Stories on 23rd May 14

Flipkart buys Myntra. Finally!
It's been doing the rounds for a few weeks now, and it's finally happened. Now what?
http://www.mxmindia.com/2014/05/flipkart-buys-myntra-finally/

Shailesh Kapoor: Reality Shows: Trendy No More?
With a culture and heritage as rich as ours, we should be bursting at the seams with reality show ideas but in reality, as Shailesh Kapoor notes, the reality shows genre is facing imminent decline
http://www.mxmindia.com/2014/05/shailesh-kapoor-reality-shows-trendy-no-more/

Ranjona Banerji: Media must essay role of a watchdog
There is an almost absurd breast-beating happening in one section of the media and an equally ridiculous whiny chest-thumping in the other ever since Narendra Modi was elected to be PM, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-must-essay-role-of-a-watchdog/

Cyriac Mathew turns entrepreneur, launches 'Media Accelerate'
Media Accelerate is a boutique business consultancy that will advise media houses and allied businesses in enhancing reach, revenue and ROI

http://www.mxmindia.com/2014/05/cyriac-mathew-turns-entrepreneur-launches-media-accelerate/

Stories on 25th Nov '13

What's made Arnab the Face of News TV
The events of November 26, 2008 and thereafter saw the rise and rise of Arnab Goswami. A freewheeling chat with the Editor-in-Chief of Times Now
http://www.mxmindia.com/2013/11/whats-made-arnab-the-face-of-news-tv/

Sebastian ‘Saby’ D’Souza: I want to erase 26/11 from my memory (alert: some explicit pictures)
Other than images of the Taj Mahal hotel and scenes of frenzy around the spots where the terrorist had struck, the Mumbai Mirror picture Ajmal Kasab in the concourse of the Chhatrapati Shivaji Terminus (CST) got Saby much fame and accolades. But the ace photographer says he doesn't like to about the event. "I want to erase the event from my memory completely. I wish it had never happened," he told us.
http://www.mxmindia.com/2013/11/sebastian-saby-dsouza-i-want-to-erase-2611-from-my-memory-alert-some-explicit-pictures/

Ranjona Banerji: 26/11 - battleground news channels and newspapers
If 26/11 was the making of Times Now, it was also a battleground for newspapers, writes Ranjona Banerji. For journalists, it was the story of the decade playing out in front of one's eyes
http://www.mxmindia.com/2013/11/ranjona-banerji-2611-battleground-news-channels-and-newspapers/

Sachin Kalbag: No time for water, no time to blink
MiD-Day executive Sachin Kalbag reported on the Mumbai terror siege for Delhi's Mail Today, where he worked as Senior Editor from 2008 to 2011. Here, he recounts the hardships faced by journalists covering the Mumbai terror siege
http://www.mxmindia.com/2013/11/sachin-kalbag-no-time-for-water-no-time-to-blink/

Amul ads on the terror attack & after
The creatives we see on Amul Butter's billboards are excellent indicators of popular mood and perception. Here we bring you some of these released after November 26, 2008 and until the Kasab hanging
http://www.mxmindia.com/2013/11/amul-ads-on-the-terror-attack-after/

Page 1 of some Mumbai dailies - Nov 27-30, 2008
The following are the front pages of some Mumbai dailies from November 27-30, 2008
http://www.mxmindia.com/2013/11/front-pages-of-some-mumbai-dailies-november-27-30-2008/

Amith Prabhu: It's not about doing the right things, it's about doing everything right
The last week has seen the Indian media - both social and mainstream - abuzz with two conversations on two men - Sachin Tendulkar and Tarun Tejpal, although, as writes Amith Prabhu, it may be a bit blasphemous to mention both of them in the same sentence
http://www.mxmindia.com/2013/11/amith-prabhu-its-not-about-doing-the-right-things-its-about-doing-everything-right/

Reviewing the Reviews: Gori Tere Pyaar Mein leaves most critics yawning
Gori Tere Pyaar Mein, a typical romcom from the Dharma Productions banner, directed by Punit Malhotra,  left most critics yawning with boredom, notes Deepa Gahlot
http://www.mxmindia.com/2013/11/reviewing-the-reviews-gori-tere-pyaar-mein-leaves-most-critics-yawning/

