Stories on 8th Jan '15

Are we free to write & draw on whatever we want?
Sadly, no. And after the killing of 12 at French satirical mag Charlie Hebdo's offic, cartooning may never be the same again
http://www.mxmindia.com/2015/01/are-we-free-to-write-draw-on-whatever-we-want/

Interface Communications unveils new campaign for Oreo Choco Creme
The campaign keeps the product at the core of the communication as it lands the key chocolate variant in Mondelez India's Oreo portfolio
http://www.mxmindia.com/2015/01/interface-communications-unveils-new-campaign-for-oreo-choco-creme/

Snehasis Bose joins L&K Saatchi & Saatchi as Sr. VP, Planning
He will be operating from the Delhi office
http://www.mxmindia.com/2015/01/snehasis-bose-joins-lk-saatchi-saatchi-as-sr-vp-planning/

Linen Lintas scripts an emotional tale with #BraveandBeautiful for Dabur Vatika
The campaign created by Linen Lintas takes a look into the life of a cancer survivor and the many odds the person faces during this trying phase
http://www.mxmindia.com/2015/01/linen-lintas-scripts-an-emotional-tale-with-braveandbeautiful-for-dabur-vatika/

NewsStand: How Indian newspapers covered the Paris attack
While the Briitish and European papers had most of their Page 1s devoted to the attack, Indian newspapers too had it above the fold

http://www.mxmindia.com/2015/01/newsstand-how-indian-newspapers-covered-the-paris-attack/

Stories on 28th Nov '13

Tooning Tarun Tejpal's Toxic Tale
Much has been spoken and written about the Tehelka founder's misdeeds. We reproduce here one of India's foremost editorial cartoonist Hemant Morparia's take in Mumbai Mirror + Jaldi 5 Q and A with Hemant Morparia: The seedy is not necessarily as Sleazy as the Mainstream can be.
http://www.mxmindia.com/2013/11/tooning-tarun-tejpals-toxic-tale/

Sony still at #6 among Hindi GECs. Star Plus #1, Colors #2, Zee #3
The TAM data for Week 47 came in today: Star Plus is the #1, Colors #2 and Zee #3. Life OK is #4, Sab at #5 and Sony at #6.
http://www.mxmindia.com/2013/11/sony-still-at-6-among-hindi-gecs-star-plus-1-colors-2-zee-3/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM at 5 pm today
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Martin Sorrell to a do a monthly show for CNBC-TV18
The WPP CEO will be a part of a new monthly show titled '30 Minutes with Martin Sorrell' on CNBC-TV18
http://www.mxmindia.com/2013/11/martin-sorrell-to-a-do-a-monthly-show-for-cnbc-tv18/

Gender sensitivity workshop on ad & media frat on Nov 29
Population First and Social Access will host the day-long workshop in Mumbai

http://www.mxmindia.com/2013/11/gender-sensitivity-workshop-on-ad-media-frat-on-nov-29/

Stories on 2nd May

Angry Birds forever!
And it does so by innovating and staying relevant every 3-5 weeks, says Henri Holm, Senior VP at Rovio, creators of the game that's a huge rage globally
http://www.mxmindia.com/2012/05/angry-birds-forever/

60 Days to Digitization Day: Digitization in 4 metros will not happen by July 1: JS Kohli
We will need a postponement of at least three to four months. The tariff order has just come; there are so many other issues such as DAS licenses being not issued till date, says Jagjit Singh Kohli, cable industry veteran & CEO of Digicable
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-in-4-metros-will-not-happen-by-july-1-js-kohli/

60 Days to Digitization Day: All stakeholders need to work together: Neeraj Sanan
We shall all have to brace ourselves to a large surge in operational logistics at the last minute, but yes all this is surmountable, says Neeraj Sanan, EVP- Marketing and Distribution, MCCS
http://www.mxmindia.com/2012/05/60-days-to-d-day-all-stakeholders-need-to-work-together-neeraj-sanan/

60 Days to Digitization Day: Digitization good for industry: Sahil Gupta, PWC
Sahil Gupta, Senior Manager, Tax and Regulatory Services, PwC India on his reading of the tariff order for cable TV issued by TRAI
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-good-for-industry-sahil-gupta-pwc/

60 Days to Digitization Day: NBA damns Order for 'legitimizing' carriage fees
The News Broadcasters Association (NBA) has expressed 'shock" and "dismay" at TRAI's Tariff Order.
Yesterday's Story: TRAI issues tariff order for cable TV
http://www.mxmindia.com/2012/05/60-days-to-d-day-nba-damns-order-for-legitimizing-carriage-fees/

