Stories on 16th Jan '15

Why India is a key office for JWT
For J Walter Thompson CEO Gustavo Martinez, the 2020 agenda is about growth, work, new kind of talent and a new way of working
http://www.mxmindia.com/2015/01/why-india-is-a-key-office-for-jwt/

Shailesh Kapoor: And the Awards are Here... Are you Bored already?
Even the entertainment factor is now commoditised across award shows with performances looking interchangeable like their sets, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-and-the-awards-are-here-are-you-bored-already/

Millward Brown unveils Media & Digital predictions report for 2015
Annual Digital & Media Predictions highlight how to optimizenative advertising, paid micro-video and location-based marketing
http://www.mxmindia.com/2015/01/millward-brown-unveils-media-digital-predictions-report-for-2015/

PayUMoney appoints Leo Burnett as creative agency; Mindshare to handle media duties
The agency won the account following a multi-agency pitch that went on for around three months
http://www.mxmindia.com/2015/01/payumoney-appoints-leo-burnett-as-creative-agency-mindshare-to-handle-media-duties/

Discovery to go big on sports, hires top deck
Jean-Thierry Augustin appointed President, Sports Strategy & Development at Discovery Networks International; Peter Hutton to join Eurosport as Chief Executive Officer
http://www.mxmindia.com/2015/01/discovery-to-go-big-on-sports-hires-top-deck/

Viacom18 returns with 3rd edition of Future Leadership Program
Viacom18 team to visit 13 campuses across Indore, Kolkata, Mangalore, Pune, Mumbai, New Delhi, Bangalore
http://www.mxmindia.com/2015/01/viacom18-returns-with-3rd-edition-of-future-leadership-program/

Citi announces rollout of Journalistic Excellence Awards
Open to journalists in India for the first time to recognize their work in financial, economic and business topics; Winner to represent India in an international study seminar administered by the Columbia University Graduate School of Journalism, New York
http://www.mxmindia.com/2015/01/citi-announces-rollout-of-journalistic-excellence-awards/

O&M unveils new campaign for KFC's new offering Flaming Crunch
The film showcases a kid who won't stop at anything while he chases his dream
http://www.mxmindia.com/2015/01/om-unveils-new-campaign-for-kfcs-new-offering-flaming-crunch/

DDB MudraMax-OOH unveils Mr. M for Shine.com's latest campaign
Shine.com has introduced a new friend for all seasons - a young working professional who happens to be a mouse
http://www.mxmindia.com/2015/01/ddb-mudramax-ooh-unveils-mr-m-for-shine-coms-latest-campaign/

Burson-Marsteller appoints Terri-Helen as President & CEO - APAC
Both Gaynor and Ford will report to Burson-Marsteller Worldwide Chair and Chief Executive Officer Donald A. Baer
http://www.mxmindia.com/2015/01/burson-marsteller-appoints-terri-helen-as-president-ceo-apac/

Snapdeal strengthens appoints Bhuvan Gupta as VP-Engineering
This is in continuation with the company’s vision of helping a million merchants to go online in three years
http://www.mxmindia.com/2015/01/snapdeal-strengthens-appoints-bhuvan-gupta-as-vp-engineering/

Grasshoppers bags creative biz of Big Wong
With an emphasis on lip-smacking food rather than on a lavish ambience, the brand is focusing on the take away and home delivery models

http://www.mxmindia.com/2015/01/grasshoppers-bags-creative-biz-of-big-wong/

Stories on 14th Jan '15

Change of Guard at JWT. Tarun Rai is new CEO South Asia
The outgoing WWM CEO will take over from Colvyn Harris who will assume a global role
http://www.mxmindia.com/2015/01/change-of-guard-at-jwt-tarun-rai-is-new-ceo-south-asia/

MEC unveils its fifth annual Review Preview
2015 edition pulls together key global thought leadership essays
http://www.mxmindia.com/2015/01/mec-unveils-its-fifth-annual-review-preview/

DDB Mudra North wins creative mandate for Pan Bahar
There is no incumbent agency on the account
http://www.mxmindia.com/2015/01/ddb-mudra-north-wins-creative-mandate-for-pan-bahar/