Stories on 5th Mar'13

How social media can reveal the mystery of brand loyalty
GK Suresh of ITC Foods in an extract from Simplify360's ebook, 'Predictive Analytics 2013: The future of social media'
http://www.mxmindia.com/2013/03/how-social-media-can-reveal-the-mystery-of-brand-loyalty/

Shah Rukh Khan stays hot in endorsement world with Frooti, Tata Tea in kitty
Even as Salman Khan may be the hottest male star in Bollywood, Shah Rukh Khan remains as popular with brand endorsements having signed deals with beverage-makers Frooti and Tata Tea
http://www.mxmindia.com/2013/03/shah-rukh-khan-stays-hot-in-endorsement-world-with-frooti-tata-tea-in-kitty/

Mid-Day CEO Manajit Ghoshal exits
Manajit Ghoshal is no longer CEO and Managing Director of Mid-Day Infomedia, as per a Jagran Prakashan internal announcement
http://www.mxmindia.com/2013/03/mid-day-ceo-manajit-ghoshal-exits/

MediaAsides: How a leading media group sacked its boozard CEO for misbehaviour
The text of the letter sent to employees intimating them of the termination of an errant CEO
http://www.mxmindia.com/2013/03/mediaasides-how-a-leading-media-group-sacked-its-boozard-ceo-for-misbehaviour/

Intelligent marketing tool from MICA
MICA has launched its market intelligence resource MICA Indian Marketing Intelligence (MIMI), which helps businesses make strategic marketing decisions
http://www.mxmindia.com/2013/03/intelligent-marketing-tool-from-mica/

Debrief: IPL: Tamasha full-on!
It's superb because it strikes at the heart of the tournament; the IPL is more fun than games, it's an outdoor party where everyone is legally allowed to make a complete fool of themselves
http://www.mxmindia.com/2013/03/debrief-ipl-tamasha-full-on/

Ranjona Banerji: Warring over Wharton
Narendra Modi continued to dominate television news with his speech at a BJP meeting and the Wharton drama, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-warring-over-wharton/

Life OK's Savitri running at a cinema near you
Looking for more eyeballs, Life OK is showing promos of its serial on cinema screens, in collaboration with UFO Moviez
http://www.mxmindia.com/2013/03/life-oks-savitri-running-at-a-cinema-near-you/

AFAA training inspires young professionals in Asia Pacific
The Asian Federation of Advertising Associations recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific
http://www.mxmindia.com/2013/03/afaa-training-inspires-young-professionals-in-asia-pacific/

Sanjay Panday to head Gutenberg Networks India
Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head - Gutenberg Networks India
http://www.mxmindia.com/2013/03/sanjay-panday-to-head-gutenberg-networks-india/

Mentos' new Batti Jalao Campaign
Conceived by O&M, the campaign is using various platforms including social media, microsites, mobile, internet, radio and electronic media
http://www.mxmindia.com/2013/03/mentos-new-batti-jalao-campaign/

ANCHOR | ONE BIG IDEA: One Big Idea by Josy Paul: The idea of India - and how advertising makes it work
http://www.mxmindia.com/2013/03/one-big-idea-by-josy-paul-the-idea-of-india-and-how-advertising-makes-it-work/

ANCHOR | ONE BIG IDEA: One Big Idea by Niloufer Dundh: Mobile is the big medium to focus on
http://www.mxmindia.com/2013/03/one-big-idea-by-niloufer-dundh-mobile-is-the-big-medium-to-focus-on/

Stories on 26th March

Awards have no relevance to advtg: Balki
The Lowe Lintas big boss freewheels with Anil Thakraney about Bs big and small, talent, and why he won't participate in the Abby (at Goafest)
http://www.mxmindia.com/2012/03/awards-have-no-relevance-to-the-purpose-of-advertising-balki/

No fluffy business for the wool market
Amir Sheikh, Country Manager India, The Woolmark Company gives MxMIndia an insight into the company's plan in India.
http://www.mxmindia.com/2012/03/no-fluffy-business-for-the-wool-market/

A Golden year for Femina Tamil
The first anniversary of Femina Tamil sees celebration of a glittering response to the magazine; WWM CEO Tarun Rai says more South editions are possible as it is a vast and exciting market.
http://www.mxmindia.com/2012/03/a-golden-year-for-femina-tamil/

[PR Channel] Crisis makes the adrenalin flow: Prema Sagar
Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, spoke to MxM India about the growth of Genesis, issues that the industry faces today and where India stands in the international PR domain.
http://www.mxmindia.com/2012/03/pr-crisis-makes-the-adrenalin-flow-prema-sagar/

