Awards have no relevance to advtg: Balki
The Lowe Lintas big boss freewheels with Anil Thakraney about Bs big and small, talent, and why he won't participate in the Abby (at Goafest)
http://www.mxmindia.com/2012/03/awards-have-no-relevance-to-the-purpose-of-advertising-balki/
No fluffy business for the wool market
Amir Sheikh, Country Manager India, The Woolmark Company gives MxMIndia an insight into the company's plan in India.
http://www.mxmindia.com/2012/03/no-fluffy-business-for-the-wool-market/
A Golden year for Femina Tamil
The first anniversary of Femina Tamil sees celebration of a glittering response to the magazine; WWM CEO Tarun Rai says more South editions are possible as it is a vast and exciting market.
http://www.mxmindia.com/2012/03/a-golden-year-for-femina-tamil/
[PR Channel] Crisis makes the adrenalin flow: Prema Sagar
Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, spoke to MxM India about the growth of Genesis, issues that the industry faces today and where India stands in the international PR domain.
http://www.mxmindia.com/2012/03/pr-crisis-makes-the-adrenalin-flow-prema-sagar/
E Raghavan, Editor, Vijaya Karnataka and Vijaya Next is no more
E Raghavan, the Editor of Vijaya Karnataka, the Kannada daily from TOI and the weekly Vijaya Next passed away on March 24 of cardiac arrest at the age of 61.
http://www.mxmindia.com/2012/03/e-raghavan-editor-vijaya-karnataka-and-vijaya-next-is-no-more/
Reviewing the Reviews: Agent Vinod
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-agent-vinod/
Ad Strat: Whisper of possibility
Behind every great commercial is super strategy. MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/03/ad-strat-whisper-of-possibility/
The Anchor: 5 reasons why this is the most important week in the year
A N Chorrea on why the last week of every March is so vital in every Indian organization's existence
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-this-is-the-most-important-week-in-the-year/
Anil Thakraney: How can things improve at ad awards?
Broadly speaking, there are two big problems: One, the award competitions are designed to honour the ‘smart alecky' stuff rather than the effective stuff. And two, the suspicious quality of the judges.
http://www.mxmindia.com/2012/03/anil-thakraney-how-can-things-be-improved-at-the-ad-awards/
[Noosemaker] It doesn't add up for poor Monty
This time, in its final report, the Planning Commission lowered the number of poor people by lowering the numbers. This has led to a dramatic reduction in poor people.
http://www.mxmindia.com/2012/03/noosemaker-it-doesnt-add-up-for-poor-monty/
Mediaah! Morparia moves from Mid-Day to Mirror, Weekend tweets, The Monday Psssst!
Hemant Morparia, one of India's foremost editorial cartoonists, has moved from Mid-Day to Mumbai Mirror.
http://www.mxmindia.com/2012/03/mediaah-morparia-moves-from-mid-day-to-mirror-weekend-tweets-the-monday-psssst/
