Stories on 27th Mar '17

Maxus wins ITC from Madison
The GroupM agency lost the Rs 250 Titan account to Madison in Feb, but this is a big win
http://www.mxmindia.com/?p=101250

Indrani Sen: FICCI-KPMG Report 2017: Scripting the Digital Decade
it will not be surprising if we find that the size of digital advertising revenue equalises the print advertising revenue even before 2021, writes Indrani Sen
http://www.mxmindia.com/?p=101205

McCann wins big at Adfest, bags sole Grande for Nescafe
McCann India bagged a Grande for its entry Dead Hours by Nescafe in the Promo Lotus category
http://www.mxmindia.com/?p=101264

Taproot Dentsu wins sole integrated gold lotus at Adfest for Adidas
Taproot also wins two bronzes for both their Adidas films
http://www.mxmindia.com/?p=101223

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan & RS Sodhi to be felicitated at Goafest
They will be felicitated with the 'Champions of Excellence' award at Goafest on April 7
http://www.mxmindia.com/?p=101269

YouTube 'watchtime' leapfrogs, fourth edition of Brandcast held
Watch time in India has grown 400 per cent year on year and 80 per cent of watch time in India comes from mobile
http://www.mxmindia.com/?p=101212

Vodafone elaborates on benefits of SuperNet 4G in latest campaign
Vodafone's latest campaign brings alive benefits of this data strong network through everyday life moments
http://www.mxmindia.com/?p=101220

Infectious executes for Tasty Treat with Tigmanshu Dhulia
The film has been directed by famous Bollywood director, Tigmanshu Dhulia
http://www.mxmindia.com/?p=101221

UPL announces Lokmat Maharashtrian of the Year awards
The award will recognise talent across 14 categories with 72 nominations
http://www.mxmindia.com/?p=101217

Health Ministry seeks to eradicate TB through #IndiavsTB
The campaign theme #IndiavsTBsymbolises India's fight against TB and "TB Harega, DeshJeetega" is the tagline of the campaign
http://www.mxmindia.com/?p=101219

WNS launches business intelligence analytics platform Brandttitude
BrandttitudeTM enables clients to carry out exploratory data analysis, perform predictive modeling and generate self-service analytics
http://www.mxmindia.com/?p=101216

Dentsu Webchutney discovers novel way to discover resumes
Digital agency decides to #PauseTheResume
http://www.mxmindia.com/?p=101218

Stories on 22nd Feb '17

8 Filters to Evaluate Cause-Driven Brand Initiatives
And these are relevance, linkage, uniqueness, association... Read on a POV by Sanjeev Kotnala
http://www.mxmindia.com/?p=99949

FCB India's Rohit Ohri to speak at Adfest
Never Finished Story is a theory that suggests brands should by no way be static and unchanging
http://www.mxmindia.com/?p=99938

Viacom18 cracks down on counterfeit merchandise in Mumbai
The owners of the stores will be summoned to Court to identify the source and locations of the manufacturers of these seized goods
http://www.mxmindia.com/?p=99937

Yahoo announces global content partnerships with leading publishers
Agreements unlock the power of Yahoo's global platform bringing premium UK publisher content to a worldwide audience
http://www.mxmindia.com/?p=99935

IPL unveils new logo for 10th edition
The 10th season of Vivo IPL 2017 will give fans a first-hand experience of the IPL trophy with its multi-city trophy tour
http://www.mxmindia.com/?p=99939

Isobar India bags digital mandate for Fox Life and NatGeo India
Isobar will handle the digital and social media mandates of the two channels
http://www.mxmindia.com/?p=99936

Prime Focus partners with Dabang Mumbai Hockey Club
Associating with DMHC fits perfectly with the brand proposition of Prime Focus
http://www.mxmindia.com/?p=99895

Lenskart.com launches new ad campaign - 'Specsy is the new Sexy'
India's next-gen eyewear innovator is poised to make wearing eyeglasses sexy
http://www.mxmindia.com/?p=99842

Moonbow urges India to drink clean water in latest ad campaign
Redefines Water Purifier Space through Ad Campaign 'Ab India PeeyegaAchcha'
http://www.mxmindia.com/?p=99843