Dr Uday Nirgudkar of Zee 24 Taas to hold additional charge of dna
Dr Nirgudkar, Editor and Head of Zee 24 Taas, will hold additional charge as Chief of dna
http://www.mxmindia.com/2015/01/dr-uday-nirgudkar-of-zee-24-taas-to-hold-additional-charge-of-dna/

Sanjeev Kotnala: Is there a deeper consumer understanding in the new Dabur TVC?
In our social framework, hair for a woman has a lot more meaning than just an accessory, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-is-there-a-deeper-consumer-understanding-in-the-new-dabur-tvc/

Ranjona Banerji: Why it's not cowardly to differ with Charlie Hebdo
Commentaries on journalism - often by people who have little or no experience of journalism - sometimes comment in horrified terms about "self-censorship", writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-why-its-not-cowardly-to-differ-with-charlie-hebdo/

Star Utsav refreshes logo
Star Utsav's brand new refreshed logo is in line with STAR India's Crystal Ruby star
http://www.mxmindia.com/2015/01/star-utsav-refreshes-logo/

Turner appointed licensing agent for Mr Bean in Asia
In 2015, Mr Bean celebrates its 25th anniversary with the brand going from strength to strength
http://www.mxmindia.com/2015/01/turner-appointed-licensing-agent-for-mr-bean-in-asia/

Tarun Rai to take charge at JWT South, Colvyn Harris gets global role
J Walter Thompson names Tarun Rai as its new South Asia CEO replacing  Colvyn Harris who will take up a global role as executive director, global growth and client development

http://www.mxmindia.com/2015/01/tarun-rai-to-take-charge-at-jwt-south-colvyn-harris-gets-global-role/

Stories on 12th Jan '15

First Leader,First Mover Advantage with Retro
Kicking off a series with players who did well in the media last year, we have a quick chat with Tarun Katial, CEO of RBNL. on how Big FM's switch to retro in some stations worked for him
http://www.mxmindia.com/2015/01/first-leader-first-mover-advantage-with-retro/

Deepak Lamba to take charge of WWM as Tarun Rai moves on
The head of Times Conferences and TimesPro  will take charge as Tarun Rai moves on after a seven-year stint
http://www.mxmindia.com/2015/01/deepak-lamba-to-take-charge-of-wwm-as-tarun-rai-moves-on/

ZO appoints Saswati Sinha as talent head
The ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India
http://www.mxmindia.com/2015/01/zo-appoints-saswati-sinha-as-talent-head/

Simmi Karna joins Sakal as Content Head, Saam TV
At Sakal, she will be responsible for the overall content strategy for Saam TV and will be actively supporting the marketing and sales initiatives for the same
http://www.mxmindia.com/2015/01/simmi-karna-joins-sakal-as-content-head-saam-tv/

RAM ratings for Week 52 (+Top Shows of the Week)
Presenting RAM numbers for Week 52 - that's December 21 to 27, 2014
http://www.mxmindia.com/2015/01/ram-ratings-for-week-%e2%80%8b52-top-shows-of-the-week/

Sony Six acquires the rights for the Africa Cup of Nations
The upcoming edition of the tournament will be played in Equatorial Guinea from 17th January to 8th February 2015
http://www.mxmindia.com/2015/01/sony-six-acquires-the-rights-for-the-africa-cup-of-nations/

Amith Prabhu: 15 things we need to see in a PR Institute in 2015
India is seeing a greater demand for good talent than ever before. We need to see good institutes for Public Relations education in India, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-15-things-we-need-to-see-in-a-pr-institute-in-2015/

Tata Sky launches India's first 4K set-top box
Experience the world's largest Cricket tournament in 4K clarity at home
http://www.mxmindia.com/2015/01/tata-sky-launches-indias-first-4k-set-top-box/

Autocar India Awards honours achievers in Indian auto
The awards saw a fierce competition amongst the most reputed names in the auto sector

http://www.mxmindia.com/2015/01/autocar-india-awards-honours-achievers-in-indian-auto/

Stories on 31st Jul 14

Hic, Hic, Hurray!
In the absence of any clear rules, liquor companies are happily using social media to promote their brands
http://www.mxmindia.com/2014/07/hic-hic-hurray/

