Stories on 14th Dec '15

How Redesign can work for legacy brands!
Elephant Design founder-director Ashwini Deshpande on how even a much-loved brand can move up in trustworthiness with redesign
http://www.mxmindia.com/2015/12/how-redesign-can-work-for-legacy-brands/

Amith Prabhu: 15 books to read for PR pros in the year ahead
A selection of 15 books that anyone in the business must read
http://www.mxmindia.com/2015/12/amith-prabhu-15-books-to-read-for-pr-pros-in-the-year-ahead/

It's now official. The Sony network will be called Sony Pictures Network
The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony parentage, says CEO NP Singh
http://www.mxmindia.com/2015/12/its-now-official-the-sony-network-will-be-called-sony-pictures-network/

Facebook urges women to rediscover the joys of sharing
The objective of the campaign was therefore to help them rediscover the joys of sharing, specifically on Facebook, and all the wonderful things that it leads to
http://www.mxmindia.com/2015/12/facebook-urges-women-to-rediscover-the-joys-of-sharing/

RAM Ratings for Week 48 - Nov 22-28, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 22-28, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-48-nov-22-28-2015/

OLX launches #OLXMadAds
Conceptualised and executed by Leo Burnett #OLXMADAds is a unique platform which makes selling fun
http://www.mxmindia.com/2015/12/olx-launches-olxmadads/

Subha Chatterjee appointed Group Editor -Special Projects at Network18
Prior to the new assignment, Subha was the Senior Editor & National Head - Special Projects at Times Network

http://www.mxmindia.com/2015/12/subha-chatterjee-appointed-group-editor-special-projects-at-network18/

Stories on 13th Feb '14

For the designers, by the designers
Ashwini Deshpande, Balkrishna Mahajan & Darpana Athale on the two-day Pune Design Festival that starts tomorrow
http://www.mxmindia.com/2014/02/for-the-designers-by-the-designers/

Srinivasan Swamy to head "bigger, better" Goafest 2014, to be held indoors in Goa in end-May
The three-day annual adfest will be held indoors in Goa in the last week o f May 2014
http://www.mxmindia.com/2014/02/srinivasan-swamy-to-head-bigger-better-goafest-2014-to-be-held-indoors-in-goa-in-end-may/

India #9 in Global Creative Ranking in Gunn Report, McCann top Indian agency
Other top-ranked Indian agencies include Taproot India, JWT and Leo Burnett (tied at #3) and Ogilvy
http://www.mxmindia.com/2014/02/india-9-in-global-creative-ranking-in-gunn-report-mccann-top-indian-agency/

Tata group drafts new rules for royalty & ethics
The group will also soon unfurl a major corporate campaign to build awareness among investors, consumers and stakeholders on 'Brand Tata' in its major overseas markets
http://www.mxmindia.com/2014/02/tata-group-drafts-new-rules-for-royalty-ethics/

Vinod Dua, Sanjay Pugalia to star in revamped IBN7 primetime
The veteran journalists will drive the channel's primetime programming
http://www.mxmindia.com/2014/02/vinod-dua-sanjay-pugalia-to-star-in-revamped-ibn7-primetime/

Adfactors' ElectionsinInIndia.com releases books on recent Assembly polls
Electionsinindia.com has released a set of five books that analyse the election results of Chhattisgarh, Delhi, Madhya Pradesh, Mizoram and Rajasthan, where assembly elections were held recently
http://www.mxmindia.com/2014/02/adfactors-electionsininindia-com-releases-books-on-recent-assembly-polls/

8 things Marketers ought to know about Facebook's new Trending feature
Saurabh Parmar on Facebook's new trending feature and how marketers can use it to their advantage

http://www.mxmindia.com/2014/02/8-things-marketers-ought-to-know-about-facebooks-new-trending-feature/

Stories on 26th Dec '13

2013: Year of Shame (Part 2)
Presenting the second of our two-part review of the year that's coming to an end in a few days
http://www.mxmindia.com/2013/12/2013-year-of-shame-part-2/

The Great CEO Churn: 16 CEOs from FMCG, auto & telcos switched jobs in 2013!
Volatile market conditions, demanding stakeholders and in some cases, poor performance, force CEO churn in consumer-facing companies
http://www.mxmindia.com/2013/12/the-great-ceo-churn-16-ceos-from-fmcg-auto-telcos-switched-jobs-in-2013/

Return of dotcom boom, small e-com cos spend big on TV advtg
It's not just big brands which have been spending money on television, small online retailers are spending humongous marketing dollars on extremely expensive TV advertising
http://www.mxmindia.com/2013/12/return-of-dotcom-boom-small-e-com-cos-spend-big-on-tv-advtg/

Life OK bags telecast and title rights for Screen awards
Star India's just-turned-two second GEC "takes a big leap" with the association with the 20th edition of the Screen Awards
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

Flipkart gets Elephant Design to create identity for 'flippd'
Flipkart India retained the Pune-based strategic design firm to design it's private label fashion brand 'flippd'
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

MasterChef 2 winner is new FoodFood host
Chef Shipra Khanna's Deliciously Christmas and a slew of other shows are highlights of the food-and-lifestyle channel's line-up for the yearend

http://www.mxmindia.com/2013/12/masterchef-2-winner-is-new-foodfood-host/

Stories on 27th September

Can TOI win the Kerala race?