By Invitation | Atul Phadnis: Will TV measurement in India finally get its logical direction?
The genuine fear is that the BARC initiative will again slow down or worse - get delayed due to lack of clarity or infighting amongst the associations/players
http://www.mxmindia.com/2012/05/by-invitation-atul-phadnis-will-tv-measurement-in-india-finally-get-its-logical-direction/

Movies OK will focus on families: Hemal Jhaveri
Movies OK will focus on family audience. This means we are going to showcase movies which a whole family can enjoy together says Hemal Jhaveri, who heads the channel
http://www.mxmindia.com/2012/05/movies-ok-will-focus-on-families-hemal-jhaveri/

Havells fans ropes in Bollywood's first superstar Rajesh Khanna
Created by advertising agency Lowe Lintas, electrical equipment maker Havells India's 'Fans are forever' campaign takes viewers down the memory lane
http://www.mxmindia.com/2012/05/havells-fans-ropes-in-bollywoods-first-superstar-rajesh-khanna/

What's ailing RIM's Blackberry drive globally & in India?
Of late, it has taken a beating globally, trounced by the iPhone on the one hand and a gamut of Android powered devices on the other
http://www.mxmindia.com/2012/05/whats-ailing-rims-blackberry-drive-globally-in-india/

The Anchor: Hemant Morparia on 5 reasons why cartoons can be more lethal than text
A cartoon cannot be promoting somebody, a cartoon is always attacking somebody, says Hemant Morparia
http://www.mxmindia.com/2012/05/the-anchor-hemant-morparia-on-5-reasons-why-cartoons-can-be-more-lethal-than-text/

Anil Thakraney: Unbundling of creative
Agnello Dias forecasts that ad agencies of the future will only comprise thinkers and strategizers; all other creative work will be outsourced
http://www.mxmindia.com/2012/05/anil-thakraney-unbundling-of-creative/

Stories on 26th March

Awards have no relevance to advtg: Balki
The Lowe Lintas big boss freewheels with Anil Thakraney about Bs big and small, talent, and why he won't participate in the Abby (at Goafest)
http://www.mxmindia.com/2012/03/awards-have-no-relevance-to-the-purpose-of-advertising-balki/

No fluffy business for the wool market
Amir Sheikh, Country Manager India, The Woolmark Company gives MxMIndia an insight into the company's plan in India.
http://www.mxmindia.com/2012/03/no-fluffy-business-for-the-wool-market/

A Golden year for Femina Tamil
The first anniversary of Femina Tamil sees celebration of a glittering response to the magazine; WWM CEO Tarun Rai says more South editions are possible as it is a vast and exciting market.
http://www.mxmindia.com/2012/03/a-golden-year-for-femina-tamil/

[PR Channel] Crisis makes the adrenalin flow: Prema Sagar
Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, spoke to MxM India about the growth of Genesis, issues that the industry faces today and where India stands in the international PR domain.
http://www.mxmindia.com/2012/03/pr-crisis-makes-the-adrenalin-flow-prema-sagar/

E Raghavan, Editor, Vijaya Karnataka and Vijaya Next is no more
E Raghavan, the Editor of Vijaya Karnataka, the Kannada daily from TOI and the weekly Vijaya Next passed away on March 24 of cardiac arrest at the age of 61.
http://www.mxmindia.com/2012/03/e-raghavan-editor-vijaya-karnataka-and-vijaya-next-is-no-more/

Reviewing the Reviews: Agent Vinod
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-agent-vinod/

Ad Strat: Whisper of possibility
Behind every great commercial is super strategy. MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/03/ad-strat-whisper-of-possibility/

The Anchor: 5 reasons why this is the most important week in the year
A N Chorrea on why the last week of every March is so vital in every Indian organization's existence
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-this-is-the-most-important-week-in-the-year/

Anil Thakraney: How can things improve at ad awards?
Broadly speaking, there are two big problems: One, the award competitions are designed to honour the ‘smart alecky' stuff rather than the effective stuff. And two, the suspicious quality of the judges.
http://www.mxmindia.com/2012/03/anil-thakraney-how-can-things-be-improved-at-the-ad-awards/

[Noosemaker] It doesn't add up for poor Monty
This time, in its final report, the Planning Commission lowered the number of poor people by lowering the numbers. This has led to a dramatic reduction in poor people.
http://www.mxmindia.com/2012/03/noosemaker-it-doesnt-add-up-for-poor-monty/

Mediaah! Morparia moves from Mid-Day to Mirror, Weekend tweets, The Monday Psssst!
Hemant Morparia, one of India's foremost editorial cartoonists, has moved from Mid-Day to Mumbai Mirror.
http://www.mxmindia.com/2012/03/mediaah-morparia-moves-from-mid-day-to-mirror-weekend-tweets-the-monday-psssst/