Facebook signs first agency deal in India with GroupM
This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India
http://www.mxmindia.com/2014/07/facebook-signs-first-agency-deal-in-india-with-groupm/

AXN India and CBS Studios announce television content deal
The new deal gives AXN access to all content distributed by CBS
http://www.mxmindia.com/2014/07/axn-india-and-cbs-studios-announce-television-content-deal/

Speakers for Kyoorius Designyatra, 2014 announced
The list includes a diverse pool of creative minds from India and the globe
http://www.mxmindia.com/2014/07/speakers-for-kyoorius-designyatra-2014-announced/

Spikes Asia announces Jury list for several categories
The include Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries
http://www.mxmindia.com/2014/07/spikes-asia-announces-jury-list-for-several-categories/

Jockey takes 'The best or nothing' route with new TVC
The campaign has been conceptualised based on the insight that the young don't believe in half-measures; they will either go for broke or give it all up
http://www.mxmindia.com/2014/07/jockey-takes-the-best-or-nothing-route-with-new-tvc/

YuppTV announces worldwide launch of ARY channels
YuppTV announced the launch of Pakistan's leading ARY television channels to subscribers
http://www.mxmindia.com/2014/07/yupptv-announces-worldwide-launch-of-ary-channels/

DDB Mudra West launches new campaign for Femina
The objective was to engage with the millennial woman of today while driving connect with brand Femina
http://www.mxmindia.com/2014/07/ddb-mudra-west-launches-new-campaign-for-femina/

Stories on 17th Dec '13

Ogilvy's most envied: The Google Ad
Upclose with Sukesh Nayak, Group Creative Director and the writer of the Google ad that has been receiving rave reviews since it was released last month
http://www.mxmindia.com/2013/12/ogilvys-most-envied-the-google-ad/

Mobile adspends grow 10% of total online spends in 2013: IAMAI-IMRB
Advertisements on mobile phones and tablets grew from a 7% share in FY 2011-2012 to 10% of the Indian online ad market in FY 2012-2013, totaling to spends of around INR 230 Crores
http://www.mxmindia.com/2013/12/mobile-adspends-grow-10-of-total-online-spends-in-2013-iamai-imrb/

Aegis Media launches rural marketing cell
Carat Fresh Rural, Aegis' rural marketing specialist for the Indian market has Bayer Crop Science, Godrej Consumer Products, Pidilite, Mahindra & Mahindra and Sony Max among its clients
http://www.mxmindia.com/2013/12/aegis-media-launches-rural-marketing-cell/

GroupM elevates Gaurav Hirey to Chief Talent Officer, South Asia
As Chief Talent Officer, Gaurav Hirey will be responsible for driving the agenda on people, culture and values at GroupM which will include employee acquisition, training, development, retention and growth for India, Pakistan, Bangladesh and Sri Lanka
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Femina forays into B2B segment with Femina Salon & Spa
The magazine will have 10 issues a year and target beauty professionals across the country
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Indonesian copywriter collapses at work, dies. Overwork alleged
A young copywriter dies after 30 hours of work and an overdose of an energy drink
http://www.mxmindia.com/2013/12/indonesian-copywriter-collapses-at-work-dies-overwork-alleged/

Ranjona Banerji: Cagey media and the curious case of the Aston Martin accident
Television, which makes epics out of gossip, just about blanked the story out. There are allegations that some newspapers have taken critical stories off their websites, notes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-cagey-media-and-the-curious-case-of-the-aston-martin-accident/

Stories on 23rd Oct '12

Stop this farce of 87% digitization!
Less than 10 days to go and stakeholders dismiss government claims in private. In public, save the cable operators, all toe MIB line
http://www.mxmindia.com/?p=34218

Future of ads is in tracking location, mood
Algorithms can track your mood and location to serve you text or video ads relevant to you at that point. The technologies already exist, but concerns about privacy, spam and the absence so far of a good revenue model have prevented such location-specific ads from exploding. Many believe it’s only a matter of time before this happen.
http://www.mxmindia.com/?p=34222