The Times of India gears up to make a splash in the Kerala market with last-minute touches to its plan.

http://www.mxmindia.com/2011/09/can-toi-win-the-kerala-race/

Yesterday's story: Keerthivasan tunes out of Fever, Harshad Jain is new biz head

S Keerthivasan, head of HT Media's Fever FM and music division has moved on, making way for Harshad Jain or Airtel DTH.

http://www.mxmindia.com/2011/09/keerthivasan-bids-goodbye-to-fever-fm-airtel-dths-harshad-jain-to-be-new-biz-head/

Media as an Ingredient

Introducing a new blog by Premjeet Sodhi, President, The Collaborative, Lintas Media Group

http://www.mxmindia.com/2011/09/media-as-an-ingredient/

Chitralekha honours best of times

Chitralekha Group celebrates the best of horology at the second edition of Watch World Awards 2011

http://www.mxmindia.com/2011/09/watch-world-honours-the-best-of-times/

Malls are great for Digital: Ishan Raina

Advertising veteran Ishan Raina on the evolution of OOH

http://www.mxmindia.com/2011/09/malls-are-great-for-digital-ishan-raina/

Ruby Bana joins Madison Media

Ruby Bana has joined Madison Media Group as Chief, Strategy and Insights after a long and productive stint at Havas Media

http://www.mxmindia.com/2011/09/ruby-bana-joins-madison-media-group/

J19 wins rights for Jet buses

First on MxM: J19 Max has won three-year advertising rights for 96 on-ground air transfer buses of Jet Airways across 15 major airports in India.

http://www.mxmindia.com/2011/09/j19-max-wins-ad-rights-for-jet-buses-at-15-airports/

Sam Balsara's big plans for ABC

Madison chief Sam Balsara on his key focus areas as head of the Audit Bureau of Circulation

http://www.mxmindia.com/2011/09/sam-balsara-to-head-abc/

Freaking News by Ranjona Banerji: Where’s the fizz gone?

We seem to be so wrung out and tired by recent events that even some T20 cricket tournament has not filled us with our normal passionate exuberance.

http://www.mxmindia.com/2011/09/freaking-news-by-ranjona-banerji-where%E2%80%99s-the-fizz-gone/

Slowdown? McCann, Dentsu are hiring like crazy

Hiring days are here again as McCann Erickson, Dentsu get in to the act

http://www.mxmindia.com/2011/09/slowdown-mccann-dentsu-are-hiring-like-crazy/

Anil Thakraney’s Debrief: Senseless fun

Anil Thakraney reviews Bisleri's new 'Stay Protected' commercial.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-senseless-fun/

9X Tashan is mobile topper too

9X Tashan has highest uptake In music genre on mobile TV

http://www.mxmindia.com/2011/09/9x-tashan-is-mobile-topper-too/

Dussehra, Durga Puja go online

Getit introduces dedicated websites for information on upcoming festivals

http://www.mxmindia.com/2011/09/dussehra-durga-puja-go-online/

PRCAI 2011 Report Unveils 'Talent Crunch'

Business outlook of PR industry in 2011 stays positive, while retaining existing talent and robust hiring remains a challenge

http://www.mxmindia.com/2011/09/prcai-2011-report-unveils-talent-crunch/

The net is as important as air - Cisco finds

Air, Food, Water, Internet - Cisco study reveals just how important internet and networks have become as fundamental resources in daily life

http://www.mxmindia.com/2011/09/the-net-is-as-important-as-air-cisco-finds/

APCO partners with Condoleezza Rice's consulting group

APCO Worldwide, RiceHadley Group Form Strategic Partnership

http://www.mxmindia.com/2011/09/apco-partners-with-condoleezza-rices-consulting-group/

The Anchor: Ashwini Deshpande on 7 points to remember while refreshing brands

Elephant Design's Ashwini Deshpande on 7 design points to keep in mind when refreshing a brand.

http://www.mxmindia.com/2011/09/the-anchor-ashwini-deshpande-on-7-design-points-to-keep-in-mind-when-refreshing-a-brand-logo/