Stories on 12th Jan '15

First Leader,First Mover Advantage with Retro
Kicking off a series with players who did well in the media last year, we have a quick chat with Tarun Katial, CEO of RBNL. on how Big FM's switch to retro in some stations worked for him
http://www.mxmindia.com/2015/01/first-leader-first-mover-advantage-with-retro/

Deepak Lamba to take charge of WWM as Tarun Rai moves on
The head of Times Conferences and TimesPro  will take charge as Tarun Rai moves on after a seven-year stint
http://www.mxmindia.com/2015/01/deepak-lamba-to-take-charge-of-wwm-as-tarun-rai-moves-on/

ZO appoints Saswati Sinha as talent head
The ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India
http://www.mxmindia.com/2015/01/zo-appoints-saswati-sinha-as-talent-head/

Simmi Karna joins Sakal as Content Head, Saam TV
At Sakal, she will be responsible for the overall content strategy for Saam TV and will be actively supporting the marketing and sales initiatives for the same
http://www.mxmindia.com/2015/01/simmi-karna-joins-sakal-as-content-head-saam-tv/

RAM ratings for Week 52 (+Top Shows of the Week)
Presenting RAM numbers for Week 52 - that's December 21 to 27, 2014
http://www.mxmindia.com/2015/01/ram-ratings-for-week-%e2%80%8b52-top-shows-of-the-week/

Sony Six acquires the rights for the Africa Cup of Nations
The upcoming edition of the tournament will be played in Equatorial Guinea from 17th January to 8th February 2015
http://www.mxmindia.com/2015/01/sony-six-acquires-the-rights-for-the-africa-cup-of-nations/

Amith Prabhu: 15 things we need to see in a PR Institute in 2015
India is seeing a greater demand for good talent than ever before. We need to see good institutes for Public Relations education in India, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-15-things-we-need-to-see-in-a-pr-institute-in-2015/

Tata Sky launches India's first 4K set-top box
Experience the world's largest Cricket tournament in 4K clarity at home
http://www.mxmindia.com/2015/01/tata-sky-launches-indias-first-4k-set-top-box/

Autocar India Awards honours achievers in Indian auto
The awards saw a fierce competition amongst the most reputed names in the auto sector

http://www.mxmindia.com/2015/01/autocar-india-awards-honours-achievers-in-indian-auto/

Stories on 31st Jul 14

Hic, Hic, Hurray!
In the absence of any clear rules, liquor companies are happily using social media to promote their brands
http://www.mxmindia.com/2014/07/hic-hic-hurray/

Facebook signs first agency deal in India with GroupM
This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India
http://www.mxmindia.com/2014/07/facebook-signs-first-agency-deal-in-india-with-groupm/

AXN India and CBS Studios announce television content deal
The new deal gives AXN access to all content distributed by CBS
http://www.mxmindia.com/2014/07/axn-india-and-cbs-studios-announce-television-content-deal/

Speakers for Kyoorius Designyatra, 2014 announced
The list includes a diverse pool of creative minds from India and the globe
http://www.mxmindia.com/2014/07/speakers-for-kyoorius-designyatra-2014-announced/

Spikes Asia announces Jury list for several categories
The include Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries
http://www.mxmindia.com/2014/07/spikes-asia-announces-jury-list-for-several-categories/

Jockey takes 'The best or nothing' route with new TVC
The campaign has been conceptualised based on the insight that the young don't believe in half-measures; they will either go for broke or give it all up
http://www.mxmindia.com/2014/07/jockey-takes-the-best-or-nothing-route-with-new-tvc/

YuppTV announces worldwide launch of ARY channels
YuppTV announced the launch of Pakistan's leading ARY television channels to subscribers
http://www.mxmindia.com/2014/07/yupptv-announces-worldwide-launch-of-ary-channels/

DDB Mudra West launches new campaign for Femina
The objective was to engage with the millennial woman of today while driving connect with brand Femina
http://www.mxmindia.com/2014/07/ddb-mudra-west-launches-new-campaign-for-femina/

Stories on 7th Apr '14

Ads v/s Ads
Are anti-ads ads or advertisements that take a shot at advertising gaining ground?
http://www.mxmindia.com/2014/04/ads-vs-ads/

WPP may buy Temple at over Rs 200 cr
The world's largest advertising company is set to buy Bengaluru-based creative agency with the deal valued at over Rs 200 crore
http://www.mxmindia.com/2014/04/wpp-may-buy-temple-at-over-rs-200-cr/

Filmfare, Femina ink deal for brand extensions
The Times of India has tied up with Dream Theatre for a a licensing deal with the iconic magazine brands
http://www.mxmindia.com/2014/04/filmfare-femina-ink-deal-for-brand-extensions/

YuppTV receives investment of Rs 16 cr from Sashi Reddi
The Hyderabad- and Atlanta-based internet TV provider has parted 10% stake in the company for the consideration
http://www.mxmindia.com/2014/04/yupptv-receives-investment-of-rs-16-cr-from-sashi-reddi/

Amith Prabhu: The Indian PR scene
There is no authentic estimate of the size and there are varying figures though India has almost all the leading PR firms that have begun operations organically or inorganically, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-indian-pr-scene/