Jaldi 5 with Tarun Rai: Beaten a new path with Good Food
MxMIndia interviewed Tarun Rai, CEO, Worldwide Media, as Good Food, the BBC magazine published by WWM, completes a year
http://www.mxmindia.com/?p=34181

MICA & SIMC students bag PRomise Foundation scholarship
MICA and SIMC Pune students Aishwarya Padmanabhan and Deboshree Bhattacharjee respectively bag the first PRomise Foundations scholarship
http://www.mxmindia.com/?p=34187

AdStrat: Easy, anytime shopping with Myntra
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34064


The Anchor: 5 reasons media reach & measurability in India are different internationally
Not only the viewership pool but rating methods too are significantly different for Indian TV channels abroad, says Jenish Shah
http://www.mxmindia.com/?p=34056

Debrief: Coca-Cola: Tremendous insight
Coke's new positioning for the Diwali season is: 'Saath khao, khushiyaan badhao'. Good stuff, and there are many reasons why I like this approach
http://www.mxmindia.com/?p=34180

Ranjona Banerji: Time to reinvent TV news
In today's India, the fervour, zeal, naivete and hysteria of the TV media is sooner or later going to come crashing down, writes Ranjona Banerji
http://www.mxmindia.com/?p=34205

Signposts... October 23
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34201

Stories on 26th March

Awards have no relevance to advtg: Balki
The Lowe Lintas big boss freewheels with Anil Thakraney about Bs big and small, talent, and why he won't participate in the Abby (at Goafest)
http://www.mxmindia.com/2012/03/awards-have-no-relevance-to-the-purpose-of-advertising-balki/

No fluffy business for the wool market
Amir Sheikh, Country Manager India, The Woolmark Company gives MxMIndia an insight into the company's plan in India.
http://www.mxmindia.com/2012/03/no-fluffy-business-for-the-wool-market/

A Golden year for Femina Tamil
The first anniversary of Femina Tamil sees celebration of a glittering response to the magazine; WWM CEO Tarun Rai says more South editions are possible as it is a vast and exciting market.
http://www.mxmindia.com/2012/03/a-golden-year-for-femina-tamil/

[PR Channel] Crisis makes the adrenalin flow: Prema Sagar
Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, spoke to MxM India about the growth of Genesis, issues that the industry faces today and where India stands in the international PR domain.
http://www.mxmindia.com/2012/03/pr-crisis-makes-the-adrenalin-flow-prema-sagar/

E Raghavan, Editor, Vijaya Karnataka and Vijaya Next is no more
E Raghavan, the Editor of Vijaya Karnataka, the Kannada daily from TOI and the weekly Vijaya Next passed away on March 24 of cardiac arrest at the age of 61.
http://www.mxmindia.com/2012/03/e-raghavan-editor-vijaya-karnataka-and-vijaya-next-is-no-more/

Reviewing the Reviews: Agent Vinod
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-agent-vinod/

Ad Strat: Whisper of possibility
Behind every great commercial is super strategy. MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/03/ad-strat-whisper-of-possibility/

The Anchor: 5 reasons why this is the most important week in the year
A N Chorrea on why the last week of every March is so vital in every Indian organization's existence
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-this-is-the-most-important-week-in-the-year/

Anil Thakraney: How can things improve at ad awards?
Broadly speaking, there are two big problems: One, the award competitions are designed to honour the ‘smart alecky' stuff rather than the effective stuff. And two, the suspicious quality of the judges.
http://www.mxmindia.com/2012/03/anil-thakraney-how-can-things-be-improved-at-the-ad-awards/

[Noosemaker] It doesn't add up for poor Monty
This time, in its final report, the Planning Commission lowered the number of poor people by lowering the numbers. This has led to a dramatic reduction in poor people.
http://www.mxmindia.com/2012/03/noosemaker-it-doesnt-add-up-for-poor-monty/

Mediaah! Morparia moves from Mid-Day to Mirror, Weekend tweets, The Monday Psssst!
Hemant Morparia, one of India's foremost editorial cartoonists, has moved from Mid-Day to Mumbai Mirror.
http://www.mxmindia.com/2012/03/mediaah-morparia-moves-from-mid-day-to-mirror-weekend-tweets-the-monday-psssst/

Stories on 17th October

First on MxMIndia: Uday Varma is new I&B Secretary

Uday Kumar Varma is new Secretary, Ministry of Information and Broadcasting

http://www.mxmindia.com/2011/10/first-on-mxmindia-uday-varma-is-new-ib-secretary/

Red FM’s Malishka is RJ No 1 in in Mumbai!

