Stories on 13th Oct 14

Product fails when commercial imperatives get in way of editorial integrity: Proctor
Words of wisdom from GroupM Global President Dominic Proctor as he speak on how business is gradually turning digital
http://www.mxmindia.com/2014/10/where-commercial-imperatives-get-in-way-of-editorial-integrity-the-product-fails-dominic-proctor/

Star bags ICC broadcast for 2015-23 for India, Mid-East
According to an International Cricket Council (ICC) communiqué, this is international cricket's biggest-ever global broadcast agreement
http://www.mxmindia.com/2014/10/star-bags-icc-broadcast-rights-for-2015-23-for-india-mid-east/

OgilvyOne is India's smartest digital agency: WARC100
The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers
http://www.mxmindia.com/2014/10/ogilvyone-declared-indias-smartest-digital-agency-by-warc100/

LinTeractive to manage Woodland's digital mandate
Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience
http://www.mxmindia.com/2014/10/linteractive-to-manage-woodlands-digital-mandate/

Myntra stocks Mandira & KJO lines, Jabong gets Alia Bhatt
In a bid to attract more young customers, online fashion retailers such as Jabong and Myntra are increasingly tying up with Bollywood celebs to launch exclusive lines
http://www.mxmindia.com/2014/10/myntra-stocks-mandira-bedi-and-karan-johars-line-up-jabong-ties-up-with-alia-bhatt/

ACK enters merchandise biz with launch of figurines
To bring their legendary characters Suppandi, Shikari Shambhu and Billy to life
http://www.mxmindia.com/2014/10/ack-enters-merchandise-business-with-the-launch-of-figurines/

Amith Prabhu: We need to showcase our PR Icons
The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-we-do-have-icons-but-we-need-to-showcase-them/

What Ticks for Indian Consumers/ Women - William S Pinckney and N S Rajan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by William S Pinckney and N S Rajan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-william-s-pinckney-and-n-s-rajan/

Federal Bank launches campaign focussing on Elections
The film exhorts people to exercise their franchise in pursuance of a cause - no matter what it is

http://www.mxmindia.com/2014/10/federal-bank-launches-campaign-focussing-on-elections/

Stories on 31st January

Exclusive: Mindshare forecasts 12% media spends growth in 2012; it was 13% in 2011
It's all in 'The Mindshare Indian Media Forecast 2012′ presented by UTV Bindass, published by MxM India
http://www.mxmindia.com/2012/01/exclusive-mindshare-forecasts-12-media-spends-growth-in-2012-it-was-13-in-2011/

R-Day discounts see shoppers flock to malls
Future Group, Lifestyle and Woodland clock record sales as Republic Day discounts help retailers bounce back
http://www.mxmindia.com/2012/01/r-day-discounts-see-shoppers-flock-to-malls/

Rural market is the new siren call for OOH
Though rural markets have seen a drastic increase in the standard of living and purchasing power, it is very fragmented with little or no transparency
http://www.mxmindia.com/2012/01/rural-market-is-the-new-siren-call-for-ooh/

Soon you'll be able to get your favourite Starbucks Espresso in India
Starbucks in equal jv joint venture with Tata Global; to open cafe in India soon
http://www.mxmindia.com/2012/01/soon-youll-be-able-to-get-your-favourite-starbucks-espresso-in-india/

Publicis Healthware launches India presence at Health 2.0
The agency will focus on improving communications across the health & wellness community, with a strong eHealth and information technology focus
http://www.mxmindia.com/2012/01/publicis-healthware-launches-india-presence-at-health-2-0/

DDB Mudra confirms Sonal Dabral entry as Chairman & CCO, will also be on global & regional creative councils
'We are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group,' said Group  CEO and MD Madhukar Kamath.
http://www.mxmindia.com/2012/01/its-official-sonal-dabral-to-join-ddb-mudra-as-chairman-cco/

The Anchor: 5 things to follow when pitching for a new biz
Rajesh Gangwani lists what is absolutely crucial before, during and after making a pitch to the client
http://www.mxmindia.com/2012/01/the-anchor-5-things-to-follow-when-pitching-for-a-new-biz/

Debrief: Repositioning The Times
I think The Hindu is on the right track. And the ads have quickly gone viral because the content is super fun. Great work.
http://www.mxmindia.com/2012/01/debrief-repositioning-the-times/

Media gets it wrong on Republic Day
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/making-fun-of-page-3-culture/