E Raghavan, Editor, Vijaya Karnataka and Vijaya Next is no more
E Raghavan, the Editor of Vijaya Karnataka, the Kannada daily from TOI and the weekly Vijaya Next passed away on March 24 of cardiac arrest at the age of 61.
http://www.mxmindia.com/2012/03/e-raghavan-editor-vijaya-karnataka-and-vijaya-next-is-no-more/

Reviewing the Reviews: Agent Vinod
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-agent-vinod/

Ad Strat: Whisper of possibility
Behind every great commercial is super strategy. MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/03/ad-strat-whisper-of-possibility/

The Anchor: 5 reasons why this is the most important week in the year
A N Chorrea on why the last week of every March is so vital in every Indian organization's existence
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-this-is-the-most-important-week-in-the-year/

Anil Thakraney: How can things improve at ad awards?
Broadly speaking, there are two big problems: One, the award competitions are designed to honour the ‘smart alecky' stuff rather than the effective stuff. And two, the suspicious quality of the judges.
http://www.mxmindia.com/2012/03/anil-thakraney-how-can-things-be-improved-at-the-ad-awards/

[Noosemaker] It doesn't add up for poor Monty
This time, in its final report, the Planning Commission lowered the number of poor people by lowering the numbers. This has led to a dramatic reduction in poor people.
http://www.mxmindia.com/2012/03/noosemaker-it-doesnt-add-up-for-poor-monty/

Mediaah! Morparia moves from Mid-Day to Mirror, Weekend tweets, The Monday Psssst!
Hemant Morparia, one of India's foremost editorial cartoonists, has moved from Mid-Day to Mumbai Mirror.
http://www.mxmindia.com/2012/03/mediaah-morparia-moves-from-mid-day-to-mirror-weekend-tweets-the-monday-psssst/

Stories on 9th March

iPad3 could revolutionise ad & content
With its enhanced display, Apple's new tablet could rev up digital media and publishing though there's no indicator of an India launch
http://www.mxmindia.com/2012/03/ipad3-could-revolutionise-ad-content/


Exclusive: BCCL President Bhaskar Das is now also Principal Secretary to MD
The Times of India group President Dr Bhaskar Das has now donned the additional responsibility of Principal Secretary to Managing Director Vineet Jain
http://www.mxmindia.com/2012/03/exclusive-bccl-president-bhaskar-das-is-now-also-principal-secretary-to-md/


Power of +ve campaigning: Why SP won & BSP, Cong lost
Experts say it's up to the agencies to help political parties with a nice strategy
http://www.mxmindia.com/2012/03/power-of-ve-campaigning-why-sp-won-bsp-cong-lost/


Woman power at MxMIndia's roundtable for Big CBS Love
To celebrate the spirit of women in the advertising-media domain, MxM India conceptualised a roundtable conference for BIG CBS Love in a half-hour show that was aired on Bloomberg UTV on March 8.
http://www.mxmindia.com/2012/03/woman-power-at-mxmindias-roundtable-for-big-cbs-love/


Intnl radio stations will soon enter India: Amitabh Srivastava
Radio Netherlands' Country Manager Amitabh Srivastava tells MxMIndia that talk radio is the next big thing.
http://www.mxmindia.com/2012/03/global-radio-channels-will-soon-come-to-india-amitabh-srivastava/


Games2Win sets 20 mn users target for 2012
Android Game 'Parking Frenzy' scaled its way to the No 7 position on the 'Free Games' section in the Android Market (USA) recently, making it probably the first game from India to have featured this high in the space
http://www.mxmindia.com/2012/03/games2win-sets-20-mn-users-target-for-2012/


Assam's Manoj Barpujari wins Nat Award for film criticism
Manoj Barpujari of Dainik Agradoot daily is to be awarded the Best film critic award Swarna Kamal and Rs75,000 for his critiques in English and Assamese
http://www.mxmindia.com/2012/03/guwahatis-manoj-barpujari-wins-national-award-for-best-film-critic/


Yashraj Rao is National Sales Head for BIG Love & Spark
Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels
http://www.mxmindia.com/2012/03/yashraj-rao-appointed-as-national-sales-head-for-big-love-and-spark/


Changing Sky on its way ahead
Pune-based design agency Changing Sky has won recognition for excellence in brand repositioning from The Rebrand 100.
http://www.mxmindia.com/2012/03/changing-sky-on-its-way-ahead/