Popular radio jockey is rated as the most popular by an Ormax study

http://www.mxmindia.com/2011/10/red-fm%E2%80%99s-malishka-is-rj-no-1-in-in-mumbai/

Suresh Selvaraj quits Outlook

Suresh Selvaraj resigns as President, Outlook group; to take a sabbatical

http://www.mxmindia.com/2011/10/suresh-selvaraj-quits-outlook/

Get set for .Lux or .Nirma. Even .TOI, .HTMedia, .Bhaskar, .Jagran, .Zee, .Star, .Colors... .Mahuaa!

New categories of generic top level domains are to be introduced for brands, communities and cities

http://www.mxmindia.com/2011/10/get-set-for-lux-or-nirma-even-toi-htmedia-bhaskar-jagran-zee-star-colors-mahuaa/

Digitisation ups mood at trade show

Trade sentiment upbeat as over 15k professionals attend Scat 2011, the annual 3-day satellite and cable TV trade show

http://www.mxmindia.com/2011/10/digitisation-ups-mood-at-trade-show/

The Anchor: Shouvik Roy’s 6 pointers for a brand to change/refresh its corporate identity

Don’t fix what’s not broken, define the brand essence well – and research, research, research.

http://www.mxmindia.com/2011/10/the-anchor-shouvik-roy%E2%80%99s-6-points-to-keep-in-mind-when-a-brand-is-changingrefreshing-its-corporate-identity/

Retail ka Raja’s road to be debt-free

Kishore Biyani is determined to turn debt-free even if it means selling a chunk of his prized businesses

http://www.mxmindia.com/2011/10/retail-ka-raja-kishore-biyani%E2%80%99s-road-to-be-debt-free/

‘Social media is an explosion’

Domestic companies are spending over Rs 1,200 crore on social media campaigns: Assocham

http://www.mxmindia.com/2011/10/%E2%80%98social-media-is-an-explosion%E2%80%99/

Creativeland bags Godrej verticals

Creativeland Asia has won the creative mandate for two verticals of Godrej - Godrej hair colour and a new product line to be launched soon.

http://www.mxmindia.com/2011/10/creativeland-bags-godrej-verticals/

Indian of the Year awards on Oct 18

NDTV to honour excellence in the sixth edition of the Indian of the Year Awards 2011, which salute Icons of Change, on October 18 in New Delhi.

http://www.mxmindia.com/2011/10/indian-of-the-year-awards-on-oct-18/

Musical Tambola on Radio Mirchi Delhi

Listeners of Sunset Samosa on Radio Mirchi Delhi get to play Musical Tambola with Radio Mirchi RJ Naved, and stand to win cash prizes up to Rs 15,000.

http://www.mxmindia.com/2011/10/musical-tambola-on-radio-mirchi-delhi/

Magazines need to be more open: Volvo MD Tomas Ernberg (Video)

Even though creative content is at the heart of all communication, magazines which are proactive and transparent in sharing information with clients are the ones which will survive, feels Mr Tomas Ernberg of Volvo Auto.

http://www.mxmindia.com/2011/10/%E2%80%98magazines-need-to-be-more-open%E2%80%99/

Anil Thakraney: Brand SRK needs help

I really have a bad feeling about the so-called India’s most expensive film Ra One, and its debacle will hurt the SRK brand considerably.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-brand-srk-needs-help/

Reviewing the Reviews: Mod

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-mod/

Huge expectations from 'Good Food': Tarun Rai

WWM CEO and incoming AIM President Tarun Rai on the launch of Good Food, the Engagement Study and the future of magazines

http://www.mxmindia.com/2011/10/%E2%80%98magazine-potential-in-india-is-huge%E2%80%99/

AdStrat: Childhoods available from ideas@work

Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

http://www.mxmindia.com/2011/10/childhoods-available/