Stories on 14th Dec '15

How Redesign can work for legacy brands!
Elephant Design founder-director Ashwini Deshpande on how even a much-loved brand can move up in trustworthiness with redesign
http://www.mxmindia.com/2015/12/how-redesign-can-work-for-legacy-brands/

Amith Prabhu: 15 books to read for PR pros in the year ahead
A selection of 15 books that anyone in the business must read
http://www.mxmindia.com/2015/12/amith-prabhu-15-books-to-read-for-pr-pros-in-the-year-ahead/

It's now official. The Sony network will be called Sony Pictures Network
The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony parentage, says CEO NP Singh
http://www.mxmindia.com/2015/12/its-now-official-the-sony-network-will-be-called-sony-pictures-network/

Facebook urges women to rediscover the joys of sharing
The objective of the campaign was therefore to help them rediscover the joys of sharing, specifically on Facebook, and all the wonderful things that it leads to
http://www.mxmindia.com/2015/12/facebook-urges-women-to-rediscover-the-joys-of-sharing/

RAM Ratings for Week 48 - Nov 22-28, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 22-28, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-48-nov-22-28-2015/

OLX launches #OLXMadAds
Conceptualised and executed by Leo Burnett #OLXMADAds is a unique platform which makes selling fun
http://www.mxmindia.com/2015/12/olx-launches-olxmadads/

Subha Chatterjee appointed Group Editor -Special Projects at Network18
Prior to the new assignment, Subha was the Senior Editor & National Head - Special Projects at Times Network

http://www.mxmindia.com/2015/12/subha-chatterjee-appointed-group-editor-special-projects-at-network18/

Stories on 2nd Apr '15

Meet the Media Superviewer!
The entire deck from a special Nielsen study on the tribe of heavy internet users with a corresponding high level of dependency on connectivity
http://www.mxmindia.com/2015/04/meet-the-media-superviewer/

Dr Uday Nirgudkar takes charge as Editor of dna as CP Surendran quits
His name appears in the newspaper's imprint with effect from today
http://www.mxmindia.com/2015/04/dr-uday-nirgudkar-takes-charge-as-editor-of-dna-as-cp-surendran-quits/

No edition tomorrow. We're closed for Good Friday
We'll be back on Monday, April 6 with our scheduled updates and newsletter
http://www.mxmindia.com/2015/04/no-edition-tomorrow-were-closed-for-good-friday/

Mondelez unveils 'Jiyo Lightum Light' moment for Perk
In the TVC, Alia is seen in a playful and mischievous avatar, bringing to life Perk's new 'Jiyo Lightum Light' campaign
http://www.mxmindia.com/2015/04/mondelez-unveils-jiyo-lightum-light-moment-for-perk/

Sanjeev Kotnala: 'Be bad and don't hold back when it comes to creativity'
Stretch yourself and don't give in to constraints, even if it is always under the shadow of losing clients. The idea is to do something unexpected, says Sanjeev Kotnala about his learnings from the recently-held Adfest in Thailand
http://www.mxmindia.com/2015/04/sanjeev-kotnala-be-bad-and-dont-hold-back-when-it-comes-to-creativity/

Maxus creates special innovation platform for Vodafone
The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures
http://www.mxmindia.com/2015/04/maxus-creates-special-innovation-platform-for-vodafone/

EEMAGINE Summit to be held in Delhi next week
The convention is being hosted at the FICCI House
http://www.mxmindia.com/2015/04/eemagine-summit-to-be-held-in-delhi-next-week/

TVS Tyres launches new TVC campaign
Riding on the 'Change' thought process we are witnessing in India, the TVC aptly brings out the relevance of the new brand identity
http://www.mxmindia.com/2015/04/tvs-tyres-launches-new-tvc-campaign/

Kalyan Jewellers unveils star-studded campaign
The three-phased campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor
http://www.mxmindia.com/2015/04/kalyan-jewellers-unveils-star-studded-campaign/

Dulux Velvet Touch's new campaign redefines wall decoration
Dulux Velvet Touch's Fashion Trends is an offering of high-end emulsions (decorative paints)

http://www.mxmindia.com/2015/04/dulux-velvet-touchs-new-campaign-redefines-wall-decoration/