MiD-DAY has a new entertainment editor
Janhavi Samant will head MiD DAY Hitlist along with Center Stage, Hot Property and Big Break. Ms Samant will take charge from outgoing editor Shubha Shetty Saha.
http://www.mxmindia.com/2012/03/mid-day-has-a-new-entertainment-editor/


5 reasons why behind every good creative is an even better media plan
Media Planning adds D.R.A.M.A to every creative to make it larger. Karthik Lakshminarayan cites some examples
http://www.mxmindia.com/2012/03/5-reasons-why-behind-every-good-creative-is-an-even-better-media-plan/


Debrief: Pepsi: Game changer
The idea taps into the single-game malaise this nation suffers from, and it’s time the other games got some attention. The TVC reflects the opinion of many, and so it’s a good consumer insight.
http://www.mxmindia.com/2012/03/debrief-pepsi-game-changer/


Anil Thakraney: TV media is out of sync
There is just too much attention given to the urban Indian middle class and their issues. To the cost of the rest of India. And this is why television studio views and discussions have little relevance to 'non-shining' India.
http://www.mxmindia.com/2012/03/anil-thakraney-tv-media-is-out-of-sync/


Freaking News: It's business as usual after the election euphoria
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-its-business-as-usual-after-the-election-euphoria/

Stories on 6th December

Mid-Day shuts Delhi & Bengaluru editions, to focus on Mumbai
Jagran Prakashan chose closure of non-performing centres to up spends on its flagship edition
http://www.mxmindia.com/2011/12/mid-day-shuts-delhi-bluru-editions-to-focus-on-mumbai/

Magnaglobal predicts 15% ad growth in India
Magnaglobal Media Owners Advertising Revenue Forecast to grow 15 per cent in India
http://www.mxmindia.com/2011/12/magnaglobal-predicts-15-ad-growth-in-india/

The Anchor: Lara Balsara's 5 reasons media agencies should attract talent from outside
The advantages of thinking outside the media box.
http://www.mxmindia.com/2011/12/the-anchor-lara-balsaras-5-reasons-media-agencies-should-attract-talent-from-outside/

Move to promote South Indian film industry globally
IIFA puts the spotlight on the South Indian film industry to make itself heard and seen on a wider stage.
http://www.mxmindia.com/2011/12/move-to-promote-south-indian-film-industry-globally/

Nature Valley ties up with Aircel Chennai Open
Snack bar manufacturer Nature Valley has announced that it has come on board as the official “Healthy Snack Partner” for the Aircel Chennai Open 2012. The 17th edition of India’s only and south Asia’s leading ATP World Tour event will be held from January 2 to 8, 2012.
http://www.mxmindia.com/2011/12/nature-valley-ties-up-with-aircel-chennai-open/

Debrief: Rusky business
The humour is weak and the novelty value of a rusk biscuit, the 'crunchy and juicy' promise, gets lost somewhere in, well, outer space.
http://www.mxmindia.com/2011/12/debrief-rusky-business/

ET summit to focus on solutions for poor
The theme of the third edition of the ET Financial Inclusion Summit, being held on December 7, is 'Customer-Centric Finance: Steps toward Sustainable Solutions for the Poor'.
http://www.mxmindia.com/2011/12/et-summit-to-focus-on-solutions-for-poor/

RAMcheck: Media agencies on new FM listenership numbers
Is FM radio losing out? Media agencies have their say.
http://www.mxmindia.com/2011/12/ramcheck-media-agencies-on-fm-listenership/

UTV Movies India to launch in UK
UTV Movies India, premiering on the Sky platform, launches on December 12 in the UK.
http://www.mxmindia.com/2011/12/utv-movies-india-to-launch-in-uk/

Citing profitability, Mid-Day bids 'ta ta' to Delhi & Bengaluru editions; to concentrate on Mumbai
Mid-Day is shutting its Bengaluru and Delhi editions with effect from December 6
http://www.mxmindia.com/2011/12/mid-day-bids-ta-ta-to-delhi-and-bengaluru-editions-to-concentrate-on-mumbai/

NCT Data Wk 48 '11
http://www.mxmindia.com/2011/12/nct-data-wk-48-11/

Mid-Day Delhi & Bengaluru closure a shame
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/mid-day-del-blr-closure-a-shame/