Product fails when commercial imperatives get in way of editorial integrity: Proctor
Words of wisdom from GroupM Global President Dominic Proctor as he speak on how business is gradually turning digital
http://www.mxmindia.com/2014/10/where-commercial-imperatives-get-in-way-of-editorial-integrity-the-product-fails-dominic-proctor/
Star bags ICC broadcast for 2015-23 for India, Mid-East
According to an International Cricket Council (ICC) communiqué, this is international cricket's biggest-ever global broadcast agreement
http://www.mxmindia.com/2014/10/star-bags-icc-broadcast-rights-for-2015-23-for-india-mid-east/
OgilvyOne is India's smartest digital agency: WARC100
The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers
http://www.mxmindia.com/2014/10/ogilvyone-declared-indias-smartest-digital-agency-by-warc100/
LinTeractive to manage Woodland's digital mandate
Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience
http://www.mxmindia.com/2014/10/linteractive-to-manage-woodlands-digital-mandate/
Myntra stocks Mandira & KJO lines, Jabong gets Alia Bhatt
In a bid to attract more young customers, online fashion retailers such as Jabong and Myntra are increasingly tying up with Bollywood celebs to launch exclusive lines
http://www.mxmindia.com/2014/10/myntra-stocks-mandira-bedi-and-karan-johars-line-up-jabong-ties-up-with-alia-bhatt/
ACK enters merchandise biz with launch of figurines
To bring their legendary characters Suppandi, Shikari Shambhu and Billy to life
http://www.mxmindia.com/2014/10/ack-enters-merchandise-business-with-the-launch-of-figurines/
Amith Prabhu: We need to showcase our PR Icons
The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-we-do-have-icons-but-we-need-to-showcase-them/
What Ticks for Indian Consumers/ Women - William S Pinckney and N S Rajan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by William S Pinckney and N S Rajan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-william-s-pinckney-and-n-s-rajan/
Federal Bank launches campaign focussing on Elections
The film exhorts people to exercise their franchise in pursuance of a cause - no matter what it is
Words of wisdom from GroupM Global President Dominic Proctor as he speak on how business is gradually turning digital
http://www.mxmindia.com/2014/10/where-commercial-imperatives-get-in-way-of-editorial-integrity-the-product-fails-dominic-proctor/
Star bags ICC broadcast for 2015-23 for India, Mid-East
According to an International Cricket Council (ICC) communiqué, this is international cricket's biggest-ever global broadcast agreement
http://www.mxmindia.com/2014/10/star-bags-icc-broadcast-rights-for-2015-23-for-india-mid-east/
OgilvyOne is India's smartest digital agency: WARC100
The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers
http://www.mxmindia.com/2014/10/ogilvyone-declared-indias-smartest-digital-agency-by-warc100/
LinTeractive to manage Woodland's digital mandate
Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience
http://www.mxmindia.com/2014/10/linteractive-to-manage-woodlands-digital-mandate/
Myntra stocks Mandira & KJO lines, Jabong gets Alia Bhatt
In a bid to attract more young customers, online fashion retailers such as Jabong and Myntra are increasingly tying up with Bollywood celebs to launch exclusive lines
http://www.mxmindia.com/2014/10/myntra-stocks-mandira-bedi-and-karan-johars-line-up-jabong-ties-up-with-alia-bhatt/
ACK enters merchandise biz with launch of figurines
To bring their legendary characters Suppandi, Shikari Shambhu and Billy to life
http://www.mxmindia.com/2014/10/ack-enters-merchandise-business-with-the-launch-of-figurines/
Amith Prabhu: We need to showcase our PR Icons
The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-we-do-have-icons-but-we-need-to-showcase-them/
What Ticks for Indian Consumers/ Women - William S Pinckney and N S Rajan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by William S Pinckney and N S Rajan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-william-s-pinckney-and-n-s-rajan/
Federal Bank launches campaign focussing on Elections
The film exhorts people to exercise their franchise in pursuance of a cause - no matter what it is