Reviewing the Reviews: 1.5 to 3 star ratings for Main Tera Hero
Main Tera Hero is as nonsensical as any David Dhawan film, and how a viewer responds to it depends entirely on what is expected from the film, notes Deepa Gahlot

http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-star-ratings-for-main-tera-hero/

Stories on 17th Dec '13

Ogilvy's most envied: The Google Ad
Upclose with Sukesh Nayak, Group Creative Director and the writer of the Google ad that has been receiving rave reviews since it was released last month
http://www.mxmindia.com/2013/12/ogilvys-most-envied-the-google-ad/

Mobile adspends grow 10% of total online spends in 2013: IAMAI-IMRB
Advertisements on mobile phones and tablets grew from a 7% share in FY 2011-2012 to 10% of the Indian online ad market in FY 2012-2013, totaling to spends of around INR 230 Crores
http://www.mxmindia.com/2013/12/mobile-adspends-grow-10-of-total-online-spends-in-2013-iamai-imrb/

Aegis Media launches rural marketing cell
Carat Fresh Rural, Aegis' rural marketing specialist for the Indian market has Bayer Crop Science, Godrej Consumer Products, Pidilite, Mahindra & Mahindra and Sony Max among its clients
http://www.mxmindia.com/2013/12/aegis-media-launches-rural-marketing-cell/

GroupM elevates Gaurav Hirey to Chief Talent Officer, South Asia
As Chief Talent Officer, Gaurav Hirey will be responsible for driving the agenda on people, culture and values at GroupM which will include employee acquisition, training, development, retention and growth for India, Pakistan, Bangladesh and Sri Lanka
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Femina forays into B2B segment with Femina Salon & Spa
The magazine will have 10 issues a year and target beauty professionals across the country
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Indonesian copywriter collapses at work, dies. Overwork alleged
A young copywriter dies after 30 hours of work and an overdose of an energy drink
http://www.mxmindia.com/2013/12/indonesian-copywriter-collapses-at-work-dies-overwork-alleged/

Ranjona Banerji: Cagey media and the curious case of the Aston Martin accident
Television, which makes epics out of gossip, just about blanked the story out. There are allegations that some newspapers have taken critical stories off their websites, notes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-cagey-media-and-the-curious-case-of-the-aston-martin-accident/

Stories on 26th March

Awards have no relevance to advtg: Balki
The Lowe Lintas big boss freewheels with Anil Thakraney about Bs big and small, talent, and why he won't participate in the Abby (at Goafest)
http://www.mxmindia.com/2012/03/awards-have-no-relevance-to-the-purpose-of-advertising-balki/

No fluffy business for the wool market
Amir Sheikh, Country Manager India, The Woolmark Company gives MxMIndia an insight into the company's plan in India.
http://www.mxmindia.com/2012/03/no-fluffy-business-for-the-wool-market/

A Golden year for Femina Tamil
The first anniversary of Femina Tamil sees celebration of a glittering response to the magazine; WWM CEO Tarun Rai says more South editions are possible as it is a vast and exciting market.
http://www.mxmindia.com/2012/03/a-golden-year-for-femina-tamil/

[PR Channel] Crisis makes the adrenalin flow: Prema Sagar
Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, spoke to MxM India about the growth of Genesis, issues that the industry faces today and where India stands in the international PR domain.
http://www.mxmindia.com/2012/03/pr-crisis-makes-the-adrenalin-flow-prema-sagar/

E Raghavan, Editor, Vijaya Karnataka and Vijaya Next is no more
E Raghavan, the Editor of Vijaya Karnataka, the Kannada daily from TOI and the weekly Vijaya Next passed away on March 24 of cardiac arrest at the age of 61.
http://www.mxmindia.com/2012/03/e-raghavan-editor-vijaya-karnataka-and-vijaya-next-is-no-more/

Reviewing the Reviews: Agent Vinod
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-agent-vinod/

Ad Strat: Whisper of possibility
Behind every great commercial is super strategy. MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/03/ad-strat-whisper-of-possibility/

The Anchor: 5 reasons why this is the most important week in the year
A N Chorrea on why the last week of every March is so vital in every Indian organization's existence
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-this-is-the-most-important-week-in-the-year/

Anil Thakraney: How can things improve at ad awards?
Broadly speaking, there are two big problems: One, the award competitions are designed to honour the ‘smart alecky' stuff rather than the effective stuff. And two, the suspicious quality of the judges.
http://www.mxmindia.com/2012/03/anil-thakraney-how-can-things-be-improved-at-the-ad-awards/

[Noosemaker] It doesn't add up for poor Monty
This time, in its final report, the Planning Commission lowered the number of poor people by lowering the numbers. This has led to a dramatic reduction in poor people.
http://www.mxmindia.com/2012/03/noosemaker-it-doesnt-add-up-for-poor-monty/

Mediaah! Morparia moves from Mid-Day to Mirror, Weekend tweets, The Monday Psssst!
Hemant Morparia, one of India's foremost editorial cartoonists, has moved from Mid-Day to Mumbai Mirror.
http://www.mxmindia.com/2012/03/mediaah-morparia-moves-from-mid-day-to-mirror-weekend-tweets-the-monday-psssst/