Stories on 18th January

Get set for the funny stuff with 'Comedy Central'
Viacom18's sixth channel hopes to achieve eyeballs with aggressive marketing and innovations.
http://www.mxmindia.com/2012/01/get-set-for-the-funny-stuff-with-comedy-central/

Nokia, Tata star in India's most trusted brands report
Nokia, TATA top; Anna pips Sachin, Salman and Amitabh as the most trusted personality.
http://www.mxmindia.com/2012/01/nokia-tata-star-in-indias-most-trusted-brands-report/

Case Study: Justeat.in's campaign to attract foodies
In an attempt to provide Delh iwith an opportunity to review their favourite restaurants, Justeat.in, in association with IFB, launched Restaurant Rumble.
http://www.mxmindia.com/2012/01/case-study-justeat-ins-campaign-to-attract-foodies/

NDTV Good Times' tie-up with Geo TV for Foodistan
The show will feature 16 chefs from India and Pakistan in a battle of culinary supremacy and will be broadcast in India and Pakistan.
http://www.mxmindia.com/2012/01/ndtv-good-times-tie-up-with-geo-tv-for-foodistan/

Clear Channel Mudra & Tata Housing celebrate Uttarayan
Clear Channel Mudra launches an innovative outdoor campaign for Tata Housing Development Company with the theme of Uttarayan.
http://www.mxmindia.com/2012/01/clear-channel-mudra-tata-housing-celebrate-uttarayan/

Newswatch: Sanjay Kapoor on Team Anna & the fast co
TV is an extremely expensive business and most news channels would not have gone overboard on Anna's campaign if there was no promise of gains - present or in the future. Who put up the money for the coverage, asks Sanjay Kapoor.
http://www.mxmindia.com/2012/01/newswatch-sanjay-kapoor-on-team-anna-and-the-fast-company/

Gouri Dange: A Random Harvest
Yawny soaps, tepid Hitchcock, but a riveting Javed Akhtar.
http://www.mxmindia.com/2012/01/gouri-dange-a-random-harvest/

Genesis Burson-Marsteller begins 2012 with multiple new account wins
The firm has bagged significant project clients such as TNT, Art Dubai and India Design Forum.
http://www.mxmindia.com/2012/01/genesis-burson-marsteller-begins-2012-with-multiple-new-account-wins/

Mollywood honours King Khan at Ujala-Asianet Film Awards
Superstars Mohan Lal and Mammootty also honoured the King Khan for his outstanding contributions to the Indian film industry.
http://www.mxmindia.com/2012/01/mollywood-honours-king-khan-at-ujala-asianet-film-awards/

The Anchor: Vipin Dhyani on the 5 films he wishes he had directed
A film should have a unique storyline or a powerful narrative or a moderate direction, or a mix bag of all, says Vipin Dhyani.
http://www.mxmindia.com/2012/01/the-anchor-vipin-dhyani-on-the-5-films-he-wishes-he-had-directed/

Anil Thakraney: How the marathon has become an an outdoor Page 3 bash
Why should we suffer because a few sods wanna have street fun, and are desperate for their 'athletic' frames to be featured on Page 3?.
http://www.mxmindia.com/2012/01/anil-thakraney-how-the-marathon-has-become-an-an-outdoor-page-3-bash/

Media frenzy over VK Singh's age
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/01/media-frenzy-over-vk-singhs-age/

NCT Data Wk 1 '12
http://www.mxmindia.com/2012/01/nct-data-wk-1-12/

Stories on 5th January

Journo-authors: Telling a story, both ways
Writing a book while dealing with the day job of being a journalist isn't an easy task, but those who persevere are reaping the fruit of their labour.
http://www.mxmindia.com/2012/01/journo-authors-telling-a-story-both-ways/

Goafest 2012 to be held on April 19-21
Much-awaited advertising and awards festival will be held at the same venue as last year.
http://www.mxmindia.com/2012/01/goafest-2012-to-be-held-on-april-19-21/

Vipin Dhyani: We create ads that our TG appreciates
Vipin Dhyani, founder, Chief Creative Director, Thoughtshop Advertising on the agency, its USP and future plans.
http://www.mxmindia.com/2012/01/vipin-dhyani-we-create-ads-that-our-tg-appreciates/

New English daily in Pune from Aaj ka Anand group
While Aaj ka Anand will own the newspaper, the content will belong to Media Next. The application for the newspaper is currently being processed.
http://www.mxmindia.com/2012/01/aaj-ka-anand-and-media-next-to-launch-english-daily-in-pune/

Recent deals point to consolidation in media, say experts
Industry executives and experts believe the consolidation trend will pick up momentum in 2012, separating the men from the boys in this highly splintered sector that is being increasingly hobbled by cost pressures and revenue challenges in a slowing economy.
http://www.mxmindia.com/2012/01/recent-media-deals-point-to-consolidation-in-the-industry-say-experts/

Den, Hathway join hands to sell set-top boxes
Cable TV companies Den Networks and Hathway Cable & Datacom will launch a joint campaign beginning with Delhi this weekend, informing consumers about the need to install set-top boxes by June 30.
http://www.mxmindia.com/2012/01/den-networks-hathway-join-hands-for-set-top-box-campaign/

Airtel's HFZ campaign goes viral
Online viewers of the new HFZ videos can earn points on the leaderboard and upload their own video to stand a chance to win gadgets or a trip to Spain.
http://www.mxmindia.com/2012/01/airtels-hfz-campaign-goes-viral/

NDTV Profit Business Leadership Awards to honour India Inc
The awards will salute the business leaders whose relentless pursuit of excellence fuelledIndia’s journey to the forefront of the world economy.
http://www.mxmindia.com/2012/01/ndtv-profit-business-leadership-awards-to-honour-india-inc/

The Anchor: 6 tips to be productive working out of home
One needs to understand that your work takes time and effort and the sacred space, since it brings you the satisfaction of seeing your efforts pay off says Jaisurya Das.
http://www.mxmindia.com/2012/01/the-anchor-jaisurya-das%E2%80%99-6-tips-to-be-productive-working-out-of-home/

Debrief: Pepsodent G: WTF, G??
SRK and Pepsodent - not working, G. Ra.One was more happening!.

http://www.mxmindia.com/2012/01/debrief-pepsodent-g-wtf-g/