mxmindia.com/2011/10/the-pitch-returns-to-indian-tv/

Manipal mandate for RK Swamy

R K Swamy BBDO wins mandate from Manipal Hospitals

http://www.mxmindia.com/2011/10/manipal-mandate-for-rk-swamy/

Rio to host first digital journalism fair

Digital News Show (DNS) will take place in December and will exhibit digital products by media groups, as well as technology solutions within the digital journalism realm.

http://www.mxmindia.com/2011/10/rio-to-host-first-digital-journalism-fair/

UTV Stars to do catwalk show with People

UTV Stars and People present ‘The Mercedes Benz Best Dressed Show 2011’.

http://www.mxmindia.com/2011/10/utv-stars-to-do-catwalk-show-with-people/

History launches with innovations blitz

History Channel plans to take factual entertainment mainstream with popular appeal and marketing strategies that grab the imagination.

http://www.mxmindia.com/2011/10/history-launches-with-innovations-blitz/

Anil Thakraney’s Debrief: Very touching

The chocolates aren’t rammed down our throats, the brand comes across as this nice, gentle soul who reminds you of your responsibilities. This endears us to Cadbury.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-very-touching/

Mid-Day re-launches Meter Down

Mumbai tabloid Mid-Day has taken up cudgels on behalf of autorickshaw passengers again, with a renewal of its Meter Down campaign.

http://www.mxmindia.com/2011/10/mid-day-re-launches-meter-down/

Prithviraj Banerjee joins Rediffusion Y&R

Banerjee joins Rediffusion Y&R, Mumbai as Planning Head

http://www.mxmindia.com/2011/10/prithviraj-banerjee-joins-rediffusion-yr/

Manza gets a dose of fashion

Tata associates with Wills India Fashion Week, partners with fashion designer Rajesh Pratap Singh for styling the Tata Manza.

http://www.mxmindia.com/2011/10/manza-gets-a-dose-of-fashion/

Voice for Imagine TV

The Voice, an American reality talent show based on the reality singing competition The Voice of Holland, is the big-ticket show for Imagine TV.

http://www.mxmindia.com/2011/10/voice-for-imagine-tv/

TopGear marks 6th anniversary

BBC TopGear celebrates its sixth year in India with a mega 214-page October issue.

http://www.mxmindia.com/2011/10/topgear-marks-6th-anniversary/

'Diplomacy? Not for Mail Today'

Rahul Thappa on ‘How to Boil a Frog’, ‘Madhyam Marg’ and the ‘Elasticity of Doom’.

http://www.mxmindia.com/2011/10/diplomacy-not-for-mail-today/

SRK does a 'chhammak chhallo' as World Mag Conf gets underway in style (Text & Video)

The FIPP World Magazine Congress began on October 10 in New Delhi with over 600 delegates from 50 countries in attendance

http://www.mxmindia.com/2011/10/fipp-wmc-underway-in-great-style/

Friday, 7 October 2011

Stories on 7th October

3 days to World Magazine meet

Three days to the FIPP’s World Magazine Congress in India, being held here for the first time

http://www.mxmindia.com/2011/10/3-days-to-world-magazine-meet/

I Will Miss You Dad: An iPhone pays tribute to its Legendary Father, Steven P Jobs

Krish Dhingra finds his iPhone paying tribute to its famed father, Steve Jobs

http://www.mxmindia.com/2011/10/i-will-miss-you-dad-an-iphone-pays-tribute-to-its-legendary-father-steven-p-jobs/

When the media got it right

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/when-the-media-got-it-right/

Leo Burnett wins creative mandates for Games 24x7

Games 24x7 have awarded their creative mandates to Leo Burnett India. The win is an outcome of a multi-agency pitch.

http://www.mxmindia.com/2011/10/leo-burnett-wins-creative-mandates-for-games-24x7/

StreetSmart buzz for Disney movie

StreetSmart helps create buzz for Disney original movie ‘Phineas & Ferb: Across the 2nd Dimension’

http://www.mxmindia.com/2011/10/streetsmart-buzz-for-disney-movie/

Anil Thakraney’s DeBrief: Very cool stuff!

Airtel’s idea has caught on with the so-called Gen Next, and the internet is buzzing with it. A total winner, to put it simply.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-very-cool-stuff/

AC Nielsen Jr, father of TV ratings, passes away

Market research and television ratings pioneer Arthur C. Nielsen, Jr. passed away on Wednesday

http://www.mxmindia.com/2011/10/ac-nielsen-jr-father-of-tv-ratings-passes-away/

Steve Jobs – The Vision and the Conviction

Obituary: Steve Jobs (1955-2011) showed what it takes to turn the smallest of ideas into life-changing products

http://www.mxmindia.com/2011/10/steve-jobs-%E2%80%93-the-vision-and-the-conviction/

RIP, Steve Jobs

The world remembers Steve Jobs as a visionary, innovator and ace businessman. Facebook status links

http://www.mxmindia.com/2011/10/rip-steve-jobs/

Those iconic Apple ads

Select Apple advertisements released from 1984 till date. For more links, we suggest searching for more ads at YouTube.com

http://www.mxmindia.com/2011/10/those-iconic-apple-ads/

The Anchor: Anil Thakraney’s 4 reasons why Steve Jobs was so special

There are many reasons behind the cult of Jobs. Here’s my little list on what made the man so special. And my reasons actually lie within Apple’s own legendary ‘Think Different’ advert.

http://www.mxmindia.com/2011/10/the-anchor-anil-thakraney%E2%80%99s-4-reasons-why-steve-jobs-was-so-special/